Tag Archives: Mobile App

Getting the Word Out on Your Mobile App

How to Make Business Apps Popular for Mobile Users

A brilliantly developed app, no matter how useful, cannot catch notice and admiration if it’s not properly advertised. Let it be known to the general public that you have this wonderful app available for downloading from Apple App Store and Google Play. Launch an aggressive marketing campaign to make people curious about the app you’ll be releasing. Your marketing goal is to spark enough interest to make people ask you more about your app’s features. If you fail to impress with your campaigns, your app sales will not fare much better.

How do you market your apps? Here are steps you can make to make your app the talk of the town:

Market months ahead before your app’s release date.

Find out where your target customers hang out online. Get their attention with well-made pictures, videos and other marketing content. Go to forums related to your particular industry and get the word out that you have an app set for release on a later date. People excited over the app are potential customers who can further spread the news about your upcoming app.

Ask for reviews from app review sites and experts.

A week before you make your app public, turn to trusted review sites to appraise the function, design and ease of use. If you get negative reviews, delay the release of your app and work on improving the kinks. Positive reviews can be used in your press releases to make your app more attractive to your social media communities. Interest will rise up and make your app release trend like a popular Twitter topic.

Use the most popular app development platforms.

Popular app development programs are sought-after because these help market many apps. They partner with many review sites and podcasts to publish apps across multiple marketplaces. This exposes your app to a large number of people looking for great apps to download on their mobile phones. One well-liked app development platform is Corona by Ansca Mobile. Collaborate with them to build up your app.

Petition support from online groups and communities.

If you’re an active member in various social groups on the web, garner support for your app. This will effectively launch word-of-mouth campaigns that will get the news out about your app. Loyal group members will spread recommendations on your app and help you reach out to people who might get interested with your campaigns.

Leave a widget on your website for collecting email addresses of interested subscribers.

Direct your marketing campaigns on social media networks and other sites to your website. Once they click on your app release advertisement, make a pop-out box appear asking for the reader’s email address. Be sure to explain that you’ll be informing them of any updates regarding your app. When sending email, be careful not to include content that could be taken as spam and add assurance that you won’t sell the email addresses to third-party sites.

Make your app available all over the world.

Don’t just limit your app to a specific country. If you restrict your app to a smaller group of people, you might not get enough return on your investment. Widen your reach to get more potential customers. Make it more attractive to people from other countries by allowing the use of their native language in the app. This will endear them to using your app and promoting it to everyone they know.

 

References:

Social Media Today

INC.com

From Computer to Cellphone

How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend

With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their business. They consider both and get confused which one to choose.

Here’s an infographic to help you select which option is better for your mobile marketing needs:

Both mobile website optimization and app developed have pros and cons. Customers, especially those transacting with you for the first time, might choose to access your store’s mobile website instead of downloading your app. They also might not want to add more apps on their cellphone as it’s overloaded with apps. Consequently, they might also be more liable to suggest that other people access the website rather than download that app. In my opinion, loyal and repeat customers are more likely to get the app instead of using your mobile website.

So, if you’re just starting your business, work on getting your website optimized for mobile users first. This will be more cost-efficient than investing on app development. Once you’re able to cultivate and maintain a strong customer base, then an app will be absolutely necessary. If planned and designed well, this app will also help your business gain more referrals. Satisfied app users will say to friends, “If you want something for your _______ problem, maybe this business app can help you.”

Mobile apps help businesses achieve customer satisfaction through easy-to-use features accessible even without Internet connection. For example, P.F. Chang’s Restaurant offers these features in an app:

  • P.F. Chang locations
  • Make reservations
  • Browse the menu
  • Place a takeout order
    • Start a new order
    • Select a previous order
    • Join Warrior Rewards and view  other available incentives
    • Discover your Dish of Destiny based on the Chinese zodiac
    • Create your own Words of Wisdom with the fortune cookie generator
    • Share your favorite dishes and fortunes on social networks like Facebook and Twitter
    • Learn about restaurant news, events and promotions
    • Free to download*

If we apply these features to the Time Usage picture above, we will understand how app users are more liable to spend more time using this app more than the website. The mobile app is more interactive and can be used offline. In addition, there are games like the Dish of Destiny and fortune cookie quote generator. More opportunities to connect socially are also available. Patrons of P.F. Chang’s restaurant can immediately post their gastronomic comments and reactions for each dish they had. Example images from P.F. Chang’s mobile app are:

Notice how the graphics are well-done? The sharpness of the images? The fine color and detailed pages of this mobile app certainly makes up for the expense P.F. Chang must have incurred for this. Let’s compare these images to those of the restaurant’s mobile site.As we can see, the mobile website is way simpler in design compared to the mobile app. Simple designs like these enable faster loading speed yet can prevent the user from lingering at your website more. It might be better to spice up the graphics and put some images to the mobile site. These will improve the plain appearance and attract more visitors to your mobile site.

As customers are more likely to visit a mobile website than download the app, it is only natural that the website gets more impressions (i.e. number of times a user accessed a website), visits and unique visitors. All these data does not automatically mean that users are more engaged with mobile websites than app users. According to the infographic snip above, “app users consume 2.4 times more impressions on average.” I believe this came about because only users who are regular customers of a business will actually download its app. They would naturally be the ones to access the app more than a random viewer or one-time customer will.

This is the same case with content. Although the content usage results are equal for both mobile websites and apps, the latter spark more customer engagement. This is due to the amount of habitual transactions that a regular customer makes.

So, in the end, what should a business choose—a mobile site or an app? There really is no right or wrong answer with this question as it is up to the choice of the business owners. They should choose which method works better for their enterprise. However, according to some experts, if a business has the funds, both mobile website and app should be used. This is to maximize on “both platforms and audience.”

To see the full infographic, click here.

 

References:

*List of features taken from: MarketWatch.com

Mashable