Category Archives: Website Advice

You’ve Got Mail: Reaching Customers through the Long Arm of Email

What to Do to Make Email Marketing Effective for Your Business

Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as an email, provided the message is correctly worded and well done.

The first step you must take to succeed in email marketing is to study your target customers. What emails do they want to see on their inbox? What content do they want to receive? Do they have email addresses and how often do they log on? Study first to see whether sending emails to your customers will work for you. There are some people who prefer to keep their inboxes private. Conduct a survey and ask your current customers to learn whether they would like to hear from you through email. This would be better instead of going straight to email marketing and being labeled as a spammer.

Ask your customers about what they want to hear from you. Are they interested in industry updates, technical data, product information or special offers? Data gathered from these questions help you customize the emails you send to every user. Customer 1 might like getting product how-to information while Customer 2 wants to receive updates on technology developments. These preferences will help you send more emails that will encourage customers to open your message, click, link, and engage.

Another way to learn customer preferences is to monitor their activity on your website. This will help you find out which parts of the site they’re most interested in. Relying only on this data, however, can be detrimental as the content will all be the same every time you send an email. According to Greg Fant, Vice President of the North America Marketing Group in eBay, it would be better to add some popularity-based links in your email. This will catch attention from customers, as popular articles or products tend to match with the general public’s preferences.

It also pays to study email metrics to measure the progress of your campaigns. Lowell Miller of Qwest Communications advises email campaign managers to watch out for:

  • Open rate – determines whether subscribers receive and open your emails;
  • Click-through rate – tests the relevance of the content and its value to customers;
  • Conversion rate – calculates if the right message  was sent at the right time to the right person; and,
  • Cost-per-acquisition rate –examines the effectiveness of the email method.

Analyzing statistics from these metrics will allow you to see whether to continue email marketing or not. This will also show you which parts of the campaigns are failing to fetch the percentages optimal for your marketing efforts. If your rates are going down, try experimenting with the subject lines, content and the overall look and tone of your email. The right combination might help you gain higher open and click-through rates.

Non-marketing content can also increase customer engagement. Send some articles about new product features, company updates, funny articles and more. Emailing a mixture of promotional, popular and personalized articles will increase customer interest in your emails. Customers who just bought a product also appreciate messages asking about how they like using the product. You can include service information, how-to advice, and other information about their purchase. This shows you’re a responsible entrepreneur who wants to ensure that the product provided is satisfactory.

Responding to email inquiries is important as well. Nobody likes to have their inquiry ignored or unanswered for a long time. Make sure that every email is answered, so customers are reassured their interaction is essential to you. If subscriber data don’t show any activity, strive to re-engage and maintain contact with present subscribers. Reach out with attractive deals to encourage a customer to open your email and click the links.

Email marketing can be successful if you adopt the right techniques that work for your line of business. Success may be hard to reach the first time, but you’ll be able to engage with your customers once you find the right content formula. Try marketing through email and see whether it’s a fit for your business.



Making Websites Go Mobile

How to Create Mobile Websites that Encourage Customer Engagement

With advancements in technology, more and more people now own advanced mobile phones, or smartphones, that allow them to browse the Internet while on the go. Many people are attracted with the notion of watching a movie on their phones while commuting, or reading ebooks while waiting for their turn on the dentist’s chair. They want to take pictures and post them immediately on their social networking accounts. Convenience is today’s catchphrase as people look for restaurants to dine in from Google Places, recommend a retail store through Foursquare, or upload a picture of a product they like on Instagram.

Entrepreneurs, especially those with high-traffic websites, are encouraged to develop websites that will allow users to access site content on their mobile phones. Businesses without mobile websites take the risk of getting left behind in the current trends that are slowly gaining precedence over traditional desktop websites. A business that only has a desktop website will miss out on the extra traffic brought on by mobile phones.

