Category Archives: Blogging

Social Content Group Online Strategy

Here is a great hangout with Ian, Daniel and Bob the three principal partners at Social Content Group. They all have a lot to say and their special skills sets are brought out during the show.

Find out why they attracted the Social Content Group and how they are using it to build the company. Ian talks about LinkedIn and shares some great insight,Daniel tells us how to approach the delicate proses of approaching people and building trust and Bob talks about strategy and its ole in your overall Social Marketing endeavours.

Amazing List of 50 Influencers

Here is an amazing list of writers who are highly influential in Social Media.

This is a good group to follow on twitter because you will suddenly have a large library of relavent content for your Social Media presentations.

Thanks to Forbes magazine’s Haydn Shaughnessy, Contributor for the great info. Please go here for the original article with more info.

 

Here are fifty social media writers who have very substantial online followings.

#1. Chris Brogan @chrisbrogan – Chris, President of Human Works, has a social pull of 3,019

#2. Ann Handley @marketingprofs. Ann manages the contributory blog at marketingprofs and has a social pull of 2,962

#3. Guy Kawasaki @guykawasaki, former Apple evangelist, with a social pull, 2,651

#4. Gary Vaynerchuk @garyvee, video king, with a social pull of 2,332

#5. Scott Stratten @unmarketing with a pull of  2,218

#6. Robert Scoble @scobleizer, long term blogger and trend setter, pull of 2,216

#7. Glen Gilmore @glengilmore of Gilmore business network, with a pull of  1,944

# 8. Liz Strauss @lizstrauss, of Sucessful Blog, social pull 1,827

#9. Jason Falls @jasonfalls, Social Media Explorer, social pull 1,822

#10. Mari Smith @marismith, Facebook expert,  a social pull of  1,806

#11. Scott Monty @scottmonty, Ford’s social media champion, with a social pull of 1,776

#12.Renee Blodgett @magicsaucemedia, founder of We Blog The Worldand other sites, 1667 

#13. Pam Moore @pammktgnut of Zoom Factor, with a pull of 1,583

#14. Jeff Bullas @jeffbullas with a pull of 1,568

#15. Paul Barron @paulbarron, pull 1,470

# 16. Ted Coine @tedcoine, author of the switchandstick blog, with a pull of 1,468

#17 Brian Solis @briansolis, one of the most respected names in social, with a pull of 1,439

#18. Chris Voss @chrisvoss, of The Chris Voss Show, social pull 1,434

#19. Eve Mayer Orsburn @linkedinqueen, LinkedIn expert, social pull  1,405

#20. SusanCooper @buzzedition with a pull of 1,325

#21. Lori Ruff @loriruff, pull 1,310

#22. Jay Oatway @jayoatway, a specialist in story and influence,1302

#23. Jeremiah Owyang @jowyang of Altimeter Group 1262

#24. Kim Garst @kimgarst, social media and personal branding, 1223

#25. Mike O’Neil @mikeoneilrocks, LinkedIn specialist, 1206

#26. Lori Taylor @lorirtaylor, of Social Caffeeine, 1197

#27. Steve Farnsworth @steveology 1185

#28. Neal Schaffer @nealschaffer, of Windmill Networking, 1158

#29. Viveka Von Rosen @linkedinexpert 1123

#30. Jason Yormark @jasonyormark 1077

#31. Marsha Collier @MarshaCollier 1063

#32. Wendi Moore @wendimooreagncy 1051

#33. Chris Abraham @chrisabraham 1014 

#34. Yacine Baroudi @fastake 1010

#35. Mark Davidson @markdavidson 985

#36.  Michele Smorgon @maxoz 924

#37. Jeff Jarvis @jeffjarvis 919

#38. Steve Rubel @steverubel 915

#39. Shelley Kramer @shellykramer 894

#40. Christopher Penn @cspenn 892

#41. Diana Reyfield @dianareyfield 877

#42. Kristi Hines @kikolani 874

#43. Vicki Flaugher @smartwoman 849

#44. Maz Nadjm @mazi 816

#45. Amy Porterfield @amyporterfield 805

#46. David Meerman Scott @dmscott 792

#47. Laurel Papworth @silkcharm 791

#48 Mark Schaefer @markwschaefer 784

#49. Dede Watson @dede_watson 777

#50.Amber Naslund @ambercadabra 773

Follow me on Twitter @haydn1701

How Viral Videos Work, from “The Man” at Youtube

Promoting a viral video is almost as important as making a great video for youtube. Find out more in this great TED talk with Kevin Allocca, YouTube’s trends manager. Listen to his deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense” wearable tech, and “Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate

Check out this great post for a more in-depth analyses of the talk. Here is an excerpt from that article.

