Tag Archives: Mobile Technology

Keeping Up with Smartphone Statistics


Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring it with them wherever they go. They use this device to connect to the Internet, browse content, log on to social networks, play games, and send email. According to the study published by the Online Publishers’ Association (OPA), smartphone users regularly do the following activities on their phones:

This presents the opportunity for businesses to step up their mobile advertising efforts. Browsing the Internet through computers and laptops may still be dominant, but smartphone and tablet web browsing are on a continuous rise. There may come a time when these two products will be more popular than computers.

A smartphone user may access only 14% business-related content, but this share still stands in the middle of the list of content types bought and paid for.

When Prosper Mobile Insights carried out a survey on how smartphone users view content, they found out that majority of the browsing history concerned ‘browsing or looking for products.’ This shows how much a business can generate leads if they show their pictures of their products online. It is also necessary to show hours of operation, interactive maps, and testimonials to help customers find your business online.

It also pays to ask for the mobile phone numbers of your customers so you can send them special offers through text messages. This will increase your sales leads, because at least 54% wants to receive notifications on sales and discounts through SMS.

Businesses should also pay attention to creating mobile ads to show on their mobile-enabled websites. There are 29% of smartphone content buyers who like to look at ‘eye-catching’ ads, while 39% are driven to action upon seeing mobile adverts. This makes it important for entrepreneurs to create ads that can be shown on any brand of smartphone and be accessed through any mobile web browser. It should still be viewable on any platform to ensure the ads are exposed to the highest number of smartphone users.

Smartphone users are the next big market waiting to happen. Mary Meeker, an Internet expert, has declared mobile technology as one of the fastest rising trends. Consider the addition of mobile campaigns to your online marketing strategy. Investigate the feasibility of such a campaign to ensure you engage as many customers as possible.






Making Websites Go Mobile

How to Create Mobile Websites that Encourage Customer Engagement

With advancements in technology, more and more people now own advanced mobile phones, or smartphones, that allow them to browse the Internet while on the go. Many people are attracted with the notion of watching a movie on their phones while commuting, or reading ebooks while waiting for their turn on the dentist’s chair. They want to take pictures and post them immediately on their social networking accounts. Convenience is today’s catchphrase as people look for restaurants to dine in from Google Places, recommend a retail store through Foursquare, or upload a picture of a product they like on Instagram.

Entrepreneurs, especially those with high-traffic websites, are encouraged to develop websites that will allow users to access site content on their mobile phones. Businesses without mobile websites take the risk of getting left behind in the current trends that are slowly gaining precedence over traditional desktop websites. A business that only has a desktop website will miss out on the extra traffic brought on by mobile phones.

Engage more customers with mobile websites that allow excellent browsing experience. Optimize your website for better viewing on cellular phones. This will put you in closer proximity to customers who are near your store’s physical location. Smartphones provide GPS data for mobile users to easily locate businesses in the same street or community. As people like their stores to be handily nearby, they will naturally go to those stores which will lessen their travel time. Location-targeted campaigns will fare much better with this feature and allow you to get in touch with local customers.

Ads with QR codes, or special bar codes, allow users to scan them with their mobile phone cameras. With the help of a QR code reader application, mobile phone users can decode the QR code, which can either turn out to be a text message or a mobile web page. This will provide more information for users who want to learn more about the content of a printed advertisement. QR codes can be used for marketing and promotion purposes on conferences, business cards, brochures and more.

How do you create mobile websites that will attract more viewers interested in becoming customers? According to Lakshmi Harikumar, here are the methods that will provide an optimal mobile website:

1. Keep your mobile website simple.

Mobile users are more concerned about relevant content. Make your website content straight-to-the-point so viewers can immediately find what they’re looking for. Include contact information like phone numbers, addresses and maps to help users locate your store’s physical location. Provide descriptions short, concise, and creative enough to attract your audience. Include a link to your desktop website to allow users to access more information about your business when they browse the web using their computer.

Here’s an example of two simple mobile website layouts fromm.time.com and m.howstuffworks.com:2. Make page loading time a priority.

Users leave a website once it lags for more than 20 seconds. Avoid using complicated animation graphics and use HTML5 features instead. This will make your mobile website load within10 seconds, and ensure more user-friendly experiences that will encourage your users to browse more.