Engage more customers with mobile websites that allow excellent browsing experience. Optimize your website for better viewing on cellular phones. This will put you in closer proximity to customers who are near your store’s physical location. Smartphones provide GPS data for mobile users to easily locate businesses in the same street or community. As people like their stores to be handily nearby, they will naturally go to those stores which will lessen their travel time. Location-targeted campaigns will fare much better with this feature and allow you to get in touch with local customers.

Ads with QR codes, or special bar codes, allow users to scan them with their mobile phone cameras. With the help of a QR code reader application, mobile phone users can decode the QR code, which can either turn out to be a text message or a mobile web page. This will provide more information for users who want to learn more about the content of a printed advertisement. QR codes can be used for marketing and promotion purposes on conferences, business cards, brochures and more.

How do you create mobile websites that will attract more viewers interested in becoming customers? According to Lakshmi Harikumar, here are the methods that will provide an optimal mobile website:

1. Keep your mobile website simple.

Mobile users are more concerned about relevant content. Make your website content straight-to-the-point so viewers can immediately find what they’re looking for. Include contact information like phone numbers, addresses and maps to help users locate your store’s physical location. Provide descriptions short, concise, and creative enough to attract your audience. Include a link to your desktop website to allow users to access more information about your business when they browse the web using their computer.

Here’s an example of two simple mobile website layouts and Make page loading time a priority.

Users leave a website once it lags for more than 20 seconds. Avoid using complicated animation graphics and use HTML5 features instead. This will make your mobile website load within10 seconds, and ensure more user-friendly experiences that will encourage your users to browse more.

3. Scratch complex graphics from mobile website creation.

Complex graphics that use Java and Flash-based features take a large amount of time for a smartphone to load. Use simple graphics to creatively enhance the visual appeal of your website. Configure your photos to automatically resize when viewed from different screens.

4. Make your mobile website ‘touch-able.’

Touch-screen phones are popular nowadays. Make your website easy to navigate using the tip of your finger. This will increase user satisfaction with your website and encourage more engagement.

See how is organized? There are tabs to click with your fingertips. Whatever tab you click will lead to a partially filled web page you can edit to encode your own information. This results to easier and faster content control for users.

5. Every mobile device should be able to view your site.

Before releasing the mobile version of your website, make sure it is viewable for all smartphone and mobile phone brands, whether iPhone, BlackBerry, Samsung or LG. It should also be compatible for all mobile screen browsers and operating systems to ensure that your mobile marketing campaign is fully maximized.

6. Use automatic detection for mobile phone users.

When people surf the mobile net, they type in the desktop website URL. Make it possible for your website to routinely detect mobile browsers to immediately redirect these users to the mobile site. This will further improve ease of use, and make your website more navigable.

7. Monitor your mobile website for analytics data.

Analyze the effectiveness of your mobile website in engaging customers with Google Analytics. Set a different analytics record to view results independent from the desktop website traffic. This will help you gauge whether your website is efficient enough to attract visitors and share your content.


References: link on Advantages of Mobile Web Development link on QR Code Marketing

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Let’s All Work Together: How Marketers and Designers can Collaborate on Social Media

Ways for Both Participants can Join Forces and Work Together


Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this from happening? One feasible answer is to make it amenable for both marketers and designers to work together. The workload has to be clear-cut and organized, with enough room for creativity. Both must be given guidelines of their responsibilities so they understand the requirements without being hampered with too many rules.

Marketers are involved with the preparation stage of the ad creation. They interview the entrepreneur about the nature of the business, the intended message, and perform consumer studies and content creation. They also create, implement, and monitor their marketing strategies. They’ll answer whether the marketing method is effective enough to answer the needs of the target customers. They frame the basic requirements and make illustrations on how they want a certain ad to look. These plans are given to the designers who’ll be responsible for translating the marketers’ ideas to visual form.

Designers will take into account the marketers’ strategy and the client’s specific advertising needs. They think of ads that will entice customers to view and think of the product. The designers’ goal is to frame the ads according to the intended message of the business. They will then create alternative marketing designs that will be evaluated by both the marketer and the client. One or two pieces will be chosen from the lot to be used for the campaign.

