February 2012 – Actionable Strategy & Tactics

Content Marketing is Exploding Now

By Bob Garlick | February 24, 2012

Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. One of the most widely shared and high profile examples is Coke’s recent 2020 content strategy. These videos are long, but essential watching if you want to understand how brands are going to be…

Why You Should be Studying Coca Cola’s Strategy

By Bob Garlick | February 12, 2012

Even though Coca Cola has a massive budget there strategy is sound and can be applicable to almost any marketing and communication budget Thanks to Jason Cormier for the original article. As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and…