Category: Social Media ROI

Sony, the Pinterest Star that Caught a Thousand and More Eyeballs

Sony, the Pinterest Star that Caught a Thousand and More Eyeballs

How Sony’s Pinteresting Strategy Generated an Increase of 800% Traffic to their Website News Bulletin: PINTEREST NOW THIRD LARGEST SOCIAL MEDIA SITE! Upon learning about Pinterest’s overwhelming popularity, Sony began browsing and studying the social media site. Their staff found cakes shaped according to the form of old Walkman and other old Sony products honored…

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How to Use LinkedIn to Gain Sales Leads

How to Use LinkedIn to Gain Sales Leads

Check out our weekly hangout where this week Ian talkes about how to use LinkedIn to get leads to make great sales. The hangout is about 17 minutes long.   If you have any questions please get back to us using this link.

Content Marketing is Exploding Now

Content Marketing is Exploding Now

Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. One of the most widely shared and high profile examples is Coke’s recent 2020 content strategy. These videos are long, but essential watching if you want to understand how brands are going to be…

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Why You Should be Studying Coca Cola’s Strategy

Why You Should be Studying Coca Cola’s Strategy

Even though Coca Cola has a massive budget there strategy is sound and can be applicable to almost any marketing and communication budget Thanks to Jason Cormier for the original article. As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and…

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BBC Report on Social Media Sales

BBC Report on Social Media Sales

Are businesses using social media to their advantage? First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook. But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the…

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Impact of Branded Apps on Consumers

Impact of Branded Apps on Consumers

The study confirms that using branded mobile phone apps increases a consumer’s general interest in product categories and improves the attitude they may have toward the sponsoring brand. The researchers also found that mobile apps which are informational in nature or utilitarian were more likely to engage users than those where the app focused on…

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