The Burgeoning Market for Fake Twitter Followers People are amazed with huge numbers, especially those numbers with many zeroes and commas. Same reaction is achieved with a large number of Twitter followers. When Twitter users see personalities with more than 100,000 followers, they think these people must be really influential and the tweets must be…
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi, Chief Marketing Officer of Coca-Cola When it comes to recommendations, who do you believe more? The personality with thousands of Twitter followers, the review you read the other day, or your neighbors who tried the same product you’re interested…
How to Encourage Engagement on Your Social Networking Pages Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for special offers. Actual communication and brand loyalty only occur if customers see dedication to provide the highest quality service companies can offer. Discounts…
How Market Research is Beneficial for a Company’s Growth When we were students who didn’t understand a topic taught in class, we turn to research. We either interview classmates who got a handle on the subject or hit the books for more information. Market research is, in a way, similar to what we used to…
You’re looking at the email campaign analytics one day, and notice that your subscribers are barely interested on what you’re sending them. Only a small number of clicks registered, with not much traffic coming to your blog or website. Some subscribers choose not to receive emails anymore and new members are not forthcoming. It’s time…
How Personal and Public Opinions Shape Businesses When a person’s satisfied or unhappy about a business, they tell their family, friends, and acquaintances about their experience. In fact, negative opinion is voiced more often than positive experiences. People are compelled to warn others about their unfortunate encounters with a certain establishment or service. This makes…
What to Do with Videos that Don’t Go Viral It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and shooting the video, editing it, and crossing our fingers for luck as we upload it on YouTube.…
What to Do to Make Email Marketing Effective for Your Business Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as…
How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more…
How to Make a Good Impression with Your Website Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But…