Category Archives: Blogosphere

To Blog or Not to Blog on Other Sites… That’s the Dilemma.

Driving More Traffic to Your Site with Guest Blogging

You’ve written fine articles on your blog. Suddenly, someone emailed you about posting your articles in other websites. You’re torn between keeping your content on your domain and letting it be published somewhere else. What would you do?

Guest blogging is a method used to drive more traffic to blogs using articles written by other bloggers. This can work in two ways:

  • You will write a post that will appear in another person’s blog; or
  • An article made by another writer will be posted on your own blog.

Many people attest to the success of guest blogging. Its most useful benefit is the link-backs, which function as incoming links to your site from well-known and relevant websites or blogs. This makes your site perform better in search engines when people type in keywords associated with your products and services. Guest blogging also allows you to establish a reputation as an expert in your industry.

This makes it important to write quality content every time. Pick out your best pieces. Look them over once again and make improvements, if necessary. Talk to other blog and website administrators about guest blogging opportunities. This enterprise is very popular in these link building times, which provides many with the chance to be known as an authority in their chosen fields.

Once readers get intrigued with your blogs, they are likely to subscribe to your RSS feed.  Maintain their interest with blog posts that are well-researched. Give credit to articles you used as references. This is a way of acknowledging other people’s works and making your articles more trustworthy to read.

Build and cultivate relationships now with other blog and website owners. Share content regularly and enjoy the benefits of posting on each other’s sites. This will create a win-win situation for all, from content writers to website administrations to followers reading your articles. Start writing and looking for prospective blogs today!

 

References:

MyBlogGuest.com

TrifectaLLC.com

About Weblogs

ViperChill.com

How to Blog the Right Way

Neil Patel’s Guide to Successful Blogging

When you ask people nowadays what social networking is, they would immediately point out creating status updates, likes and comments in Facebook, as well as 140 characters in Twitter. Every minute, users send over 100,000 tweets and share 684,478 pieces of Facebook content. Tumblr is also going strong with its 27,778 blog posts for each minute of every day. That statistic may be really small, compared to the previous numbers from Twitter and Facebook, but Tumblr is a strong entity in itself. It generates more than 400 million page views per day and 355 million unique visitors per month.

What makes Tumblr prevail against the continued success of Facebook, Twitter and other micro-blogging sites? Tumblr persists because there’s an integration of both traditional and modern blogging features. You can publish text posts, images, video and audio links…

…which other users can either like, reblog or reply to:

The ‘reblog’ button acts like the ‘retweet’ function in Twitter, which makes it easier for users to spread the posts they like. Followers will see your reblogged posts in their own dashboards and with one click, it’s shared! This partly explains how some posts become viral and turn into trends in both social media sites.

So, how do you use Tumblr to create text blog posts that your customers will enjoy and share to their own followers?

Blogs are the foundation blocks of social media campaigns. Micro-blogging sites serve to capture attention, while blogs maintain interest with their content. Short status updates and 140-character shout-outs also cannot adequately explain and clarify topics. Blogs do that with 300-word articles that make readers fully understand the message you’ve put in Facebook, Twitter and other social networks. With blogs, customers gain an intimate relationship with online businesses. Conversational content can make readers feel as if the blogger is talking right in front of them.

This makes it important for bloggers to find their own writing voice. Should the blog be authoritative or advisory in nature? Friendly or aloof? Inconsistency with the voice may confuse the readers. and make them unreceptive to what you’re trying to convey. You should also ensure the authenticity of the facts you share to make your articles truthful and credible. Make yourself an expert about your chosen topics. You must be able to keep up with the latest developments in your industry to provide your readers with creative content they can share with their own followers.

Being creative means contributing something unique to your community of readers and followers. Voicing out your own thoughts about specific subjects helps you churn out original ideas that create a buzz in your community. Interested readers and fellow experts will be sure to ask you to explain in further detail or seek your opinion on related matters. It will also lead you to form your own insights. Sharing your ideas will spur discussion and promote more development of other people’s ideas.