3. Scratch complex graphics from mobile website creation.

Complex graphics that use Java and Flash-based features take a large amount of time for a smartphone to load. Use simple graphics to creatively enhance the visual appeal of your website. Configure your photos to automatically resize when viewed from different screens.

4. Make your mobile website ‘touch-able.’

Touch-screen phones are popular nowadays. Make your website easy to navigate using the tip of your finger. This will increase user satisfaction with your website and encourage more engagement.

See how mobile.iwantthatflight.com.au is organized? There are tabs to click with your fingertips. Whatever tab you click will lead to a partially filled web page you can edit to encode your own information. This results to easier and faster content control for users.

5. Every mobile device should be able to view your site.

Before releasing the mobile version of your website, make sure it is viewable for all smartphone and mobile phone brands, whether iPhone, BlackBerry, Samsung or LG. It should also be compatible for all mobile screen browsers and operating systems to ensure that your mobile marketing campaign is fully maximized.

6. Use automatic detection for mobile phone users.

When people surf the mobile net, they type in the desktop website URL. Make it possible for your website to routinely detect mobile browsers to immediately redirect these users to the mobile site. This will further improve ease of use, and make your website more navigable.

7. Monitor your mobile website for analytics data.

Analyze the effectiveness of your mobile website in engaging customers with Google Analytics. Set a different analytics record to view results independent from the desktop website traffic. This will help you gauge whether your website is efficient enough to attract visitors and share your content.





HSWSolutions.com link on Advantages of Mobile Web Development

HSWSolutions.com link on QR Code Marketing

Photo Credits:





Mobilize Your Mobile Marketing Strategy

Start Campaigning on the Mobile Web the Future of the Internet

Although many people prefer to surf the Internet using their personal computers, there are those who prefer to remain connected while on the go. They check out their social networking accounts, email, play online games or look up some establishments where they can shop or eat and have fun. You see them fixed on their mobile screens at the train station, the dental clinic’s reception area, malls, and bars. This makes the mobile web a potential hub for online marketing.

More and more people are going online as attested by data from KPCB’s Mary Meeker and Matt Murphy, both technology analysts. They collated their data and find out that:

Many users rely on their smartphones to remain linked to the web, wherever they may be. The numbers are growing because of the continuous development of mobile technology. People can now view email and log on their social media accounts using their mobile phones and tablets. They’re portable to carry, and convenient to use, too. This makes online mobile marketing important for all businesses. More attention and dedication should be given for mobile campaigns, as this avenue has the potential to become the next hubs for social networking.

People spend an average 59% of their mobile usage time performing non-communication tasks. Here’s a division of things they focus on when they’re logged on the mobile web:

Now that’s 50 minutes (almost an hour) of browsing on mobile phones. This proves there’s opportunity for entrepreneurs to step up their mobile marketing plans. Before jumping into advertising through mobile phones, here are some questions to answer when brainstorming your strategy:

  • How does your audience connect to the Internet? Do they use computers, mobile phones or tablets?
  • How would your mobile marketing activities affect customer engagement, sales leads and investment returns?
  • Which mobile method does your target audience use to communicate? Do they use SMS, voice calls or log on to mobile social networks?
  • Can you use videos and games to spread your marketing content?
  • How can you engage customers using your mobile campaigns and avoid being ‘spam-like’?

These considerations make you think twice before you start jumping on the bandwagon for mobile campaigns. How will you plan to connect with your target audience when they’re frequently online using their smartphones?

From what we can see from the data, we can conclude that targeting the 25-34 and 35-44 age groups will be better for mobile marketers. There 18-24 range, which is the young adult group, can also be focused on. Cultivating mobile relationships with young adults has the potential to yield considerable returns, as they will soon grow to be part of 25-34 market. Male and female-targeted businesses can do well on this platform, as there are equal numbers between the two sexes.

There are also device demographics to look out for. Technology today gives marketers access to detailed consumer profiles allowing more customized campaigns that provide relevant results for customers’ needs. Marketers can use this data to determine how they can optimize their campaigns and attract more customers.

Nielsen Research declares that tablet owners are more likely to click ads on their device than people who own smartphones. This is because they have more space to adequately view the ads and click them for more information about the business. iPhone users are found to be receptive to clicking ads, as the users are usually young and wealthy.

