Category Archives: Content Marketing

Widen Your Online Presence with a Social Media Boost, Part 3

Make your business soar and succeed online with the help of five social networks.

Foursquare, a location-based application that lets people check in places where they’re currently at, was launched in 2009. Three years later, this online community has more than 20 million users worldwide who approximately perform over 2.5 billion check-ins every day. This is an exciting concept that many businesses quickly seized by using Foursquare for marketing purposes. The San Diego Union-Tribune is using this application to offer free newspapers. Its Foursquare advertisement says, “Get a free newspaper when you check in.”

This technique serves to attract people to become regular readers and subscribers of the San Diego Union-Tribune. People are naturally attracted to ‘free’ items, especially if they’re striving to minimize their expenses. Place a sign on your door saying ‘Free ________ for any _________ within _________” and you’ll have dozens of curious shoppers asking about your promo. This can be used to make people more aware of your brand. Once they have their hands on your product, they’ll examine it thoroughly and assess whether it will fit their needs.

Foursquare is an instrument to complement specific marketing strategiessuch as discounts, product trials, free tastings, publicity events, and more. Foursquare fans get excited to unlock rewards and earn points from certain actions such as checking in to a new place (3 points) and adding a new venue (5 points). There’s also a feature that makes a user check in as many times as possible in 60 days to be the ‘Mayor’ of a certain place. This, however, can be difficult to track if the place in question attracts a crowd of savvy Foursquare users.

Using this application as a stand-alone tool will make you rely on the number of check-ins. Businesses can now depend on the pull of friendship to get customers curious about their products. Foursquare users will see if they have friends who went to a particular business before. Once they know people who used the products and services they want to check out, they’ll certainly ask those friends about it.The good thing about this is you’ll get more customers if the verdict about your store is good enough to make them interested.

Once you’ve successfully created a Foursquare brand page, you can now call on users in the same location as your business. Logged-in users can see you on the map and click to look at your brand page where you can advertise several promotions. For example, you can get people coming in through the door with this message: “Get a pair of brand-name shoes at 25% off from 5 pm to 6 pm!” This will allow you to get their attention and make them curious to visit your store and see the shoes on offer. You can also provide freebies or shout out about an event coming soon. Invite prospective customers to a public party. Inform them about new products coming soon.

Go on and check out the options offered on this URL: https://foursquare.com/business/.

Happy checking in, Foursquare fanatics!

Creating Content to Connect

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Rules to Follow in Writing Articles for Your Blog or Website

Writing informative and engaging articles for your blog or website is the right way to attract visitors and increase your site traffic. This is all well and good, especially for your marketing campaigns. But are you adhering to the rules to ensure you’re maintaining journalistic integrity?

You may be thinking how online business promotion and advertising is related to abiding by journalism ethics and standards. One thing you should keep in mind is whatever you write is still subject to criticism, whether your articles are published in traditional or modern media. Tony Burman, former editor-in-chief of the CBC News, declared that “Every [news] organization has only its credibility and reputation to rely on.” This still applies to all types of web content, except the literary and scientific articles.

Everything we publish on the net is subject to scrutiny. Many people have the tendency to believe whatever they read without questioning the source. This poses harmful consequences for them, especially if the writer has slanderous or malicious intent. When we apply this to marketing, writers are prohibited from exaggerating the effectiveness of a product or service in providing a desired outcome. Overblown claims are not tolerated, as these can mislead customers and make them believe that using a certain product will cause the anticipated effect.

This is particularly true for beauty products like whitening or tanning creams and lotions. Advertisements for these goods cannot say that “Product X can make you change your complexion in less than 7 days. Try our product because with Product X, you’ll look beautiful every time you use it.” This makes it important for all businesses to be careful in saying how their products will affect customers and meet their needs.

Almost all articles follow some form of guiding principles. A written marketing piece should be creative and clever enough to draw attention and attract interest without giving the wrong impression to consumers. According to Joe Chernov, Content Marketing Vice President for Eloqua, there are rules to follow to make sure you’re providing truthful and accurate content:

1. Fact should win over opinion.

Stated opinions without facts to serve as backup are not truthful. This is because opinions are sometimes biased or prejudiced against a certain idea. There should be statistics, data research or quotes from experts to support your statements.

