Category Archives: Tips

Widen Your Online Presence with a Social Media Boost, Part 3

Make your business soar and succeed online with the help of five social networks.

Foursquare, a location-based application that lets people check in places where they’re currently at, was launched in 2009. Three years later, this online community has more than 20 million users worldwide who approximately perform over 2.5 billion check-ins every day. This is an exciting concept that many businesses quickly seized by using Foursquare for marketing purposes. The San Diego Union-Tribune is using this application to offer free newspapers. Its Foursquare advertisement says, “Get a free newspaper when you check in.”

This technique serves to attract people to become regular readers and subscribers of the San Diego Union-Tribune. People are naturally attracted to ‘free’ items, especially if they’re striving to minimize their expenses. Place a sign on your door saying ‘Free ________ for any _________ within _________” and you’ll have dozens of curious shoppers asking about your promo. This can be used to make people more aware of your brand. Once they have their hands on your product, they’ll examine it thoroughly and assess whether it will fit their needs.

Foursquare is an instrument to complement specific marketing strategiessuch as discounts, product trials, free tastings, publicity events, and more. Foursquare fans get excited to unlock rewards and earn points from certain actions such as checking in to a new place (3 points) and adding a new venue (5 points). There’s also a feature that makes a user check in as many times as possible in 60 days to be the ‘Mayor’ of a certain place. This, however, can be difficult to track if the place in question attracts a crowd of savvy Foursquare users.

Using this application as a stand-alone tool will make you rely on the number of check-ins. Businesses can now depend on the pull of friendship to get customers curious about their products. Foursquare users will see if they have friends who went to a particular business before. Once they know people who used the products and services they want to check out, they’ll certainly ask those friends about it.The good thing about this is you’ll get more customers if the verdict about your store is good enough to make them interested.

Once you’ve successfully created a Foursquare brand page, you can now call on users in the same location as your business. Logged-in users can see you on the map and click to look at your brand page where you can advertise several promotions. For example, you can get people coming in through the door with this message: “Get a pair of brand-name shoes at 25% off from 5 pm to 6 pm!” This will allow you to get their attention and make them curious to visit your store and see the shoes on offer. You can also provide freebies or shout out about an event coming soon. Invite prospective customers to a public party. Inform them about new products coming soon.

Go on and check out the options offered on this URL: https://foursquare.com/business/.

Happy checking in, Foursquare fanatics!

Stepping Up the Ecommerce Strategy

How do customers shop?

Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more attractive, especially for busy people. This makes online shopping the top buying technique for many people nowadays.

Customers also like to scout for marked-down prices on their favorite gift items. This makes the web a very attractive hub to explore, as it is also a great avenue to find discounts. Many businesses take advantage of the holiday rush to attract customers and gain more revenue. This causes spikes in visitor traffic to sites like Groupon offering steals with tempting deals.

This makes it imperative for entrepreneurs to beef up their websites. The site must be made secure and user-friendly. Pages which feature products must be spruced up so the merchandise is shown well. Make these pages unique and take photos in a creative manner. Take pictures of models or customers using your products or display your goods in visually pleasing arrangements. This will further entice your visitors’ attention and entice them to buy.

Investing on the creation of a mobile website is to be prioritized. According to the study undertaken in early 2012, 49% expect to buy more using their tablet, while 19% plan to go shopping more through smartphone. Customers browsing through their smartphones and tablets may make up only 16% this year, but statistics will surely rise. The smartphone and tablet sales numbers are increasing, therefore more customers will log on to browse mobile ecommerce sites. It will be better for entrepreneurs to take notice and start plans on creating an online mobile campaign.

Social marketing campaigns on Facebook also have the potential to give back huge returns as consumers browse the site for “good finds or daily deals” they can use for their shopping. This justifies the need to focus intensive marketing campaigns before Thanksgiving, Halloween, Christmas, and even New Year. More people are likely to look up company brands on Facebook near these holidays, as they survey possible gift ideas for their loved ones.

Make online shopping a thrifty and convenient way for your customers to enjoy. Once you’ve earned their trust, they’ll go back to your website and your social networking pages when they’re in a shopping mood.

