Category Archives: Self Promotional Ads

FaceBook Research Project

How does FaceBook decide who and what to put in your feed?


Check out this article where they set up an account to research how FaceBook manipulates your content based on specific actions you take. There are some amazing tips and tricks if you dig through the whole think. Check out the full article here.

Excerpt

The more digital our daily lives become, the more perplexing the questions seem. Will the growth of social media destroy our notions of privacy? Is democracy helped or harmed by the cacophony of opinions online? And perhaps most confounding: Why does that guy I barely know from the 10th grade keep showing up in my Facebook feed?

If you’ve ever spent time on Facebook, you’ve probably pondered that last one. The social-networking giant promises to keep us connected with our friends in exchange for pumping a steady diet of advertising at us—but the algorithms Facebook uses to decide what news to pass along can seem capricious or altogether impenetrable…

Social Companies

I ran into this graph earlier this week and thought it was a nice indicator on how larger companies are measuring “how Social” they are. It’s important to know what your ROI is for social media but just as important it is important to measure your ROT (return on Time). This week at a Franchising conference George Moen from Blenz Coffee, confirmed a lot of my thinking regarding small organizations and there use of social media.

Here is my thinking.

  • Get into Social Marketing right now
  • You have to learn it as you do it because there are no real experts put there
  • Track your progress and be willing to change your strategy as Social Media changes
  • Make sure your content is relevant and make sure you are tracking your progress

8 great video from the archive

I spent some time going through the archives and I have put together the videos that where posted over the last couple of years.

Enjoy:

number one


Cool New Interactive Screen Technolagy: Science
Not the most exciting video but this could be the future for computer interaction.

number two


Viral Music Video At It’s Best: Music Video

This is a great video for two reasons. One it’s just so much fun, and two the idea was executed by a collaboration within an internet community. It clocks in at just over 10,500,000 views to date. When I originally posted this video it only had 2,000,000 views.

number three


Beyond the Crutch: Bill Shannon

This guy is amazing. I was not share if this was legitimate the first time but after watching the second video I had to watch the first one again.

number four


Simple, Powerful and Effective: Sand Animation

Sand on a lightbox is all that Kseniya Simonova (born 1985) uses to help illustrate the USSR’s Great Patriotic War against the Third Reich in World War II.

number five


Viral Video Using Censorship: Music Video

This is a great video done in sunny LA. The second video is the original done in an older looking Europe.

number six


Fun Viral Information Video: Bear Facts
Great use of clamation (animation) to help educate peopel how to deal with bear in the woods. These techniques can be used for muggers at New York’s Central Park wooded areas.

number seven


Great Viral Video: Social Video Art

Considering when this was first made I still think it’s one of the best examples of the power of kids using social networks over the internet. The original post says it has over 500,000 views, now it’s over 2,400,000 views on youtube. How many will it be when you view it?

number eight


Fun Friday Video: Tractor Songs

Here is a collection of corny but fun music videos using a tractor for the beat.

Hope you enjoyed these crazy videos and a trip down memory lane.

Eight Business Card Tips

I was going through the hundreds of business cards I have all over my desk and realized there are some basic things that people should use when deciding what to put on a business card. You would be surprised what people leave out or make impossible to read.

  1. Make sure your card can be scanned. A lot of people use card scanners these days (I should do this ASAP) and there is nothing more frustrating than a card that can’t be scanned. Of course you could go and put a bar-code on your card or just get a .tell address. (go here and here for more .tel info)
  2. Don’t make non-standard sizes or shapes. Why? They can’t fit into binders. Many people use car holders to transport there favourite contacts around without hem or organize all there contacts in binders at the office. The smart phone will not replace the printed card until technology get a lot better.
  3. Make sure the basics are on there. You know, your name, title, company, address, phone and fax numbers, email, URL.
  4. There is a new trend for people to not use their .com address because it is already used in there e-mail address. I use this saved space to put my blog address on my cards.
  5. Include a line about what you do. Many cards don’t have any information about what either the company or you, personally, do. I have a short punchy line about what we do as well as an offer on the back of my cards. Get your card working for you. It’s one of the most inexpensive ways to market your business.
  6. Make your card stand out by breaking rules. A businessman I know just has his .tel address on his card. It enables him to start conversations about the new .tel communication revolution. I often use both sides of a card, one side with the info and the other with a mini billboard ad. Make people smile or consider a new perspective. Remember you want to be remembered.
  7. If you do business in two countries, include both languages. All my card in Asia had two languages. I had a set for Japan and China. If you do business in North America you could have fun with an American side and a Canadian side Ah! (See tip 5)
  8. Always carry lots of cards on you at all times. I stash some in my business bags and also in my casual backpack just in case I run out of cards in my wallet.

Now it’s your turn to come up with some great tips. Also don’t forget to organize those piles of cards on your desktop at least one a month.

Viral Music Video At It’s Best

Did you see a toaster, I missed it.

Clocking in at 2 million views as of today this video may surpass there last cool music video siting at a comfortable 50,000,000.

Also check out the making of this video. Well worth checking out just for the use of social networking to get people to help you accomplish something this complex.

Link to part one

Link to part two

Link to part three

Link to part four

Also they have used machines to help them create compelling visuals like this piece that is featured on the tv part of the machine and has had over 49 million views.

The Classic Barter Situation

Click on image to see it full size

Ok lets see how many of these things I can crank out without blowing too many brain cells.

Here a couple of old ads I did for my company in Hong Kong. We got them for free on a barter deal. We helped come up with strategic marketing ideas for the publishing of there “Marketing Directory” for the whole of “South East Asia”. This is a great example of working with people (publishers) that need advice or services and can help get the word out for you.

The next entry will be about modern bartering techniques and how you can save a bunch of cash and lock in new clients.