Category Archives: Good List

Widen Your Online Presence with a Social Media Boost

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Make your business soar and succeed online with the help of five social networks.

Using social media to promote your business has the potential to generate big profit for your company. More and more people goonline to shop, look at different products, keep up with the latest news, catch up with friends, and more. This presents the opportunity for businesses to reach customers and build a large online client base.

Choosing which social media site where you can establish your business requires considerations, though. For example, does your target audience frequent this site? How about your competitors? How long have they been on social media? Are they just starting out like you? Other than that, is the social network of your choice fit your company? Is it suitable for your marketing campaigns?

Making a decision about what social media site to choose for your advertising project centers on your customers. Investigate whether they prefer to look at ads on traditional or modern media. Do they like reading newspapers, listening to the radio, and watching television more than browsing the Internet? If so, these are the media you should be focusing on. If your target market is the young adult group, mainly people ages 18-34 years old, then they probably have active online lives. They’re likely to have accounts on the most popular social networks, own a smartphone, and like to spend more than 8 hours surfing the web.

Once you find out where your prospective customers like to hang about, customize your campaigns to include content that appeals to them the most. Your audience might prefer to see pictures and videos more than text updates on your blog and social networking pages. How do you make your brand attractive and encourage them to say good things about your products?

Positive engagement is the key to build relationships with your target audience. Make your online presence active and interactive to better befriend them and make them feel close to you. How do you do that? First, you have to choose a social media site. Here is some information on five of the fastest-growing social networks today:

1. Tweeting on Twitter

Established in 2006, Twitter enjoyed a rapid growth as soon as it was unveiled on the Internet. It quickly garnered more users in 2007 when participants of the South by Southwest Interactive conference used Twitter to keep track of other attendees. They increased the average number of tweets up to 3 times the usual 20,000 tweets per day.

Business Standard, a national India newspaper, appended Twitter with the moniker, “SMS of the Internet.” This is because users can only type 140 characters on the Internet. This makes for straightforward posts, with emphasis on the ‘short and sweet’ type of messages.

How do you use Twitter for your business:

  • Heads-up for the latest company deals and coupon codes. This not only benefits followers but also businesses as well, as special offers and discounts tend to generate interest and increase traffic.
  • Customer service assistance. Customers prefer to reach out to businesses online instead of calling the hotline number. Interact more with customers and answer their inquiries and complaints. React to their suggestions and other feedback, as well. This will make them more satisfied with your business in general.
  • Customer Engagement. Twitter offers different ways to engage with customers using the @mention and Twitpic features. Arrange contests to increase brand awareness and make people come to your website and store’s physical location.
  • Promote the company blog. Encourage followers to keep up to date with the latest posts on your blog. You can share post industry news and company updates to discuss with your followers.

2. Pinning on Pinterest

Imagine Pinterest as a set of online bulletin boards which you can use like scrapbooks. The user-friendliness of this site made Pinterest break into the social media race on 2010. It became popular enough to generate 11 million unique visits, which makes it the fastest to break the 10 million unique visitor count record. Pinterest’s wide reach brought more referral traffic to entrepreneurs than LinkedIn, YouTube and Google+. In March 2012, it surpassed LinkedIn and became the third largest social networking site in the United States.

How do you use Pinterest for your business?

  • Enhance your brand image. What makes your business popular among your loyal customers? Is it the ambiance of your store? The way your products are presented? Adopt those same qualities on your Pinterest boards. If your customers exclaim over the décor of your site, why not post pictures of décor suggestions?
  • Showcase your products in a unique way. Unleash your creative side and think of ways to display your products. Take pictures that show them at their best. If you’re selling wines, show photos of your wine bottles in an unusual position that would display how the light reflects against the wine.
  • Be more social. Make your Pinterest page more social with posts about your customers. Are you providing art classes? Take pictures of the works of your students. Hosting a party with many followers in attendance? Post photos of your best-dressed participants. You can also allow customers to post pictures of how they use your merchandise. This not only increases customer engagement but also promotes your products to your followers.
  • Include other pictures relevant to your products. It can be boring to see the same things posted on one board after another. Be more diverse and post photos of different type of products related to your brand. For example, if you’re a greengrocer, post vegetarian recipes to promote using greens as ingredients. You can also pin images of cooked vegetables in different occasions like Thanksgiving, 4th of July and other holidays.
  • Inject humor on your posts. Humor is a great equalizer. Make people notice your page more with memes, jokes, and comic strips related to your products. If you’re managing a pet shop, create jokes using pictures of your pets. This works well with today’s fad of dog and cat jokes circulating around the net.

