Category Archives: New Social Marketing

Driving Distribution Through Knowledge and Entertainment

Well worth watching even on a busy day.

This is a one of many wonderful animations that use a relatively complex and dry speech relating to advanced economics and consequence. By using hand drown caricature style animation you get entertainment, focus on key points, expanded understanding and because it’s on a social media platform you can redistribute the information. It is a classic example of driving distribution through knowledge and entertainment.

Who are the people who created this wonderful animation (and many more)?

For over 250 years the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has been a cradle of enlightenment thinking and a force for social progress. Our approach is multi-disciplinary, politically independent and combines cutting edge research and policy development with practical action.

How Much Will Fit Into This Car

Hot on the heals of the “Old Spice” viral ad campaign comes the fun ads for the Honda “Jazz” car, The series come under the banner “Jazz packing”. They definitely have an Australian feel to them. Once again these pieces show that you do not have to spend a ton of money to get a fun idea on video.


Now that we got that out of the way, the commercial series created by Honda is titled, “How much ____ can you pack in a Jazz?” Each commercial picks a different – and hopefully funny – character and proceeds to see just how many people it can pack into the Jazz.

What is also interesting is that one of the ads is way more popular than the others, which shows that just because you have a viral ad does not make it a cool item that everyone wants to watch.


To date this one has over 89,000 views


To date this one has over 236,000 views


To date this one has over 52,000 views


To date this one has over 35,000 views

Is Twitter Count… do the math

Here is a very interesting piece of research by HP that has the dubious tittle of “influence and Passivity in Social Media” and what is go on with twitter This is not a report for the faint hearted or for the die hard Twitterers and twitter-ets that post millions of short comments every day.

ABSTRACT

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message.

An evaluation performed with a 2.5 million user data-set shows that our influence measure is a good predictor of URL clicks, outperforming several other measures that do not explicitly take user passivity into account. We also explicitly demonstrate that high popularity does not necessarily imply high influence and vice-versa.

Later in the paper you will have fun math like this to check out.

For every arce = (i, j)∈E, we define theacceptance rate
byuij =
wi,j
k:(k,j)∈E
wkj
This value represents the amount of influence that userj accepted from useri normalized by the total influence accepted byj from all users on the network. The acceptance rate can be viewed as the dedi- cation or loyalty userj has to useri. On the other hand, for everye = (j, i)∈E we define therejection rate by
vji=
1−wji
k:(j,k)∈E
(1−wjk ). Since the value 1−wji is amount of influence that useri rejected fromj, then the valuevji represents the influence that useri rejected from userj nor- malized by the total influence rejected fromj by all users in the network.

Hope you like it because my brain is hurting…

Get Paid For Your Ideas

Ran into his interesting website that sells software that  helps organizations develop and grow ideas. The idea is solid and the software sounds like it could help organizations that are struggling with feedback problems relating to specific targeted problems.

The interesting part in the website is the area that lets you participate in problem solving and if your solution to the problem is chosen you are reimbursed for the idea. I think this is a great way to get people  involved in the proses of idea generation.

Here is an excerpt from the website.

How it Works
Companies post challenges with IdeaConnection. Register as a Problem Solver by clicking the link at the bottom of this page to help solve these challanges. You can be awarded $500 to $20,000 USD, for an accepted solution. As of Nov-20-09, the average award for working collaboratively on a challenge is $5,500 USD per team member.

Twenty Challenges
Today multiple teams are working on approximately 20 challenges. Awards range from $2,500 to $12,500 per Problem Solver. There are approximately two new challenges a week. All challenges are confidential.

Awsome Stop Motion Animation Using Walls

WOW

This would be lot of work to create even on a smaller scale. Made on the walls in Buenos Aires and in Baden (fantoche) this piece has been around for a couple of years but now that it has been featured in the collaboration with the Guggenheim museum in the ere pro video it is getting watched again (over 9 million views to date).

Check out the artists cool website here for more videos. His works is found all over the world. The art portraying life scenarios in beautiful tasteful ways. His art make you think, then laugh, then cry. He is probably most famous for the wall work, and the animated movie “Muto” below. Want more info check out his page on Wiki.

YouTube and The Guggenheim have teamed up on a quest for the “Most Creative Video Ever”. The project is dubbed “YouTube Play”. This is  an awesome marketing and social media idea and will be a win win for both organizations. Now that the Guggenheim has jumped into bed with YouTube it makes you wonder who will be the last business to get it and start a “social Media” concept idea. Anyone on planet Earth can nominate a video. With only 20 to 25 spots ready to be filled, I wonder what will make the cut and be formally recognized. To have your work considered simply post it on YouTube and then submit it here. A jury of experts will decide which works will be shown at the Solomon R. Guggenheim Museum in New York. I wonder if winners get an invitation for the opening or just a YouTube link to a live feed of the show.

Meet the Boss TV, My New Mentor

Wow… Meet The Boss is an amazing service and it’s free.

I stumbled upon this and checked out one of their (shorter edited intro) video interviews on flat management style…

3 minutes later I was registered and listening to a fascinating 16 minute interview with Rory Sutherland on how to most effectively manage your brand in a rapidly changing – and ever more competitive – marketplace.



Why should you be listening to what Rory?

Check out this quick bio and then watch in awe. Rory was promoted to Head of Copy at Ogilvy UK in 1996 and Creative Director in 1997, where he was closely involved in the agency’s relaunch and restructuring as OgilvyOne. He was promoted to Executive Creative Director in 2002 and, more recently, also became Vice-Chairman of the overall Ogilvy Group in the UK.   Rory was recently elected President of the IPA, the advertising association.

Big Companies and Socail Media

Check out this graph showing how the top fortune 100 companies are using social media around the world.

With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this post we take a look at the adoption of these social tools by Fortune 100 companies.

Fortune 100 Social Media Statistics: key takeaways

  • 79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.
  • 20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
  • 82% of the Fortune 100 update and engage with customers on their Twitter account per week.
  • Fortune 100 Companies on average post 3.6 wall posts to their Facenbook page per week
  • 50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month

Social Companies

I ran into this graph earlier this week and thought it was a nice indicator on how larger companies are measuring “how Social” they are. It’s important to know what your ROI is for social media but just as important it is important to measure your ROT (return on Time). This week at a Franchising conference George Moen from Blenz Coffee, confirmed a lot of my thinking regarding small organizations and there use of social media.

Here is my thinking.

  • Get into Social Marketing right now
  • You have to learn it as you do it because there are no real experts put there
  • Track your progress and be willing to change your strategy as Social Media changes
  • Make sure your content is relevant and make sure you are tracking your progress