How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service Games, especially those with high-quality designs and graphics, have such an…
How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their…
How Videos Make or Break it in the Attention Scale You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know what to do. You’ve done your best to ensure that the videos are of the highest quality, but…
“For it [social media] truly to be successful, a concerted effort and commitment to its success is a necessity.” – Eric Richard, Social Media Expert Getting into social media is not as easy as A-B-C. You may have free access to tools to create social networking pages, but it takes time, effort and patience to…
Colors can make a store or website look more lively and attractive. If you have an overly plain website that does not suit your business, then consider reinventing the colors. Colors are useful in every marketing endeavor. Ever since we were babies and little tots toddling around, we have always been fascinated with the reds,…
How peer influence is much more effective than relying on well-known influencers for business marketing Word-of-mouth marketing is still the most popular and useful way to successfully market your business. Many entrepreneurs rely on influencers with a huge social clout to post professional or fun tweets and status updates about their merchandise. These people usually…
How users must be critical of what they read before they believe it. With social media, there’s a 50/50 percent chance of false news appearing on your feed. Well-known people sometimes turn up dead on the web when they’re alive and well in reality. Due to the shock factor this type of news generates, users…
Advantages and Disadvantages of Social Media as a News Channel Social media is a vessel of information for everybody. It is updated everyday with new data from regular users who drop in to share news they’ve heard, events they’ve experienced and, most especially, scoops on the latest hot topics. Users passionate about social media strive…
Why Twitter Dominates in Breaking the News January 12, 2010 – A massive, strong earthquake devastates Haiti. The rest of the world moved on, busy with their own lives. Seven minutes after the quake, Frederic Dupoux (@FredoDupoux) tweets, “Oh shiet [sic] heavy earthquake right now! In Haiti!” The world suffered a quaking realization due to…
How Social Media Became Popular in News Dissemination If we examine the picture above, we can see how social media is surpassing other traditional news mediums like radios and magazines. Although TV news is still the strongest contender, social media is now waiting to overthrow newspapers from its current second-place position. And almost everyone, especially…