Category: Content Strategy

Esquire Magazine on Steroids

Esquire Magazine on Steroids

I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. I think this is one of the most exciting events for magazines since color offset…

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The Viral Formula Revealed

The Viral Formula Revealed

I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign. I took some notes on…

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How to Find Great Information

How to Find Great Information

Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever visited a dormant blog… it feels like visiting a ghost town. Bad for you and…

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PR in a Social Media Age

PR in a Social Media Age

I think that people have had to tighten there belts and do more with less. Because of this, PR has had a chance to show that it can be a great way to promote a business cost effectively. I think that the rise of social media as a PR tool is what is driving the…

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Why Your Website Is Not Working

Why Your Website Is Not Working

I think this is a great comic that sheds some light onto why most websites fail as communication devices. It’s not that the website is poorly designed (which should not happen since we have so many free or cheap templates) but more that the content has little or no relevance to the people who are…

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