Month: December 2011

BBC Report on Social Media Sales

BBC Report on Social Media Sales

Are businesses using social media to their advantage? First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook. But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the…

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Your Website has 5 Seconds to Succeed

Your Website has 5 Seconds to Succeed

This post was originally published on Engage the Blog. The fate of your website will be decided in less time than it takes you to finish reading this sentence. The same people who a decade ago would wait patiently through the screeching greeting of a dial-up modem are now frustrated when the homepage of CNN…

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Impact of Branded Apps on Consumers

Impact of Branded Apps on Consumers

The study confirms that using branded mobile phone apps increases a consumer’s general interest in product categories and improves the attitude they may have toward the sponsoring brand. The researchers also found that mobile apps which are informational in nature or utilitarian were more likely to engage users than those where the app focused on…

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Is Public Relation Social Marketing?

Is Public Relation Social Marketing?

Here is a great post from a PR specialist who now does social PR/marketing. Some very poignant and candid comments makes this post a  great read and an eye opener for anyone in on the long hard road to Social Content and/or Community Building. Here is a link to the original post if you would like to read more about Anita and…

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How to be a CEO in the New World

How to be a CEO in the New World

We at Social Content Group think Bing Gordon has an important message for any CEO out there. In the video below, Bing Gordon discusses his thoughts on how to be a CEO in the era of the “consumer internet”, which is a completely different era than the first big Dot Com boom. Everything is social these…

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The Process of Communicating with People

The Process of Communicating with People

People spend lots of time thinking about how to build up communities using social tools. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static…

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Increase the Time Visitors Spend on Your Blog

Increase the Time Visitors Spend on Your Blog

The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often.   1. Mix Stock and Flow Content According to Noah Brier of Percolate, one key to a sticky blog is having a balance between “stock” and “flow” content. “Stock” content is the bedrock of a…

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Measure Social Media ROI

Measure Social Media ROI

Start to measure social media networks together and separately. Every social media network has its own set of strengths. For example, you may find that Twitter drives the most site traffic, Facebook generates the most leads, and LinkedIn generates less but more qualified leads. Yes, you should absolutely analyze your social media strategy as an…

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10 Tips to Making Social Media Work Better

10 Tips to Making Social Media Work Better

Here’s how to make the most of social media in ten simple, economical ways: Customer relationships. Social media enables you to talk to your customers as individuals, give them relevant and useful content, and generally take it up a level from the mere transactional. A discount for your latest product; a short video of investment…

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5 Reasons Your Business Should Use Social Media

5 Reasons Your Business Should Use Social Media

1. It can increase customer conversion. Around 35% of consumers want to look at businesses facebook, twitter and LinkedIn profiles before buying any product or service. Of those, a massive 70% said they wouldn’t deal with a new company if they didn’t have a social media presence. 2. It helps customer retention. It is well…

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