Tag Archives: Google Analytics

Understanding the Conversion Suite

How Google Analytics can Improve Your Conversion Rates

Go beyond counting page-views and visitors with the Conversion Suite in Google Analytics. This application will help you observe how your online marketing efforts come together to drive more traffic to your website. Find out whether enough people download, share and engage with your content. Understand what made users like your website and why others don’t. Your findings with the Conversion Suite will help you improve your site for the better and meet your marketing goals.

Analyze visitor behavior once they access your website. Do they linger and look for the content they seek? Do they find it? Use Goals to measure how well you meet individual objectives. You may want to see how many downloads certain files get or learn the number of hits a new page generates. Set clear goals and evaluate whether they are fulfilled. Set up goals to track each time a user completes an occurrence. This will help you understand how to drive people towards the results you want to happen.

Every time a user performs an action you assigned Google to track, a conversion occurrence is noted in your data. Establish a monetary value for each goal, and soon you’ll see how much your conversions are worth. Analyze how this plays out in reports such as site search, visitor reports, and more.

Visitor Behavior

What are the common types of goals?

1. Destination – A user applied for membership on your site and registered his personal details like email and birthday. Once the registration was completed, the user was led to a page saying, “Thank you for registering. Please access your email and click on the confirmation link sent.”User opens email and confirms his application. A new page pops up and says, “Thank you for confirming!” This page marks the Destination Goal. This will ring a conversion, which will be included in the report. Use Destination Goal with a Funnel for more effective use.

2. Visit Length – This Goal works well on pages where browsing intervals are important. For example, you have an ecommerce site. The number of minutes that users spend looking at and selecting products are important to measure. Use this Goal to learn how long a user hangs around a website.

3. Pages per Visit (for web) / Screens per Visit (for apps)–Want to learn how many pages an Internet user looks at before leaving the site? How many screens a mobile app user browses? Use this Goal to determine the number. This will help you learn whether your web design and content grab attention or not.

4. Event – Set up Event Tracking and define a user action as an Event to use this Goal. It may be that you want to measure a certain event, like comment posting, social recommendation, downloads, or some other user actions. Use this Goal to find out if users perform a certain action you’d like them to do. The success or failure of this ‘experiment’ will help you think of ways to better improve the page you’re monitoring.

 

Goal Funnels:

The purpose of a Funnel is to let you set the path on which a user’s footprints can be measured. With this feature, you’ll learn which page is not functioning well. A user may follow the usual steps but leaves the middle of the path supposed to be taken to complete a goal and earn a conversion. You may realize that the page where the user stopped loads slowly or not functioning as well as it should.

Ecommerce Reporting

Track what your visitors find interesting. Do they linger at a specific product page? Which merchandise gets the most number of hits? How many times do certain users (the regular buyers) visit? How long does it take them to complete a purchase? These questions will be answered once you monitor your website for ecommerce efficiency.

With this feature, you can find out which of your products sell well and which ones don’t. You can improve your marketing strategies based on the data the analytics will gather. Do customers leave before transactions are completed? They might be having difficulties with a particular page.

Multi-Channel Funnels

Trace how a user completes an action (e.g. buying a product online or downloading a file) with multi-channel funnels. With this feature, you can see how your online marketing efforts contributed to making users complete transactions. The reports show what channels customers have accessed during the 30-day period before a purchase. This will disclose which channels mostly affect customer decision, what usual paths customers take before the transaction and other details.

 

Different Visitor Pathways

Site navigation is the catchphrase when it comes to understanding how visitors use pathways in accessing your site. Learn where they enter, get stuck and get the results they want. Maintain the good points and improve the bad ones to continue attracting more visitors to your website. Flow Visualization will show graphical presentations of the paths taken by visitors from the source, through the pages and the exit pages. Goal Funnels works with the data gathered from the Goals. These help determine if the pages are effective enough in attracting traffic and helping users go where they need to be in the website.

 

Attribution Modeling

Attribution Modeling is available in Google Analytics Premium. This feature allows you to build and personalize marketing attribution models. Create and compare different marketing models to determine what works and help you develop better marketing campaigns.

