You’re looking at the email campaign analytics one day, and notice that your subscribers are barely interested on what you’re sending them. Only a small number of clicks registered, with not much traffic coming to your blog or website. Some subscribers choose not to receive emails anymore and new members are not forthcoming. It’s time…
A Guide to Ensuring and Maintaining Social Networking Success Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated sporadically and comments are left unanswered until much later. Online campaigns have failed and you don’t know what went wrong when other companies have made…
Pages to Track and Study with Google Analytics and Other Web Analytic Programs You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze,…
How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service Games, especially those with high-quality designs and graphics, have such an…
How online reviews, whether good or bad, make customers sit up and notice Customers use reviews to help them find a business where they can find good-quality merchandise and fine service. They scour review sites like Yelp! and Angie’s List for establishments with many positive reviews. Once they find one with a long list of…
…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35%…
How Videos Make or Break it in the Attention Scale You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know what to do. You’ve done your best to ensure that the videos are of the highest quality, but…
How contests can encourage customer engagement with your company Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business?…
How Pictures Serve to Captivate Customer Curiosity You’re looking at your website one day and wondering why it’s not attracting more customers. Analytics report that once visitors enter your website, they don’t stick around for more than three minutes or so. You study your website again and notice the plain black background and the white…
You have a small business and you’re interested in widening your reach and attracting more customers. Study what you’re getting into before launching and investing on a sales or marketing campaign. If you’re not equipped with enough knowledge, your strategy might backfire on you and turn you against trying for it again. This is the…