Ways to Make it Big in Google’s Social Network
Google+ has now 90 million users. Imagine that. 90 million potential customers. How do businesses penetrate this wide market? What’s the most suitable social marketing techniques should you use to attract attention and engage interest among your audience?
The male population in Google+ is measured at 63%, with women at 37%. Users from this dominant gender are well-versed in technical and web technologies. Although these statistics can be disquieting for female-targeted businesses, Google+ is still a wide social network, which you can use for your social marketing strategy. It has better friend management features where you can separate family from acquaintances, business colleagues and close friends. There’s also Google Hangouts, the wonderful video chat/conference tool, which can accommodate 10 people. Just imagine the marketing and fan engagement videos you can make with this free instrument!
So, you’ve joined Google+ in the hopes of expanding your social media presence to your target audience. One way to engage your preferred demographic is to find active users who might be interested in your particular merchandise or service. This can be a bit difficult to do but the search feature in G+ makes it a lot easier.
Searching ‘People and Pages,’ as well as ‘Google+ Posts’ helps find people you can follow and interact with about your products and services. Once you add and build a rapport with your target audience, it will be easier to exchange ideas and product knowledge. This not only assists you in building relationships with other entrepreneurs within your industry, but also widens your knowledge about your craft.
Say, perhaps you are involved in arts and crafts. Why not engage with people with the same interests as you do? Add them in your circles and share content that you think they would like to read and share.
The next step after adding them would be the ‘getting-to-know-you’ phase. Look at the pages of those you follow and examine their posts. With this, you can see which type of content they like and share high-quality content from the same category. If they click +1 and put comments, reply back to encourage further engagement. Building contacts and making them your online buddies will take time, though.
Continue bringing out relevant, creative and well-written content to persuade them to check out your page and reply to your posts. They can be pictures, videos or text posts about the latest developments in your particular industry. If they like humorous content, post some photos you found funny like a picture of a raccoon pretending to be a thief or cute puppies tussling with a baby. Cute content always rules, whether for male or female audiences.
Start and join hangouts. Video chats are a great way to meet and get in touch with people. Suddenly, you don’t just communicate with globs of text. With Google Hangouts, you can actually talk to each other face-to-face through webcams and headsets. This encourages people to be more frank and friendly with each other, than they would be otherwise. Your target audience will feel closer with you because now, they can connect a face with the posts they’ve been reading and commenting upon.