2. Have a reference for every point you want to make.

You should have a source for all the main points and claims you make in your article. Quoting sources provides your article with more credibility and makes it less likely to be challenged. Listing your sources also helps you remember where you found the information and assemble an unassailable defense for your stated opinions.

3. Clarify everything with your sources.

Looking for quotable sources can be difficult, especially if your reference does not want to be cited for some statements. When writing your articles, make sure you find some other references you can use as a foundation for your assertions.

4. Look for a different viewpoint.

It is easy to get lost in an issue if you isolate yourself on only one side of the matter. Seek the opposite side of the argument to get a feel of things and know what the big picture looks like. Being familiar with how the other side will compose their argument will make it easier to frame your arguments for the side you’ll support.

5. Append a byline for your sources.

Always look for the originator of your source documents to ensure you’re crediting the right person for the information you want to cite in your article. A byline can include some facts about the writers’ current occupation and activities to establish how they became experts in their respective fields.

6. Minimize jargon.

Readers can find it hard to stick to an article that has many technical terms they cannot easily understand. Lessen the instances when you have to write down something that would sound too technical to your readers. Make your piece easily comprehensible so they will continue reading and not be alienated.

 

References:

Mashable.com

Wikipedia.org Link 1

Wikipedia.org Link 2

Say it With Pictures

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How pictures excel in communicating what we want to say

All of us at some experience being at loss for words when expressing what we think or how we feel. When you lack the words to say something, post some pictures to put your message across. This method is very much effective as a picture can say a thousand or more words. This is because images are powerful vehicles of information that the brain can immediately process. In fact, the mind processes images faster than the written word. This is because with words, we first have to recognize the letters and read each word to discern the meaning of a statement. Pictures are the opposite. Everything you need to know is in the picture.

That’s why social media campaigns earn more success if you use pictures. As it is far more attractive to look at beautiful pictures than read even a short article, people engage more with businesses that post pictures on their brand pages. Let’s take the top 10 Facebook company pages, for example. According to M Booth, a global communications company, there’s more customer engagement on pages bedecked with pictures and videos (which are essentially moving images).

This demonstrates the influence of pictures on strengthening social engagement with your customers. Videos, especially those that are creatively made, attract more eyes, likes, comments and shares. Pictures are not to be outdone, beating text posts twice as much in the popularity contest. Here are some posts on Intrepid Travel to serve as examples:

This company page promotes travel as a way of life and allows people to see different sights that may inspire them. The pictures above are certainly stimulating and fascinating enough to make followers want to go these places and experience for themselves the wonder of beholding such creatures and places up close. This is the effect that images bring to viewers and visitors of Intrepid Travel’s social media page. Aren’t you enticed to go to these places as well?

There’s also Instagram on the rise, which brings back how Facebook achieved 100 million users, four years after its inception. But Instagram shows such a meteoric rise that threatens to break Facebook’s record. The rise of this picture-based mobile application is quickly gaining popularity with its 80 million subscribers…and counting.

Tumblr, a microblogging site which enables users to post text, images, videos, links and other forms of content, has been around since 2007. According to the Data Never Sleeps infograph, Tumblr blog owners publish an estimated number of 27,778 new posts per minute. This mind-boggling number translates to how much content this site is churning out every day. The data below show how images are so pervasive in the lives of Tumblr users. There are memes and GIFs or graphics interchange format that go viral because of its interactive quality that snags the attention of fans on this social network.

Here’s a sample post from Corgi Addict, one of the most popular Tumblr bloggers:

One reason this particular post garnered so many notes (combined number of likes, replies, and shares) is its format. Each picture in the collage is an animated GIF, which enable the images to move in rapid succession like a soundless one-minute movie on loop.