Check out the next article for tips on posting on Tumblr, Instagram, and Foursquare.

 

References:

Wikipedia Info on Twitter

Wikipedia Info on Pinterest

Search Engine Journal

TheSocialSkinny.com

Hubze.com

For More Customer Engagement and Further Business Growth

Pages to Track and Study with Google Analytics and Other Web Analytic Programs

You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze, and report Internet data for business and market research. It will also aid in understanding how visitors use your website, which gives you ideas for improving your site traffic.

How do you start tracking your web pages? Where should you focus –off-site or on-site web analytics?

You can use off-site analytics to measure a website’s potential to attract visitors, visibility in search results, and find out what customers are saying. It will identify the web pathways a user took to find a certain site.

On-site analytics, on the other hand, track visitors’ footprints once they enter your website. It measures the bounce rate, or the percentage of visits where a visitor enters and exits a website without visiting other pages on the site. It also notes the landing pages your visitor views if he or she continues browsing. Visit records from cookies are used to determine whether the user is a unique or repeat visitor. On-site analytics compare key performance indicators to determine if your website meets your goals.

Which type of analytics should you use? This would depend on what you want to find out. It would be better to decide on what you want to improve upon first. Do you want to drive more traffic to your site or make visitors engage with your content more? Concentrate on one aspect first, so your data won’t overwhelm or confuse you.

Still wondering where to direct your online tracking and research with Google Analytics? Here are ten analytics goals from Ran of Web Analytics World:

1. Comments – Note whether visitors have posted comments on your posts. Make sure to track two actions, namely, ‘Submit your comment’ or ‘Post your comment.’ This helps you take note of their reactions, feedback, or queries, and see whether a user posted spam or pasted a link to malware. Create a virtual page view for your comment buttons and set Google Analytics to track these on-click events.

2. Social Bookmarking Actions – Use Google Analytics to track these outbound links if you have buttons that allow content sharing to Facebook, Twitter, Pinterest, and other social networking sites. You’ll need to edit the Google tracking code, add ‘/outgoing/’, and set the page goal to ‘outbound.’ This will enable you to find out whether your visitors believe your posts are worth sharing with their friends.

3. Newsletter Subscriptions – Find out if you’re successful in attracting a large following of readers. Tagging your email campaigns using Google URL builder help you understand its revenue count and conversion rate. This will inform you how many subscribers you get.

4. Catalog Requests – This will be an important feature to track if you have an ecommerce site. Perform the same process you followed when you set up Google Analytics to track newsletter subscriptions. This will help you monitor the number of subscribers and know which ones bought your products or services.

5. New Account Openings – Another important facet to monitor is the ‘Create an Account’ or ‘Sign Up’ button, especially when you’re running an ecommerce website. Setting Google Analytics for this allows you to find out the hindrances preventing users from making new accounts or completing their orders. It may be you’re requesting unnecessary details, like complete home addresses or phone numbers. Another reason may be your captcha form. The letters and numbers might be difficult to read. Improving upon these weak points will help you get more members.

6. Feed subscriptions – To track the number of feed subscribers, you’ll need the trackPageview tag to create a goal page. You need to update the feed link on the blog or website to assign the goal page to the RSS link correctly. Tracking feed subscriptions will help you learn if you’re providing attention-grabbing and meaningful content.

7. File Downloads – You’ll need a tracker for file downloads if you’re managing a file-hosting or sharing website. You need to tag the link with the _trackPageview() JavaScript to monitor the downloads. This will help you learn which files get the most number of downloads and inform you of what the most looked-up files are.

8. Call-Back Requests – Most call-back widgets have two tracking pages: ‘Request a Call’ and ‘Confirmation.’ You can add a goal value in the analytics if you need to track revenue using calls. This will help you discover whether the calls you receive are effective in generating sales or solving complaints.

9. Leads – Monitor your sales leads with special encoded links to your company website. Lead tracking software likes SalesGenius will inform you when the lead opens the email and clicks the link. The lead is directed to the website with a distinct URL. This allows the tracking software to record which pages are viewed and what links are clicked. Online tools like GeniusTracker enable entrepreneurs to see the pages the leads viewed to understand what exactly they are looking for.

