Category: New Social Marketing

Movies Shot with Phones

Movies Shot with Phones

It’s not what the average production company would usually use but over the years the use of phones to shoot short movies pops up every know and again. It’s a great lesson on the power of a well organized production that understands the use of light effects equipment and well edited footage. ‪Nokia N8‬ used…

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Organized Weirdness and the Social Web

Organized Weirdness and the Social Web

Check out this great improve social media event organisation. Coordinated like a “flash mob” this group has hundreds of recorded events. Start one in your town or just enjoy the videos. Here one to get you started.

FaceBook Research Project

FaceBook Research Project

How does FaceBook decide who and what to put in your feed? Check out this article where they set up an account to research how FaceBook manipulates your content based on specific actions you take. There are some amazing tips and tricks if you dig through the whole think. Check out the full article here.…

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Typical Use of Youtube to Create Content

Typical Use of Youtube to Create Content

Ok this is very funny and also painful in parts because it’s so accurate. However the real power of the piece is how most of the comments mimic the piece. This is one of the only examples of Youtube comments actually make the video viral potential even stronger. Check out some of the posted comments…

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Esquire Magazine on Steroids

Esquire Magazine on Steroids

I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. I think this is one of the most exciting events for magazines since color offset…

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The Viral Formula Revealed

The Viral Formula Revealed

I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign. I took some notes on…

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How to Find Great Information

How to Find Great Information

Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever visited a dormant blog… it feels like visiting a ghost town. Bad for you and…

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Pure Planet explained

Pure Planet explained

Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character. Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to…

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You Should Be Leading A Tribe

You Should Be Leading A Tribe

Watch this wonderful talk on “TED” by Seth Godin who (if you don’t already know) is an entrepreneur and blogger (one of the most popular) who thinks about the marketing of ideas in the new digital age. Seth Godin talks about how the Internet has changed mass marketing and revived  “tribes”. Founded on shared ideas…

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