 

Reference:

MarketingProfs.com

You’ve Got Mail: Reaching Customers through the Long Arm of Email

What to Do to Make Email Marketing Effective for Your Business

Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as an email, provided the message is correctly worded and well done.

The first step you must take to succeed in email marketing is to study your target customers. What emails do they want to see on their inbox? What content do they want to receive? Do they have email addresses and how often do they log on? Study first to see whether sending emails to your customers will work for you. There are some people who prefer to keep their inboxes private. Conduct a survey and ask your current customers to learn whether they would like to hear from you through email. This would be better instead of going straight to email marketing and being labeled as a spammer.

Ask your customers about what they want to hear from you. Are they interested in industry updates, technical data, product information or special offers? Data gathered from these questions help you customize the emails you send to every user. Customer 1 might like getting product how-to information while Customer 2 wants to receive updates on technology developments. These preferences will help you send more emails that will encourage customers to open your message, click, link, and engage.

Another way to learn customer preferences is to monitor their activity on your website. This will help you find out which parts of the site they’re most interested in. Relying only on this data, however, can be detrimental as the content will all be the same every time you send an email. According to Greg Fant, Vice President of the North America Marketing Group in eBay, it would be better to add some popularity-based links in your email. This will catch attention from customers, as popular articles or products tend to match with the general public’s preferences.

It also pays to study email metrics to measure the progress of your campaigns. Lowell Miller of Qwest Communications advises email campaign managers to watch out for:

  • Open rate – determines whether subscribers receive and open your emails;
  • Click-through rate – tests the relevance of the content and its value to customers;
  • Conversion rate – calculates if the right message  was sent at the right time to the right person; and,
  • Cost-per-acquisition rate –examines the effectiveness of the email method.

Analyzing statistics from these metrics will allow you to see whether to continue email marketing or not. This will also show you which parts of the campaigns are failing to fetch the percentages optimal for your marketing efforts. If your rates are going down, try experimenting with the subject lines, content and the overall look and tone of your email. The right combination might help you gain higher open and click-through rates.

Non-marketing content can also increase customer engagement. Send some articles about new product features, company updates, funny articles and more. Emailing a mixture of promotional, popular and personalized articles will increase customer interest in your emails. Customers who just bought a product also appreciate messages asking about how they like using the product. You can include service information, how-to advice, and other information about their purchase. This shows you’re a responsible entrepreneur who wants to ensure that the product provided is satisfactory.

Responding to email inquiries is important as well. Nobody likes to have their inquiry ignored or unanswered for a long time. Make sure that every email is answered, so customers are reassured their interaction is essential to you. If subscriber data don’t show any activity, strive to re-engage and maintain contact with present subscribers. Reach out with attractive deals to encourage a customer to open your email and click the links.

Email marketing can be successful if you adopt the right techniques that work for your line of business. Success may be hard to reach the first time, but you’ll be able to engage with your customers once you find the right content formula. Try marketing through email and see whether it’s a fit for your business.

 

References:

MPDailyFix.com

Forbes.com

For More Personal Facebook Networking Experience

Enabling Subscriptions to Make Social Media Personal for Followers

When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends. But how should you use your personal Facebook account to connect with fellow professionals who want see you in a more personal light online? Wouldn’t it be a bit dangerous to confirm their friend request? Other than that, wouldn’t they be turned off with that picture of you gulping down a mug of beer?

The best way to connect to your followers on Facebook is to allow subscriptions. With subscriptions, you can allow your public posts to appear on your followers’ News Feed. Building connections, of course, means no selling. Post only helpful tips and share links from trustworthy online resources for blogging, content marketing and other social marketing topics. Make sure the pictures you share are relevant to your profession, but make the caption more personal. Be creative in posting funny and engaging posts, and use ‘I,’ ‘we,’ and ‘us’ often. These words signal personal engagement and encourage followers to ‘like,’ ‘comment’ and ‘share’ your content.

Allowing public subscriptions is still a bit risky. This makes it necessary to learn about Facebook privacy settings. Make sure your personal status updates, photos, and links are safely hidden. Limit the number of people who can see your private posts. Tweak the privacy button of your previously published photo albums, videos, and more. This will protect them from public view and let you share only those pieces of content which are socially acceptable for online acquaintances.

