Tag Archives: Facebook

For More Personal Facebook Networking Experience

Enabling Subscriptions to Make Social Media Personal for Followers

When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends. But how should you use your personal Facebook account to connect with fellow professionals who want see you in a more personal light online? Wouldn’t it be a bit dangerous to confirm their friend request? Other than that, wouldn’t they be turned off with that picture of you gulping down a mug of beer?

The best way to connect to your followers on Facebook is to allow subscriptions. With subscriptions, you can allow your public posts to appear on your followers’ News Feed. Building connections, of course, means no selling. Post only helpful tips and share links from trustworthy online resources for blogging, content marketing and other social marketing topics. Make sure the pictures you share are relevant to your profession, but make the caption more personal. Be creative in posting funny and engaging posts, and use ‘I,’ ‘we,’ and ‘us’ often. These words signal personal engagement and encourage followers to ‘like,’ ‘comment’ and ‘share’ your content.

Allowing public subscriptions is still a bit risky. This makes it necessary to learn about Facebook privacy settings. Make sure your personal status updates, photos, and links are safely hidden. Limit the number of people who can see your private posts. Tweak the privacy button of your previously published photo albums, videos, and more. This will protect them from public view and let you share only those pieces of content which are socially acceptable for online acquaintances.

“It only takes four Likes and four comments to rise to the top of the newsfeed.” – Penny Sansevieri, marketing specialist at AMarketingExpert.com

Update your posts with original write-ups about your area of expertise. Share your professional take on social media matters and provide information about different topics related to your line of work. You can also spice up the content with humorous comic strips, thoughtful quotes and other content you can safely make public. This will endear you to your followers and encourage them to keep up with your updates. Just remember not to sell, and only post content that engages the interest of your colleagues, customers, and other followers.

Reference:

AMarketingExpert.com

Ready, Set, Go: How Contests can be Beneficial for Your Business

How contests can encourage customer engagement with your company

Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business? Before you launch a contest, make sure you understand all the rules and guidelines to observe on your page’s social network. If the contest breaks the rules and it gets flagged, you could be banned from posting content. So, before you get excited about your contest and its potential rewards, here are some tips to think about:

1. Frame your goals.

What is your purpose for the contest? Is it for your brand promotion, attract new customers or encourage participation in a special company event? Create a contest customized according to your needs and budget. You can ask participants to post links on their own profiles. Once their friends click the link, they will be directed to your contest’s home page.

2. Plan the contest thoroughly.

While planning, think which type of contest will best suit your purposes. Think about how long your contest will run, who should participate, when it will start, and other details. Once you’ve ironed out the finer details, post the content on your blog or social network page. Encourage all contacts to participate.

3. Set up rules on how the game should turn out.

Write down a short list of rules everyone can easily understand upon first reading. If the regulations are long with many technical terms, participants can choose not to get involved anymore. Consult the social network regulations before you make your own contest rules. This will help you make sure that you are not violating any terms and conditions.

4. Monitor entries and track results.

Use a tracking cookie or software in tracing down all related posts from your contestants. Running a contest will be meaningless if you cannot find every answer or post made by your participants. You can be accused of being unfair in judging the entries, which can damage your reputation among the participants. To make sure you’ve logged every entry, make use of an effective analytics program or marketing software to measure the traffic generated by the contest.

5. Use your website to announce the winner/s.

Many social networks agree that you shouldn’t use your account to announce winners for your contest. This is because other people can make a new account that can look trustworthy and eligible. These pages can swindle money in your name, which will really harm your company. Your website has considerable security to safeguard itself from malware attacks.

6. Prepare a pretty prize.

A well-chosen item can grab attention and intrigue people to join a contest, even if they didn’t want to, in the first place. Think of something unique and sought-after, such as tickets for two in a concert of a famous band, summer getaway packages, or gift certificates from well-known merchants. Enticements like these can make people join your contest and know what your brand is about. A win-win situation for everybody, isn’t it?

Here are rules from well-known social networks:

Reference:

Hubspot Blog

2012 – The Year of Continuous Change

In general, when people hear about 2012, they talk about doomsday and the end of the world.