Marketers and designers butt heads when they have difficulty understanding the other’s side of the argument. Marketers can be preoccupied with the ad and website analytics data, and make them insist on changes that designers may find aesthetically unappealing. For example, designers might use animation graphics on all major web pages. Incidentally, this causes the website to hang and be unresponsive. This turns off visitors and causes a downturn on the analytics data. Marketers take note of this and insist on taking down or reformatting the web pages to make the loading time much faster. Analyzing the situation this way points out a workable solution: compromise. Reformatting the entirety of the lagging websites can take too much time on the designers’ part. Instead of insisting on this method, it is more feasible to make the graphics simpler yet still visually appealing.

Involving both marketers and designers in the brainstorming process with the client will be more beneficial for everyone. This will make communication easier and make both marketers and designers fully understand the client’s marketing goals. This will result to more tailored campaigns that will be more effective in attracting leads that turn into customers.

Studying basic marketing and design concepts will also help both groups to understand where the other is coming from. This will result to smoother and more knowledgeable relations between marketers and designers. Being familiar about the marketer’s goals will help the designer to create original ads and websites that comply with marketing standards. Design ideas can also aid marketers in determining whether ads will efficiently garner clicks and leads.

These ways will help encourage the creative process while getting viewers to become actively interested in a business ad or website. Being a little lenient on the rules while emphasizing the basic concepts gives both marketers and designers room for adjustment and inspiration. Combining the two will turn out better marketing campaigns for your business.



Wiley Online Library

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Yes, This Looks Like a Trustworthy Site

How to Make a Good Impression with Your Website

Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But how do you make your content inspire trust among your users? What do you need to make them trust your message and look up your details on the Contact Us tab?

Website content doesn’t need to be long and too detailed to make viewers feel that you’re knowledgeable in your field. If you need to disseminate information important to your customers, create a Resources page with organized links instead of dropdown menus or tabs. Excessive use of tabs can make your website look cluttered and confusing. A large number of tabs can also slow down loading time of your web pages and cause your visitor count to go down.

When making content for your business website, 3-5 short paragraphs with five sentences each are enough to engage your visitors. Any longer and they will just scan the whole page or move on to the next one. Use quality pictures to break up the content and let your viewers’ eyes rest and enjoy the high-resolution photos. An introductory video can also be uploaded to your website to connect your visitors, especially those who like visual content better.

There are some pieces of ‘signal content’ customers usually look for in websites they visit. These effectively encourage visitors to come back and browse your site. According to Jeremy Schaedler, a contributor on, visitors are more likely to feel brand trust if they see the following types of content:


1. Show authoritative sites where you’ve been featured or awards and distinctions received.

Is your business included in Angie’s List? Did your store get awarded for fine customer service or professional conduct? Mention these on your website’s About Us section. If you have a roster of awards or have been the recipient of a certain prize for a number of consecutive years, bring them up as well. You can also include distinctions like being an authorized service center, installer or contractor of a particular brand. This will help make your viewers trust that you’re capable enough to do the job.

2. Get accredited by the Better Business Bureau (BBB).

Let Better Business Bureau assess and accredit your business. You will be graded according to your track record in the market, as well as, whether you honestly represent your products and services, honor guarantees, and more. Once you manage to pass BBB’s qualifications, you are committing to resolve customer complaints and maintain proper business standards.

All these make customers trust BBB accreditation. Succeeding in the testing phase will allow you to post their badge on your site and declare that you’ve been accredited by the organization. Once users see you’ve been officially certified, they’ll be more likely to buy your merchandise.

3. Post staff bios and pictures.

A page about your staff gives a business more trustworthy feel. This conveys assurance that the business is willing to stand by any promises they make. You can show their educational background, work experience, professional associations, and other credentials. Poor-quality photos will turn off visitors and bump you down a few points in the satisfaction ratings. Their pictures should be clear and well-taken, with your staff projecting the image you want your business to be seen. If you have a dental clinic, you need photos that show your employees on a warm and friendly light. Many law offices, on the other hand, make themselves appear serious and tough to make potential clients confident in allowing them to handle their legal matters.