There’s also YouTube, where users are said to upload 48 hours’ worth of video every minute. Everyone (think 100 million users) can post a video on YouTube and show anything under the sun, below the ground or something beyond outer space. But only a small percent of videos become viral and generate more than 100 million views. There are music videos, as well as video clips about animals, baby antics, parodies, and more.

But when it comes to images, images, and more images, Pinterest is the reigning queen. Although its main market is women at around 80%, this percentage is slowly decreasing to accommodate the number of male users tweaking with the Pinterest interface and creating boards that illustrate their various interests.

Pinterest is a social network that shows off a dizzying variety of pictures numerous users share every day. Users can create boards where they can pin pictures that center around a theme. For example, you want a board that shows recipes of delicious vegetable dishes. All you have to do is name the board and pin images related to your chosen topic.

The picture power is illustrated on Pinterest, which became the leading social network in a short period of time. As a result, this site beat veteran social media networks like Twitter and StumbleUpon, and became number one for traffic referrals.

Pictures act like a flower with such an attractive scent that attracts thousands of bees. Many businesses use images to bring more traffic to their site and attract more potential customers. Therefore, use more well-taken pictures to make viewers pay attention, interact with your content, and generate more sales leads. Follow the example of businesses, which have successfully used pictures for their marketing campaigns. Check out Etsy and Whole Foods on Pinterest, and other ventures!

 

References:

Mashable.com

Social Media Examiner

Wikipedia.org

Ritholtz.com

YouTube.com

Photo Credits:

Intrepid Travel Facebook Page

Picture from Tumblr

Landing Customers Successfully

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Ways to Improve Your Landing Page

Congratulations! You’ve made visitors successfully land on your page. What do you do next? How do you persuade them to stay and sign up for that newsletter subscription you want to market?

A landing page should have the basics: persuasive headlines and content, an urgent call-to-action statement and short form. Once you’ve planned the layout, there are still considerations you need to think about. Does your landing page invite visitors to linger? Were you able to use the right words to convince them to fill out the form? Here are some elements you additionally need to make customers pay more attention to your page and be actually interested in what you’re saying:

1. Font and Color

Using color psychology in web design is important because colors are proven to influence a person’s mood and state of mind. Many brands like Coca-Cola, Starbucks, and Kraft use specific hues and shades, as different colors convey different messages. One demonstration of how color perception influences customers is Nestle.com’s website.The blue-gray-white color scheme makes visitors feel calm, as blue suggests tranquility and security. The tagline, “Good Food, Good Life” assures everything’s all right with well-prepared food. This message reiterates the calm feeling that the colors convey. This subliminal idea is indeed successful, as many loyal customers report feeling happy whenever they buy their favorite Nestle products.

A font must also be properly chosen to entice visitors to read the text. Letters should be immediately recognizable so readers will not have difficulty reading it. If the text is too hard to read, visitors will leave soon after. How do you choose the best font for your website?

One thing you should consider is the theme of your web page. What exactly are you trying to communicate to your readers? Are they plain directions or something more creative? If you’re trying to market formal content, encode your text in simple fonts. Make technical content look easier with simple fonts, not those complicated Latin fonts you see on some newspaper headings. This would make the content appear more complicated and confuse your readers. That is why textbooks and journals use Times New Roman, Arial, and Calibri fonts.

Conversational content, on the other hand, can use ‘artsy’ fonts. Casual topics like menus and comic and funny or feminine-related posts can use ‘cutesy’ fonts to make readers feel more relaxed and receptive to the message. Take a look at this picture:

Cute, isn’t it? And more attractive to read, too.

This proves that both types are useful in making your message clear to your readers. What you need to do, though, is to determine the proper font to use.

2. Pictures (or Video) and Text

The right combination of words and text can make the message more potent. For example, you’re using your website to advocate stopping mining activities in your town. One way you can persuade more people to sign up for the petition is to post an evocative message, and add photos of the damages that mining caused in your community. You can also upload a video that highlights the effects of mining on the health and well-being of the children. Advertise across different platforms like banner ads and social networks. You’ll surely fetch more petitions for your cause.