Quality articles cannot stand alone. They need to be packaged in such a way that would influence the readers to trust the content. Here are some basic elements that readers unconsciously look for in a blog:

  • Clean and beautiful design – The content should follow a layout that would properly organize the content in a readable manner. Continuous flow of content can also be disorienting so there should be adequate white space in the web page.
  • Correct spelling and grammar – Wrong spelling and grammar usage stand out in an otherwise well-written article. Ensure your article is free from such errors to maintain credibility.
  • High-quality photos – Grainy pictures and logos affect a reader’s perception of your article. Before you publish your content, make sure the images are in the right size and format to prevent the pixels from showing.
  • Solid content updated frequently – Not updating regularly can cause your blog traffic to weaken and disappear altogether. Maintain readers with customary blog updates to make them come back.
  • Presence of community and conversation through comments – Persuade readers to post their thoughts in the comment section. If they’re not forthcoming, ask friends to post their questions. This will help encourage other readers to post their questions and reactions about the subject of the article.
  • Short, easy-to-read domain name – A long domain name is difficult to memorize. Make it easier for readers to remember your blog with a short and catchy domain name. This would promote instant recall and further improve your brand exposure campaigns.

You’ve made creative and catchy content. Problem is, your blog is not generating that much traffic in spite of your aggressive marketing efforts. Be more patient and consistently write high-quality articles to maintain the interest of your readers. Once other readers discover the gold mine of ideas in your blog, they’ll be more attracted to come back and talk about your content. So when your analytics show low readership, carry on writing. Sooner or later, they’ll come and read your articles.

 

References:

Search Engine Journal

Social Media Today

Gigaom.com

What to Do When You’re Finished with a Blog Post

Steps to Take to Ensure Your Finely Written Content Gets the Attention it Deserves

You’ve written a fine piece of content marketing post. After posting the entry on your blog, you wait for the comment box to be filled with reactions about your piece. You’ve checked it again a few days later and no forthcoming comments appeared except one that says, “Good work!” (And this came from your loyal friend whom you’ve asked to keep up with your writing).

What do you need to do to make your post popular and sought-after for wonderful content?

According to Brody Dorland, there are 12 steps to take to fulfill your blog popularity goals. Here are those steps:

1. Search Engine Optimization (SEO) and Keyword Integration

Search engine optimization is all about enhancing your website or web page’s visibility in the search engine’s natural search results. This Internet marketing strategy can help boost up your ranking and drive up your website traffic.

An SEO campaign is not complete without applicable keywords to beef up your content and make it more “searchable.” Check out free applications like Google Adwords. Start studying how keywords work and integrate some of them in your article. In addition, learn more about meta description, tags and other related subjects to make your campaign work.

To illustrate what Google Adwords looks like, here’s a screenshot:

2. RSS Feed

Experiment with your Really Simple Syndication (RSS) feed tools. Learn how to automatically post updates on your social media sites (e.g. Facebook and Twitter) every time you post a new blog entry. This will help you expand your reach and expose your work to other people who might want to get more information about your topics of expertise.

3. Link Shortening

Make the post to your link shorter and, thus, more manageable. Shorter links help you link your post in status updates, comments, email messages and more. Sites that offer link shortening usually allow users to see how many clicks the shortened link has gotten. Check out goo.gl, bit.ly, ow.ly and cli.gs for your long links.

4. Status Updates

Sometimes, it can be tempting to just paste the link and leave it on your wall or profile for others to read. This is not the way to do it. Give your readers some incentive to read the link you pasted. Create a snippet that would adequately tell what the link is all about to tease the readers into reading. Schedule posts to appear on the times when your readers are most active. This will make them notice immediately that you’ve updated your blog.

Another thing to remember is to avoid posting the same status update to all your social networks. Each social media site has its own set of rules when it comes to posting status. For example, Twitter has a 140-character limit for tweets while Facebook allows posts more than 60,000 characters.

5. Content Teasers on Other Sites

Post some snippets of your blog posts to social networking sites and forums. Follow the rules of posting such content to avoid being denied or suspended. Try pasting snips in LinkedIn group forums, LinkedIn Answers and other group to attract new viewers.

6. Social Bookmarking

Make use of social bookmarking sites like Digg and StumpleUpon to promote your blog posts. This will draw considerable traffic to your blog. This technique helps users to manage and store bookmarks of Internet resources. Try out sites for this particular function.

7. Look for other blogs with similar topics and comment on them

Connect with other writers who write the same topics as you do. Look at their work and give constructive comments with a link to your blog posts. This would generate more interest toyour blog, help you touch bases and exchange information with your fellow web content writers. Try this out, and maybe you will find a blogger to collaborate with.