For technology and Internet, it’s a time of continuous reinvention. Old things are being developed to gain new appearances or functions. Mary Meeker, well-known Internet analyst, discusses how technology is being revolutionized, which in turn, changes our way of life.

Mark Zuckerberg, founder and CEO of Facebook, said in a letter to potential shareholders in May of this year: “We hope to rewire the way people spread and consume information…We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.”

In thinking about this visionary has declared, we realize that Facebook has indeed ‘rewired’ the way we use information. Every time we log into this social network, we see tidbits of information we can ‘like,’ ‘comment’ and ‘share.’ Communication is made easier as old friends are now given an avenue where they can connect in real time through status updates, chats and messages. Powerhouses and well-known organizations can now reach out to a larger number of people using Facebook pages. Privacy issues aside, one can safely conclude that Facebook is one of the best things that happened in social media.

Another example how people are changed together with technology is the advent of Twitter. 140 characters are enough to reach millions of people and share news experienced firsthand by accident victims, typhoon survivors and more. Then there’s Sohaib Athar, the man who unknowingly first reported about the covert U.S. operation to kill terrorist Osama bin Laden. On hindsight, his tweet is the first indication of news about the whole incident. This just shows how Twitter is useful in disseminating important information before we officially hear them in the news.

Aside from that, we sometimes hear news about how people get themselves out of a scrape by using their mobile phones to call for help. Other people, instead of calling, post about their situation on Twitter or Facebook for others to alert the authorities on their behalf.

Other activities we used to do with notepads and writing instruments, paints and brushes are now taken over by technology. There’s Evernote for notetaking purposes that can be accessed in a multitude of electronic devices, from computers to smartphones. Paper by Fiftythree was made with digitally enhanced creation tools and a screen can be used as a reusable canvas which allows users to create art anywhere and anytime. Another popular example is Instagram, an application used to change the look of a picture from vintage to sepia to black and white. E-books are also on the rise with the rise of Amazon Kindle and Apple iBooks. This made reading more convenient since there’s no need to cart around a bag of books when you can cram 20 books’ worth of text in a Kindle.

A list can go on and on until we’re all bombarded with all the ways that technology has made our lives easier and more manageable. Technology is being continuously developed to make processes churn out high-quality results in the fastest way possible. Maybe one day, we’ll all be able to ride in floating cars and fly around the city instead of driving on the ground. Or do everything with a tablet on our hands which we use for everything except cleaning the house and washing the dishes. Things that we used to do with various materials carefully picked will be replaced by a single computer, phone or tablet where can create digital versions of what we want. When one thinks about it, this evokes nostalgia about products made obsolete by technology and, at the same time, excitement about what other surprises the future has set in store for us.

Spice Up Your Facebook Page

Make Your Page Interactive with Non-Marketing Apps

Posting articles about business, marketing and other serious topics all the time can actually pose harm for your page. Many social media users have a low boredom threshold, which can be triggered by continuous updates of your favorite topics. A page that engages other users’ interests attracts more loyal visitors. To entice visits from users of all ages, make your Facebook page more exciting with the help of apps. Here are a number of simple apps you can use to make users look forward to visiting your page:

1. Cartoon / Movie Character App

Many users like to play around with their picture. It doesn’t matter whether the goal is to erase their physical flaws and make themselves more beautiful or poke fun at their own expense. If you have an app installed where they can upload their pictures and generate cartoon look-alikes, then you can attract more fans. Once they have fun with this app and see a following article on social shopping, they might be intrigued enough to stay and read your content.

2. Humorous Corners

Crack up visitors and fans alike with posts of funny jokes. These generate laughter and can make your fans feel light and happy every time they visit your page. If you’re a serious person who cannot think of original jokes, why not post something from 9Gag and other fun pages? Of course, steer away from gags about sensitive and controversial topics like race, gender, sexual orientation, religion, and political affiliations. This type of jokes may offend fans and make them start a boycott campaign against you.

