Category Archives: Informational Video

Making Your Voice Heard in the World of Social Media

How Michael Hyatt Makes Himself Heard through Social Platforms

According to Michael Hyatt, a social media expert, the time is ripe for creating a strong platform in which you can bring more attention to your business. Nowadays, it’s easier to create publicity for your products and services. No more need to pay for a radio broadcast or an appearance for a talk show or negotiate with a publisher about print advertising. Today, you can set up a free account, like a social page or blog, to convey your message and connect to your audience.

Building a social page is easy to start, yet hard to maintain, though. With a few clicks, your business can have its own page in the Internet. What is difficult, however, is making regular updates. There’s a constant call to create cutting-edge, creative and catchy content every time you post. One key idea to always remember is to always look for new and surprising topics. You can also revisit old stories and present them in a new angle, in a fresher and more engaging way.

It can be tempting to throw in the towel, but Hyatt advises not to do so. It bears fruit to be patient and consistent in delivering quality content. Double that with brand exposure in the social media sites where you belong. Be more active in Twitter and Facebook and connect with new people. Ask friends to endorse your pages to everyone they know. It also helps to link your blog to your pages so that updates will be shown to your fans and followers. More people will come to read your content, as soon as they notice the steady flow of updates.

So, act now, and try speaking out in your own platform. Communicate your ideas well to drive more traffic to your existing content. It is important to take advantage of the free tools available for your use. These will help make your company more visible to your target customers and allow you to network with people who can help you reach your business goals. Take part in discussions with industry leaders to be ahead in the game between you and your competitors.

Click here to hear Hyatt’s take on the situation now from an interview by Socialmediaexaminer.com.

Seth Godin and the Future of Work

An interesting and also disturbing interview with Seth Godin.

Why does he think we are in an unending recession. What is the rase tot he bottom and are you in that race. Time to listen take action and start racing to the top.

Why should I be listening to what Seth Godin says? 

Seth Godin is the author of thirteen books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 33 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Here is a link to some free stuff from Seth to make you feel better after watching the video.

How Viral Videos Work, from “The Man” at Youtube

Promoting a viral video is almost as important as making a great video for youtube. Find out more in this great TED talk with Kevin Allocca, YouTube’s trends manager. Listen to his deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense” wearable tech, and “Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate

Check out this great post for a more in-depth analyses of the talk. Here is an excerpt from that article.

The key is a creative mind that can see the angles, understand the market within the context of the brand and available channels, then create a strategy which allows for meme/news jacking initiatives that can uitilise the momentum of trending videos. Until this happens at a core level then companies will be chasing their own tails, tentatively dipping their toes in the viral waters unsuccessfully.

How to be a CEO in the New World

We at Social Content Group think Bing Gordon has an important message for any CEO out there.

In the video below, Bing Gordon discusses his thoughts on how to be a CEO in the era of the “consumer internet”, which is a completely different era than the first big Dot Com boom. Everything is social these days by default, and Bing Gordon is a master in the field. This is a keynote address from the 2011 Endeavor Entrepreneur Summit.

One of the most brilliant minds in consumer internet today is Bing Gordon, partner at VC firm Kleiner Perkins Caufield & Byers. He joined the firm in 2008, and watches over the sFund, which is dedicated to all things social.

Here is our faverate new word from the video.

meritocracy [mer-i-tok-ruh-see] noun, plural -cies.

  1. an elite group of people whose progress is based on ability and talent rather than on class privilege or wealth.
  2. system in which such persons are rewarded and advanced: The dean believes the educational system should be a meritocracy.
  3. leadership by able and talented persons.

At around 19 minutes it’s not a short viewing but the knowledge he imparts is priceless. Listen while he talks about this new word and how to approach it from the prospective of a CEO.

Quote: Abolish 1 on 1 meetings. At 7:45 minutes

Quote: How to onboard new talent.  At 12:15 minutes

Quote: The hardest thing to learn is people skills. At 16:50 minutes

Quote: The new MEM of Social “news feed”.  At 22:11 minutes

Quote: I’m going to blast through this (self evaluation).  At 25:30 minutes

 

From the Entrepreneur series on www.TheNextWeb.com blog site.

Is Social the New Landscape for Generating Amazing Ideas?

What sparks the flash of brilliance?

How does groundbreaking innovation happen?

 

If you are interested in these questions take a couple of minutes to check out this innovative animation that helps clarify these questions so that you the observer can build your own answer. As with most everything on the internet these days it’s not the answer we are looking for but the ability to simplify the job of sifting through the unbelievable amount of facts available to us at the drop of a keystroke.


This form of communication (white board animation) is becoming increasingly popular. The proses for creating these types of communication tools starts with great contant. Usually a speech or a lecture that has a relatively complex idea being explained. The animation takes the key points of the speech and illustrates it as we listen tot he words. It is a great way to help the brain focus and understand abstract ideas much faster.

Here is another post link to another white board animation on 20th century enlightenment.

Why Apps are Killing Google and Other Insights

Here is a great presentation on why Google is in a declining market.
Venture Capitalist Roger McNamee talks more about the near future of the internet and Google.

So why should you listen to this guy?

Well here is a bit about his influence. Bill Gates wrote in his book The Road Ahead: “Roger was a great sounding board for many of the ideas I wrote about”. Mark Zuckerberg (who met McNamee in summer 2006 at a time when Facebook reportedly had buyout offers of around $750 million) said McNamee was “emphatic” that Facebook not be sold; Zuckerberg stated he “clearly cared about building something long-term and about the impact of the things we build as opposed to just making money in the short term”, advice that Portfolio.com called “prescient”: in October 2007, Facebook sold just 1.6 percent of the company to Microsoft for $240 million.

Here he is again talking about engagement which he calls a “transformational change” in the way people will use the internet. This is your chance to catch up to what has been going on over the past 10 years and engage your target audience as never before.

BBC Report on Social Media Sales

Are businesses using social media to their advantage?

First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook.

But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the developing world, in countries like Brazil, India and China, are much better at using the likes of Twitter and Facebook than their counterparts in Europe and the US.

Go here to watch the video of Brian Milligan reporting.

Another example of what Campbells’s Soup is doing to cross promote there products.

They have a website all about recipes using their soup. I found this amazing Brussels Sprouts recipe from their Facebook page. The primary focus of this page is to promote “Helping Hunger Disappear” in third world countries. With over 80,000 fans it is a big social marketing success and it is fielding questions and complaints about their soup products.

Here is the “screen shot” that led me to the recipe.

What I find interesting is that their main Facebook page has less than 2000 likes. This is probably because it has no “Social Juice” and uses a “traditional” stance based on old style marketing techniques and corporate positioning. This is a great example of why traditional communication and content does not work for social media and hammers home the point that the BBC reporter was making.