An example for this would be the World Food Programme website:

See how the World Food Programme attempts to persuade you to do more for their cause? They use pictures to make visitors visualize what the text is trying to communicate. Using this technique will earn you more leads for your landing page campaigns.

3. Copywriting

When readers are gripped with the message, they want to respond to your call to action before even finishing the text. That’s how powerful effective copywriting is. Engage your readers from the first word to the last. Enhance quick understanding of your message with bullet points, sub-headlines, and proper formatting. This will enhance the flow of your message and make it so seamless that readers are convinced of your pitch before they reach the end of your content. Such writing style can be achieved with practice and effort. You can start with detailing the benefits readers can get when they sign up for your landing page. Write magnetic headlines and support your statements with correctly spelled words written in a way that flows well, especially when spoken. Here are some keys to writing a good copy:

  • Open your copy with a catchy statement that captures the attention of your readers.
  • Each paragraph should have a compelling main idea that makes readers immediately react, contradict contrasting ideas, or agree with popular sentiment.
  • Illustrate your points with supporting statements that answer why readers should pay attention to your message.
  • Demonstrate credibility. Quote experts, show statistics or provide testimonials to serve as proof to what you’re saying.
  • Offer benefits readers would enjoy should they enter their contact details on the form. State reasons they should choose to sign up with you.

These elements help you create the right landing page for your campaign. Run experiments on three test landing pages with your analytics software to see which one works best for your marketing goals.

 

References:

1stWebDesigner.com Link 1

1stWebDesigner.com Link 2

SocialTriggers.com

CopyBlogger.com

Photo Credits:

Nestle.com Home Page

Hope Grows Image

WFP.org

Instagram Your Way to Social Media

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How to Integrate Instagram on Your Social Media Campaigns

Internet users are quite fond of pictures. Show them images of a sleeping cat on a funny pose, as well as a glass building glinting with the soft light of the sunrise. Your pictures are sure to garner many likes within the hour. Businesses can take advantage of this obsession with pictures using Instagram. This mobile application has filters you can use to enhance the look and quality of your photos. Experiment with a few of your personal pictures to gain mastery in using the app. Once you got the hang of it, you can begin taking shots of your products and share them on the Instagram network.

Using Instagram is a potential gold mine for many businesses looking to make marketing success with photos. Since July 2012, there have been 80 million users on Instagram alone. Tapping into the demographics will allow you to reach an Instagram population that is 53% female and 47% male, ages 18-34 years old. If your target audience is within this age range, then Instagram is a good online avenue to start your marketing campaign.

But if you use Instagram, how exactly do you reach your intended users? What do you do to get their attention and engage them with your content?

According to Jason Howie, social marketing can be executed on Instagram if you adhere to the following tips:

1. Partner Instagram campaign with other social networks.

Social media is a bigger world out there. Although Instagram has more than 80 million users, it has a relatively young audience. Consider reaching out to a variety of other age groups on Facebook, Twitter, Tumblr, Pinterest, and other social networking sites. This will make your products available to a wider audience and help you engage with other users who want to check out your merchandise online.

Integrating Instagram with your existing social media campaigns will also liven up your marketing strategy. Using pictures are known to fetch more engagement from followers, due to the visual appeal that photos generate.

2. Engage your followers.

Communicating with your followers is the number one rule when it comes to social marketing. Explore your followers’ accounts and make sure to like and comment on posts you’re interested in. Do this, especially for followers who often check out your content. This will make them appreciate you more and urge them to follow back more enthusiastically. Answering customer inquiries is also advisable, as many customers prefer to reach out online because it is more convenient than calling the hotline. Make sure to check your account from time to time to see queries you need to immediately respond to.

Launching contests and promotions using Instagram is also useful in exposing your pictures to more users. Arrange online events and offer enticing rewards like discounts and freebies to make users more interested in following your account.

3. Make behind-the-scenes shots accessible.

Showing your followers how you create or manage the products you sell boost user interest. Engage your customers with fun posts about your staff as they get ready for a full day’s work in your store. Pictures like these make followers feel closer to your business as a whole, and enable customers to know you better. Starbucks, the most popular coffee shops worldwide, engages its fans and customers with photos of events and other behind-the-scene activities.

