All posts by Bob Garlick

Widen Your Online Presence with a Social Media Boost, Part 3

Make your business soar and succeed online with the help of five social networks.

Foursquare, a location-based application that lets people check in places where they’re currently at, was launched in 2009. Three years later, this online community has more than 20 million users worldwide who approximately perform over 2.5 billion check-ins every day. This is an exciting concept that many businesses quickly seized by using Foursquare for marketing purposes. The San Diego Union-Tribune is using this application to offer free newspapers. Its Foursquare advertisement says, “Get a free newspaper when you check in.”

This technique serves to attract people to become regular readers and subscribers of the San Diego Union-Tribune. People are naturally attracted to ‘free’ items, especially if they’re striving to minimize their expenses. Place a sign on your door saying ‘Free ________ for any _________ within _________” and you’ll have dozens of curious shoppers asking about your promo. This can be used to make people more aware of your brand. Once they have their hands on your product, they’ll examine it thoroughly and assess whether it will fit their needs.

Foursquare is an instrument to complement specific marketing strategiessuch as discounts, product trials, free tastings, publicity events, and more. Foursquare fans get excited to unlock rewards and earn points from certain actions such as checking in to a new place (3 points) and adding a new venue (5 points). There’s also a feature that makes a user check in as many times as possible in 60 days to be the ‘Mayor’ of a certain place. This, however, can be difficult to track if the place in question attracts a crowd of savvy Foursquare users.

Using this application as a stand-alone tool will make you rely on the number of check-ins. Businesses can now depend on the pull of friendship to get customers curious about their products. Foursquare users will see if they have friends who went to a particular business before. Once they know people who used the products and services they want to check out, they’ll certainly ask those friends about it.The good thing about this is you’ll get more customers if the verdict about your store is good enough to make them interested.

Once you’ve successfully created a Foursquare brand page, you can now call on users in the same location as your business. Logged-in users can see you on the map and click to look at your brand page where you can advertise several promotions. For example, you can get people coming in through the door with this message: “Get a pair of brand-name shoes at 25% off from 5 pm to 6 pm!” This will allow you to get their attention and make them curious to visit your store and see the shoes on offer. You can also provide freebies or shout out about an event coming soon. Invite prospective customers to a public party. Inform them about new products coming soon.

Go on and check out the options offered on this URL: https://foursquare.com/business/.

Happy checking in, Foursquare fanatics!

Bruce Sterling Introduces New Words

Finally someone steps up and talks about the mumbo-jumbo vocabulary that is used to describe our daily dose of reality. It was all happening live today at the very cool alternative the TED talks. “Pop! Tech” has been around for several years now and as I was watching the live stream I got board and checked out some of the older presentations. Pop! Tech is  more down-to-earth and hands-on compared to TED, this is a very cool information driven presentation forum for all things new and groovy. Go here to check his video out.

Want more?

Then check out this guy. Dan Ariely on Irrational Economics.

MIT professor Dan Ariely believes that the starting point for making better decisions, particularly with financial matters, requires understanding the impulse to act irrationally.

At PopTech 2009, Ariely discussed an excerpt from his new book, The Upside of Irrationality, about the role of emotions in the workplace.

When will This Go Viral?

This is a lovely video worth watching. It gets the point across and still make you smile. Powerful stuff for a market that is struggling in North America’s deep recession. This is a high production video and a lot of work went into pulling of this sight-gag. How could you take the same idea and produce it more cost effectively? Surprisingly it is a dormant viral video with only 6200 views to date

FaceBook Research Project

How does FaceBook decide who and what to put in your feed?


Check out this article where they set up an account to research how FaceBook manipulates your content based on specific actions you take. There are some amazing tips and tricks if you dig through the whole think. Check out the full article here.

Excerpt

The more digital our daily lives become, the more perplexing the questions seem. Will the growth of social media destroy our notions of privacy? Is democracy helped or harmed by the cacophony of opinions online? And perhaps most confounding: Why does that guy I barely know from the 10th grade keep showing up in my Facebook feed?

If you’ve ever spent time on Facebook, you’ve probably pondered that last one. The social-networking giant promises to keep us connected with our friends in exchange for pumping a steady diet of advertising at us—but the algorithms Facebook uses to decide what news to pass along can seem capricious or altogether impenetrable…

A Private View of a Sacred Place.

What I have learned in the Land of the Thunder Dragon.

By Roger Beaumont

I have now been living and working in Bhutan for 14 months. I arrived from one culture (Thai) to learn another (Bhutanese), while retaining my own – English.

I have noticed that:
While the UK might be individually rich, it is collectively poor. In Bhutan it is the opposite.

Roger is our “Lost Asian Reporter” who has been given the task of reporting back to us with any verbiage he has created.  He is living in one of the most desired destinations in the world. Thanks Roger and good luck and look forward to your insight and humerus reports.

Sending an iPhone into Space

Stratosphere Spacecraft Launched From Newburgh, NY

This is an amazing video and deserves a big thumbs up for ingenuity and fun. The things that we can create and accomplish are not all about budget and big business marketing but the core idea. A great concept is always going to be great regardless if you through millions at it or do it as a Saturday activity with the kids.


So the next time you start thinking about your marketing don’t just come up with some lame idea and through money at it. Come up with something unique and see how many people you can communicate to cost effectively.


This video had just over 45,000 views when I posted. How many will it have after you watch it? Here is a link to the original YouTube location

.

Typical Use of Youtube to Create Content

Ok this is very funny and also painful in parts because it’s so accurate. However the real power of the piece is how most of the comments mimic the piece. This is one of the only examples of Youtube comments actually make the video viral potential even stronger. Check out some of the posted comments below before and then after the video. If you want see even more comments go to the Youtube page for a ton more.

COMMENTS:

Here are some of the better one.

Unoriginal comment about how the number of people who disliked this video are either Justin Beiber fans or somehow related to the movie in hopes of gaining the most thumbed up comment, thereby completing my dull and meaningless life.

@tchanabc attempt at wittly reply in order to gain multiple amounts of likes

Stupid quote from the video in order to obtain the highest amount of thumbs up possible.

LEAD FEMALES NAME!!!

Old Spice Graver

Even Sesame Street is getting into the act. Will it go viral or is the life of the amazingly successful Old Spice Viral campaign gone the way of all advertising.

Lets see what the numbers look like for Grover in a week. Right now Grover is clocking in at just under 200,000 views. Not a bad showing but still far from a viral phenomena.