4. Add testimonials.

Gather testimonials from happy customers and post them on your website. If possible, ask satisfied clients to let you shoot video testimonials. This will help increase customer trust and make them feel comfortable enough to rely on you. You can also allow customers to post their own feedback. This, however, makes it necessary to monitor the testimonials closely. You might encounter negative feedback or spam comments. Try linking your testimonials web page to Yelp and other review sites so your customers can easily see what people are saying outside your website’s online territory.

5. Ensure a secure website.

Security of private accounts, especially in an ecommerce website, is a high priority. If customers can’t trust you with their financial account information, they will not bother to come back. Make it a point to periodically check for hacking attacks, malware threats, viruses and other online threats. Making sure of customer protection will make clients trust you more and come back to buy your merchandise.

6. Add social media plugins.

Facebook like icons can be beneficial toyour website. The number of people liking your blog posts and other pieces of content can influence visitors to check your website out in a more thorough manner. Integrate this with your social marketing campaign to make followers visit your website and engage more with your content.

7. Display your phone number clearly.

Make your phone number appear on every page of your website at the top right corner. Placing the phone number on this position will make it more visible to your visitors. This encourages people to call for more inquiries and open up opportunities to generate sales leads.

8. Make a privacy policy.

Customers nowadays are more concerned with security, especially with threats of online hacking. Make your website a safe place for your clients. Protect their information and make them informed with what you do with their details on a short and comprehensive yet easy-to-understand privacy policy. This will inspire trust and attract more customers to your website.



What a Steal: Enticing Customers with Daily Deals

How to Use Coupons to Win New Customers

Discounts and deals have the ability to make customers stop and stare at the signs. The idea of getting a good bargain off high-quality merchandise in exchange for a small amount of cash is widely appealing. Make your visitors stop by your website and social networking page for further announcements of spherical deals. Special deals like a 15% on a best-selling product can interest customers and make them more likely to go to your store and buy something.

Special deals have to be well-crafted to make customers loosen their purse strings and immediately buy your product. It is not enough to offer discounts. They must be attached to products that sell well to ensure your business will not lose profit.

Here are some tips from Leyl Master Black to help you plan your deals:

1. Look at different special deal sites before settling on one.

Like shopping, an entrepreneur must first look around to scope out all the options. Choosing a coupon site from a list without asking a lot of questions about the terms and conditions is not a good way to do it, either. What you must do is to approach all the coupon sites appropriate for your type of business. Learn about their payment schemes, the terms for using their site to advertise your voucher, and the type of customers who will be exposed to your special offers. Weigh all your options and choose the coupon site that provides the right terms and customers for your business.

2. Put time constraints on your deals to book your slow days.

It cannot be avoided to have days when you barely have customers coming in through the front door. Take advantage of coupons to attract more people to fill the tables and fatten up your cashier box in those low-demand days. For example, you’re managing a restaurant. Schedule a coupon for meal reservations on Mondays to Thursdays instead of on high-demand days on Fridays to Sundays. Limit the days or hours this coupon is available to make it seem urgent. This will urge customers to hurry and order coupons as soon as possible.

3. Calculate everything before you sign the fine print.

Offering special deals requires you to lower the price of your products and services by at least 50% to make it especially attractive for people looking for discounts. Coupon sites, of course, would take a cut on each coupon you sell. They would usually ask for a 50% cut. So, for example, you’re selling a product that costs $300. You’re offering a 50% discount, so it’s now only $150. You give the coupon site another 50%, so the amount left to you is $75. This may make you lose profit, especially when the product you’re selling actually costs $100 or more.

The only advantage this will bring you is the exposure to a diverse group of customers who might like a taste of what you’re offering. If they find your merchandise satisfactory, they’ll come back and pay full price without any qualms.

