Tag Archives: Bloggers

To Blog or Not to Blog on Other Sites… That’s the Dilemma.

Driving More Traffic to Your Site with Guest Blogging

You’ve written fine articles on your blog. Suddenly, someone emailed you about posting your articles in other websites. You’re torn between keeping your content on your domain and letting it be published somewhere else. What would you do?

Guest blogging is a method used to drive more traffic to blogs using articles written by other bloggers. This can work in two ways:

  • You will write a post that will appear in another person’s blog; or
  • An article made by another writer will be posted on your own blog.

Many people attest to the success of guest blogging. Its most useful benefit is the link-backs, which function as incoming links to your site from well-known and relevant websites or blogs. This makes your site perform better in search engines when people type in keywords associated with your products and services. Guest blogging also allows you to establish a reputation as an expert in your industry.

This makes it important to write quality content every time. Pick out your best pieces. Look them over once again and make improvements, if necessary. Talk to other blog and website administrators about guest blogging opportunities. This enterprise is very popular in these link building times, which provides many with the chance to be known as an authority in their chosen fields.

Once readers get intrigued with your blogs, they are likely to subscribe to your RSS feed.  Maintain their interest with blog posts that are well-researched. Give credit to articles you used as references. This is a way of acknowledging other people’s works and making your articles more trustworthy to read.

Build and cultivate relationships now with other blog and website owners. Share content regularly and enjoy the benefits of posting on each other’s sites. This will create a win-win situation for all, from content writers to website administrations to followers reading your articles. Start writing and looking for prospective blogs today!

 

References:

MyBlogGuest.com

TrifectaLLC.com

About Weblogs

ViperChill.com

How to Blog the Right Way

Neil Patel’s Guide to Successful Blogging

When you ask people nowadays what social networking is, they would immediately point out creating status updates, likes and comments in Facebook, as well as 140 characters in Twitter. Every minute, users send over 100,000 tweets and share 684,478 pieces of Facebook content. Tumblr is also going strong with its 27,778 blog posts for each minute of every day. That statistic may be really small, compared to the previous numbers from Twitter and Facebook, but Tumblr is a strong entity in itself. It generates more than 400 million page views per day and 355 million unique visitors per month.

What makes Tumblr prevail against the continued success of Facebook, Twitter and other micro-blogging sites? Tumblr persists because there’s an integration of both traditional and modern blogging features. You can publish text posts, images, video and audio links…

…which other users can either like, reblog or reply to:

The ‘reblog’ button acts like the ‘retweet’ function in Twitter, which makes it easier for users to spread the posts they like. Followers will see your reblogged posts in their own dashboards and with one click, it’s shared! This partly explains how some posts become viral and turn into trends in both social media sites.

So, how do you use Tumblr to create text blog posts that your customers will enjoy and share to their own followers?

Blogs are the foundation blocks of social media campaigns. Micro-blogging sites serve to capture attention, while blogs maintain interest with their content. Short status updates and 140-character shout-outs also cannot adequately explain and clarify topics. Blogs do that with 300-word articles that make readers fully understand the message you’ve put in Facebook, Twitter and other social networks. With blogs, customers gain an intimate relationship with online businesses. Conversational content can make readers feel as if the blogger is talking right in front of them.

This makes it important for bloggers to find their own writing voice. Should the blog be authoritative or advisory in nature? Friendly or aloof? Inconsistency with the voice may confuse the readers. and make them unreceptive to what you’re trying to convey. You should also ensure the authenticity of the facts you share to make your articles truthful and credible. Make yourself an expert about your chosen topics. You must be able to keep up with the latest developments in your industry to provide your readers with creative content they can share with their own followers.

Being creative means contributing something unique to your community of readers and followers. Voicing out your own thoughts about specific subjects helps you churn out original ideas that create a buzz in your community. Interested readers and fellow experts will be sure to ask you to explain in further detail or seek your opinion on related matters. It will also lead you to form your own insights. Sharing your ideas will spur discussion and promote more development of other people’s ideas.

Quality articles cannot stand alone. They need to be packaged in such a way that would influence the readers to trust the content. Here are some basic elements that readers unconsciously look for in a blog:

  • Clean and beautiful design – The content should follow a layout that would properly organize the content in a readable manner. Continuous flow of content can also be disorienting so there should be adequate white space in the web page.
  • Correct spelling and grammar – Wrong spelling and grammar usage stand out in an otherwise well-written article. Ensure your article is free from such errors to maintain credibility.
  • High-quality photos – Grainy pictures and logos affect a reader’s perception of your article. Before you publish your content, make sure the images are in the right size and format to prevent the pixels from showing.
  • Solid content updated frequently – Not updating regularly can cause your blog traffic to weaken and disappear altogether. Maintain readers with customary blog updates to make them come back.
  • Presence of community and conversation through comments – Persuade readers to post their thoughts in the comment section. If they’re not forthcoming, ask friends to post their questions. This will help encourage other readers to post their questions and reactions about the subject of the article.
  • Short, easy-to-read domain name – A long domain name is difficult to memorize. Make it easier for readers to remember your blog with a short and catchy domain name. This would promote instant recall and further improve your brand exposure campaigns.