 

Start using Google Analytics to improve your conversion rates today! With these tools, you can improve your website to make it more navigable and user-friendly for all your visitors.

 

Reference:

Google Analytics Conversion Suite

Tracking Websites with Google Analytics

How to Create a Google Analytics Account

Analytics can help businesses measure the return on their social media investments. It will be difficult for entrepreneurs to measure the presence and growth of website traffic without any website analytics application. If you cannot precisely determine the effectiveness of your web marketing campaigns, your business might fail online without even knowing it. Causes of failure are also hard to discern without a verifiable data to examine.

Google Analytics has become a tool, much necessary for all social media marketers. Its capacity to calculate sales and conversions allows entrepreneurs to learn how visitors use their websites. This gives them the power to know how and why people come to visit the site and make them come back again. These features are important to analyze the efficiency of your website in attracting people to stick around and browse.

So, how do you create a Google Analytics account? Here are the steps:

First, go to http://www.google.com/analytics/.

As you don’t have an existing account, click ‘Create an account.’ You’ll be led to this page:

To sign up, fill in the details needed below:

General Information

Account name asks for your website title. Once you’ve encoded that information, put in the website URL. Choose the time zone of your target audience and select the business category that fits your work.

Data Sharing Settings

The options in this part ask you to determine how much analytics data you’re willing to share with Google and other entities.

‘Share my Google Analytics data with other Google products only’ means that you restrict data access to Google services.

‘Share my Google Analytics data anonymously with Google and others’ will let other sites access your data for benchmarking reports and aggregate trends. Google assures that the shared data will be completely unspecified and will not be tied to any individual account.

User Agreement

Select your country first before reading the terms of use. These terms should be read COMPLETELY to ensure that you understood the conditions set. After that, tick off the box that says, “Yes, I agree to the above terms and conditions.”

Click ‘Create account.’ A tracking code will be provided. Get the tracking ID located in the white box with red edges.

You’ll also need to fill out the details below:

Click ‘Save’ after you fill out all the necessary details.

Place the tracking ID on the source page of every page in your website. If you don’t know how, you can ask your web developer to do it on your behalf. Find the </body> tag using the CTRL+F function. You’ll see </body> at the very bottom of the page, near the </html> tag. If you see the urchinTracker(), utmLinker(). utmSetTrans() or utmLinkPost() above </body>, paste the Google javascript code and tracking ID above that code. If you don’t see the mentioned tags, you can insert the code above </body>.

You can now expect data to start populating your analytics account. You may have to wait for at least 24 hours before you can expect a report to study. Wait for a day and don’t click the ‘Standard Reporting’ tab yet. If you do, here’s what you’ll see:

References:

Google Support

Mahalo.com

For More Customer Engagement and Further Business Growth

Pages to Track and Study with Google Analytics and Other Web Analytic Programs

You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze, and report Internet data for business and market research. It will also aid in understanding how visitors use your website, which gives you ideas for improving your site traffic.

How do you start tracking your web pages? Where should you focus –off-site or on-site web analytics?

You can use off-site analytics to measure a website’s potential to attract visitors, visibility in search results, and find out what customers are saying. It will identify the web pathways a user took to find a certain site.

On-site analytics, on the other hand, track visitors’ footprints once they enter your website. It measures the bounce rate, or the percentage of visits where a visitor enters and exits a website without visiting other pages on the site. It also notes the landing pages your visitor views if he or she continues browsing. Visit records from cookies are used to determine whether the user is a unique or repeat visitor. On-site analytics compare key performance indicators to determine if your website meets your goals.

Which type of analytics should you use? This would depend on what you want to find out. It would be better to decide on what you want to improve upon first. Do you want to drive more traffic to your site or make visitors engage with your content more? Concentrate on one aspect first, so your data won’t overwhelm or confuse you.

