Category Archives: Viral video

When will This Go Viral?

This is a lovely video worth watching. It gets the point across and still make you smile. Powerful stuff for a market that is struggling in North America’s deep recession. This is a high production video and a lot of work went into pulling of this sight-gag. How could you take the same idea and produce it more cost effectively? Surprisingly it is a dormant viral video with only 6200 views to date

Sending an iPhone into Space

Stratosphere Spacecraft Launched From Newburgh, NY

This is an amazing video and deserves a big thumbs up for ingenuity and fun. The things that we can create and accomplish are not all about budget and big business marketing but the core idea. A great concept is always going to be great regardless if you through millions at it or do it as a Saturday activity with the kids.


So the next time you start thinking about your marketing don’t just come up with some lame idea and through money at it. Come up with something unique and see how many people you can communicate to cost effectively.


This video had just over 45,000 views when I posted. How many will it have after you watch it? Here is a link to the original YouTube location

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Typical Use of Youtube to Create Content

Ok this is very funny and also painful in parts because it’s so accurate. However the real power of the piece is how most of the comments mimic the piece. This is one of the only examples of Youtube comments actually make the video viral potential even stronger. Check out some of the posted comments below before and then after the video. If you want see even more comments go to the Youtube page for a ton more.

COMMENTS:

Here are some of the better one.

Unoriginal comment about how the number of people who disliked this video are either Justin Beiber fans or somehow related to the movie in hopes of gaining the most thumbed up comment, thereby completing my dull and meaningless life.

@tchanabc attempt at wittly reply in order to gain multiple amounts of likes

Stupid quote from the video in order to obtain the highest amount of thumbs up possible.

LEAD FEMALES NAME!!!

Old Spice Graver

Even Sesame Street is getting into the act. Will it go viral or is the life of the amazingly successful Old Spice Viral campaign gone the way of all advertising.

Lets see what the numbers look like for Grover in a week. Right now Grover is clocking in at just under 200,000 views. Not a bad showing but still far from a viral phenomena.

The Viral Formula Revealed

I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign.

I took some notes on my Blackberry as others typed away on their iPads or clutched frosty beers. It was fascinating to see some of the best viral videos from the past several years being deconstructed and broken down to their essential parts.

What we discovered was that most viral “fails” are missing some of the elements that Tod thanks need to be included for success. Check out my notes below and then tMedia’s website or go to this link from the PP presentation (thanks Tod) and if that’s not entertaining enough, look for more great viral samples and stories in the column on your right.

Based on my notes here is what you need to be aware of.

  • One theme (concept) is best
  • Weird is better than normal
  • It has to either Silly, Serious or Amazing
  • Have to match audiences with the content
  • Reward must be given to people who share
  • Make it a series and up the concept each time
  • Use social media to get feedback and to push awareness
  • Some viral videos sit dormant for months and then explode
  • Use highly connected Twitter people to spread the message

Check out this Doritos ad for a company who does it right with over 6 million views.

Pure Planet explained

Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character.

Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to become a fan at the end of the message since this is the whole purpose of this marketing device.

About Pure Planet from Pure Planet on Vimeo.

Social World in One Day


Here is a great social media experiment that started about a couple of months ago. I didn’t find it till past the deadline but those who shot some video that day should submit. Here is what it’s all about.

On July 24, people around the world made history by capturing glimpses of their lives on camera and submitting the videos to Life in a Day, an experiment to create a documentary about a single day on Earth. In total, 80,000 videos were submitted from 197 countries, making this the world’s largest user-generated film. Now, you can explore many of these videos in the gallery on the Life in a Day channel .

If you you would like to subscribe to the Youtube page please go here.