Check out this great improve social media event organisation. Coordinated like a “flash mob” this group has hundreds of recorded events. Start one in your town or just enjoy the videos. Here one to get you started.
How does FaceBook decide who and what to put in your feed?
Check out this article where they set up an account to research how FaceBook manipulates your content based on specific actions you take. There are some amazing tips and tricks if you dig through the whole think. Check out the full article here.
The more digital our daily lives become, the more perplexing the questions seem. Will the growth of social media destroy our notions of privacy? Is democracy helped or harmed by the cacophony of opinions online? And perhaps most confounding: Why does that guy I barely know from the 10th grade keep showing up in my Facebook feed?
If you’ve ever spent time on Facebook, you’ve probably pondered that last one. The social-networking giant promises to keep us connected with our friends in exchange for pumping a steady diet of advertising at us—but the algorithms Facebook uses to decide what news to pass along can seem capricious or altogether impenetrable…
Ok this is very funny and also painful in parts because it’s so accurate. However the real power of the piece is how most of the comments mimic the piece. This is one of the only examples of Youtube comments actually make the video viral potential even stronger. Check out some of the posted comments below before and then after the video. If you want see even more comments go to the Youtube page for a ton more.
Here are some of the better one.
Unoriginal comment about how the number of people who disliked this video are either Justin Beiber fans or somehow related to the movie in hopes of gaining the most thumbed up comment, thereby completing my dull and meaningless life.
@tchanabc attempt at wittly reply in order to gain multiple amounts of likes
Stupid quote from the video in order to obtain the highest amount of thumbs up possible.
I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. I think this is one of the most exciting events for magazines since color offset printing got more cost effective. Check out this great informal video from Mashable.
I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign.
I took some notes on my Blackberry as others typed away on their iPads or clutched frosty beers. It was fascinating to see some of the best viral videos from the past several years being deconstructed and broken down to their essential parts.
What we discovered was that most viral “fails” are missing some of the elements that Tod thanks need to be included for success. Check out my notes below and then tMedia’s website or go to this link from the PP presentation (thanks Tod) and if that’s not entertaining enough, look for more great viral samples and stories in the column on your right.
Based on my notes here is what you need to be aware of.
One theme (concept) is best
Weird is better than normal
It has to either Silly, Serious or Amazing
Have to match audiences with the content
Reward must be given to people who share
Make it a series and up the concept each time
Use social media to get feedback and to push awareness
Some viral videos sit dormant for months and then explode
Use highly connected Twitter people to spread the message
Check out this Doritos ad for a company who does it right with over 6 million views.
Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever visited a dormant blog… it feels like visiting a ghost town. Bad for you and much worse for the brand that was putting out the blog. Websites that never change there front page (landing page) are also hurting themselves and looking sales because your offers are either out of sink with what the market needs that week or worse you just talk about yourself. Remember it’s not about what you sell it’s about solving other peoples problems. That is where people see value.
To make life a bit easier hear are some great resource that will help you get fast and up-to-date information on practically anything. Good hunting…
Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:
If you sign up for the service, you can tell it the subjects you’re interested in. Then when you “stumble,” it will only take you to pages that other StumbleUpon users have liked in that subject. To really use StumbleUpon well, gets its toolbar. Like 14,846,969 others, I use the Firefox version because it lets me pick categories and share pages via Twitter, Facebook and email.
SmartBrief is a company that’s in the business of providing associations with good content for its members. As such, they have subject matter experts who search every day for good content. All you have to do is go to its website or subscribe to its email newsletters to benefit from their effort and expertise.
Alltop is the online version of the magazine rack in your bookstore except that it has 900 subjects and is free. It aggregates news by topics, presents the five most recent stories from the best websites and blogs about a subject, and gives you a preview of each story.
You could hire people—usually interns—to find stuff for you. For $10 to $20/hour, there are lots of starving, smart people who will comb the Internet to look for good content. They’ll probably use StumbleUpon, SmartBrief, and other tools, but what do you care if they’re doing what you could easily do for yourself?
Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character.
Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to become a fan at the end of the message since this is the whole purpose of this marketing device.
Here is a followup on the Old Spice viral ad that took the internet by viral storm.
Now you can look at this fun and engaging case study that brings to light a lot of great facts. It also gives you a behind the scene look at the team working the response campaign that pushed the Youtube views to over 20 million in one week. The bottom line figures are staggering and I bet there are a bunch of ad agencies, bean counters and other cosmetic brands that are just blown away by these numbers.
Watch this wonderful talk on “TED” by Seth Godin who (if you don’t already know) is an entrepreneur and blogger (one of the most popular) who thinks about the marketing of ideas in the new digital age.
Seth Godin talks about how the Internet has changed mass marketing and revived “tribes”. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to become leaders of our own tribe.