3. Quotations from Famous People

Quotes from inspiring people like heroes, philosophers, former presidents, actors and other famous personalities can make fans stay for a while to ponder on the words. This would attract fans who love to think about things. If many people click ‘Like,’ this post would appear on the news feed of other fans who are not active visitors of your page. Once they visit your post, they might get intrigued long enough to click more and see your other content.

4. Random Trivia

‘Did you know’ posts can be catchy for people who want to expand their knowledge but don’t really have the time to look up for more information about certain topics they like. This type of post also encourages conversations as some fans may share their two cents. Exchange of ideas and opinions generate more ‘likes’ and comments, which is a great way to boost the page’s popularity. This type of activity will expose your page to a bigger network and turn in more attention to the serious links and articles on your page.

5. New Age Applications

People who subscribe to New Age beliefs like Western and Eastern astrology, tarot, numerology, and more can be tempted to browse through your page and look up free readings and information tidbits about their particular zodiac sign or favorite number. Engage your readers with these fortune-telling apps because the future’s always a fascinating topic to think and talk about. This would generate more interest on your page and can actually make the number of fans rise up.

6. Free Psychological Tests and Quizzes

There are some users who love to answer these types of tests. Many tests are offered such as IQ and EQ tests, personality assessments and more. Make fans learn about their driving motivation or the amount of stress they are experiencing. With these tests, your page can function as a magnet for fans to browse through and learn more about what your page is actually about.

 

Striking the right balance between serious and funny posts is important to make fans interact more with your page. Once you’ve managed to find out which formula works for your target audience, you can start capturing their attention with interesting posts, as well as make them stay longer with creative content.

 

Reference:

Social Media Today

Be More Popular with Facebook

Fascinate Facebook Fans to Earn More Likes

Creating a Facebook page is easy, but making it popular is a pressing problem. More and more businesses are becoming more well-known in Facebook and you might get passed over by customers if you don’t change your strategy. Intrigued about the reasons why customers click ‘Like’ on those company pages you’ve seen? Here are some of the reasons:

 

1. Discounts and promotions are effective in attracting more people to ‘like’ your page. Nothing entices like a good bargain for customers who want to save more on their living expenses. Introduce special deals from your Facebook page like 20% off on certain products anytime of the year.

2. Put up signs in your store saying, “Like us on Facebook and get access to exclusive content.” You can also use your website to drive more visitors to your Facebook page. For example, you’re in the bookstore business. Ask permission from authors to post excerpts of their work on your Facebook page. This would make fans more interested in looking up your page and becoming a member. You can also post special offers available only for Facebook fans to get more traffic.

3. Many people go crazy over freebies. Offer free promotional items like mugs and pens pasted with your logo, business name and message. This would further make you popular, as people will remember your business from the free merchandise you gave away.

4. Providing updates on future products works like a charm in bringing more fans to your page. This would only happen, however, if you’re particularly well-known for the quality of your products. You can post videos showing off the features of your upcoming merchandise. This technique can also work if you’re selling high-end electronic gadgets. Put catchy ads on your page saying, “Products Coming Soon,” especially for highly anticipated items like the latest mobile phone models and more.

5. Sale updates are a highly effective method for spreading the word about your Facebook page. Announce one or three-day sales offering up to 75% discounts in your page. This would make fans inform friends, family and other people about the sale. Others would ‘share’ the link or photo of your sale ad on their wall. Their friends will click it and they’re redirected to your page. Now, isn’t that a good way to promote your page?

6. Make your page a portal for fun and entertainment. Post fun articles that you think your fans will enjoy. Make use of old recipes or share a hilarious picture. This can excite your fan base to check out your page more often so they can amuse themselves.

7. A page that allows fans to interact with each other creates a casual and inviting atmosphere where they can say what’s on their mind. Ask them questions about their favorite product from your store or what products they want you to keep in inventory. Your page is also a good avenue for you to address concerns and complaints. Answering them in a confident and diplomatic manner can further endear you to your fans.