You’ve made creative and catchy content. Problem is, your blog is not generating that much traffic in spite of your aggressive marketing efforts. Be more patient and consistently write high-quality articles to maintain the interest of your readers. Once other readers discover the gold mine of ideas in your blog, they’ll be more attracted to come back and talk about your content. So when your analytics show low readership, carry on writing. Sooner or later, they’ll come and read your articles.

 

References:

Search Engine Journal

Social Media Today

Gigaom.com

What to Do When You’re Finished with a Blog Post

Steps to Take to Ensure Your Finely Written Content Gets the Attention it Deserves

You’ve written a fine piece of content marketing post. After posting the entry on your blog, you wait for the comment box to be filled with reactions about your piece. You’ve checked it again a few days later and no forthcoming comments appeared except one that says, “Good work!” (And this came from your loyal friend whom you’ve asked to keep up with your writing).

What do you need to do to make your post popular and sought-after for wonderful content?

According to Brody Dorland, there are 12 steps to take to fulfill your blog popularity goals. Here are those steps:

1. Search Engine Optimization (SEO) and Keyword Integration

Search engine optimization is all about enhancing your website or web page’s visibility in the search engine’s natural search results. This Internet marketing strategy can help boost up your ranking and drive up your website traffic.

An SEO campaign is not complete without applicable keywords to beef up your content and make it more “searchable.” Check out free applications like Google Adwords. Start studying how keywords work and integrate some of them in your article. In addition, learn more about meta description, tags and other related subjects to make your campaign work.

To illustrate what Google Adwords looks like, here’s a screenshot:

2. RSS Feed

Experiment with your Really Simple Syndication (RSS) feed tools. Learn how to automatically post updates on your social media sites (e.g. Facebook and Twitter) every time you post a new blog entry. This will help you expand your reach and expose your work to other people who might want to get more information about your topics of expertise.

3. Link Shortening

Make the post to your link shorter and, thus, more manageable. Shorter links help you link your post in status updates, comments, email messages and more. Sites that offer link shortening usually allow users to see how many clicks the shortened link has gotten. Check out goo.gl, bit.ly, ow.ly and cli.gs for your long links.

4. Status Updates

Sometimes, it can be tempting to just paste the link and leave it on your wall or profile for others to read. This is not the way to do it. Give your readers some incentive to read the link you pasted. Create a snippet that would adequately tell what the link is all about to tease the readers into reading. Schedule posts to appear on the times when your readers are most active. This will make them notice immediately that you’ve updated your blog.

Another thing to remember is to avoid posting the same status update to all your social networks. Each social media site has its own set of rules when it comes to posting status. For example, Twitter has a 140-character limit for tweets while Facebook allows posts more than 60,000 characters.

5. Content Teasers on Other Sites

Post some snippets of your blog posts to social networking sites and forums. Follow the rules of posting such content to avoid being denied or suspended. Try pasting snips in LinkedIn group forums, LinkedIn Answers and other group to attract new viewers.

6. Social Bookmarking

Make use of social bookmarking sites like Digg and StumpleUpon to promote your blog posts. This will draw considerable traffic to your blog. This technique helps users to manage and store bookmarks of Internet resources. Try out sites for this particular function.

7. Look for other blogs with similar topics and comment on them

Connect with other writers who write the same topics as you do. Look at their work and give constructive comments with a link to your blog posts. This would generate more interest toyour blog, help you touch bases and exchange information with your fellow web content writers. Try this out, and maybe you will find a blogger to collaborate with.

8. Seek-and-Assist on Twitter

Earn followers and create a strong Twitter base with this technique. Look for posts from people seeking help on your area of expertise. Give them advice on what to do with a link of your blog post at the end of the tweet. If you managed to solve their problems, chances are they’ll follow you back with more questions. Always remember to ask them to retweet or share links to your blog posts to increase the number of your followers and your social clout.

9. Email signature

Send emails with a signature including the link to your latest blog post’s headline and link. This will spark interest among your network and entice them to check out the link for themselves. This creates more awareness about your blog. If they really like the content (which they will if you create well-written copies every time), they will surely comment and share the link to their own friends and acquaintances.

10. Share your blog post with target customers.

Sometimes, target customers need a nudge to read your content. Send them an email saying you wrote a blog post, which they might find useful. This will make your potential clientele be interested in seeking your expertise in solving their problems with content marketing. Once you get their attention, ask them to refer you to businesses that might need your services.

11. Add blog posts to your e-newsletters.

Include your blog posts to your newsletters and use some analytics to see which posts got the most clicks. Knowing which posts garnered the most interest will give you an idea about topics you can broach on further. Writing about these topics will get you more clicks and boost your content popularity.

12. Collaborate with other bloggers to talk about your posts.

Work with other writers to mention and promote each other’s work. Doing so will help you improve your write-ups and make it easier for everyone to achieve readers’ attention and maintain interest. This group effort can provide you with huge returns in terms of blog traffic, RSS subscribers and high search engine rankings.

 

References:

Content Marketing Institute

ZDNet.com