4. Impress your ‘coupon customers.’

According to a Rice University study, only 20% of the people who bought special deals did not return to the store as a full-paying customer. Black recommends making your customers feel welcome and well-cared for to encourage them to come back. Once your customers arrive, have them register their names and contact details so you can send them updates on promotions, special events, and more discounts. You can also offer them extra incentives like a 20% discount on designated items they might want to buy. Customers will feel good enough to come back for more if they’re happy with your services. They might even become regular customers if you’ve managed to make a good impression on them.

5. Measure your return on investment.

When calculating whether your investment on the coupons and discounts raked in enough revenue, answer these questions from David Rangel, founder of Daily Gourmet, an online coupon site for restaurants:

  • How much money did your coupon customers spent above the voucher amount? Sometimes, customers spend more than the actual amount they paid for the voucher. Structure the amount you’re offering as a discount to encourage additional purchases.
  • How many coupons were notcashed in? Some people who bought your coupons will actually use them. The amount they gave in exchange for your coupons may be fully yours, depending on state laws and the terms you’ve talked about with the administrator of the coupon site.
  • How many coupon buyers are new customers? Learn which customers bought your coupons for the first time. This will help you measure whether your coupons are effective enough to attract new clientele.
  • How many new customers came back? How much did they spend? Create a database of coupon customers to learn who came back to buy your merchandise again after coming for the first time with a coupon. Logging in the amount they have spent will also help you determine whether your coupons have been successful in getting your business new regular customers.



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Understanding the Conversion Suite

How Google Analytics can Improve Your Conversion Rates

Go beyond counting page-views and visitors with the Conversion Suite in Google Analytics. This application will help you observe how your online marketing efforts come together to drive more traffic to your website. Find out whether enough people download, share and engage with your content. Understand what made users like your website and why others don’t. Your findings with the Conversion Suite will help you improve your site for the better and meet your marketing goals.

Analyze visitor behavior once they access your website. Do they linger and look for the content they seek? Do they find it? Use Goals to measure how well you meet individual objectives. You may want to see how many downloads certain files get or learn the number of hits a new page generates. Set clear goals and evaluate whether they are fulfilled. Set up goals to track each time a user completes an occurrence. This will help you understand how to drive people towards the results you want to happen.

Every time a user performs an action you assigned Google to track, a conversion occurrence is noted in your data. Establish a monetary value for each goal, and soon you’ll see how much your conversions are worth. Analyze how this plays out in reports such as site search, visitor reports, and more.

Visitor Behavior

What are the common types of goals?

1. Destination – A user applied for membership on your site and registered his personal details like email and birthday. Once the registration was completed, the user was led to a page saying, “Thank you for registering. Please access your email and click on the confirmation link sent.”User opens email and confirms his application. A new page pops up and says, “Thank you for confirming!” This page marks the Destination Goal. This will ring a conversion, which will be included in the report. Use Destination Goal with a Funnel for more effective use.

2. Visit Length – This Goal works well on pages where browsing intervals are important. For example, you have an ecommerce site. The number of minutes that users spend looking at and selecting products are important to measure. Use this Goal to learn how long a user hangs around a website.

3. Pages per Visit (for web) / Screens per Visit (for apps)–Want to learn how many pages an Internet user looks at before leaving the site? How many screens a mobile app user browses? Use this Goal to determine the number. This will help you learn whether your web design and content grab attention or not.

4. Event – Set up Event Tracking and define a user action as an Event to use this Goal. It may be that you want to measure a certain event, like comment posting, social recommendation, downloads, or some other user actions. Use this Goal to find out if users perform a certain action you’d like them to do. The success or failure of this ‘experiment’ will help you think of ways to better improve the page you’re monitoring.


Goal Funnels:

The purpose of a Funnel is to let you set the path on which a user’s footprints can be measured. With this feature, you’ll learn which page is not functioning well. A user may follow the usual steps but leaves the middle of the path supposed to be taken to complete a goal and earn a conversion. You may realize that the page where the user stopped loads slowly or not functioning as well as it should.