Videos are the most popular marketing medium. One-fourth of mobile phone users state that they will view ads if they’re attached to interesting videos. 20% reportedly like interactive ads, with 34.5% of women trusting display ads on mobile devices. Only 29% have confidence in SMS ads. These findings indicate that advertisers need to be extra careful placing ads in videos. Ads are to weave seamlessly into the stream and should not disrupt users’ media viewing experiences.

Customers’ preferences should also be noted, as users naturally favor ads relevant to their needs. It is important to verify the types of social, gaming and utility apps that appeal to your target consumers. What they regularly view and download indicates which type of content appeals to them best. The location-based mobile feature is also essential, as ads from nearby businesses achieve more clicks and hits. Coupons and vouchers from stores near the physical location of mobile phone consumers are, therefore, more convenient and attractive.

Ads should be programmed to play in various platforms, whether Apple, Android, BlackBerry, and other smartphones. Mobile phone users expect no delays in their viewing time. Seeing a slow-loading ad can make them click the ‘Close’ button in less than 15 seconds. Advertisers should identify the device a particular consumer is using and provide the most relevant ads and ensure they display correctly, regardless of screen size.

Investing in mobile marketing is not without risks as it is a relatively new market, compared to web advertising. Mistakes might be made, but the most important thing is to learn what works for adopting mobile marketing to your business strategy. Determine if mobile advertising can be useful to you. This method might be more successful in getting your preferred market interested in your merchandise.




Quirk Mobile Marketing 101



To Notify or Not to Notify

How to Use Effective Push Notifications for Mobile Marketing

You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not?

Push notifications allow a downloaded application to provide users with messages being ‘pushed’ to their phones from the server. So, what does it matter to businesses whether customers avail notifications? Businesses should take into mind the timing and design of notifications. Inconvenient sending and poorly designed notifications can make customers unsubscribe from updates and delete the app from their phones.

How do you make successful push notifications for your subscribers? Here’s advice from Brent Hieggelke and Dan Gesser:

1. Make app flexible for user notification.

An app that alerts every now and then can be annoying, especially for users who are waiting for urgent messages. Authorize users to change how and when your app alerts them to new information coming from your servers. This will make it fun for your subscribers and allow them dictate which times and methods the app they receive newly available information. For example, you have an ESPN app. Let your subscribers select a sport > a specific team > what kind of alerts they want > when they’d like to get the alerts.

2. Supply relevant messages for your users.

Subscribers enjoy messages relevant to their needs for they find it more useful and helpful. Gather data on what your users frequently purchase, download and share with your app. This will aid you in finding the right promotions on the products and services they like. Gather other pieces of data like their location to provide more customized content that complements the things they’re looking for.

3. Create well-designed notifications.

High-resolution graphics and appropriate lettering can make notifications engaging for various users. Be careful to pick designs that match the image you want to project. It might be more amenable to use traditional fonts for news apps and scripts for boutiques. The right choice of designs can make subscribers engage more with the message contents.

4. Send compelling and branded content.

When sending notifications, the content should be short and persuasive with a convincing call-to-action statement. Present subscribers with content creatively written to make them excited about your merchandise. Don’t forget to add either of the following, logo and business name, tagline or unique designs. Attaching these will make your subscribers associate your message with your brand. More brand awareness equals to more engagement.

5. Improve your notifications.

Experiment with new formats and ask feedback from your subscribers on what design/s they like best. The statistics you’ll get will help you determine which format will best attract their attention and make them more receptive to the information you’re giving.

6. Protect user privacy.

Subscribers can be very defensive about their privacy. Make sure your app is secure against malware threats to prevent customer data from leaking. Other than that, treat subscriber information as an instrument to ease customer experience with your app. It is also advisable to warn users when they have to provide personal information like date of birth, sex and other details. Frame short and straightforward terms of use and privacy policies to make subscribers easily understand all the details.

7. Plan how many times you send a notification.

Be careful not to send too many notifications to your subscribers. Your messages may be well-designed, but they could become ordinary if you send more than four notifications every week. Set up workable schedule for your notifications. You can use the time frequency strategies you use with email and SMS campaigns.

