Category: New Social Marketing

Driving Distribution Through Knowledge and Entertainment

Driving Distribution Through Knowledge and Entertainment

Well worth watching even on a busy day. This is a one of many wonderful animations that use a relatively complex and dry speech relating to advanced economics and consequence. By using hand drown caricature style animation you get entertainment, focus on key points, expanded understanding and because it’s on a social media platform you…

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How Much Will Fit Into This Car

How Much Will Fit Into This Car

Hot on the heals of the “Old Spice” viral ad campaign comes the fun ads for the Honda “Jazz” car, The series come under the banner “Jazz packing”. They definitely have an Australian feel to them. Once again these pieces show that you do not have to spend a ton of money to get a…

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Is Twitter Count… do the math

Is Twitter Count… do the math

Here is a very interesting piece of research by HP that has the dubious tittle of “influence and Passivity in Social Media” and what is go on with twitter This is not a report for the faint hearted or for the die hard Twitterers and twitter-ets that post millions of short comments every day. ABSTRACT…

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Get Paid For Your Ideas

Get Paid For Your Ideas

Ran into his interesting website that sells software that  helps organizations develop and grow ideas. The idea is solid and the software sounds like it could help organizations that are struggling with feedback problems relating to specific targeted problems. The interesting part in the website is the area that lets you participate in problem solving…

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Mr Spashy Pants Explained

Mr Spashy Pants Explained

This is a great 4 minute TED chat by Alexis Ohanian. In the video he explains how loosing control on the web could be the best thing that could happen to your messaging or marketing endeavours. His story is about how Greenpeace used the internet to pick a name for the whale that represented there…

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Most Shared New Sites

Most Shared New Sites

Which news site uses what social media software to get more hits. Check out this great info graph at Flowtown. When it comes online news publications, not all sites are equal. At least not with regards to user engagement and share-ability.

Meet the Boss TV, My New Mentor

Meet the Boss TV, My New Mentor

Wow… Meet The Boss is an amazing service and it’s free. I stumbled upon this and checked out one of their (shorter edited intro) video interviews on flat management style… 3 minutes later I was registered and listening to a fascinating 16 minute interview with Rory Sutherland on how to most effectively manage your brand…

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Big Companies and Socail Media

Big Companies and Socail Media

Check out this graph showing how the top fortune 100 companies are using social media around the world. With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this…

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Social Companies

Social Companies

I ran into this graph earlier this week and thought it was a nice indicator on how larger companies are measuring “how Social” they are. It’s important to know what your ROI is for social media but just as important it is important to measure your ROT (return on Time). This week at a Franchising…

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