“It only takes four Likes and four comments to rise to the top of the newsfeed.” – Penny Sansevieri, marketing specialist at AMarketingExpert.com

Update your posts with original write-ups about your area of expertise. Share your professional take on social media matters and provide information about different topics related to your line of work. You can also spice up the content with humorous comic strips, thoughtful quotes and other content you can safely make public. This will endear you to your followers and encourage them to keep up with your updates. Just remember not to sell, and only post content that engages the interest of your colleagues, customers, and other followers.

Reference:

AMarketingExpert.com

Images that Interest and Intrigue

Tips to Make Your Target Audience Pinterested with Your Photos

Need Pinteresting pictures? Here are some methods that will catch the attention of your target audience:

1. Pin your own unique images.

When using Pinterest for your own campaigns, make sure you’re advertising your photos from your business. These images should reflect what you are as an entrepreneur and how you want your business to be seen. Make your store or retail outlet clean, neat and pretty. Take flattering pictures of your surroundings, the storefront and the store proper at different angles. Post pictures of customers using your merchandise. This is an effective marketing technique that will show prospective clients how people love your product.

2. Use target keywords in file names and individual pin descriptions.

Optimize your images with well-chosen keywords that will bring your Pinterest account on the first page of the search results. Make sure your pictures are appropriately titled using the alt text feature. This will help the spiders understand that your images are part of a particular category. For example, you want to post a picture of a blueberry cheesecake. You don’t want to make a mistake and name that picture, ‘blueberry cake’ or ‘blueberry pie.’

3. Pay attention to the image size.

As images are the main focus on Pinterest, you should pay attention to the image size. Make sure it’s not too small so it would look well when clicked. The optimal size should be at least 600 pixels with the thumbnail view at 190 pixels. Use these dimensions to size your Pinterest images accordingly. A picture that has not been appropriately sized will look strange and sloppy, so make sure you’re setting the right measurements for your images. You can also use whatever format, .jpg, .png or .bmp. Choose the right format that will effectively show off your subjects in a good light.

4. Pin quality photos with great visual appeal.

Before you snap a picture of your merchandise, make sure it looks good and is artfully displayed without any fixtures that might detract attention from it. A viewer may comment that your scarf looks really good but may get distracted by the floral curtain behind it. Make sure your background will complement your goods in a good way. Messy arrangements, loud colors and decorative furnishings can divert viewers from looking at your goods.

If you post quality pins, users will be more inclined to check out your content. If they like what they see, they’ll connect to you and interact with your content. They’ll click the heart icon or ‘Like’, comment and share your pictures. These images will function like a traditional brochure and generate leads that will increase your sales.

Have fun experimenting with your photos today! One of the pictures you’ll post may grab attention and lead a customer to call you about buying your merchandise.

 

Reference:

Social Media Today

Widen Your Online Presence with a Social Media Boost, Part 2

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Make your business soar and succeed online with the help of five social networks.

Blogs, pictures, and location-sharing services are popular on the Internet these days. Used to capture interest, these features are used by many businesses today to promote different products and services. Blogs are utilized to publish different types of content that grab the attention of the target audience, while images serve to strengthen brand awareness. Interactive maps pointing out the location of a certain business draws more customers to the actual physical site of the store. These social media tools are used to expose brands to different audiences and increase engagement with prospective customers.

Tumblr, Instagram and Foursquare are three of the leading social media tools used by many businesses, especially in North America. These three online giants offered opportunities for entrepreneurs to bridge the gap with savvy consumers well-versed on browsing the net.

1. Tumbling into Tumblr

Tumblr is a microblogging site launched in 2007 that allows users to post a host of multimedia on a blog. Comparatively easier to use than other sites on the same category, Tumblr allows users to interact with other blogs using text posts, images, videos, links, quotes, and more. This site has a simple dashboard and interface where users can see their own posts, including content from blogs they follow. They have the option of liking, replying or sharing others’ content or posting their own. This caused Tumblr to become popular and retain a large number of its existing users. It also has a high number of unique visits that directly competes with other social networks such as Pinterest and Twitter.

How do you use Tumblr for your business?