Ecommerce Reporting

Track what your visitors find interesting. Do they linger at a specific product page? Which merchandise gets the most number of hits? How many times do certain users (the regular buyers) visit? How long does it take them to complete a purchase? These questions will be answered once you monitor your website for ecommerce efficiency.

With this feature, you can find out which of your products sell well and which ones don’t. You can improve your marketing strategies based on the data the analytics will gather. Do customers leave before transactions are completed? They might be having difficulties with a particular page.

Multi-Channel Funnels

Trace how a user completes an action (e.g. buying a product online or downloading a file) with multi-channel funnels. With this feature, you can see how your online marketing efforts contributed to making users complete transactions. The reports show what channels customers have accessed during the 30-day period before a purchase. This will disclose which channels mostly affect customer decision, what usual paths customers take before the transaction and other details.


Different Visitor Pathways

Site navigation is the catchphrase when it comes to understanding how visitors use pathways in accessing your site. Learn where they enter, get stuck and get the results they want. Maintain the good points and improve the bad ones to continue attracting more visitors to your website. Flow Visualization will show graphical presentations of the paths taken by visitors from the source, through the pages and the exit pages. Goal Funnels works with the data gathered from the Goals. These help determine if the pages are effective enough in attracting traffic and helping users go where they need to be in the website.


Attribution Modeling

Attribution Modeling is available in Google Analytics Premium. This feature allows you to build and personalize marketing attribution models. Create and compare different marketing models to determine what works and help you develop better marketing campaigns.


Start using Google Analytics to improve your conversion rates today! With these tools, you can improve your website to make it more navigable and user-friendly for all your visitors.



Google Analytics Conversion Suite

Tracking Websites with Google Analytics

How to Create a Google Analytics Account

Analytics can help businesses measure the return on their social media investments. It will be difficult for entrepreneurs to measure the presence and growth of website traffic without any website analytics application. If you cannot precisely determine the effectiveness of your web marketing campaigns, your business might fail online without even knowing it. Causes of failure are also hard to discern without a verifiable data to examine.

Google Analytics has become a tool, much necessary for all social media marketers. Its capacity to calculate sales and conversions allows entrepreneurs to learn how visitors use their websites. This gives them the power to know how and why people come to visit the site and make them come back again. These features are important to analyze the efficiency of your website in attracting people to stick around and browse.

So, how do you create a Google Analytics account? Here are the steps:

First, go to

As you don’t have an existing account, click ‘Create an account.’ You’ll be led to this page:

To sign up, fill in the details needed below:

General Information

Account name asks for your website title. Once you’ve encoded that information, put in the website URL. Choose the time zone of your target audience and select the business category that fits your work.

Data Sharing Settings

The options in this part ask you to determine how much analytics data you’re willing to share with Google and other entities.

‘Share my Google Analytics data with other Google products only’ means that you restrict data access to Google services.

‘Share my Google Analytics data anonymously with Google and others’ will let other sites access your data for benchmarking reports and aggregate trends. Google assures that the shared data will be completely unspecified and will not be tied to any individual account.

User Agreement

Select your country first before reading the terms of use. These terms should be read COMPLETELY to ensure that you understood the conditions set. After that, tick off the box that says, “Yes, I agree to the above terms and conditions.”

Click ‘Create account.’ A tracking code will be provided. Get the tracking ID located in the white box with red edges.

You’ll also need to fill out the details below:

Click ‘Save’ after you fill out all the necessary details.

Place the tracking ID on the source page of every page in your website. If you don’t know how, you can ask your web developer to do it on your behalf. Find the </body> tag using the CTRL+F function. You’ll see </body> at the very bottom of the page, near the </html> tag. If you see the urchinTracker(), utmLinker(). utmSetTrans() or utmLinkPost() above </body>, paste the Google javascript code and tracking ID above that code. If you don’t see the mentioned tags, you can insert the code above </body>.