8. Monitor how much users interact with your app.

Some users may still be part of the subscriber list but they no longer interact with your app. It may be that they don’t check notifications often or they have many other apps they’re utilizing. Send a series of notifications, which you think may entice your subscribers to become active users again. Make them re-engage with notifications tailored to their product preferences. If they’re fond of clearance sales, send them updates on discounts and upcoming bargain sales. You can also inform them of new product arrivals or newly added services.


There is no single approach to reaching success with push-notification campaigns. You have to observe and study the trends shown in your analytics data to properly measure conversion and response rates. It is unavoidable for some users to uninstall your apps. Ask feedback on why they want to unsubscribe so you can investigate the causes and perform subsequent improvements.






Getting the Word Out on Your Mobile App

How to Make Business Apps Popular for Mobile Users

A brilliantly developed app, no matter how useful, cannot catch notice and admiration if it’s not properly advertised. Let it be known to the general public that you have this wonderful app available for downloading from Apple App Store and Google Play. Launch an aggressive marketing campaign to make people curious about the app you’ll be releasing. Your marketing goal is to spark enough interest to make people ask you more about your app’s features. If you fail to impress with your campaigns, your app sales will not fare much better.

How do you market your apps? Here are steps you can make to make your app the talk of the town:

Market months ahead before your app’s release date.

Find out where your target customers hang out online. Get their attention with well-made pictures, videos and other marketing content. Go to forums related to your particular industry and get the word out that you have an app set for release on a later date. People excited over the app are potential customers who can further spread the news about your upcoming app.

Ask for reviews from app review sites and experts.

A week before you make your app public, turn to trusted review sites to appraise the function, design and ease of use. If you get negative reviews, delay the release of your app and work on improving the kinks. Positive reviews can be used in your press releases to make your app more attractive to your social media communities. Interest will rise up and make your app release trend like a popular Twitter topic.

Use the most popular app development platforms.

Popular app development programs are sought-after because these help market many apps. They partner with many review sites and podcasts to publish apps across multiple marketplaces. This exposes your app to a large number of people looking for great apps to download on their mobile phones. One well-liked app development platform is Corona by Ansca Mobile. Collaborate with them to build up your app.

Petition support from online groups and communities.

If you’re an active member in various social groups on the web, garner support for your app. This will effectively launch word-of-mouth campaigns that will get the news out about your app. Loyal group members will spread recommendations on your app and help you reach out to people who might get interested with your campaigns.

Leave a widget on your website for collecting email addresses of interested subscribers.

Direct your marketing campaigns on social media networks and other sites to your website. Once they click on your app release advertisement, make a pop-out box appear asking for the reader’s email address. Be sure to explain that you’ll be informing them of any updates regarding your app. When sending email, be careful not to include content that could be taken as spam and add assurance that you won’t sell the email addresses to third-party sites.

Make your app available all over the world.

Don’t just limit your app to a specific country. If you restrict your app to a smaller group of people, you might not get enough return on your investment. Widen your reach to get more potential customers. Make it more attractive to people from other countries by allowing the use of their native language in the app. This will endear them to using your app and promoting it to everyone they know.



Social Media Today


From Computer to Cellphone

How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend

With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their business. They consider both and get confused which one to choose.

Here’s an infographic to help you select which option is better for your mobile marketing needs:

Both mobile website optimization and app developed have pros and cons. Customers, especially those transacting with you for the first time, might choose to access your store’s mobile website instead of downloading your app. They also might not want to add more apps on their cellphone as it’s overloaded with apps. Consequently, they might also be more liable to suggest that other people access the website rather than download that app. In my opinion, loyal and repeat customers are more likely to get the app instead of using your mobile website.

So, if you’re just starting your business, work on getting your website optimized for mobile users first. This will be more cost-efficient than investing on app development. Once you’re able to cultivate and maintain a strong customer base, then an app will be absolutely necessary. If planned and designed well, this app will also help your business gain more referrals. Satisfied app users will say to friends, “If you want something for your _______ problem, maybe this business app can help you.”

