Advertising – Actionable Strategy & Tactics

Enticing Customers with Online Ads

By Bob Garlick | November 9, 2012

Catching Attention with Online Display Ads You’re browsing the Internet, looking for how-to articles on de-clogging the toilet and new recipes to try out for today’s dinner. Suddenly, you see an animated ad on top of the web page you’re currently browsing. It’s about getting tickets for a trip to the exotic tropical islands of…

2011 Internet Trends: The Future of Business Advertising

By Bob Garlick | August 16, 2012

From Online Ads to Mobile Campaigns Once, computers were used only for encoding documents and computing columns and columns of numbers. Computers are utilitarian job machines that need no frills. Designs should be simple so as not to distract the users from their work. That was before Steve Jobs, according to Mary Meeker, hardware and…