You can now expect data to start populating your analytics account. You may have to wait for at least 24 hours before you can expect a report to study. Wait for a day and don’t click the ‘Standard Reporting’ tab yet. If you do, here’s what you’ll see:


Google Support

A Day in the Life of a Web Page on StumbleUpon

Click to see details

How Using StumbleUpon can Bring New Life to Your Marketing Campaign

StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from the user’s list of preferred content.

This website adds hundreds of thousands of web pages each month, amounting to… Including your website to the web pages added to StumbleUpon can earn you many organic hits. Your website will achieve many hits as long as you have well-written content that will engage and entertain readers. posted a blog that featured funny iPhone autocorrected messages. A user StumbledUpon this page and found it comical. Upon sharing, the web page generated more than 7,000 visits.This emphasizes the importance of publishing high-quality content on your website. Once you have great content, add your website to StumbleUpon. You never know when someone might ‘like’ and ‘share’ your page and cause it to go viral.

How do you add your website to StumbleUpon? First, download the StumbleUpon toolbar for the browser you’re using. Create an account and fill out your information. Choose the website topics you want to stumble upon. After that, look for friends who are already on StumbleUpon. This will widen your network and possibly increase content sharing potential.

Sharing your content on other social networks using the URL shortener will help you increase your online reach. Once followers click on the link, they will be directed to your website with the StumbleUpon toolbar on top. If your followers click ‘like,’ you will get more StumbleUpon traffic, therefore, increasing website hits.

Increasing website hits will lengthen the time your page will be shared on StumbleUpon. A total of 400 hours is half of the average time your web pages will get. It will also help if the number of people following you increases and shares your content. Raise your chances of being followed with a detailed profile, a charming display picture, and a well-rounded interest list.

You can also try out ‘StumbleUpon Paid Discovery’ to enjoy the benefits of greater exposure, analytics, reporting systems, and more.

Tap into the huge potential of StumbleUpon to market your content. This social media tool enables your content to be seen by a huge number of your target audience. Here’s the data: See how much engagement your pages can get on StumbleUpon? Think of the possibilities. Polish your content to make it shareable starting today!



Kissmetrics Blog

For More Customer Engagement and Further Business Growth

Pages to Track and Study with Google Analytics and Other Web Analytic Programs

You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze, and report Internet data for business and market research. It will also aid in understanding how visitors use your website, which gives you ideas for improving your site traffic.

How do you start tracking your web pages? Where should you focus –off-site or on-site web analytics?

You can use off-site analytics to measure a website’s potential to attract visitors, visibility in search results, and find out what customers are saying. It will identify the web pathways a user took to find a certain site.

On-site analytics, on the other hand, track visitors’ footprints once they enter your website. It measures the bounce rate, or the percentage of visits where a visitor enters and exits a website without visiting other pages on the site. It also notes the landing pages your visitor views if he or she continues browsing. Visit records from cookies are used to determine whether the user is a unique or repeat visitor. On-site analytics compare key performance indicators to determine if your website meets your goals.

Which type of analytics should you use? This would depend on what you want to find out. It would be better to decide on what you want to improve upon first. Do you want to drive more traffic to your site or make visitors engage with your content more? Concentrate on one aspect first, so your data won’t overwhelm or confuse you.

Still wondering where to direct your online tracking and research with Google Analytics? Here are ten analytics goals from Ran of Web Analytics World:

1. Comments – Note whether visitors have posted comments on your posts. Make sure to track two actions, namely, ‘Submit your comment’ or ‘Post your comment.’ This helps you take note of their reactions, feedback, or queries, and see whether a user posted spam or pasted a link to malware. Create a virtual page view for your comment buttons and set Google Analytics to track these on-click events.

2. Social Bookmarking Actions – Use Google Analytics to track these outbound links if you have buttons that allow content sharing to Facebook, Twitter, Pinterest, and other social networking sites. You’ll need to edit the Google tracking code, add ‘/outgoing/’, and set the page goal to ‘outbound.’ This will enable you to find out whether your visitors believe your posts are worth sharing with their friends.