8. Once people become curious about your business, they look for you online. Make your page informative about your goals, products and services and commitment to customer service. A page lacking in information can turn off prospective customers. Beef up your About Us section to enable fans to get to know you better. This would enable them to learn more about your company and make them feel that they’re not dealing with bots.

9. A company that’s concerned with their customers discloses information about their products and services. Keep fans well informed on how your business can benefit their well-being. If you’re overseeing a spa, feature content about the advantages of massage and other services you have. Be sure to include details about appropriate therapies for every type of customer. Educating your clients can also make them feel they can trust and rely on you.

10. A company that regularly updates their Facebook page is a company with regular readers. Post updates on your store’s latest events and projects to make your fans engage more with you. This would further encourage fans to interact with you online or offline.

Once you captivate fans to your business, you’ve almost got it made. Not maintaining contact with them will unravel your relationship-building efforts and make it difficult to connect with them again. Keep your communication lines open to form strong associations with them. This will make them show their support for your company by letting people they know about you. Other users are more likely to ‘like’ a page their own friends recommend.

Facebook vs. Google+: Which Site is Better for Business?

Social networking war erupted when Google+ was developed to operate alongside Facebook, the current reigning social site. When compared closely together, there are many similarities in the two sites’ offered features. Google+ offers much in terms of video-chat calls and more streamlined friend classification, while Facebook provides many tried-and-tested amenities like Facebook Pages and Groups. But how do we know which site is better for promoting a business?

Here are some factors to consider:

1. Popularity

Let’s face it. Popularity does count, especially when you want to promote something. Facebook has more than 500 million users while Google+ has a much lower user count, around 1.5 million. You should, of course, advertise in a much wider area because this would enable you to connect with a larger number of people.  This gives your business more chance to connect to a more diversified audience, as well.

2. Google+ ‘Newness’

Novelty is a less beneficial quality for Google+. Since Facebook came out earlier, its features are more defined and organized. Google+ still has to polish its many features, which includes Google+ Pages. Given time, Google+ will have fixed glitches and be equipped enough to put up serious competition against Facebook.

3. Existing Features

Google+ has the edge over Facebook when it comes to features. With G+, you can integrate all Google services you’re currently using. There’s also better friend management in Circles, which makes it easier for you to protect your privacy more and share content with people you choose. Although Facebook has Lists, Circles are more structured, easier to use and offers tighter privacy settings. Video chats also have a large capacity in Google Hangouts. You can invite up to nine people and make your online conference available to everyone. This opens up a whole avenue of opportunities for businesses who want to use videos and reach out to more people.

4. User-friendly Format

Although Google+ takes pride in offering minimalist news feed design, it is not as easy to use as Facebook. There are some buttons, such as the Google Apps for Business, Nonprofits and Voice, which need to be rehauled to provide fast and easy to understand format. When Google+ is improved to facilitate user experience, it will surely become popular and more attractive for non-users. Given enough time and work, this social site will become big enough. By then, it will spark more exciting skirmishes with Facebook, the present social media giant.

Taking the Ruler Out on Profit

How Marketers Measure the Return on Social Media Investment

The infographic entitled “Facebook and Twitter ROI” says:

  • 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be; and,
  • 77% of CEOs think marketers don’t talk about what really matters in business: SALES.

The first assertion is, in my opinion, untrue and denotes lack of knowledge about a marketer’s responsibilities. A marketer’s primary duties are (1) to find out what goods and services consumers want, and (2) to promote that a particular business will have the answer to the general population’s needs. The bottom line, then, is that marketers are concerned about the growth of a business. Without marketing professionals to study the product qualities people are looking for, a business would lose against its competitors and close down.

Sales is not the main concern of marketers; it is their end goal. A sale will not happen if customers fail to see how a business’s commodity is useful for their purposes. Marketers effective in their work know how to connect with customers. They study how to properly persuade people to buy a product or service without alienating them with over-promotion.  This would, of course, make marketers talk more about how and why customer so-and-so liked Item X and not Item Y.

