What to Do with Videos that Don’t Go Viral
It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and shooting the video, editing it, and crossing our fingers for luck as we upload it on YouTube. But sad to say, it only got 100 views, or maybe even less than in its first two weeks. Don’t lose heart! According to YouTube, only a very small percentage of videos garner more than a million views. In fact, the video-sharing giant declares that 45 hours’ worth of video are uploaded every minute of every day. In that light, how many chances will your video get enough eyeballs against the competition?
Don’t let your videos languish in anonymity inside your table drawers. Bring out the records of your videos and post them with your website content. Set up social networking pages where you can share your videos to your customers. If your videos are shot well, they’ll be more likely to watch them and trust you more as a reliable vendor.
Videos are also beneficial for bloggers. Why not post a how-to video with your article, or tag a promotional post with an informational video about your products? This will largely help your marketing efforts as followers engage more with posts that have visual content. Pictures and videos attract more eyes, and therefore more engagement—the essential ingredient for marketing success.Make your videos more social to generate more viewers. Do you have humorous clips you have filmed before? Post them on your Facebook or Twitter page to get laughs and attract more interest on your other posts. Laughter is the best way to your customers’ hearts. It makes people want to replay your videos and chortle some more. Once they share the video, other people become aware of your brand. Even if you didn’t manage to win your YouTube audience, your luck might turn around when you post your videos with your posts. This may catch the interest of your viewers and make your business more visible online.
Bring out videos you’ve worked hard to film. Show them off with your marketing posts to get more people to check out your content. The more interesting and visually appealing ones will get the most engagement!