The Burgeoning Market for Fake Twitter Followers People are amazed with huge numbers, especially those numbers with many zeroes and commas. Same reaction is achieved with a large number of Twitter followers. When Twitter users see personalities with more than 100,000 followers, they think these people must be really influential and the tweets must be…
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi, Chief Marketing Officer of Coca-Cola When it comes to recommendations, who do you believe more? The personality with thousands of Twitter followers, the review you read the other day, or your neighbors who tried the same product you’re interested…
How to Encourage Engagement on Your Social Networking Pages Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for special offers. Actual communication and brand loyalty only occur if customers see dedication to provide the highest quality service companies can offer. Discounts…
How Market Research is Beneficial for a Company’s Growth When we were students who didn’t understand a topic taught in class, we turn to research. We either interview classmates who got a handle on the subject or hit the books for more information. Market research is, in a way, similar to what we used to…
You’re looking at the email campaign analytics one day, and notice that your subscribers are barely interested on what you’re sending them. Only a small number of clicks registered, with not much traffic coming to your blog or website. Some subscribers choose not to receive emails anymore and new members are not forthcoming. It’s time…
How Personal and Public Opinions Shape Businesses When a person’s satisfied or unhappy about a business, they tell their family, friends, and acquaintances about their experience. In fact, negative opinion is voiced more often than positive experiences. People are compelled to warn others about their unfortunate encounters with a certain establishment or service. This makes…
What to Do to Make Email Marketing Effective for Your Business Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as…
How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more…
Enabling Subscriptions to Make Social Media Personal for Followers When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends.…
How to Use Coupons to Win New Customers Discounts and deals have the ability to make customers stop and stare at the signs. The idea of getting a good bargain off high-quality merchandise in exchange for a small amount of cash is widely appealing. Make your visitors stop by your website and social networking page…