Category: Content Marketing

You’ve Got Mail: Reaching Customers through the Long Arm of Email

You’ve Got Mail: Reaching Customers through the Long Arm of Email

What to Do to Make Email Marketing Effective for Your Business Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as…

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Stepping Up the Ecommerce Strategy

Stepping Up the Ecommerce Strategy

How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more…

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Yes, This Looks Like a Trustworthy Site

Yes, This Looks Like a Trustworthy Site

How to Make a Good Impression with Your Website Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But…

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For More Personal Facebook Networking Experience

For More Personal Facebook Networking Experience

Enabling Subscriptions to Make Social Media Personal for Followers When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends.…

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Let’s All Work Together: How Marketers and Designers can Collaborate on Social Media

Let’s All Work Together: How Marketers and Designers can Collaborate on Social Media

Ways for Both Participants can Join Forces and Work Together   Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this…

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A Day in the Life of a Web Page on StumbleUpon

A Day in the Life of a Web Page on StumbleUpon

How Using StumbleUpon can Bring New Life to Your Marketing Campaign StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from…

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Pinning to Get Customers Pinterested

Pinning to Get Customers Pinterested

How do Entrepreneurs Succeed in Pinterest Marketing Entrepreneurs who do well in Pinterest make it their goal to show off well-taken pictures from their store. As Pinterest is a visual content sharing network, other businesses take a look at the most successful boards to see what pictures get the most likes, comments and ‘repins.’ The…

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Images that Interest and Intrigue

Images that Interest and Intrigue

Tips to Make Your Target Audience Pinterested with Your Photos Need Pinteresting pictures? Here are some methods that will catch the attention of your target audience: 1. Pin your own unique images. When using Pinterest for your own campaigns, make sure you’re advertising your photos from your business. These images should reflect what you are…

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Open for Business in Pinterest

Open for Business in Pinterest

How to Use the Latest Social Site to Join the Social Networking Race   Pinterest is said to be women’s domain. It is estimated that for every 10 users, there are eight females and two males. Although women dominate this newcomer social media site, Pinterest is a leading referral traffic generator for retail brands. In…

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