The key is a creative mind that can see the angles, understand the market within the context of the brand and available channels, then create a strategy which allows for meme/news jacking initiatives that can uitilise the momentum of trending videos. Until this happens at a core level then companies will be chasing their own tails, tentatively dipping their toes in the viral waters unsuccessfully.

Increase the Time Visitors Spend on Your Blog

The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often.

 

1. Mix Stock and Flow Content
According to Noah Brier of Percolate, one key to a sticky blog is having a balance between “stock” and “flow” content. “Stock” content is the bedrock of a blog. It’s original, typically longer-form content that’s insightful and outstanding. This is what keeps people coming back hungrily for your expertise or unique wit. A clear voice and angle that people can count on is often the hallmark of good bedrock content.

“Flow” content is shorter, curated links and excerpts from related content around the web. Think of it like whatThe Huffington Post or Buzzfeed do: They take web content their readers are likely to be interested in and put their own commentary on it, linking back to the full text off-site. Without the commentary, you’re just another aggregator; and without proper attribution and linking to the original source, you jeopardize your relationship with the original site (and break copyright law if you plagiarize parts of or the whole post).

This mix between meatier content and quick-hit aggregation helps you to stay top-of-mind with readers, increase your refresh rate and also develop your own reputation. Eventually, the goal of a sticky blog is to get people to stay on the blog, so you’ll notice that sites like The Huffington Post produce more and more original content all the time.

2. Personalize
Brian Halligan, CEO of Hubspot, said in a keynote address at this week’s Inbound Marketing Summit, that the “next big thing” in content marketing is optimizing the middle of the funnel through personalization.

When speaking of Amazon.com’s recommendation engine, Halligan says, “It’s eerie how well they know me.” The more you shop on Amazon, the smarter the recommendations become. That in turn, makes you more likely to shop on Amazon, creating a virtuous cycle.

In the same way, blogs that can serve up suggested content to individual readers based on their choices can see exponential retention. Smart widgets on many CMS can do this to a degree, and technology in this area is being developed all the time by sites like Outbrain and SimpleReach.

3. Let Your Blog Live On, Off-Blog
The blog is a hub for your content, but social media channels can be spokes that lead people to you. Don’t be afraid to let your content spread. In fact, encourage it.

Repackage your blog posts into shorter bites for Tumblr or Facebook. Share your headlines, quotes or key insights on Twitter and LinkedIn. Pursue syndication opportunities on related sites so you can get your content to stick with new audiences. All of this leads people back to your site, having built your reputation off-site.

4. Do Post Series
Want people to keep coming back to your blog? Create some anticipation with post series. Instead of writing a comprehensive, 3,000-word post on the “ultimate guide to whatever,” split it out into bite-sized chunks and release it slowly. This not only gives you the chance to dive deeper into your points, but it also creates the opportunity to get readers to “tune in” regularly

5. Email Your Blog Out
Many people don’t go out and just read blogs. They stumble into them via social media or other channels. So when someone lands on your blog, you may have a small window to catch them and retain them as readers.

Enter the email subscription. You’re already writing for your site; why not repackage a post a day (or week) and email it out to subscribers?

Place an email capture form on each post on your site. First timers who stagger across your content may sign up because they liked the one post they read, and then you have the opportunity to reach them in the place they do the most reading: their inbox.

6. Link Internally Like Mad
You may not remember a blog you discover once through a Twitter link, but you likely will remember a blog you discover and then read 10 posts on. You can increase the stickiness factor of your blog by an order of magnitude if you employ the Wikipedia method of linking judiciously to interesting places on your blog within every post.

Have you ever gone to Wikipedia to look up something mundane, ended up clicking on an interesting link within the page, then another, and all of the sudden realized half an hour has gone by and you’re somehow reading about black holes and time travel? Wikipedia is a black hole itself; its web of internal links gives it amazing sticking power.