Still wondering where to direct your online tracking and research with Google Analytics? Here are ten analytics goals from Ran of Web Analytics World:

1. Comments – Note whether visitors have posted comments on your posts. Make sure to track two actions, namely, ‘Submit your comment’ or ‘Post your comment.’ This helps you take note of their reactions, feedback, or queries, and see whether a user posted spam or pasted a link to malware. Create a virtual page view for your comment buttons and set Google Analytics to track these on-click events.

2. Social Bookmarking Actions – Use Google Analytics to track these outbound links if you have buttons that allow content sharing to Facebook, Twitter, Pinterest, and other social networking sites. You’ll need to edit the Google tracking code, add ‘/outgoing/’, and set the page goal to ‘outbound.’ This will enable you to find out whether your visitors believe your posts are worth sharing with their friends.

3. Newsletter Subscriptions – Find out if you’re successful in attracting a large following of readers. Tagging your email campaigns using Google URL builder help you understand its revenue count and conversion rate. This will inform you how many subscribers you get.

4. Catalog Requests – This will be an important feature to track if you have an ecommerce site. Perform the same process you followed when you set up Google Analytics to track newsletter subscriptions. This will help you monitor the number of subscribers and know which ones bought your products or services.

5. New Account Openings – Another important facet to monitor is the ‘Create an Account’ or ‘Sign Up’ button, especially when you’re running an ecommerce website. Setting Google Analytics for this allows you to find out the hindrances preventing users from making new accounts or completing their orders. It may be you’re requesting unnecessary details, like complete home addresses or phone numbers. Another reason may be your captcha form. The letters and numbers might be difficult to read. Improving upon these weak points will help you get more members.

6. Feed subscriptions – To track the number of feed subscribers, you’ll need the trackPageview tag to create a goal page. You need to update the feed link on the blog or website to assign the goal page to the RSS link correctly. Tracking feed subscriptions will help you learn if you’re providing attention-grabbing and meaningful content.

7. File Downloads – You’ll need a tracker for file downloads if you’re managing a file-hosting or sharing website. You need to tag the link with the _trackPageview() JavaScript to monitor the downloads. This will help you learn which files get the most number of downloads and inform you of what the most looked-up files are.

8. Call-Back Requests – Most call-back widgets have two tracking pages: ‘Request a Call’ and ‘Confirmation.’ You can add a goal value in the analytics if you need to track revenue using calls. This will help you discover whether the calls you receive are effective in generating sales or solving complaints.

9. Leads – Monitor your sales leads with special encoded links to your company website. Lead tracking software likes SalesGenius will inform you when the lead opens the email and clicks the link. The lead is directed to the website with a distinct URL. This allows the tracking software to record which pages are viewed and what links are clicked. Online tools like GeniusTracker enable entrepreneurs to see the pages the leads viewed to understand what exactly they are looking for.

10. Sales – Tracking sales can mean acquisition or loss of profit for your business. Keep a record of every transaction with each customer. This will allow you to focus on the ones most likely to make a purchase or need some convincing to buy a certain product. Use a Google analytics tracking number to get information about the visitors, page views, referring source and keywords.

11. Website User Reviews – A positive or negative review can make a difference for a company. A good review encourages sales, while a bad one can harm your marketing campaigns. Create a page in your site where customers can submit their feedback about your products and services. Track this page to learn which reviews attract the most attention.

Tracking these pages can help your business. It enables you to make changes where needed, and further improve your website to attract more leads and sales. Study the data generated by Google Analytics and other web analytics software to make your business expand.

 

References:

Web Analytics World

About Web Design

Wikipedia

HowStuffWorks.com

Ecommerce Circle

Google Support

Google Analytics for Better Customer Engagement

How Google Analytics Helps Drive More Site Traffic

 

Google Analytics (GA) does not only study how visitors come to your website; this web analytics software also helps entrepreneurs improve their website to encourage customer engagement. It records what visitors do when they visit your website. Do they go away after a mere 20 seconds or so? Do they click around and browse your landing pages? Do they complete your business goals like filling out and submitting a Contact Us query, subscribing to the RSS feed or buying your products in your ecommerce site? Google Analytics study these types of scenarios and provide data you can use. This data will be beneficial in determining whether you have a properly working website or not.