10. Sales – Tracking sales can mean acquisition or loss of profit for your business. Keep a record of every transaction with each customer. This will allow you to focus on the ones most likely to make a purchase or need some convincing to buy a certain product. Use a Google analytics tracking number to get information about the visitors, page views, referring source and keywords.

11. Website User Reviews – A positive or negative review can make a difference for a company. A good review encourages sales, while a bad one can harm your marketing campaigns. Create a page in your site where customers can submit their feedback about your products and services. Track this page to learn which reviews attract the most attention.

Tracking these pages can help your business. It enables you to make changes where needed, and further improve your website to attract more leads and sales. Study the data generated by Google Analytics and other web analytics software to make your business expand.

 

References:

Web Analytics World

About Web Design

Wikipedia

HowStuffWorks.com

Ecommerce Circle

Google Support

When Social Media Campaigns Fail

A Guide to Ensuring and Maintaining Social Networking Success

Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated sporadically and comments are left unanswered until much later. Online campaigns have failed and you don’t know what went wrong when other companies have made it big.

Here’s a checklist to help you examine your progress or lack of it:

Make a commitment.

A social media campaign is not something you can start and then leave to take care of itself. It needs to be updated with new blog posts at least once a week. Regular monitoring is also important to ensure that comments are answered on time. This will make customers feel well-attended. Check the analytics to find out what articles get the most traffic. This will help you improve upon your strategy and make success easier to reach.

Find the best social networking site that fits your business.

Look for mentions of your business name in the web to find out where your customers flock. Create an account and establish your presence first. For example, your customers reviewed your business in Yelp. Make an account in Yelp to track the feedback and engage with customers. This will enable you to find out what they’re saying and help you perform immediate damage control for complaints, when needed.

Engage regularly.

When there are customers who regularly engage with the content you post, your social media campaign is a success. Ask questions to initiate conversations and be prepared to answer back as soon as customers reply to your queries. Not answering back promptly may confuse and annoy them enough. Be sure to activate your notifications or better yet, make a regular sweep. This will ensure you’re not missing any comment you’ve forgotten to answer a while back.

Create catchy content.

Without creative content, your target audience will lose interest. Talk about industry news and avoid over-promotion of your business. Minimize sponsoring your business in your articles. Doing so will turn off your customers. Post original content instead. You don’t need to create long articles every time you post. What matters is that you regularly update at least every week to make people keeping on coming back to visit your social media pages.

Run contests.

Contests are a good way to bring more attention to your business. They generate exposure and excitement enough to attract more traffic to your page. Run contests around three months or so and give away prizes that will thrill your followers. This will expose them to your brand and make them avail your merchandise more often.

Try other social networking sites.

Staying on one social media site can prevent you from broadening the extent of your online social presence. Try out personal profiles in other social networks. Once you’ve gained mastery of the features, make a company or brand page to expose your business to the people active in that community. This will also help you find out whether a social network is a right fit for your business. If that particular social site is not helping you with the campaign, you can deactivate or delete the brand page. You can also redirect them to your existing and active pages.

Delegate social media tasks.

It can be overwhelming to keep your campaigns up to date and run your business at the same time. When tasks become too much to handle, delegate them to capable people. This would make your projects more manageable to deal with.

Having a social media plan can make campaigns easier to see through. Follow a structured road map or customize it according to your own social networking needs to earn success.

 

Reference: Social Media Examiner

Making Businesses Fun

How Gamification can Increase Customer Interest

Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service

Games, especially those with high-quality designs and graphics, have such an absorbing effect on everyone. It can make people stop and engage in a game for as short as five minutes and as long as five hours. This can be an option for businesses to engage in some business marketing with a well-developed game, as social game advertisements are relatively cheaper than regular ads. Everybody loves to have fun and be carefree. This makes people more susceptible to check out the ads while they take a break from real life and all its issues.

If done right, businesses can benefit from games, as they help make people become more familiar with the processes of a certain company. This is the situation with the Marriott Hotel game, which promotes brand exposure and awareness among its players. People who participate and follow the game’s rules basically learn about the processes of hotel operations from kitchen orders to room reservations and other amenities.

