How to Increase Visibility when Customers Need You
It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time to effectively accomplish any task. But, aren’t customers the most important aspect of any business? Without them, there would be no business to take care of at all. This is why entrepreneurs must set aside some time to personally attend to customer matters. Customers feel more treasured when answered by the owner of the company, rather than the support staff.
Place your email on your company website and designate a personal Twitter account where you can be reached. This will enable customers to easily contact you about their concerns and complaints. When customers try to reach you, they either had a wonderful experience or a terribly disappointing one. It is rare to find a person willing to contact a business they have issues with. There are far more customers declaring about their dissatisfying experience. They may even post their protests on social networks.
Listening to what your customers are telling you opens up a realistic view of what goes on in face-to-face customer engagement. With their commendations, you gain pride that you’re doing a good job. Complaints, on the other hand, can lead to improvements you haven’t been able to think of on your own. Flaws in business processes can be made known to the owner this way, which is particularly advantageous to quality management projects.
It is important for entrepreneurs to promptly reply to each customer email. This has the additional benefit of gaining a reputation of being communicative and easy to contact. This is especially beneficial in the social networking sites, where the owner can personally reply to comments. Relying all the time on the customer support team can make an entrepreneur unaware about the fine lines on customer engagement. Keeping a finger on the pulse of your customer service campaign makes you fully aware about the state of your customer service campaigns.
A business should be more than about profit. It should be about teamwork as well, with an emphasis on striving for customer satisfaction. Mix that with a healthy attitude about mistakes and failures, for without them, improvement is impossible. Once attention is focused on customer communication and service, everything else will follow.