You’ll notice that nearly every section of this post has links to other stories on Mashable. Rather than saying, “Oh, please please click here,” the links are seamlessly placed on words and phrases throughout the content. In this way, the passive reader isn’t interrupted, but curious readers can explore a never-ending tree of interesting content.

7. Suggest More Content
Similarly to the internal linking tip above, by recommending similar content at the bottom of your posts, you’ll increase pages per visit and the likelihood of gaining a subscriber rather than a one-time stumbler.

Most people read blogs because they either want to learn something or be entertained. Point them toward related resources after your post to keep them going. This related content doesn’t have to live on your site. If you consistently point out excellent content on other sites, readers will come to think of your blog as an authority. Rather than going to a search engine or opening a million tabs to find info they’re interested in, they’ll just come to your site.

 

3 Reasons People Fail at Social Media

Social media platforms are databases of people, facebook leading the way with 800,000,000 twitter in 2nd followed by linkedIn with 120,000,000.  Most businesses if they got 1 new client a week would be considered a healthy business.  Some only need 1 a month.

The #1 reason people don’t succeed on Social Media Platforms is because they haven’t read Dale Carnegies book “How To Win Friends and Influence People” and if you have, you probably are not applying the principles the book teaches.

  • People like talking to people, not logos
  • Take a few extra seconds to personalize notes to new connections
  • Social Media is Networking and Networking is Building Realshionships

The #2 reason people don’t succeed on social media is because they think it’s a silverbullet, sorry kids no silver bullet until you become really good at #1

The #3 reason people don’t succeed on social media is that they are not persistent and consistent.

Social Media is not a one night stand… Social Media is a commitment not a campaign

People do not like to be sold but they do like to buy, if that statement is true and it’s true that people can unfollow at anytime, then why would you ever try to sell on social media? 

You may have heard it, but do you apply it? Engage by educating and entertaining.   I prefer to think of these 2 words “adding value” when I post, reply, comment online.

How to be a CEO in the New World

We at Social Content Group think Bing Gordon has an important message for any CEO out there.

In the video below, Bing Gordon discusses his thoughts on how to be a CEO in the era of the “consumer internet”, which is a completely different era than the first big Dot Com boom. Everything is social these days by default, and Bing Gordon is a master in the field. This is a keynote address from the 2011 Endeavor Entrepreneur Summit.

One of the most brilliant minds in consumer internet today is Bing Gordon, partner at VC firm Kleiner Perkins Caufield & Byers. He joined the firm in 2008, and watches over the sFund, which is dedicated to all things social.

Here is our faverate new word from the video.

meritocracy [mer-i-tok-ruh-see] noun, plural -cies.

  1. an elite group of people whose progress is based on ability and talent rather than on class privilege or wealth.
  2. system in which such persons are rewarded and advanced: The dean believes the educational system should be a meritocracy.
  3. leadership by able and talented persons.

At around 19 minutes it’s not a short viewing but the knowledge he imparts is priceless. Listen while he talks about this new word and how to approach it from the prospective of a CEO.

Quote: Abolish 1 on 1 meetings. At 7:45 minutes

Quote: How to onboard new talent.  At 12:15 minutes

Quote: The hardest thing to learn is people skills. At 16:50 minutes

Quote: The new MEM of Social “news feed”.  At 22:11 minutes

Quote: I’m going to blast through this (self evaluation).  At 25:30 minutes

 

From the Entrepreneur series on www.TheNextWeb.com blog site.

BBC Report on Social Media Sales

Are businesses using social media to their advantage?

First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook.

But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the developing world, in countries like Brazil, India and China, are much better at using the likes of Twitter and Facebook than their counterparts in Europe and the US.

Go here to watch the video of Brian Milligan reporting.

Another example of what Campbells’s Soup is doing to cross promote there products.

They have a website all about recipes using their soup. I found this amazing Brussels Sprouts recipe from their Facebook page. The primary focus of this page is to promote “Helping Hunger Disappear” in third world countries. With over 80,000 fans it is a big social marketing success and it is fielding questions and complaints about their soup products.

Here is the “screen shot” that led me to the recipe.

What I find interesting is that their main Facebook page has less than 2000 likes. This is probably because it has no “Social Juice” and uses a “traditional” stance based on old style marketing techniques and corporate positioning. This is a great example of why traditional communication and content does not work for social media and hammers home the point that the BBC reporter was making.