4. Encourage staff involvement.

Involving your employees on your Instagram campaign can make them feel motivated as they have a part in your marketing campaign. Be sure to discuss guidelines on what’s appropriate to post so there will be no misunderstandings. Allowing them to post their pictures about the business will make followers take notice and see how you run your venture. This will spur more engagement, as followers feel closer to a business which shows transparency on how it runs its day-to-day operations, events and other processes.

5. Create your own hashtags.

When tagging your own photos, utilize hashtags specific to your own brand. Using popular hashtags will not be suitable, as this will show general results, rather than your brand. For example, you’re in the coffee shop business. Don’t apply the hashtag ‘#coffee,’ as this will point followers to results like these:

See, there’s more than 1 million photos for the #coffee hashtag. Your followers will have difficulty scrolling through the results. Apply your shop’s name to your campaigns to get more precise results. You can utilize the name of your store to tag your photos. This will have the added benefit of promoting your brand.

As Facebook and Instagram is merged, your pictures get additional exposure. Once a follower clicks ‘Like,’ your picture will appear on their friends’ news feed. When they click on your photo, they’ll see all the likes and comments, which encourage them to look at your photo more closely. This can make them share your photo and cause a viral effect. Other than the mentioned effects, creating your own hashtags will also help you measure the generated ROI. This will help you determine if your audience responds well to your Instagram campaign.

6. Use Instagram’s geo-tagging feature.

Use Instagram’s geo-tagging attribute to make followers more aware of your location. This feature can also help a lot in contests that will make participants look for something using Foursquare and other interactive maps. To connect Foursquare when sharing your Instagram photos, turn on the ‘Add to your Photo Map’ feature and name the location, then click ‘foursquare’ on the share options.

7. Pay attention to your analytics.

Studying your analytics data can yield information on what pictures work best for your campaigns. This will also help you learn who your most engaged followers are, and allow you to concentrate on those who can be your staunchest brand advocates. The statistics will also help you learn which social networks work better for your Instagram strategy. The best times to post your photos can also be mined from the data to ensure that you display your pictures during heavy online traffic.

8. Experiment with your pictures.

Instagram provides many free filters to improve your pictures’ visual appeal. There are also more available options for the paid membership. If you have enough budget, try checking out the choices to help you learn which filters work in making your photos look their best. This will help you promote your business and engage more followers.

 

References:

Social Media Today

Quora.com

Mashable.com

Branddnainc.com

SimplyMeasured.com

Jezebel.com

Photo Credits:

HubSpot Blog

Web.Stagram.com

Instagram Help

Stepping Up the Ecommerce Strategy

How do customers shop?

Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more attractive, especially for busy people. This makes online shopping the top buying technique for many people nowadays.

Customers also like to scout for marked-down prices on their favorite gift items. This makes the web a very attractive hub to explore, as it is also a great avenue to find discounts. Many businesses take advantage of the holiday rush to attract customers and gain more revenue. This causes spikes in visitor traffic to sites like Groupon offering steals with tempting deals.

This makes it imperative for entrepreneurs to beef up their websites. The site must be made secure and user-friendly. Pages which feature products must be spruced up so the merchandise is shown well. Make these pages unique and take photos in a creative manner. Take pictures of models or customers using your products or display your goods in visually pleasing arrangements. This will further entice your visitors’ attention and entice them to buy.

Investing on the creation of a mobile website is to be prioritized. According to the study undertaken in early 2012, 49% expect to buy more using their tablet, while 19% plan to go shopping more through smartphone. Customers browsing through their smartphones and tablets may make up only 16% this year, but statistics will surely rise. The smartphone and tablet sales numbers are increasing, therefore more customers will log on to browse mobile ecommerce sites. It will be better for entrepreneurs to take notice and start plans on creating an online mobile campaign.

