I ran into this graph earlier this week and thought it was a nice indicator on how larger companies are measuring “how Social” they are. It’s important to know what your ROI is for social media but just as important it is important to measure your ROT (return on Time). This week at a Franchising conference George Moen from Blenz Coffee, confirmed a lot of my thinking regarding small organizations and there use of social media.
Here is my thinking.
- Get into Social Marketing right now
- You have to learn it as you do it because there are no real experts put there
- Track your progress and be willing to change your strategy as Social Media changes
- Make sure your content is relevant and make sure you are tracking your progress