According to Daniela Baker, a game’s creation, marketing and launching can cost as much as $100,000 to $300,000. Businesses, then, have to spend $12,500 to $22,500 to maintain the game for at least four months. These expenditures are enough to make entrepreneurs think twice about setting up a game for their businesses. Other than that, there’s the risk that the game will not earn much popularity. That would make an expensive investment even more impractical to get into. This makes it important for businesses to properly weigh the potential returns and losses they might incur to develop a social game.

Another thing to consider is how they would tailor their marketing strategy with a game. Would a funeral parlor, for example, succeed in duplicating their operations in a game? Would a game like that attract a large following or would it result to a major flop? Wouldn’t an embalmer role be too morbid and creepy to play?

Before you think to dip your toes into the gaming business, let’s look at some statistics:

In the infographic, “Battle of the Sexes: How Men and Women Use the Social Web,” women outnumber men by at least 20% in playing online social games like Farmville and Plants vs. Zombies.

In fact, it is said that the older female demographic (40 to 60-year olds) play more often than their male counterparts. Women also play longer, as proven by PopCap Games when they commissioned Information Solutions Group to conduct a study on the gaming population:

This puts another spin in businesses trying out their own games for marketing purposes. As women are more active in playing social games, companies with female-targeted or gender-neutral games fare better. This makes it vital for corporations to make their games ‘social’ and appealing for the female demographic.

So, what makes a social game?

Social games can be found in social networks, which encourage players to compare gameplay and scores with friends or people outside their online social circles. Nick O’Neill defines social games as “…structured activity which has contextual rules through which users can engage with one another. Social games must be multiplayer and have one or more of the following features: turn-based, are based on social platforms for providing users with an identity and are casual.” [sic]

Facebook games like Farmville, Cityville, Mafia Wars and Tetris Battle have the characteristics mentioned above. The framework of those games caters to a wide community of players who need to interact with each other to move on to the next level. They need gifts like energy bars and other materials that only friends could give them. This, I think, is the primary attraction for women to play social games. Women, in nature, are more sociable and group-oriented. This kind of setup, the gift-giving and sharing of resources appeals to them.

This impresses the need for businesses to create games that would be ‘social’ in nature. It should be aesthetically designed and easy enough to play with enough features to keep players engaged and prevent them from getting bored. Develop your game with a knowledgeable social game marketing company to plan your budget well and minimize potential losses.

 

References:

CreativeGuerrillaMarketing.com

Marketing XD Blog

NPR.org

Mashable

Social Times

Oxford Dictionaries

Compliments, Comments and Complaints

How online reviews, whether good or bad, make customers sit up and notice

Customers use reviews to help them find a business where they can find good-quality merchandise and fine service. They scour review sites like Yelp! and Angie’s List for establishments with many positive reviews. Once they find one with a long list of accolades, they go to that store to spare themselves from going to another shop and finding dissatisfactory service. People generally trust the word of other customers who visit your shop. The things said about your service will validate whether the claims you made (e.g. devotion to customer satisfaction) are actually true.

If you don’t have online reviews on independent assessment sites, customers might pass you over. People prefer tried-and-tested shops they could visit for the first time and find what they need. They think that they might be discontented if they dropped in a store that doesn’t offer any customer ratings on previous transactions. One way to prevent this from happening is to ask satisfied customers to write an online review for you. Once good reviews pile up, more new clients will come in to check out your products and services. This will expand your customer base and help you be more popular in the community.

Good reviews also have a way to increase your web presence. The higher the number of satisfied comments, the better your search engine ranking is. More and more clients will visit your website and enhance your social media campaigns. Strive to improve your online reputation now. This will largely help you in increasing your sales.

According to the infographic made by Demandforce.com, customers regard reliability as the most important characteristic. A reliable business provides more good value on products and services while expertise and professionalism follow behind.  Good value means a balance between the superiority of your merchandise and its price. Is the cost reasonable and affordable? Other than that, you have to be knowledgeable and skilled in your industry to gain more customers. Professionalism is also important because if the people you deal with find you rude, plenty of bad reviews will appear under your name and location.

Bad reviews do not necessarily spell trouble for your online presence, as long as they are weighed down by a large number of good ones. They might be treated as isolated incidents that do not have bearing on the actual state of your products and services. Also, the way you approach negative feedback is very important. Reacting rudely will turn off your potential customers. Not reply at all is also be detrimental as the bad reviews may increase and drag down your online reputation. The best way to handle this problem is to reply back in a diplomatic manner, with the aim of appeasing dissatisfaction.