  • Advertise to followers using Tumblr. With Tumblr, you can post and ‘pin’ something to the top of your followers’ dashboard until they take it down themselves. This paid feature ensures that your followers see your most important ads as soon as you roll them out. There’s also ‘highlighting’ which adds a tag to the right side of the post. This tag serves to grab the attention of your followers as they scroll down their dashboard. Finally, there’s the Tumblr Radar, which shows the most popular posts chosen by the Tumblr box. These are particularly useful for reaching customers who lead busy lives and can’t keep up with your posts as much as before.
  • Post pictures, pictures, and more pictures. According to Tumblr, pictures make up the most number of posts that get ‘reblogged’ (or shared) for a multiple number of times until it goes viral. This is because pictures, especially colorful ones, attract more attention than text posts. What you see is what you get when it comes to pictures, while with text, you have to interpret the words to discern the meaning.
  • Schedule your posts and update your blog automatically. You cannot stay stuck in front of your computers to update the blog content all day. Create posts and schedule them to be posted at the time you want. Use the Queue function to benefit fully from this feature.
  • Rouse your followers’ competitive side. Launch contests and give away prizes that will make followers sit up and take notice. This will increase awareness about your business, turn more attention to your products, and get more visitors to go to your website and other social networking pages.
  • Be interactive. Followers sometimes get curious about a certain video or link you posted. Make it easier for them to reach you. Allow them to post replies by ticking the ‘Let people photo reply’ and ‘Let people answer this’ options. These will enable you to build closer relationships with them.

2. Insta-Perfect Photos with Instagram

Taking pictures is a passion that Instagram taps into. Currently available on iPhone and Android platforms, this mobile application has 80 million users editing images with filters and sharing them to the online community. Businesses use this app to take and share pictures of their products to their target audience in Instagram.

How do you use this for your business?

  • Set the tone for a story about your products and services. Before you snap pictures at random, think about what light you want your business to be seen. Would you like a homey feel or a trendy atmosphere? Decide on this first to ensure that create the right impression you want your followers to make.
  • Be creative. Take photos of your products and services in unusual ways. Experiment with different filters to make your pictures more catchy and interesting to look at. Finely taken shots will make your products have the potential to engross followers and make them curious about your merchandise.
  • Learn how your customers use your products. Know what customers think of your merchandise. Ask them to post how they use your products. This will serve to make other followers (who are not yet your customers) to buy your goods themselves. Another additional benefit is that you’ll see how your products can be further developed to make it more useful for customers.
  • Take your followers behind the scenes. Engage your social community with pictures that show a carefree side to your employees. This will enable them to know your staff more and form close ties to your business. Showing how you prepare for an event or demonstrating the way you manage your inventory makes followers more curious about your enterprise. This encourages more socialization between you and prospective customers.
  • When speechless, say it with pictures. Ask your followers and let them reply with a picture. For example, you’re involved in the clothing retail industry. You can ask queries like, “What’s your fashion statement today?” This will challenge followers to look their best and post pictures of themselves wearing their most stylish outfit. If you are in the food business, ask your followers post images of healthy meals they enjoy. You’re promoting hale and hearty food, while subtly promoting your goods!

Check out the next article for information on how to use Foursquare for your business.

 

References:

Wikipedia.org

ThunderSEO.com

Hubze.com Link 1

Hubze.com Link 2

What a Steal: Enticing Customers with Daily Deals

How to Use Coupons to Win New Customers

Discounts and deals have the ability to make customers stop and stare at the signs. The idea of getting a good bargain off high-quality merchandise in exchange for a small amount of cash is widely appealing. Make your visitors stop by your website and social networking page for further announcements of spherical deals. Special deals like a 15% on a best-selling product can interest customers and make them more likely to go to your store and buy something.

Special deals have to be well-crafted to make customers loosen their purse strings and immediately buy your product. It is not enough to offer discounts. They must be attached to products that sell well to ensure your business will not lose profit.

Here are some tips from Leyl Master Black to help you plan your deals:

1. Look at different special deal sites before settling on one.

Like shopping, an entrepreneur must first look around to scope out all the options. Choosing a coupon site from a list without asking a lot of questions about the terms and conditions is not a good way to do it, either. What you must do is to approach all the coupon sites appropriate for your type of business. Learn about their payment schemes, the terms for using their site to advertise your voucher, and the type of customers who will be exposed to your special offers. Weigh all your options and choose the coupon site that provides the right terms and customers for your business.