So, how you do know if you have a non-functioning, an adequate or fully optimized website? Before we discuss what Google Analytics can do, here are its features:

GA Analysis Tools

1. Real-time Reporting – With this feature, you can measure progress as it occurs. Determine the number of people in your site right now, what articles are accessed being more and see whether the special deal you posted is earning enough clicks. You can schedule until when you want the tracking done and study the results to see which parts needs to be rehauled or redesigned to meet your business goals.

2. Custom Reports – Want customized reports so you can better understand the data? This feature allows you to identify the information you want to see. Instead of getting confused why a certain data is displayed, you can create your own reports to help you comprehend the data better.

3. Custom Variables – This shows visitor activity through the segments you create yourself. You can modify the Analytics tracking code to enable yourself to study the results gathered. You can create custom customer tracking which will help you capture their selections. This feature will be used to capture the results and arrange them for data gathering purposes.

4. Advanced Segmentation – This helps you organize and study specific kinds of traffic. You may create your own segments and apply them to your data. This will allow you to see only the segments you want to apply to your data.

5. Dashboards – The dashboard is particularly useful if you want to sort out and monitor your key performance indicators. You can drag and drop segments and change its appearance. You can either add or delete widgets from the dashboard, making it fully customizable and convenient for users.

6. Visualization–You want to learn how your visitors traversed your site? Go to Visualizations. This will track users’ footprints from the moment they accessed your website, get the information they need or complete a transaction up to the time they leave.

7. Sharing–The ‘share’ feature allows data to be ‘sent’ to other members of the team who may be able to use the data to further improve your online campaigns. Notify your colleagues with important changes to properly analyze the data taken from your website.

8. API and Customizations–Applications, plug-ins and other miscellaneous features are available to help you combine Google Analytics to your company operations. You can either get third-party apps or create your own using Google’s API.

 

Content Analytics

Main Goal: helps you find which pieces of your existing content attract the highest number of visitors.

1. Content Experiments – You want to improve your current web pages? Compare the existing page and the new one with Content Experiments. This would record the traffic and engagement rates gained by each web page and compare which page better meets your goals.

2. Site Search – Visitors don’t always immediately find what they’re looking for, so they use the search bar on your website. Google Analytics documents each search occurrence to help you know which content visitors are looking for. That way, you can rearrange your content in a way that would help visitors locate what they need in the quickest time possible.

3. In-Page Analytics –Curious to see how visitors navigate your website? Use the In-Page Analytics feature to visually analyze how they travel around your site. The results will help you make the web design more user-friendly.

4. Site Speed Analytics – Nothing drives away visitors more than a slow-loading page. Improve the loading speed of your website to ensure that visitors will stay to get the information they need.

5. Event Tracking –In Google Analytics, events are “user interactions with content that can be tracked independently from a web page or a screen load.” This feature is used to discover how visitors interact with certain web page elements like Flash videos, mobile ad clicks, downloads and more.

6. AdSense Programs – AdSense is a program that allows bloggers and content publishers to make profit with advertisements. With Analytics, you can directly import AdSense data to aid you in finding high-traffic areas in your website where you can post the ads.

 

Mobile Analytics

– Mobile technology is growing by leaps and bounds. Measure traffic coming in from mobile websites and apps, as well as record visits from web-enabled mobile devices. Create effective campaigns that would reach your client’s mobile phone anywhere.

1. Mobile Device Reporting – This allows Google Analytics to find out which type of phone and operating systems are accessing your website. This will help you reformat your website so it will load faster and be more navigable for your mobile visitors.

2. Mobile Traffic – Learn the origin of mobile traffic to help you predict where the next heavy inflow of visitors will come in.

3. Mobile App Performance –Find out if your app is functioning the way it should. This will help you learn whether the app needs to be developed further. Discovering the strengths and flaws of your app will help you understand how your mobile campaigns can work better.

 

Advertising Analytics

– Learn if your advertisements are enticing enough clicks. Integrate Google Adwords to measure if your keywords are fit for your campaigns.