Why do customers write reviews anyway? Why do they post their reactions on the web? Here are the reasons:

One underlying reason customers love to create reviews is to tell other people about what they think of the service they got from the company. Not everyone is driven by getting freebies or special treatment. They write reviews because of an altruistic aspiration “to help other consumers make good decisions.” As long as the reviews are trustworthy and well-written, the general public will believe them. This is why it is important you read through all the comments to weed out reviews that may seem like spam, which are mainly comments made to discredit your business.

 

References:

Social Media Today

WebProNews.com

Biznik.com

Web Images and Graphics that Fascinate

How Pictures Serve to Captivate Customer Curiosity

You’re looking at your website one day and wondering why it’s not attracting more customers. Analytics report that once visitors enter your website, they don’t stick around for more than three minutes or so. You study your website again and notice the plain black background and the white text splashed over it. The content is good enough in conveying what your business is all about. Why, then, is your website not getting you more leads?

Checking up with different web designers has brought the same answer: the website is overly simple, and that it lacks pictures and other graphics. In fact, one designer baldly tells you that your website looks boring and appears to be created by an amateur. They all tell you that a website must have bold colors and high-resolution images that will help catch and keep attention to your well thought-out content.

Visitors are more impressed with well-designed websites. They are more liable to access the Contact Us page if they see that you worked hard to present flashy images supported by engaging content. You’ve hired a professional photographer to take good pictures for your website. In considering which images to put in your site, you must think about two elements: (1) images with story appeal; and (2) images that are relevant to the content.

An example of a well-selected image is this picture from the home page of thewebsitedesigncompany.com.au:

Notice the background image of this real estate and property management company website. A woman happily smiles at the one taking the photograph, conveying her happiness with the gem of a property being shown to her. The image instantly captivates the visitor’s attention. The eyes are then drawn to the marketing copy above the picture. Both elements are satisfied. The picture has a story in it that makes one stare and think about it for a while. It also meets the relevancy requirement. If the picture is pasted on a website of a theme park, visitors will get confused and be likely to click the back button.

Other qualities to consider in putting images in a website are the following:

1. Proper Placement

Imagine if the picture in the above website is not properly placed. Instead of its original position at the bottom of the text, the picture is placed behind the paragraphs of black-colored words. Wouldn’t that be exasperating to see? This makes it important for web designers to choose the right positioning of images. A correctly placed photograph will enhance the beauty and attraction factor of the website.

2. Well-worded Captions

Captions are important because they draw the visitors back to the content in your website. Once they’re entranced with the main photograph, their attention might not flit back to the content if you don’t have a good caption to bring the eyes back to the text.

Let’s go back to the screenshot of the website above. The caption reads, “ROBERTSON. PERFECT FOR YOUR WEEKENDER.” The caption is white in color, easily read and noticed. When visitors see this, they’re reminded of the reason why they entered your website—they want to buy or sell real estate.

3. Anchoring Margins

When organizing the text, always remember to align it always on the left side. Never right nor center. If you do that, you’ll make it hard for your visitor to read your company. And since web visitors have a notoriously low patience threshold, they’ll soon close the window or look for another company with a website that has clearly aligned paragraphs.

4. Upload Pictures with Care

It is best to choose carefully which pictures to upload in your websites. If you place high-resolutions in every page, then your page might not load fast enough, especially for visitors with slow Internet connection. When this happens, expect a lower number of visitors to contact you because web users are more liable to look for other websites with faster loading times.

 

References:

Kissmetrics Blog

TheWebsiteDesignCompany.com.au

Smartphones are Changing the E-Commerce Landscape

…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35% and is anticipated to get as high as 43% in 2015. Profits coming from smartphone use are expected to be as much as $10 billion dollars.

Why are smartphones becoming more popular? It must be the visually appealing styles or the amazing yet amusing touch-screen capabilities. There are also loads of features and applications in smartphone nowadays. You can call and send messages, connect to the Internet and do some ‘window shopping,’ play music, take a picture, view simple office documents and more. With its dizzying range of features, smartphones are successful in claiming a growing share of the market.

Mobile-only users are increasing all over the globe. The charm of a multi-function phone that allows Internet connection opens up a wide horizon of possibilities. E-commerce sales continue to soar with the incoming trend of shoppers using their mobile phones to transact the sale. What does this mean for retailers generating business online?

