Enabling Subscriptions to Make Social Media Personal for Followers
When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends. But how should you use your personal Facebook account to connect with fellow professionals who want see you in a more personal light online? Wouldn’t it be a bit dangerous to confirm their friend request? Other than that, wouldn’t they be turned off with that picture of you gulping down a mug of beer?
The best way to connect to your followers on Facebook is to allow subscriptions. With subscriptions, you can allow your public posts to appear on your followers’ News Feed. Building connections, of course, means no selling. Post only helpful tips and share links from trustworthy online resources for blogging, content marketing and other social marketing topics. Make sure the pictures you share are relevant to your profession, but make the caption more personal. Be creative in posting funny and engaging posts, and use ‘I,’ ‘we,’ and ‘us’ often. These words signal personal engagement and encourage followers to ‘like,’ ‘comment’ and ‘share’ your content.
Allowing public subscriptions is still a bit risky. This makes it necessary to learn about Facebook privacy settings. Make sure your personal status updates, photos, and links are safely hidden. Limit the number of people who can see your private posts. Tweak the privacy button of your previously published photo albums, videos, and more. This will protect them from public view and let you share only those pieces of content which are socially acceptable for online acquaintances.
Update your posts with original write-ups about your area of expertise. Share your professional take on social media matters and provide information about different topics related to your line of work. You can also spice up the content with humorous comic strips, thoughtful quotes and other content you can safely make public. This will endear you to your followers and encourage them to keep up with your updates. Just remember not to sell, and only post content that engages the interest of your colleagues, customers, and other followers.