8. Seek-and-Assist on Twitter

Earn followers and create a strong Twitter base with this technique. Look for posts from people seeking help on your area of expertise. Give them advice on what to do with a link of your blog post at the end of the tweet. If you managed to solve their problems, chances are they’ll follow you back with more questions. Always remember to ask them to retweet or share links to your blog posts to increase the number of your followers and your social clout.

9. Email signature

Send emails with a signature including the link to your latest blog post’s headline and link. This will spark interest among your network and entice them to check out the link for themselves. This creates more awareness about your blog. If they really like the content (which they will if you create well-written copies every time), they will surely comment and share the link to their own friends and acquaintances.

10. Share your blog post with target customers.

Sometimes, target customers need a nudge to read your content. Send them an email saying you wrote a blog post, which they might find useful. This will make your potential clientele be interested in seeking your expertise in solving their problems with content marketing. Once you get their attention, ask them to refer you to businesses that might need your services.

11. Add blog posts to your e-newsletters.

Include your blog posts to your newsletters and use some analytics to see which posts got the most clicks. Knowing which posts garnered the most interest will give you an idea about topics you can broach on further. Writing about these topics will get you more clicks and boost your content popularity.

12. Collaborate with other bloggers to talk about your posts.

Work with other writers to mention and promote each other’s work. Doing so will help you improve your write-ups and make it easier for everyone to achieve readers’ attention and maintain interest. This group effort can provide you with huge returns in terms of blog traffic, RSS subscribers and high search engine rankings.

 

References:

Content Marketing Institute

ZDNet.com

Get Your Customers Talking about Your Brand

How Blogging can Start Your Marketing Campaign and Spread Word about Your Business

You’ve heard about how content can drive a high pace of customer engagement for many businesses. How do you get the same benefits they now enjoy? What you can do is to study their content marketing strategies. One thing you’ll notice is that they all have blogs where they feature write-ups about their products and services, company news, and more. But, other than that, are they doing something else you don’t know?

People talking about your content make others curious enough to search for your store. This causes brand awareness, customer calls and possible sales leads. This is why you cannot discount the influence that properly written content can bring to your business.

Here is a three-pronged approach to help you make shareable content for your fans and followers in social media:

1. Blogging

Other than a website, you need a blog to lend a personal voice to dry business content. A website will show how your business came to be, your products or services and your ‘claim to fame’ or specific specialties. A blog, on the other hand, will give a more humane touch to your enterprise. Here, you can post tidbits of news on a company event. You can also provide conversational content about how your product can better meet certain needs.

With a blog, customers are encouraged to communicate with you. They feel as if you’re talking to them online through your written words. Once they feel reassured by your writing voice and approach, you can engage their attention to your merchandise; how it can enrich their lives. People like buying from vendors they are familiar with. If you don’t take the time to sustain the interest of your existing customers, they might be enticed to go to another company who can give the same product with more personal service.

Prompt responses to customer inquiries on your blog can also make customers feel they can trust you to attend to their concerns professionally. This increases customer interaction and satisfaction with your brand.

2. Content Distribution

Go to the hubs where your target audience congregates. Set up social media accounts to provide quality content to a wider number of current and prospective clientele. If your content is catchy and creative, it can spread like a virus, until everyone’s talking about it and sharing it around.

You can also post pay-per-click advertisements and other types of online marketing material on other sites. Upon clocking, users can be redirected to their blog or social networking pages.

3. Content Reinvention

When you post updates on your blog, old content get buried and go unnoticed. Bring new life to your old posts. Think what type of media suits it more. Would pictures work? How about videos? Turn earlier posts to a trending type of content to continue catching attention, this time from viewers and readers who haven’t seen the old content before.

Make content marketing a priority for your business. Try out the three methods explained above and see your campaigns ramp up.

 

References:

Content Marketing Institute

Local Web Hub

Connecting Through Blogs and Podcasts

How these Social Platforms Help to Expose Your Business to the World

Both blogs and podcasts are considered web content. They are used to reach an intended audience and impart news and information relevant to their needs. Without these two media, it will be difficult for you to build relationships with your target demographic on the Internet. Other than that, you cannot make them receptive enough to your online marketing campaigns and product promotions if you don’t have a connection with your followers. Engage them with interesting content using a blog, podcast, or both. But how is one different from the other? Here is a comparison of the two communication media:It is better to see which channel best suits your content first before you set up a blog or podcast. You should also consider whether you’re more comfortable writing or speaking. If your strength is conveying your words on paper, it’s better to use a blog. Same with podcasting. If you’re a speaker with strong oral communication skills, a podcast is the better choice of medium to spread whatever message you want to say to your audience.