2. Put time constraints on your deals to book your slow days.

It cannot be avoided to have days when you barely have customers coming in through the front door. Take advantage of coupons to attract more people to fill the tables and fatten up your cashier box in those low-demand days. For example, you’re managing a restaurant. Schedule a coupon for meal reservations on Mondays to Thursdays instead of on high-demand days on Fridays to Sundays. Limit the days or hours this coupon is available to make it seem urgent. This will urge customers to hurry and order coupons as soon as possible.

3. Calculate everything before you sign the fine print.

Offering special deals requires you to lower the price of your products and services by at least 50% to make it especially attractive for people looking for discounts. Coupon sites, of course, would take a cut on each coupon you sell. They would usually ask for a 50% cut. So, for example, you’re selling a product that costs $300. You’re offering a 50% discount, so it’s now only $150. You give the coupon site another 50%, so the amount left to you is $75. This may make you lose profit, especially when the product you’re selling actually costs $100 or more.

The only advantage this will bring you is the exposure to a diverse group of customers who might like a taste of what you’re offering. If they find your merchandise satisfactory, they’ll come back and pay full price without any qualms.

4. Impress your ‘coupon customers.’

According to a Rice University study, only 20% of the people who bought special deals did not return to the store as a full-paying customer. Black recommends making your customers feel welcome and well-cared for to encourage them to come back. Once your customers arrive, have them register their names and contact details so you can send them updates on promotions, special events, and more discounts. You can also offer them extra incentives like a 20% discount on designated items they might want to buy. Customers will feel good enough to come back for more if they’re happy with your services. They might even become regular customers if you’ve managed to make a good impression on them.

5. Measure your return on investment.

When calculating whether your investment on the coupons and discounts raked in enough revenue, answer these questions from David Rangel, founder of Daily Gourmet, an online coupon site for restaurants:

  • How much money did your coupon customers spent above the voucher amount? Sometimes, customers spend more than the actual amount they paid for the voucher. Structure the amount you’re offering as a discount to encourage additional purchases.
  • How many coupons were notcashed in? Some people who bought your coupons will actually use them. The amount they gave in exchange for your coupons may be fully yours, depending on state laws and the terms you’ve talked about with the administrator of the coupon site.
  • How many coupon buyers are new customers? Learn which customers bought your coupons for the first time. This will help you measure whether your coupons are effective enough to attract new clientele.
  • How many new customers came back? How much did they spend? Create a database of coupon customers to learn who came back to buy your merchandise again after coming for the first time with a coupon. Logging in the amount they have spent will also help you determine whether your coupons have been successful in getting your business new regular customers.

 

Reference:

Mashable.com

Photo Credit:

Greatdealscolchester.com

Pinning to Get Customers Pinterested

How do Entrepreneurs Succeed in Pinterest Marketing

Entrepreneurs who do well in Pinterest make it their goal to show off well-taken pictures from their store. As Pinterest is a visual content sharing network, other businesses take a look at the most successful boards to see what pictures get the most likes, comments and ‘repins.’ The usual posts include photos of merchandise taken in a creative and appealing manner. Followers are encouraged to stay engaged as the page continues to get updates with more pictures that entice them to repin and buy. What other posts attract a lot of clicks? According to Synecore Technologies, here are other ways to engage your customers:

1. Display photos of your office.

People who haven’t gone to your office or store will be enticed to visit if you post beautiful pictures that present your place well. Allow your followers a view behind the scenes of your store, create digital scrapbooks of special events or introduce your staff in unique ways. This will make followers more curious to find out what your place looks like in reality.

The Scholastic Store offers a view of their main branch in New York in its Pinterest page. Here, you’ll see a set of dinosaur toys on display and three pictures from a Hunger Games party earlier this year.Followers of The Scholastic Store will certainly find this amazing, especially the pictures from the Hunger Games event. This may tempt them to look for updates on the latest events that will allow them to join and have fun with other book lovers.

