What to Do with Videos that Don’t Go Viral It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and shooting the video, editing it, and crossing our fingers for luck as we upload it on YouTube.…
How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more…
Enabling Subscriptions to Make Social Media Personal for Followers When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends.…
Ways for Both Participants can Join Forces and Work Together Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this…
How to Increase Visibility when Customers Need You It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time to effectively accomplish any task. But, aren’t customers the most important aspect of any business? Without them, there would be…
How Traditional Businesses can Weather the Social Media Times Newspapers, magazines, ad agencies, and other print publications have been around more years than we could count on our fingers. Tabloids or broadsheets have been our staple reading material every morning. Sheets were turned and news will come out to tell us the latest thing that…
Gary Vaynerchuk’s Take on Customer Service in the Time of Social Media Social media, according to Gary Vaynerchuk, needs a long-term commitment, not a one-night stand with immediate gratification. When entrepreneurs go into social marketing, they should not expect huge returns on investment as soon as they first create their Facebook, Twitter or Google+ company…
Attract Your Target Customers for Customer Engagement Writing great content is worthless if there’s nobody reading it. Make sure your content reaches your target audience with the help of social media. Before you do that, though, you must study which social network to join. You should determine what group of people you need to engage.…
How Other Companies can Benefit from Successful NGO Campaigns Non-governmental organizations (NGOs) and charity groups may be different from businesses in their core level, but the two groups are the same when it comes to social media. Their social media goals are no different from each other. Both of them seek to connect with their…
A Guide to Ensuring and Maintaining Social Networking Success Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated sporadically and comments are left unanswered until much later. Online campaigns have failed and you don’t know what went wrong when other companies have made…