Mobile apps help businesses achieve customer satisfaction through easy-to-use features accessible even without Internet connection. For example, P.F. Chang’s Restaurant offers these features in an app:

  • P.F. Chang locations
  • Make reservations
  • Browse the menu
  • Place a takeout order
    • Start a new order
    • Select a previous order
    • Join Warrior Rewards and view  other available incentives
    • Discover your Dish of Destiny based on the Chinese zodiac
    • Create your own Words of Wisdom with the fortune cookie generator
    • Share your favorite dishes and fortunes on social networks like Facebook and Twitter
    • Learn about restaurant news, events and promotions
    • Free to download*

If we apply these features to the Time Usage picture above, we will understand how app users are more liable to spend more time using this app more than the website. The mobile app is more interactive and can be used offline. In addition, there are games like the Dish of Destiny and fortune cookie quote generator. More opportunities to connect socially are also available. Patrons of P.F. Chang’s restaurant can immediately post their gastronomic comments and reactions for each dish they had. Example images from P.F. Chang’s mobile app are:

Notice how the graphics are well-done? The sharpness of the images? The fine color and detailed pages of this mobile app certainly makes up for the expense P.F. Chang must have incurred for this. Let’s compare these images to those of the restaurant’s mobile site.As we can see, the mobile website is way simpler in design compared to the mobile app. Simple designs like these enable faster loading speed yet can prevent the user from lingering at your website more. It might be better to spice up the graphics and put some images to the mobile site. These will improve the plain appearance and attract more visitors to your mobile site.

As customers are more likely to visit a mobile website than download the app, it is only natural that the website gets more impressions (i.e. number of times a user accessed a website), visits and unique visitors. All these data does not automatically mean that users are more engaged with mobile websites than app users. According to the infographic snip above, “app users consume 2.4 times more impressions on average.” I believe this came about because only users who are regular customers of a business will actually download its app. They would naturally be the ones to access the app more than a random viewer or one-time customer will.

This is the same case with content. Although the content usage results are equal for both mobile websites and apps, the latter spark more customer engagement. This is due to the amount of habitual transactions that a regular customer makes.

So, in the end, what should a business choose—a mobile site or an app? There really is no right or wrong answer with this question as it is up to the choice of the business owners. They should choose which method works better for their enterprise. However, according to some experts, if a business has the funds, both mobile website and app should be used. This is to maximize on “both platforms and audience.”

To see the full infographic, click here.



*List of features taken from: MarketWatch.com


Social Media Marketing ==> An Avenue to a Future Where Everything’s Online

How Online Marketing is the Start of the Internet Age

The early years of Internet Age has brought about the rise of the social networks. People now search for everything they need on the web—whether groceries, clothes, contractors or vacation packages. Savvy businessmen, like Jeff Bezos of Amazon.com and Pierre Omidyar of eBay, had realized the Internet’s potential. They opened up their enterprises to the world through their computer servers and now continue to gain success in their endeavors.

Small businesses have then followed suit and took a slice of the social media pie. Their online marketing methods have driven customers to their brick-and-mortar establishments to get what they need. How did they do it?

According to an infographic from blog.kissmetrics.com, 61% of small business use social media sites like Twitter and Facebook to identify and attract new customers. They also connect online to maintain contact with their clients. Their success is determined with 53% of people on Twitter suggesting companies to their own followers. 48% of those 53% make true on their promise to buy.

This burgeoning success of reaching out to customers in the online world has helped entrepreneurs to maintain steady growth and development. This attention to the online media can make us think that there may come a time when everything that can be transferred online might be relocated. One likely scenario is that online materials will completely take over the print media. Almost everyone we know will exchange their ordinary mobile phone and laptop or desktop computer to a smartphone and tablet. Shopping will be conducted online, making business owners remodel their shops. They renovate to offer comfortable reception areas while the rest of the space is dedicated to store merchandise.

It makes us wonder what happens if every business we can think of are available online. Web business directories are sure to pop up. All we have to do is to type the kind of product or service we need and a list will be provided. We click the choices and see a profile containing the business name, physical address and other details pertinent to their line of work. There will be a mixture of positive and negative reviews as well, interactive maps where we can get directions and photo galleries of finished products, facilities and equipment.

Merchandise will be delivered by flying trucks delayed due to air traffic. The ground will become (hopefully) green again as plants and trees planted in spaces vacated by land roads and highways. Phones will enable the callers to see the people they’re talking to. Wouldn’t that be nice?

The above may seem too futuristic, but it can happen, right? It is already happening with the current generation’s fixation on social networking and businesses following suit.