1. Search Engine Marketing – Study how visitors will look for specific search results. Use Adwords with Analytics to make properly optimized ads that will attract searchers and provide them what they’re looking for.

2. Remarketing – Use the data you gathered from the previous searches of your repeat visitors. This will help you direct them to ads they’re looking for.

3. Display Advertising – Adwords in incorporated Google Display Network (GDN) to create and manage display campaigns that draw in the right visitors. Measure the traffic coming in and find out whether your display is a success or not Analytics.

4. Mobile Campaigns – Learn whether your mobile ads are up to speed. Divide data from Google Analytics to examine whether your mobile key performance indicators are successfully fulfilled.

5. Multi-Channel Funnels – is comprised with SEM, display, social, affiliate and other search channels. Find out which web avenue fits your campaign best. Improve your web marketing programs to optimize your plans better.

6. Campaign Measurement –Wondering which of your marketing campaigns are paying off? See Analytics data segregated by channel. Engagement and conversion rates will also be calculated to provide insights whether a campaign works or not.

 

Social Media Analytics

– Measure the return of your social media efforts with Google Analytics. Are your social networking efforts in Facebook, Twitter, Google+, LinkedIn and other sites paying off?

1. Social Media Impact – Set conversion goals and monetary rates on your social media campaigns. Google Analytics will establish whether your business goals are met.

2. Social Sources – Where do your engaged visitors come from? Do they come from this social network or another? Measure the conversion and engagement metrics for your social media campaigns.

3. Shared Content –Do your visitors like your content? Do they share your posts? Google Analytics provides Social Plugins reports where you can see which web content pieces are being spread by your followers.

 

Reference:

Features of Google Analytics

Being Content with Your Content

How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits

You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers and web developers about creating two new pages. These pages will be compared against each other to find out which will better attract more visitors to the website. How do you find out which page will fare better?

Google Analytics can help you measure the traffic generated by the two pages. Log into your account and click the Content tab in the left-hand panel of the dashboard. A drop-down menu will appear under Content. Click ‘Experiments.’This will lead you to:

Enter the URL you want to improve then click ‘Start Experimenting.’ You can also click the YouTube video on the right-hand corner to get more details on how this feature works.

Here, you can enter the variation pages, which you’d like to get data from. You can click ‘+ Add Variation’ to add a maximum of five variation pages to compare against each other.

This time, you need to set a goal for your experiment pages and place a limit on the percentage of visitors included in the research. Click ‘Next.’Get the experiment code. You can use this code to track the number of visits and other visitor-interaction data you need to accumulate for your research.

For the last step, you’ll be asked to review what you’ve entered for your experiment. If you need to change some details, click ‘Back’ to correct wrongly encoded data. Once everything is accurate, click ‘Run experiment now.’

Once enough time has passed, you can visit the Experiments page to see how your variant pages are doing.

Getting this data for your content experiment project helps a lot in finding out which type of content your target audience likes best. This would help you write better articles and attract more visitors to your website.

 

Reference:

Questra Consulting

Any Website Visits Lately? Use Google Analytics to Find Out

 How to Measure the Number of People Visiting Your Website

You’ve spent an enormous amount of time and effort building a website for your business. Content is written, read, edited and reviewed while the post layout undergoes quality control repeatedly. How will you know if your website gets unique visits? Is your online marketing strategy effective in driving traffic to your social media pages or your actual store?

Google Analytics is a free tool that can help you determine if your website is successful in attracting and keeping visitors interested. It can show you how people found your website, what pages they visited and how you can better improve their visit experience. This freebie from Google uses Internet ‘cookies’ to gather information about users’ site visits.

What questions are answered when you use Google Analytics?

  • Did your website have any new visitors? Did previous visitors come again?
  • Are there visitor trends you need to watch out?
  • How long do users stay on your website? What pages do they frequent?
  • What’s the physical location of your visitors? How about their browser? How fast is their Internet connection?
  • How did they find your website? Were your SEO campaigns and keywords effective enough?

