Category: Social Media ROI
Is Public Relation Social Marketing?

Is Public Relation Social Marketing?

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Here is a great post from a PR specialist who now does social PR/marketing. Some very poignant and candid comments makes this post a  great read and an eye opener for anyone in on the long hard road to Social Content and/or Community Building. Here is a link to the original post if you would like to read more about Anita and…

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Measure Social Media ROI

Measure Social Media ROI

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Start to measure social media networks together and separately. Every social media network has its own set of strengths. For example, you may find that Twitter drives the most site traffic, Facebook generates the most leads, and LinkedIn generates less but more qualified leads. Yes, you should absolutely analyze your social media strategy as an…

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