As we can see from the graph above, marketers first pay attention to getting a large number of Twitter followers and/or Facebook fans. Having a large following or fan base is beneficial to spreading the word on a business’s products and services. Once you release news about your latest offering, these people can act as your mouthpieces. They will quickly announce about the upcoming goods you may soon provide. They will call their family, friends, and acquaintances and bring them to see how your new products will come up to scratch.

Website traffic will soon follow a Facebook or Twitter page if it has enough content to engage attention and interest. A fully functioning website should be aesthetically appealing with short and informative content to entice fans and followers to call your place of business. The website should also have at least five to seven pictures that collectively show off a good business image. This would help customers remember your business better and encourage them to either call or visit your shop to look around.

How do you get your followers and fans talking and generating social mentions? According to Alicia Ranch-Traille, what you can do are:

  • Put up a Q&A tab where your customers or would-be customers can ask about their concerns and get timely, detailed, and easy-to-understand replies.
  • Respond back to tweets, messages, and wall posts. If you don’t answer back, customers will think you an uncaring entrepreneur and lose interest in doing business with you.
  • Encourage positive video feedback about your products. YouTube is populated with videos about product reviews. Offer freebies for customers with satisfactory experience with your commodities.
  • Create online forums where you can connect more with your customers and other people interested about your products. Aside from building strong relationships, this technique may establish a firm online presence for you too.
  • Have a page on Facebook? Put up some pictures of your products and persuade customers to leave comments about them. Acknowledge raves and address rants equally to ensure a professional business image.
  • Enter your business in Google Places. Put your business on the map and ask satisfied customers to leave reviews on your business listing. This would pull up your rankings and help you foster a positive reputation.
  • Quizzes, contests, and scavenger hunts can get people talking about your products as well as your website. These activities generate more talk and draw additional attention to your business.

Social mentions trigger lead generation that can help turn people passing by your store’s physical location and web pages into customers. The more popular you are, the more chances you have in getting almost every member of the community to come to your store and be customers for life.

So, come one, come all. Try making a business page on Facebook and Twitter. Still not convinced it will be a good investment? Here’s proof:

How about that? Think of the possibilities of reaping such bountiful rewards like Jimmy Choo, Edible Arrangements, and other businesses experiencing success in social marketing!

References:

http://www.businessdictionary.com/definition/marketer.html

http://socialmediatoday.com/aliciaranchtraille/565139/10-ways-get-your-customers-talking

Social Media Choices: Play or Pass?

Ever wondered what social media site should you use for your business? Here are some features and facts of the most popular social networks for you to consider:

Sources:

http://mashable.com/2012/04/16/social-networks-tips-infographic/

https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/166337-the-twitter-glossary#

http://www.mahalo.com/how-to-use-facebook/

http://en.wikipedia.org/wiki/Facebook

http://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/

http://support.google.com/plus/bin/answer.py?hl=en&answer=1215273&topic=1257349&ctx=topic

http://www.saltywaffle.com/who-actually-uses-google/

http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/

http://www.buzzbooster.com/marketing-blog/2011/08/28/youtube-demographics/

5 Common Facebook Marketing Mistakes

Avoid these Pitfalls for a Successful Marketing Project

With more than 900 million users registered, Facebook is a veritable marketing paradise for businesspersons looking to attract more customers. Starbucks, Coca-Cola and other huge companies realized this and started making accounts. They became widely successful in achieving a large number of ‘Likes’ from the present members.

Small and medium-size businesses scramble up to create their own Facebook page. In their haste, they commit simple mistakes like creating a profile page instead of a fan base or choosing a group in place of a business page. Some people begin a campaign and forget it altogether because they think that the page is enough to keep customers enthralled. Interested in keeping your customers satisfied with your FB presence? Here are some bits of advice to help you in your marketing project:

1. Announcing Instead of Intriguing

Announcing you’re open for business and intriguing customers with information are two different things. One says, “I’m here,” while the other says, “This is how I came to be.” Engaging your audience with relevant and interesting content is more effective than telling them that you have these products or offer this type of services. This type of blatant self-promotion is off-putting and will actually make people click ‘Unlike.’