Neilsen, international media measurement and analysis company, gives the answers:

Studying the data shown, consumers use their smartphones to easily find the lowest prices while shopping. What retailers can do is to:

1. Optimize website for mobile phone users.

2. Make it easy for site visitors to immediately see the product inventory and the price as soon as the home page loads.

3. Show short and catchy product descriptions to help entice customers to browse around.

4. Allow customers to write product reviews, but always monitor what they encode. Address negative feedback immediately. Flag inappropriate content such as spam comments and reviews.

5. Show web coupons and discounts exclusively for smartphone users on the right-hand side.

6. Rehaul the website for secure and user-friendly e-commerce transactions.

7. Upload an interactive map that gives directions to users on how to go to your store’s physical location.

8. Place your businesses on online maps and check-in apps like Google Places, Foursquare, Shopkick and more.

Technology keeps up with the flow of time. As years go by, mobile phones become more advanced, followed by tablet computers. There might come an era when everyone can live with just tablets and phones as their gadgets. For retailers, it’s important to cope with the upcoming innovative trends in the Internet and technology pioneered by industry leaders and competitors. If we fail to do so, we’ll be left in the dust.

 

References:

Marketing Profs

Upstream Commerce Blog

Image Taken From:

Infochat.com

Wonder or Wander?

How Videos Make or Break it in the Attention Scale

You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know what to do. You’ve done your best to ensure that the videos are of the highest quality, but they’re not sufficiently attracting enough eyeballs. You start to wonder what you did wrong.

A video consultant has looked over your videos and said that your videos are all too long. Each video runs 30 minutes where a speaker discusses various topics. How is it possible, you think, that those well-rendered videos of yours failed to catch interest?

According to the study undertaken by BBC News, the average attention span of a human runs as short as nine seconds. So, when we have to watch a video or read an article, the concentration fades and thoughts meander to other topics or we fall asleep or open another tab in a browser. This makes it important to keep videos as short as two to three minutes to sustain attention.

If we base how customers engage with videos according to the graph above, videos as long as five minutes can still retain 50% interest. With this in mind, we have to ensure that the most important aspect of what we want to share is shown at the first part of the video. Remember that the longer the video runs, the shorter the concentration gets. But, how about movies? Most movies run about 1 1/2 hours and yet cinemas remain full of people staring at the screen. That is because movies hold attention captive through catchy dialogue, fast action or an exciting storyline. Most business videos are visual and verbal explanations. There’s no jumping around or horseplay, unless the video is about humor or action.

How do you catch and maintain interest in your video:

It is essential that you take the attention of your viewers in the first few seconds. Go straight to the point and start on your main points before the first minute ends. Be spontaneous and conversational, too. A speech will make the video have a formal feel. This would disrupt attention immediately, as people always look for something entertaining to watch.

As the attention span is quite low, we can expect that there is lower engagement for videos above one minute. For business videos as long as 60 minutes, an average of only 13 minutes is watched. It is important to make a video short in length, yet meaty in content to make viewers watch as long as 3-5 minutes.

How do you make interesting videos that encourage customer engagement?

  • Keep your video short.
  • Make an interesting yet keyword-optimized title. Catch attention with a funny, shocking or intriguing title, yet insert some keywords to make it easier for search engines to find it.
  • Keep a balance of steady and moving shots. If the camera stays static and focused only one thing, viewers will most click the ‘close’ button.
  • Show your website address on the video to persuade customers to check out your site after watching.
  • Make use of people who have a camera presence. Look for someone who’s photogenic, confident and smart. Viewers are more likely to stay and watch if the speakers are good-looking and certain of themselves.
  • Spice up the comments section. Interesting exchange of feedback would cause intrigue with the readers and might make them watch the video some more. Delete any negative comments. You don’t want this type of comments influence your viewers.
  • Study the mechanics of viral videos in YouTube, Facebook, Twitter and other social media sites. In YouTube, you have to do your best to get your video on the ‘Most Viewed’ section, while popular Facebook videos get shared many times.
  • Tap everyone you know to watch your video and share it on the web. This will help spread the video, eventually making it viral.
  • Use analytics and tracking application to properly measure the popularity of the video and determine it has been effective in capturing attention.

