Businesses get more revenue when they have fans… or what is commonly known as loyal customers. Loyal customers are the most important assets of a company. They are the most passionate advocates and promoters of your brand. Ask them why they are your fans and they’ll likely answer: (1) they like your products; (2) they…
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi, Chief Marketing Officer of Coca-Cola When it comes to recommendations, who do you believe more? The personality with thousands of Twitter followers, the review you read the other day, or your neighbors who tried the same product you’re interested…
How to Encourage Engagement on Your Social Networking Pages Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for special offers. Actual communication and brand loyalty only occur if customers see dedication to provide the highest quality service companies can offer. Discounts…