When using Google Analytics for the first time, you need a Google account to access your website data. Once you’ve created your account, visit http://www.google.com/analytics. Website details will be taken to help with report production. You’ll be given a tracking code, which you’ll have to paste on your pages. This tracking code will help Google Analytics keep watch over your website.

Once your account is set up, you’ll be able to study the data generated and learn how your social marketing strategy fares. But first, you have to set up “Goals,” which you can use to compare your conversion rates. These rates will help you learn whether your website is helping you succeed in reaching your marketing goals. Example goals are: gathering subscriptions for newsletters, estimate or quote requests, Contact Us queries and online purchase transactions.

If you have a high conversion rate, then your website is efficient in getting your visitors behave as you want them to. Assisted social conversion is the number of conversions a social network contributed to your website. A scenario becomes an “assist” when a user visits your site, leaves without converting then comes back to convert in the following visits. Last interaction conversion means when users visit your site and ‘converts.’ This is counted as ‘last clicks’ since the users meet the goal.

What do those circles in the Social Value page mean? According to Christopher Penn’s interpretation of the social reports, these circles denote whether your website and social media pages are:

Balanced –Your website and social media pages are synchronized. They work well together in helping your reach your marketing goals.

Socially Broke – Either your social media pages or website is not meeting your business goals. You need to redo your page and optimize it further to start reaping more benefits.

Over-Reliant Social –Your social media projects drive a high rate of customer traffic to your website. There is a danger in this, however, because once the social media site shuts down or you get banned, it will difficult to recoup such traffic again.

Chatty – Your social media efforts are effective, yet your website fails to get enough conversions.

The I in Team: Your social media campaigns are not efficient enough in driving customer traffic.

Analyzing website traffic will benefit you in the end. If you neglect this particular feature, you are losing out on ways you can further improve your marketing efforts. With the use of Google Analytics, you can drive more visitors to your website and to your store.

References:

http://www.heatherfloyd.com/post/Counting-Hits-Visitors-and-Page-Views-e28093-What-Does-it-All-Mean.aspx

http://www.zoommetrix.com/google-analytics/kpis-you-must-know-in-google-analytics-and-meanings/

http://online-behavior.com/analytics/googleplus

http://www.christopherspenn.com/2012/04/how-to-measure-if-social-media-marketing-is-working-for-you/

Website Visit Analytics, Anyone?

Increase Traffic for Your Business Website with Google Analytics

You’ve made a website in the hopes of getting more customers to call and visit your shop. How do you find out if your site is effective enough in attracting more people to your business? Google Analytics is developed to answer this burning question. This tool investigates and documents your customers’ Internet trail from the first search engine input until they click to visit your website.

What is Google Analytics?

Google Analytics is a free website monitoring tool that takes note of every person that visits your site. This software takes note of how much time is spent interacting with your website content. Aside from that, this will also help you understand why the customer left your site. Were they able to find what they’re looking for, or were they disappointed with the site details? Miscellaneous information will also be taken, such as the location of the user who visited your site and the steps they took to find your website.

In short, Google Analytics can help businesses better understand their customers. This application can help you find out whether your site is properly doing its job. If it is discovered that your current website fails to entice customers to purchase from you and contact you, then you can either reconstruct it or make a new website again.

How should you use Google Analytics?

  1. Plan how you should measure the results. It helps if you detail your goals, performance indicators and targets. For example, would you consider your site a success if it has a 50% for repeat visits?
  1. Take note of all the website details to be monitored from first to last click.  Ensure that all the key actions are properly tagged.
  1. Determine which parts of your website should be the monitoring focus. If you have an e-commerce platform, let Google Analytics take note of all key website actions from online orders to checkout details.
  1. Do you need advanced monitoring tools (e.g. social plug-in trackers) aside from the basic descriptions described above? If so, discuss with Google Analytics if your special requirements can be accommodated.
  1. Optimize the insights to make certain that you’re not missing any important details from Google Analytics report. Benefit from different features like custom alerts to help you see the big picture about your website.