Social marketing campaigns on Facebook also have the potential to give back huge returns as consumers browse the site for “good finds or daily deals” they can use for their shopping. This justifies the need to focus intensive marketing campaigns before Thanksgiving, Halloween, Christmas, and even New Year. More people are likely to look up company brands on Facebook near these holidays, as they survey possible gift ideas for their loved ones.

Make online shopping a thrifty and convenient way for your customers to enjoy. Once you’ve earned their trust, they’ll go back to your website and your social networking pages when they’re in a shopping mood.

 

Reference:

MarketingProfs.com

You’ve Got Mail: Reaching Customers through the Long Arm of Email

What to Do to Make Email Marketing Effective for Your Business

Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as an email, provided the message is correctly worded and well done.

The first step you must take to succeed in email marketing is to study your target customers. What emails do they want to see on their inbox? What content do they want to receive? Do they have email addresses and how often do they log on? Study first to see whether sending emails to your customers will work for you. There are some people who prefer to keep their inboxes private. Conduct a survey and ask your current customers to learn whether they would like to hear from you through email. This would be better instead of going straight to email marketing and being labeled as a spammer.

Ask your customers about what they want to hear from you. Are they interested in industry updates, technical data, product information or special offers? Data gathered from these questions help you customize the emails you send to every user. Customer 1 might like getting product how-to information while Customer 2 wants to receive updates on technology developments. These preferences will help you send more emails that will encourage customers to open your message, click, link, and engage.

Another way to learn customer preferences is to monitor their activity on your website. This will help you find out which parts of the site they’re most interested in. Relying only on this data, however, can be detrimental as the content will all be the same every time you send an email. According to Greg Fant, Vice President of the North America Marketing Group in eBay, it would be better to add some popularity-based links in your email. This will catch attention from customers, as popular articles or products tend to match with the general public’s preferences.

It also pays to study email metrics to measure the progress of your campaigns. Lowell Miller of Qwest Communications advises email campaign managers to watch out for:

  • Open rate – determines whether subscribers receive and open your emails;
  • Click-through rate – tests the relevance of the content and its value to customers;
  • Conversion rate – calculates if the right message  was sent at the right time to the right person; and,
  • Cost-per-acquisition rate –examines the effectiveness of the email method.

Analyzing statistics from these metrics will allow you to see whether to continue email marketing or not. This will also show you which parts of the campaigns are failing to fetch the percentages optimal for your marketing efforts. If your rates are going down, try experimenting with the subject lines, content and the overall look and tone of your email. The right combination might help you gain higher open and click-through rates.

Non-marketing content can also increase customer engagement. Send some articles about new product features, company updates, funny articles and more. Emailing a mixture of promotional, popular and personalized articles will increase customer interest in your emails. Customers who just bought a product also appreciate messages asking about how they like using the product. You can include service information, how-to advice, and other information about their purchase. This shows you’re a responsible entrepreneur who wants to ensure that the product provided is satisfactory.

Responding to email inquiries is important as well. Nobody likes to have their inquiry ignored or unanswered for a long time. Make sure that every email is answered, so customers are reassured their interaction is essential to you. If subscriber data don’t show any activity, strive to re-engage and maintain contact with present subscribers. Reach out with attractive deals to encourage a customer to open your email and click the links.

Email marketing can be successful if you adopt the right techniques that work for your line of business. Success may be hard to reach the first time, but you’ll be able to engage with your customers once you find the right content formula. Try marketing through email and see whether it’s a fit for your business.

 

References:

MPDailyFix.com

Forbes.com

For More Personal Facebook Networking Experience

Enabling Subscriptions to Make Social Media Personal for Followers

When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends. But how should you use your personal Facebook account to connect with fellow professionals who want see you in a more personal light online? Wouldn’t it be a bit dangerous to confirm their friend request? Other than that, wouldn’t they be turned off with that picture of you gulping down a mug of beer?

