How to convert visitors to customers using your landing pages Designing a landing page that makes visitors pay attention can take a lot of time and effort. More so with pages that encourages browsers to fill out the form. These pages must look well and easy enough to understand at first glance. Pages that are…
As technology becomes available to more people, there will come a time when almost everyone will be connected to the Internet, where most of us can interact online and shape the future like we’re doing now. Today, the web accommodates more than 900 million users. As time passes, this number will surely increase until there…
5 Digital Tools to Advance Your Brand in 2013 Bringing your business online is just the first step in establishing your brand among online audiences. Other than creating a visually pleasing, easily navigable and user-friendly website, you’ll need a blog or podcast, as well as a few social media pages. There are also other tools…
Who do you believe? Promotion Influencers or Brand Advocates? Entrepreneurs want word to get out about the fine quality of their products. They rely on ads and reviews to reach their target market, but new customers are not forthcoming. Searching for ways to stimulate interest, entrepreneurs try to persuade bloggers, promoters, and other people who…
Creating landing pages can be difficult if you don’t know the basics. If properly presented, these pages can persuade visitors to complete certain actions and boost your marketing campaigns. Landing pages are also useful in promoting ads, guest articles, newsletters, product launchings, new pages, and more. How do you make effective landing pages that will…
How Visitors are Reeled In with a Great Landing Page Too many companies lead their visitors to their website’s home page. Visitors get mired in all the information presented, and they forget why they clicked on your link. Direct your visitors to your landing page instead to get the maximum conversion and turn them into…
The Burgeoning Market for Fake Twitter Followers People are amazed with huge numbers, especially those numbers with many zeroes and commas. Same reaction is achieved with a large number of Twitter followers. When Twitter users see personalities with more than 100,000 followers, they think these people must be really influential and the tweets must be…
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi, Chief Marketing Officer of Coca-Cola When it comes to recommendations, who do you believe more? The personality with thousands of Twitter followers, the review you read the other day, or your neighbors who tried the same product you’re interested…
How to Encourage Engagement on Your Social Networking Pages Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for special offers. Actual communication and brand loyalty only occur if customers see dedication to provide the highest quality service companies can offer. Discounts…
How Market Research is Beneficial for a Company’s Growth When we were students who didn’t understand a topic taught in class, we turn to research. We either interview classmates who got a handle on the subject or hit the books for more information. Market research is, in a way, similar to what we used to…