Did you see a toaster, I missed it.
Clocking in at 2 million views as of today this video may surpass there last cool music video siting at a comfortable 50,000,000.
Also check out the making of this video. Well worth checking out just for the use of social networking to get people to help you accomplish something this complex.
Also they have used machines to help them create compelling visuals like this piece that is featured on the tv part of the machine and has had over 49 million views.