Before you upload your finished video, ask people you know to watch it first. Get their honest opinion. Did they watch it with eyes glued on the screen, looking for more clips to watch? Or did they turn off the video and switch to another after a few seconds? You’ll know your video is effective when almost everyone who’ve seen it liked, or better yet, raved about it. If the feedback isn’t what you expected, you’re better off editing or making a new video altogether.

Happy filming to you!

 

References:

StatisticBrain.com

Techcrunch

Ready, Set, Go: How Contests can be Beneficial for Your Business

How contests can encourage customer engagement with your company

Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business? Before you launch a contest, make sure you understand all the rules and guidelines to observe on your page’s social network. If the contest breaks the rules and it gets flagged, you could be banned from posting content. So, before you get excited about your contest and its potential rewards, here are some tips to think about:

1. Frame your goals.

What is your purpose for the contest? Is it for your brand promotion, attract new customers or encourage participation in a special company event? Create a contest customized according to your needs and budget. You can ask participants to post links on their own profiles. Once their friends click the link, they will be directed to your contest’s home page.

2. Plan the contest thoroughly.

While planning, think which type of contest will best suit your purposes. Think about how long your contest will run, who should participate, when it will start, and other details. Once you’ve ironed out the finer details, post the content on your blog or social network page. Encourage all contacts to participate.

3. Set up rules on how the game should turn out.

Write down a short list of rules everyone can easily understand upon first reading. If the regulations are long with many technical terms, participants can choose not to get involved anymore. Consult the social network regulations before you make your own contest rules. This will help you make sure that you are not violating any terms and conditions.

4. Monitor entries and track results.

Use a tracking cookie or software in tracing down all related posts from your contestants. Running a contest will be meaningless if you cannot find every answer or post made by your participants. You can be accused of being unfair in judging the entries, which can damage your reputation among the participants. To make sure you’ve logged every entry, make use of an effective analytics program or marketing software to measure the traffic generated by the contest.

5. Use your website to announce the winner/s.

Many social networks agree that you shouldn’t use your account to announce winners for your contest. This is because other people can make a new account that can look trustworthy and eligible. These pages can swindle money in your name, which will really harm your company. Your website has considerable security to safeguard itself from malware attacks.

6. Prepare a pretty prize.

A well-chosen item can grab attention and intrigue people to join a contest, even if they didn’t want to, in the first place. Think of something unique and sought-after, such as tickets for two in a concert of a famous band, summer getaway packages, or gift certificates from well-known merchants. Enticements like these can make people join your contest and know what your brand is about. A win-win situation for everybody, isn’t it?

Here are rules from well-known social networks:

Reference:

Hubspot Blog

What Could Go Wrong: Common Misconceptions about Social Media

You have a small business and you’re interested in widening your reach and attracting more customers.

Study what you’re getting into before launching and investing on a sales or marketing campaign. If you’re not equipped with enough knowledge, your strategy might backfire on you and turn you against trying for it again. This is the same situation that you must face when you venture into social media. Social networking can either turn out to be a huge profit or loss for you. The result of your efforts depends on how to approach this dynamic Internet entity. Here are some misconceptions that small businesses usually have when they start going into social media sites:

1. You have to establish online presence on as many social networks as possible.

Every social site is different from each other and caters to diverse audiences. When trying out social media for the first time, study which site is best for your purposes. (For differences between major social networks, click here). It might be better for you if you set up a page in one network first to fully understand the social media rules first. Once you’ve mastered how the basics, then you can think of setting up another account.

2. When you have a huge number of followers or fans, you’ve got it made.

Before you celebrate in finally achieving one thousand fans in your page, check your analytics first and see whether everyone regularly checks into your page and goes through the content. If they do, then congratulations! But if not, maybe you need to spice up your content more or enrich your reputation with customers. One way you can make your business famous is to always serve high-quality products or services. If you do so every time, then customers will more likely leave positive reviews in your page that will encourage more interaction between you and your fans.

3. When you have social media accounts, you can expect new customers to start calling.

Social media takes time to grow and gain followers. You won’t be able to quickly garner fans and new customers unless you have a very popular brand in your community. This won’t work at all if you have a small business. What you can do to generate calls is to spread news to your loyal customers that you have a Facebook page or Twitter account that they can go to. Persuade them to refer people they know who could use your products and services. You can also connect with influencers with a huge social clout to get the word out on a new business in town that provides such wonderful work, so on and so forth.

 

Reference:

Social Media Today