2. Neglecting Instead of Updating

Introducing your business to the Net requires more than just creating a Facebook page. Once you begin a campaign, you have to regularly post new status messages, post pictures and videos or arrange polls for your audience. This will make them like and comment on your page instead of just clicking around. If you update only once every month, then you won’t be able to quickly answer their questions and get back to the concerns which they posted. Doing this can result to negative feedback, which would backfire on you.

3. Stagnant Content vs. Varied Content

If you like to post informational articles, you run the risk of boring your audience. Mix things up with personal status updates like comments on the changing weather, greetings on local and national occasions, so on and so forth. Engaging people this way makes them feel closer to you and more liable to participate in the discussions you initiate. Make it a habit to intersperse your informative content with personal status messages and you’ll garner more clicks on the ‘Like’ button.

4. Underutilize or Maximize?

Facebook has many mechanisms for you to play with to make your page unique. Stand out from the rest of your competitors with a custom welcome image and catchy ‘About Us’ entry. When choosing pictures to upload, make sure that the pictures are clear with high resolution. If people see how much effort you’re expending to make the page look beautiful, they will get curious enough to click your tabs and see what you’re offering on your page.

5. Ignoring the Terms or Reading the Fine Print
For every agreement you enter, be sure to browse the terms and conditions over. Reading and understanding the rules makes you more conscious about making your page acceptable enough to pass random examinations. Take the time to review the rules and learn how to get the most out of your business page. You have more potential to be successful in your campaign if you stick to the prescribed regulations while keeping the content fun to read.

Source: http://www.openforum.com/idea-hub/topics/marketing/article/top-5-facebook-marketing-mistakes-small-businesses-make-leyl-master-black

Like it? Share it! – How Facebook can Promote Your Business

When creating a Facebook Page, consider which type is right for your business.

Currently the most popular social networking site, Facebook has more than 900,000,000 users in its database with 150,000,000 regularly logging in everyday. It caters to a wide variety of age groups, from young adults to middle-aged people to seniors. Marketing your business on this site is easy. The best thing about it is that it costs nothing to create a page for your business. Try launching your social page today to reach out to more people and get more customers for your products and services.

Are you planning to promote a single product? ‘Brand or Product’ might be more suitable for you. Aiming to market your new business? ‘Local Business or Place’ might fit better. If you are a large company with more than a hundred employees, consider checking out a ‘Company, Organization or Institution’ page.

Take care to encode the correct details to your page so you won’t have to start over when you commit a mistake. Make it user-friendly and aesthetically attractive enough to catch the interest of everyone who accesses your page. As soon as it is ready, inform the public that you have a Facebook Page you’d like them to visit and view. If you manage to hold their interest as soon as they look at your page, then chances are you’ll get called whenever they need something from your business.

Benefits of Using a Facebook Page

With a Facebook page, you can post videos, photos, menus and other exclusive content for your potential customers to browse. Get them intrigued enough with sneak peeks about an upcoming sale, activity or renovation.

Customer communication is also made easier by this site. People can be more vocal about their reactions and feelings when they say it online. Take advantage of this ‘openness’ and post a question on your Wall asking for feedback or suggestions for improvement. Customers who are truly loyal will post detailed and helpful answers for you to mull over and study.

Facebook also has a Page Insights Dashboard where you can adequately measure if the page has is getting enough traffic. With this feature, you can see which days earned the most number of visits, how many people commented on what posts and help you find out more details about your customers.

You can also connect to more visitors while cultivating long-term professional relationships with them in this social site. Encourage your ‘fans’ to share your content and reward loyal customers with special deals that would further build trust and valuable relationship for your business.

If properly set up and advertised, a Facebook page will not just help you achieve new customers. This page also makes it easier to contact users and inform them of any developments like new products and discounts. Attract new customers for your business with a Facebook page. If your website and fan page are creatively designed, then you have more chance to impress and satisfy your new clients with fine customer service. Try making a page for your business! Once a user clicks ‘Like’, your page is automatically pasted on the user’s Wall as reference to the user’s set of friends. Now, isn’t that handy and trusty advertising?