Businesses get more revenue when they have fans… or what is commonly known as loyal customers. Loyal customers are the most important assets of a company. They are the most passionate advocates and promoters of your brand. Ask them why they are your fans and they’ll likely answer: (1) they like your products; (2) they…
Scenarios to Avoid when Starting Your First Online Marketing Campaign It’s natural to make mistakes, especially on the first time you handle something. It is the same way with social media. It’s easy to think about it as a simple venture, as your activity for the whole day is to think up status updates, photos,…
How to Integrate Instagram on Your Social Media Campaigns Internet users are quite fond of pictures. Show them images of a sleeping cat on a funny pose, as well as a glass building glinting with the soft light of the sunrise. Your pictures are sure to garner many likes within the hour. Businesses can take…
Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring it with them wherever they go. They use this device to connect to the Internet, browse content, log on to social networks, play games,…
How to convert visitors to customers using your landing pages Designing a landing page that makes visitors pay attention can take a lot of time and effort. More so with pages that encourages browsers to fill out the form. These pages must look well and easy enough to understand at first glance. Pages that are…
As technology becomes available to more people, there will come a time when almost everyone will be connected to the Internet, where most of us can interact online and shape the future like we’re doing now. Today, the web accommodates more than 900 million users. As time passes, this number will surely increase until there…
5 Digital Tools to Advance Your Brand in 2013 Bringing your business online is just the first step in establishing your brand among online audiences. Other than creating a visually pleasing, easily navigable and user-friendly website, you’ll need a blog or podcast, as well as a few social media pages. There are also other tools…
Who do you believe? Promotion Influencers or Brand Advocates? Entrepreneurs want word to get out about the fine quality of their products. They rely on ads and reviews to reach their target market, but new customers are not forthcoming. Searching for ways to stimulate interest, entrepreneurs try to persuade bloggers, promoters, and other people who…
Creating landing pages can be difficult if you don’t know the basics. If properly presented, these pages can persuade visitors to complete certain actions and boost your marketing campaigns. Landing pages are also useful in promoting ads, guest articles, newsletters, product launchings, new pages, and more. How do you make effective landing pages that will…
How Visitors are Reeled In with a Great Landing Page Too many companies lead their visitors to their website’s home page. Visitors get mired in all the information presented, and they forget why they clicked on your link. Direct your visitors to your landing page instead to get the maximum conversion and turn them into…