3. Newsletter Subscriptions – Find out if you’re successful in attracting a large following of readers. Tagging your email campaigns using Google URL builder help you understand its revenue count and conversion rate. This will inform you how many subscribers you get.

4. Catalog Requests – This will be an important feature to track if you have an ecommerce site. Perform the same process you followed when you set up Google Analytics to track newsletter subscriptions. This will help you monitor the number of subscribers and know which ones bought your products or services.

5. New Account Openings – Another important facet to monitor is the ‘Create an Account’ or ‘Sign Up’ button, especially when you’re running an ecommerce website. Setting Google Analytics for this allows you to find out the hindrances preventing users from making new accounts or completing their orders. It may be you’re requesting unnecessary details, like complete home addresses or phone numbers. Another reason may be your captcha form. The letters and numbers might be difficult to read. Improving upon these weak points will help you get more members.

6. Feed subscriptions – To track the number of feed subscribers, you’ll need the trackPageview tag to create a goal page. You need to update the feed link on the blog or website to assign the goal page to the RSS link correctly. Tracking feed subscriptions will help you learn if you’re providing attention-grabbing and meaningful content.

7. File Downloads – You’ll need a tracker for file downloads if you’re managing a file-hosting or sharing website. You need to tag the link with the _trackPageview() JavaScript to monitor the downloads. This will help you learn which files get the most number of downloads and inform you of what the most looked-up files are.

8. Call-Back Requests – Most call-back widgets have two tracking pages: ‘Request a Call’ and ‘Confirmation.’ You can add a goal value in the analytics if you need to track revenue using calls. This will help you discover whether the calls you receive are effective in generating sales or solving complaints.

9. Leads – Monitor your sales leads with special encoded links to your company website. Lead tracking software likes SalesGenius will inform you when the lead opens the email and clicks the link. The lead is directed to the website with a distinct URL. This allows the tracking software to record which pages are viewed and what links are clicked. Online tools like GeniusTracker enable entrepreneurs to see the pages the leads viewed to understand what exactly they are looking for.

10. Sales – Tracking sales can mean acquisition or loss of profit for your business. Keep a record of every transaction with each customer. This will allow you to focus on the ones most likely to make a purchase or need some convincing to buy a certain product. Use a Google analytics tracking number to get information about the visitors, page views, referring source and keywords.

11. Website User Reviews – A positive or negative review can make a difference for a company. A good review encourages sales, while a bad one can harm your marketing campaigns. Create a page in your site where customers can submit their feedback about your products and services. Track this page to learn which reviews attract the most attention.

Tracking these pages can help your business. It enables you to make changes where needed, and further improve your website to attract more leads and sales. Study the data generated by Google Analytics and other web analytics software to make your business expand.



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Being Content with Your Content

How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits

You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers and web developers about creating two new pages. These pages will be compared against each other to find out which will better attract more visitors to the website. How do you find out which page will fare better?

Google Analytics can help you measure the traffic generated by the two pages. Log into your account and click the Content tab in the left-hand panel of the dashboard. A drop-down menu will appear under Content. Click ‘Experiments.’This will lead you to:

Enter the URL you want to improve then click ‘Start Experimenting.’ You can also click the YouTube video on the right-hand corner to get more details on how this feature works.

Here, you can enter the variation pages, which you’d like to get data from. You can click ‘+ Add Variation’ to add a maximum of five variation pages to compare against each other.

This time, you need to set a goal for your experiment pages and place a limit on the percentage of visitors included in the research. Click ‘Next.’Get the experiment code. You can use this code to track the number of visits and other visitor-interaction data you need to accumulate for your research.

For the last step, you’ll be asked to review what you’ve entered for your experiment. If you need to change some details, click ‘Back’ to correct wrongly encoded data. Once everything is accurate, click ‘Run experiment now.’

Once enough time has passed, you can visit the Experiments page to see how your variant pages are doing.

Getting this data for your content experiment project helps a lot in finding out which type of content your target audience likes best. This would help you write better articles and attract more visitors to your website.



Questra Consulting