Come and tell us what you think! Please post your comments below.



Kissmetrics Blog

Smartphones are Changing the E-Commerce Landscape

…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35% and is anticipated to get as high as 43% in 2015. Profits coming from smartphone use are expected to be as much as $10 billion dollars.

Why are smartphones becoming more popular? It must be the visually appealing styles or the amazing yet amusing touch-screen capabilities. There are also loads of features and applications in smartphone nowadays. You can call and send messages, connect to the Internet and do some ‘window shopping,’ play music, take a picture, view simple office documents and more. With its dizzying range of features, smartphones are successful in claiming a growing share of the market.

Mobile-only users are increasing all over the globe. The charm of a multi-function phone that allows Internet connection opens up a wide horizon of possibilities. E-commerce sales continue to soar with the incoming trend of shoppers using their mobile phones to transact the sale. What does this mean for retailers generating business online?

Neilsen, international media measurement and analysis company, gives the answers:

Studying the data shown, consumers use their smartphones to easily find the lowest prices while shopping. What retailers can do is to:

1. Optimize website for mobile phone users.

2. Make it easy for site visitors to immediately see the product inventory and the price as soon as the home page loads.

3. Show short and catchy product descriptions to help entice customers to browse around.

4. Allow customers to write product reviews, but always monitor what they encode. Address negative feedback immediately. Flag inappropriate content such as spam comments and reviews.

5. Show web coupons and discounts exclusively for smartphone users on the right-hand side.

6. Rehaul the website for secure and user-friendly e-commerce transactions.

7. Upload an interactive map that gives directions to users on how to go to your store’s physical location.

8. Place your businesses on online maps and check-in apps like Google Places, Foursquare, Shopkick and more.

Technology keeps up with the flow of time. As years go by, mobile phones become more advanced, followed by tablet computers. There might come an era when everyone can live with just tablets and phones as their gadgets. For retailers, it’s important to cope with the upcoming innovative trends in the Internet and technology pioneered by industry leaders and competitors. If we fail to do so, we’ll be left in the dust.



Marketing Profs

Upstream Commerce Blog

Image Taken From:


2011 Internet Trends: The Rise of Mobile Technology

How Mobile Phones are Changing the Internet

Once there were big computers that take forever to start up and load a single program. Then came smaller computers and faster loading times. Mobile phones became available for public use in 1983, with bulky handheld models from Motorola like the DynaTAC 800X. Nokia came and gave some healthy competition, first with its Nokia 1011. Only when Nokia brought its 3210 model did it gain the lion’s share in the market. Sony Ericsson, BlackBerry, HTC and other cell phone manufacturers followed until Apple Industries unveiled the iPhone and dazzled millions of people with its sleek design and touch-screen capabilities.

Today, mobile phone producers try to one up each other with smartphones. Apple’s strives to keep its apps secure and keeps heavy watch on Android’s development. Samsung has entered the smartphone wars and joined Apple, Nokia, HTC, BlackBerry and Sony. They now oppose each other and continue to entice the general public with their long list of features, price and technology.

Mary Meeker attributes the success of various companies due to the patronage of several million mobile phone users. This is because more and more cell phones nowadays enable users to surf the Internet. Mobile Internet technology is now rapidly gaining headway against the usage of AM radios, televisions and computer Internet in marketing businesses.

But why are smartphones so popular? One reason is its many-functions-in-one-device specialty. If you have a fully working smartphone, you can call and send messages, take pictures, play music, watch a movie, surf the Internet, send email and log into social networking sites. Another basis for its fame is its size and portability. It’s handy and you can carry it anywhere. It’s like holding a super communication device on your hand without the hassle of carting it around in a bulky bag or a car. People who use such phones want to be connected to the Internet as much as 24 hours a day, seven days a week. Thus, 3G wireless networks were invented.

Although U.S.A. still holds the record for being number 1 in mobile 3G subscription, Japan quickly follows with South Korea a far third. More than 900 million people are on 3G connections on their phones, with the numbers increasing every year because with mobile technology, there’s no way but up. It’s rapidly converting followers from the print and audio media due to its wider local, nationwide and overseas reach. The demand for cell phones has caused a large number of businesses to progressively go for mobile ad campaigns and smartphone ad impressions every year in all six continents.

