Landing Pages that Rock

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How to convert visitors to customers using your landing pages

Designing a landing page that makes visitors pay attention can take a lot of time and effort. More so with pages that encourages browsers to fill out the form. These pages must look well and easy enough to understand at first glance. Pages that are too technical have a small chance of persuading visitors to perform the desired action. This is because visitors, especially those with little procedural knowledge, won’t be inclined to sign up for something they barely understand. Before you set up your page live on your website or social media page, see these tips first. Following these bits of advice from Dainis Graveris may help you create pages that turn out more revenue:

1. Important content must be placed above the fold.

The above-fold position is the part of web page immediately visible to you. The lower part you have to scroll down to is called ‘below the fold.’ Important content must, therefore, be located above the fold to ensure visitors will read them. They concentrate on this part more because it’s the part they first see when the page loads. Anything below the fold is scanned more often than not. Make sure to prioritize which content goes above the fold to ensure that the relevant content will be understood.

2. Make the form simple and easy to understand.

Questionnaires with many required fields turn off many visitors so make your forms short and straightforward. The less information you’re asking, the more chances your conversion rate will increase. Additional subscriber information can be filled out in the future once you’ve gotten your subscribers engaged in your marketing campaigns. Additionally, shorter landing page content will make your readers focus only on the most important parts they need to know. This will make your content clearer and easier to comprehend.

3. Use only one call to action.

When you’re making a landing page, it is important to make sure you’re asking visitors to do ONE action only. For example, if you want email newsletter subscribers and webinar registrations, plan two pages instead of combining both into one page. Persuading customers to do both actions in one page will just backfire. They will get confused and will likely avoid filling out your form altogether. Before you start creating landing pages, think of your goals first. List them down, so it will be easier to frame the primary and secondary headlines and the supporting content.

4. Organize your landing page to get rid of clutter.

When it comes to web page creation, clutter means unnecessary details, extra links, and additional images that turn attention away from the form to be filled out. Clean up your page to minimize distractions that will sidetrack your visitors and make their attention wander to that curiously hypnotic GIF image on the corner. Hiding the navigation menu will also increase your conversions by 100%, as visitors will be more focused on the content rather than on the box of links located at the top-center of the page. 5. Apply SEO techniques to your landing page.

Optimize your landing page with keywords and metatags to make it more visible on search engine results. Appearing on the first page of the search results will bring more traffic to your landing page and expose it to visitors looking for what you’re offering. This will lead to increased traffic, more engagement, and more leads.

6. Prioritize loading time.

Speed is one of the key considerations in making a landing page work. If your page is slow to load, you’ll lose prospective customers. Strike a balance between building a creative page and loading speed to ensure visitors will continue flocking to your landing page and sign up.

7. Pin social networking share buttons on your landing page.

Utilize social media buttons to enable visitors to share your page on the news feed. This will allow their friends see which page they signed up for. Other people will be intrigued on what their friend has shared and check out your page themselves.

8. Use heat maps.

When you use heat maps, you’ll see ‘unclickable’ sections which visitors like to click. This will help you understand how visitors see your landing page and what difficulties they encounter when they fill out their information details. Organizing your landing page according to the data from heat maps will make your page more user-friendly and easier to understand.

9. Make your privacy policy visible.

Visitors are naturally wary of placing their contact details on online forms. Reassure them and increase their trust with a visible privacy policy link. Place this link on fields requiring them to encode their email addresses and phone numbers. Knowing that you’ll have a privacy policy in place will make them feel you care about their online protection as much as they do.

10. Set up thank you pages.

Thank you pages are great for advertising relevant products and services your visitors might be interested in. Give access to limited trials, free downloads, and other email subscriptions with this page. You can also place social networking share buttons here, if there’s no room on the landing page.

 

Improving the layout of your landing pages can help you start getting leads for your marketing goals. Go for gold with a well-designed and optimized landing page!

 

References:

1stWebDesigner.com

Pardot.com

WebDesign.org

Photo Credit:

VisualWebsiteOptimizer.com