Using a blog or a podcast has its own set of benefits and detriments. You need to think about considerations like:

Tumbling into Tumblr

Visually Entrancing Content for Your Audience

If you’re interested in dipping your toes into the blogging habit, Tumblr has an easy and uncomplicated interface for you. Indulge in your need to express your personal thoughts or create an avenue where you can talk about various products and services. Unlike WordPress, Squidoo and other blogging platforms, Tumblr offers user-friendly blogging tools for you to try out. All you have to do is type in text and you’re all set to publish. You can upload photos and quote sources, if you like. Want to cut up your post and show ‘Read More’ in your blog? Tumblr has a button for that.

The good thing about Tumblring is the social site’s simple and basic look. WordPress has many buttons and can be intimidating, especially for a beginner blogger. Tumblr chases those fears away with its minimal use of buttons. This enables user to use only a short amount of time to click around and try to make a first blog post.

Tumblr also serves as an online scrapbook which you can customize according to how you’d like your blog to look like. Upon creating your own ‘Tumblelog,’ you can follow other people and either like or reblog their posts from GIFs of dancing babies to videos of playing kittens. You can also ask the blog owner questions if they answer queries.

So, you want to join Tumblr and make a blog to connect to potential customers for your business. How do you go about it? First, this site thrives on circulating interactive visual content. That means loads of pictures (especially GIFs), videos and short, engaging text. If you’re sure you can churn out such content on a regular basis, try out this social media site. If you have a Facebook page or Twitter account, you can easily integrate your Tumblelog there to inform your fans and followers that they can follow you in Tumblr.

Tumblr has something for everyone, from artistic thinkers to news enthusiasts to social activists. Humorous posts abound from wildly creative people who can make you laugh out loud with their funny content. There’s also informal and touching content from contributors like Newsweek, Doctors Without Borders and others. Join Tumblr now and be part of its colorful world!

Is Public Relation Social Marketing?

Here is a great post from a PR specialist who now does social PR/marketing. Some very poignant and candid comments makes this post a  great read and an eye opener for anyone in on the long hard road to Social Content and/or Community Building. Here is a link to the original post if you would like to read more about Anita and the world of PR-Social.

Social media by itself doesn’t work!

I don’t work for a social media firm. I work for a PR consultancy, which has expanded into the digital sector. But the traditional stuff is still all there. It didn’t disappear and social is an addition to everything that’s been going on for years. My background isn’t in PR so you can imagine that it’s not always easy. I want and need to learn how PR works. From scratch. And that’s just it. Social media is never JUST social media. You’ll have to learn many things that you may not necessarily be interested in to make it work for your company or clients.

 

The job will follow you home!

Social media is constant. And while you may know that, you really don’t until you work in social media. People don’t stop talking when you leave the office at 6. In fact, that’s usually when they start talking. You have to learn how to deal with time differences, constant monitoring and engaging. If you are anything like me you’ll have a tough time ignoring your beeping phone or the constant stream of Emails. You’ll keep thinking about strategies, updates, monitoring etc after you leave the office at night.

 

Social media equals a lot of research!

Before you do anything remotely connected to social media, you’ll do a lot of reading. A lot of googling. A lot of combing through directories and statistics followed by a whole lot more reading. And once you are done with all the reading, you start to analyse what you just read which then, somewhere down the line, evolves into a strategy. Then eventually, you’ll put the strategy into practice which, again, is followed by a lot of research and analysis. Until you start over.

 

Working in social media isn’t just fun and games!

Social media is SOO much fun, you say? Well it is, until it isn’t. You have to think a lot. Especially about wording. The way you say things in your private life may not be right for your client/company. You’ll have to adapt your writing style. Your way of thinking. And *actually* do some work. It’s not just about playing around on Facebook all day. It’s rather the complete opposite.

 

You need to stay on the ball!

Social media evolves. Constantly. You can’t afford to miss out on these developments because they may be good for your client. How do you do that? Through reading. As you can see, there’s a pattern.

This post isn’t meant as a discouragement to anyone who wants to work in social media. It should rather help you evaluate your decision and make it easier to decide whether it’s right for you. There’s no shame in it being wrong for you. Not everyone is made for it. It’s always better to find out sooner rather than later.