These advertising needs are facilitated by the intensity and focus of several U.S.A.-based companies that strive to provide quality connections for products and services that people are coming to need. Apple, Google and Amazon.com, to name a few, are bringing people closer to vendors who provide commodities necessary to our personal well-being and businesses from electronic gadgets, industrial supplies and more.

Don’t have a mobile ad for your business yet? Consider the benefits of optimizing your online pages for mobile phones and smartphones. Mobile phone users are increasing daily; take advantage of the growing demand and expose your well thought-out ad to a large number of people. You’ll have a chance to generate more calls and make your business popular among mobile phone users.



Information from this article is taken from Mary Meeker’s “Internet Trends,” a speech which she gave in Web 2.0 Summit 2011

Web Designer Depot



2011 Internet Trends: The Future of Business Advertising

From Online Ads to Mobile Campaigns

Once, computers were used only for encoding documents and computing columns and columns of numbers. Computers are utilitarian job machines that need no frills. Designs should be simple so as not to distract the users from their work.

That was before Steve Jobs, according to Mary Meeker, hardware and software technology analyst. When Steve Jobs unveiled and unleashed the Mac, computers became beautiful objects filled with applications that help make the quality of life better. Jobs, in his majestic creativity and vision, revealed designs and aesthetics that cannot be easily matched by just any computer, mobile phone and musical device.

In the 1980s, text was the only thing visible in desktop screens. 1990s brought about graphics, which made the minimalist text designs more visually appealing. 2000 arrived and with it, the whole user interface was revolutionized. Touch, sound and movement became essential in making electronic devices work. Touch-screen capabilities are offered and greater audio power was integrated into the machines, once prized only for its function.

Due to this development, e-commerce was born. Now, business can be conducted online without any need for people to get out of their homes and endure the inconvenience of going to a store when they don’t have the time to spare. There came a spike in the first quarter of 2010 and now increasing through 2011. So far, it can only go up unless the Internet collapses.

Mobile sales increased with eBay leading the way, followed by Paypal and Amazon.com. Target and Square followed. There is money to be made in venturing into mobile sales. What businesses can do is to study the medium and determine if mobile is indeed right for their products and services. If you’re on retail, there is a huge potential for you to make much profit. You need to take good pictures of your goods and frame them in an aesthetic manner. You should also pay for domain hosting and protect your website against hacking, phishing and malware threats to ensure the security and trust of your consumers.

‘Click and buy’ is the reigning method in mobile sales. When customers access your website using their mobile device, they’re directed to your ads and pictures of merchandise. SECURE shopping carts should be available to make online shopping trustworthy and easy with your shop.

Here are some aspects and corresponding applications of local mobile commerce requirements you might find useful for your venture:

1.  Check-Ins and Driving Foot Traffic

  • Foursquare
  • Shopkick
  • Facebook Places
  • Gowalla

2.  Reviews and Business Information or Leads

  • Yelp
  • Google Places
  • Angies List
  • Zaarly

3.  Payments and Inventory Management

  • Square
  • OpenTable
  • ZocDoc

4.  Coupons and Demand Generation

  • Groupon
  • Livingsocial
  • Google Offers
  • Plum District


Due to the advance of mobile phone technology, more and more ads are popping out in smartphones. Instead of the traditional newspapers and flyers and radio advertisements, televisions are more popular mediums to disseminate information about your products. Internet and mobile ads are increasing in revenue now, because more people are in tune with their computers and mobile phones than they are with newsprint and radios. One proof of this is Meeker’s study of global Internet ad revenue, which grew from $55 million to $73 billion since 1995 to 2011.

Social networking sites also became popular avenues for advertisements, since potential customers go there to get in touch with people they know. While passing the time, why not show them some ads on the site. They might be interested in doing some shopping or getting loved ones those gifts they’ve been wanting.

This caused a need for content specially tailored for mobile users. Since cell phone screens are far smaller than tablets and computers, content has to be short and catchy enough to intrigue the customers enough to click and take a look around the mobile-optimized site for anything they might need or have to buy.

Would that be sufficient enough to tickle your mind in going mobile for your business? Consider the benefits and disadvantages. Look for more information about your situation today and ask a social media expert.