Category Archives: Becoming Better

Sending an iPhone into Space

Stratosphere Spacecraft Launched From Newburgh, NY

This is an amazing video and deserves a big thumbs up for ingenuity and fun. The things that we can create and accomplish are not all about budget and big business marketing but the core idea. A great concept is always going to be great regardless if you through millions at it or do it as a Saturday activity with the kids.


So the next time you start thinking about your marketing don’t just come up with some lame idea and through money at it. Come up with something unique and see how many people you can communicate to cost effectively.


This video had just over 45,000 views when I posted. How many will it have after you watch it? Here is a link to the original YouTube location

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Esquire Magazine on Steroids

I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. I think this is one of the most exciting events for magazines since color offset printing got more cost effective. Check out this great informal video from Mashable.

How to Find Great Information

Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever visited a dormant blog… it feels like visiting a ghost town. Bad for you and much worse for the brand that was putting out the blog. Websites that never change there front page (landing page) are also hurting themselves and looking sales because your offers are either out of sink with what the market needs that week or worse you just talk about yourself. Remember it’s not about what you sell it’s about solving other peoples problems. That is where people see value.

To make life a bit easier hear are some great resource that will help you get fast and up-to-date information on practically anything. Good hunting…

Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:

StumbleUpon
If you sign up for the service, you can tell it the subjects you’re interested in. Then when you “stumble,” it will only take you to pages that other StumbleUpon users have liked in that subject. To really use StumbleUpon well, gets its toolbar. Like 14,846,969 others, I use the Firefox version because it lets me pick categories and share pages via Twitter, Facebook and email.

SmartBrief
SmartBrief is a company that’s in the business of providing associations with good content for its members. As such, they have subject matter experts who search every day for good content. All you have to do is go to its website or subscribe to its email newsletters to benefit from their effort and expertise.

Alltop
Alltop is the online version of the magazine rack in your bookstore except that it has 900 subjects and is free. It aggregates news by topics, presents the five most recent stories from the best websites and blogs about a subject, and gives you a preview of each story.

Interns
You could hire people—usually interns—to find stuff for you. For $10 to $20/hour, there are lots of starving, smart people who will comb the Internet to look for good content. They’ll probably use StumbleUpon, SmartBrief, and other tools, but what do you care if they’re doing what you could easily do for yourself?

Pure Planet explained

Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character.

Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to become a fan at the end of the message since this is the whole purpose of this marketing device.

About Pure Planet from Pure Planet on Vimeo.

You Should Be Leading A Tribe

Watch this wonderful talk on “TED” by Seth Godin who (if you don’t already know) is an entrepreneur and blogger (one of the most popular) who thinks about the marketing of ideas in the new digital age.

Seth Godin talks about how the Internet has changed mass marketing and revived  “tribes”. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to become leaders of our own tribe.

Meet the Boss TV, My New Mentor

Wow… Meet The Boss is an amazing service and it’s free.

I stumbled upon this and checked out one of their (shorter edited intro) video interviews on flat management style…

3 minutes later I was registered and listening to a fascinating 16 minute interview with Rory Sutherland on how to most effectively manage your brand in a rapidly changing – and ever more competitive – marketplace.



Why should you be listening to what Rory?

Check out this quick bio and then watch in awe. Rory was promoted to Head of Copy at Ogilvy UK in 1996 and Creative Director in 1997, where he was closely involved in the agency’s relaunch and restructuring as OgilvyOne. He was promoted to Executive Creative Director in 2002 and, more recently, also became Vice-Chairman of the overall Ogilvy Group in the UK.   Rory was recently elected President of the IPA, the advertising association.