The best way to connect to your followers on Facebook is to allow subscriptions. With subscriptions, you can allow your public posts to appear on your followers’ News Feed. Building connections, of course, means no selling. Post only helpful tips and share links from trustworthy online resources for blogging, content marketing and other social marketing topics. Make sure the pictures you share are relevant to your profession, but make the caption more personal. Be creative in posting funny and engaging posts, and use ‘I,’ ‘we,’ and ‘us’ often. These words signal personal engagement and encourage followers to ‘like,’ ‘comment’ and ‘share’ your content.

Allowing public subscriptions is still a bit risky. This makes it necessary to learn about Facebook privacy settings. Make sure your personal status updates, photos, and links are safely hidden. Limit the number of people who can see your private posts. Tweak the privacy button of your previously published photo albums, videos, and more. This will protect them from public view and let you share only those pieces of content which are socially acceptable for online acquaintances.

“It only takes four Likes and four comments to rise to the top of the newsfeed.” – Penny Sansevieri, marketing specialist at AMarketingExpert.com

Update your posts with original write-ups about your area of expertise. Share your professional take on social media matters and provide information about different topics related to your line of work. You can also spice up the content with humorous comic strips, thoughtful quotes and other content you can safely make public. This will endear you to your followers and encourage them to keep up with your updates. Just remember not to sell, and only post content that engages the interest of your colleagues, customers, and other followers.

Reference:

AMarketingExpert.com

Images that Interest and Intrigue

Tips to Make Your Target Audience Pinterested with Your Photos

Need Pinteresting pictures? Here are some methods that will catch the attention of your target audience:

1. Pin your own unique images.

When using Pinterest for your own campaigns, make sure you’re advertising your photos from your business. These images should reflect what you are as an entrepreneur and how you want your business to be seen. Make your store or retail outlet clean, neat and pretty. Take flattering pictures of your surroundings, the storefront and the store proper at different angles. Post pictures of customers using your merchandise. This is an effective marketing technique that will show prospective clients how people love your product.

2. Use target keywords in file names and individual pin descriptions.

Optimize your images with well-chosen keywords that will bring your Pinterest account on the first page of the search results. Make sure your pictures are appropriately titled using the alt text feature. This will help the spiders understand that your images are part of a particular category. For example, you want to post a picture of a blueberry cheesecake. You don’t want to make a mistake and name that picture, ‘blueberry cake’ or ‘blueberry pie.’

3. Pay attention to the image size.

As images are the main focus on Pinterest, you should pay attention to the image size. Make sure it’s not too small so it would look well when clicked. The optimal size should be at least 600 pixels with the thumbnail view at 190 pixels. Use these dimensions to size your Pinterest images accordingly. A picture that has not been appropriately sized will look strange and sloppy, so make sure you’re setting the right measurements for your images. You can also use whatever format, .jpg, .png or .bmp. Choose the right format that will effectively show off your subjects in a good light.

4. Pin quality photos with great visual appeal.

Before you snap a picture of your merchandise, make sure it looks good and is artfully displayed without any fixtures that might detract attention from it. A viewer may comment that your scarf looks really good but may get distracted by the floral curtain behind it. Make sure your background will complement your goods in a good way. Messy arrangements, loud colors and decorative furnishings can divert viewers from looking at your goods.

If you post quality pins, users will be more inclined to check out your content. If they like what they see, they’ll connect to you and interact with your content. They’ll click the heart icon or ‘Like’, comment and share your pictures. These images will function like a traditional brochure and generate leads that will increase your sales.

Have fun experimenting with your photos today! One of the pictures you’ll post may grab attention and lead a customer to call you about buying your merchandise.

 

Reference:

Social Media Today

Widen Your Online Presence with a Social Media Boost, Part 2

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Make your business soar and succeed online with the help of five social networks.

Blogs, pictures, and location-sharing services are popular on the Internet these days. Used to capture interest, these features are used by many businesses today to promote different products and services. Blogs are utilized to publish different types of content that grab the attention of the target audience, while images serve to strengthen brand awareness. Interactive maps pointing out the location of a certain business draws more customers to the actual physical site of the store. These social media tools are used to expose brands to different audiences and increase engagement with prospective customers.