Michaels Stores, an arts and crafts retail shop provides art classes for children and adults. They show pictures from their sessions, student artworks, and an exhibit of paintings from their classes. This type of pins, which shows how the store engages customers, has a three-fold effect:

  • Followers who have joined the art classes and had their pictures posted in this pinboard are sure to have been delighted with their inclusion in the store’s Pinterest page;
  • Customers are encouraged to join the art classes, seeing how much fun the enrolled students have achieved; and,
  • These pictures act as a marketing tool to entice more people to become customers of Michaels’ Stores.

2. Add a ‘Pin It’ and/or a ‘Follow Me on Pinterest’ button.

Engage your customers with your Pinterest page. Add on your website ‘Pin it’ buttons for users to click every time they want to share your content in their own Pinterest accounts. An ‘Add me on Pinterest’ button will also encourage your followers to stay up to date with your latest posts. This presents you more opportunity to connect to your customers and help them share your content more.

Mashable shows the ‘Pin it’ button in all its articles. Here’s a snip from Mashable.com:

Martha Stewart also connects to her fans and customers through Pinterest:

Start connecting to your followers today with a finely created Pinterest page. This will engage their attention and sustain their interest further with your business.

3. Allow users to post to your boards.

Make your page interactive for users and allow them to add their own photos on your page. Let them post pictures of themselves using your products, attending your events and mingling with your staff. This will show people how great it is to interact and perform transactions with you. As a result, this would encourage them to go to your website or store’s physical location to check out your merchandise and find out more about your business.

Birchbox, a company that provides beauty products, allows customers to submit their own videos that demonstrate how to use Birchbox merchandise and bring out women’s natural beauty. This encourages prospective clients to inquire and buy from Birchbox. Try this strategy on your business!

4. Use your pinboards to tell a story.

When creating a pinboard, think of a specific theme that would showcase your products well and interest your followers at the same time. This will engage your followers better and make them interact more with your page. Share pictures that your followers will find useful, exciting, funny or creative. Take a look, for example, at Whole Foods’ How Does Your Garden Grow pinboard (http://pinterest.com/wholefoods/how-does-your-garden-grow/).Unique ideas, like Examples 1 and 3, elicit exclamations of wonder from followers. This type of posts exposes how creative Whole Foods is when thinking of marketing ideas that will make them stand out from their competition. Example 2, on the other hand, shares content followers may find useful about taking care of their own plants.

Post content like the examples given above to engage your followers. This will encourage them to interact with you face-to-face and transact with you to buy your merchandise.

 

Reference:

Social Media Today

Photo Credits:

Whole Foods Pinterest Page

BHG Pinterest Page

Scholastic Pinterest Page

Birchbox Pinterest Page

Michael’s Stores Pinterst Page

Mashable.com

MarthaStewart.com

Making Businesses Available for Customer Communication

How to Increase Visibility when Customers Need You

It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time to effectively accomplish any task. But, aren’t customers the most important aspect of any business? Without them, there would be no business to take care of at all. This is why entrepreneurs must set aside some time to personally attend to customer matters. Customers feel more treasured when answered by the owner of the company, rather than the support staff.

Place your email on your company website and designate a personal Twitter account where you can be reached. This will enable customers to easily contact you about their concerns and complaints. When customers try to reach you, they either had a wonderful experience or a terribly disappointing one. It is rare to find a person willing to contact a business they have issues with. There are far more customers declaring about their dissatisfying experience. They may even post their protests on social networks.

Listening to what your customers are telling you opens up a realistic view of what goes on in face-to-face customer engagement. With their commendations, you gain pride that you’re doing a good job. Complaints, on the other hand, can lead to improvements you haven’t been able to think of on your own. Flaws in business processes can be made known to the owner this way, which is particularly advantageous to quality management projects.

It is important for entrepreneurs to promptly reply to each customer email. This has the additional benefit of gaining a reputation of being communicative and easy to contact. This is especially beneficial in the social networking sites, where the owner can personally reply to comments. Relying all the time on the customer support team can make an entrepreneur unaware about the fine lines on customer engagement. Keeping a finger on the pulse of your customer service campaign makes you fully aware about the state of your customer service campaigns.

A business should be more than about profit. It should be about teamwork as well, with an emphasis on striving for customer satisfaction. Mix that with a healthy attitude about mistakes and failures, for without them, improvement is impossible. Once attention is focused on customer communication and service, everything else will follow.

 

Reference:

INC.com