I think this is a great comic that sheds some light onto why most websites fail as communication devices. It’s not that the website is poorly designed (which should not happen since we have so many free or cheap templates) but more that the content has little or no relevance to the people who are using the west to gain knowledge. To often website content development is focused on parts of an organization that management feels is important. History, HR and other deep knowledge are the things that can be berried and product or service information should dominate most of a website. Share buttons should be easy to find and only 1 or 2 key messages should be on the front page.