Tumblr, Instagram and Foursquare are three of the leading social media tools used by many businesses, especially in North America. These three online giants offered opportunities for entrepreneurs to bridge the gap with savvy consumers well-versed on browsing the net.

1. Tumbling into Tumblr

Tumblr is a microblogging site launched in 2007 that allows users to post a host of multimedia on a blog. Comparatively easier to use than other sites on the same category, Tumblr allows users to interact with other blogs using text posts, images, videos, links, quotes, and more. This site has a simple dashboard and interface where users can see their own posts, including content from blogs they follow. They have the option of liking, replying or sharing others’ content or posting their own. This caused Tumblr to become popular and retain a large number of its existing users. It also has a high number of unique visits that directly competes with other social networks such as Pinterest and Twitter.

How do you use Tumblr for your business?

  • Advertise to followers using Tumblr. With Tumblr, you can post and ‘pin’ something to the top of your followers’ dashboard until they take it down themselves. This paid feature ensures that your followers see your most important ads as soon as you roll them out. There’s also ‘highlighting’ which adds a tag to the right side of the post. This tag serves to grab the attention of your followers as they scroll down their dashboard. Finally, there’s the Tumblr Radar, which shows the most popular posts chosen by the Tumblr box. These are particularly useful for reaching customers who lead busy lives and can’t keep up with your posts as much as before.
  • Post pictures, pictures, and more pictures. According to Tumblr, pictures make up the most number of posts that get ‘reblogged’ (or shared) for a multiple number of times until it goes viral. This is because pictures, especially colorful ones, attract more attention than text posts. What you see is what you get when it comes to pictures, while with text, you have to interpret the words to discern the meaning.
  • Schedule your posts and update your blog automatically. You cannot stay stuck in front of your computers to update the blog content all day. Create posts and schedule them to be posted at the time you want. Use the Queue function to benefit fully from this feature.
  • Rouse your followers’ competitive side. Launch contests and give away prizes that will make followers sit up and take notice. This will increase awareness about your business, turn more attention to your products, and get more visitors to go to your website and other social networking pages.
  • Be interactive. Followers sometimes get curious about a certain video or link you posted. Make it easier for them to reach you. Allow them to post replies by ticking the ‘Let people photo reply’ and ‘Let people answer this’ options. These will enable you to build closer relationships with them.

2. Insta-Perfect Photos with Instagram

Taking pictures is a passion that Instagram taps into. Currently available on iPhone and Android platforms, this mobile application has 80 million users editing images with filters and sharing them to the online community. Businesses use this app to take and share pictures of their products to their target audience in Instagram.

How do you use this for your business?

  • Set the tone for a story about your products and services. Before you snap pictures at random, think about what light you want your business to be seen. Would you like a homey feel or a trendy atmosphere? Decide on this first to ensure that create the right impression you want your followers to make.
  • Be creative. Take photos of your products and services in unusual ways. Experiment with different filters to make your pictures more catchy and interesting to look at. Finely taken shots will make your products have the potential to engross followers and make them curious about your merchandise.
  • Learn how your customers use your products. Know what customers think of your merchandise. Ask them to post how they use your products. This will serve to make other followers (who are not yet your customers) to buy your goods themselves. Another additional benefit is that you’ll see how your products can be further developed to make it more useful for customers.
  • Take your followers behind the scenes. Engage your social community with pictures that show a carefree side to your employees. This will enable them to know your staff more and form close ties to your business. Showing how you prepare for an event or demonstrating the way you manage your inventory makes followers more curious about your enterprise. This encourages more socialization between you and prospective customers.
  • When speechless, say it with pictures. Ask your followers and let them reply with a picture. For example, you’re involved in the clothing retail industry. You can ask queries like, “What’s your fashion statement today?” This will challenge followers to look their best and post pictures of themselves wearing their most stylish outfit. If you are in the food business, ask your followers post images of healthy meals they enjoy. You’re promoting hale and hearty food, while subtly promoting your goods!

Check out the next article for information on how to use Foursquare for your business.

 

References:

Wikipedia.org

ThunderSEO.com

Hubze.com Link 1

Hubze.com Link 2