Tag Archives: Mobile Website

Keeping Up with Smartphone Statistics

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Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring it with them wherever they go. They use this device to connect to the Internet, browse content, log on to social networks, play games, and send email. According to the study published by the Online Publishers’ Association (OPA), smartphone users regularly do the following activities on their phones:

This presents the opportunity for businesses to step up their mobile advertising efforts. Browsing the Internet through computers and laptops may still be dominant, but smartphone and tablet web browsing are on a continuous rise. There may come a time when these two products will be more popular than computers.

A smartphone user may access only 14% business-related content, but this share still stands in the middle of the list of content types bought and paid for.

When Prosper Mobile Insights carried out a survey on how smartphone users view content, they found out that majority of the browsing history concerned ‘browsing or looking for products.’ This shows how much a business can generate leads if they show their pictures of their products online. It is also necessary to show hours of operation, interactive maps, and testimonials to help customers find your business online.

It also pays to ask for the mobile phone numbers of your customers so you can send them special offers through text messages. This will increase your sales leads, because at least 54% wants to receive notifications on sales and discounts through SMS.

Businesses should also pay attention to creating mobile ads to show on their mobile-enabled websites. There are 29% of smartphone content buyers who like to look at ‘eye-catching’ ads, while 39% are driven to action upon seeing mobile adverts. This makes it important for entrepreneurs to create ads that can be shown on any brand of smartphone and be accessed through any mobile web browser. It should still be viewable on any platform to ensure the ads are exposed to the highest number of smartphone users.

Smartphone users are the next big market waiting to happen. Mary Meeker, an Internet expert, has declared mobile technology as one of the fastest rising trends. Consider the addition of mobile campaigns to your online marketing strategy. Investigate the feasibility of such a campaign to ensure you engage as many customers as possible.

 

References:

MarketingProfs.com

SaurageResearch.com

SEOCanadaServices.ca

Making Websites Go Mobile

How to Create Mobile Websites that Encourage Customer Engagement

With advancements in technology, more and more people now own advanced mobile phones, or smartphones, that allow them to browse the Internet while on the go. Many people are attracted with the notion of watching a movie on their phones while commuting, or reading ebooks while waiting for their turn on the dentist’s chair. They want to take pictures and post them immediately on their social networking accounts. Convenience is today’s catchphrase as people look for restaurants to dine in from Google Places, recommend a retail store through Foursquare, or upload a picture of a product they like on Instagram.

Entrepreneurs, especially those with high-traffic websites, are encouraged to develop websites that will allow users to access site content on their mobile phones. Businesses without mobile websites take the risk of getting left behind in the current trends that are slowly gaining precedence over traditional desktop websites. A business that only has a desktop website will miss out on the extra traffic brought on by mobile phones.

Engage more customers with mobile websites that allow excellent browsing experience. Optimize your website for better viewing on cellular phones. This will put you in closer proximity to customers who are near your store’s physical location. Smartphones provide GPS data for mobile users to easily locate businesses in the same street or community. As people like their stores to be handily nearby, they will naturally go to those stores which will lessen their travel time. Location-targeted campaigns will fare much better with this feature and allow you to get in touch with local customers.

Ads with QR codes, or special bar codes, allow users to scan them with their mobile phone cameras. With the help of a QR code reader application, mobile phone users can decode the QR code, which can either turn out to be a text message or a mobile web page. This will provide more information for users who want to learn more about the content of a printed advertisement. QR codes can be used for marketing and promotion purposes on conferences, business cards, brochures and more.

How do you create mobile websites that will attract more viewers interested in becoming customers? According to Lakshmi Harikumar, here are the methods that will provide an optimal mobile website:

1. Keep your mobile website simple.

Mobile users are more concerned about relevant content. Make your website content straight-to-the-point so viewers can immediately find what they’re looking for. Include contact information like phone numbers, addresses and maps to help users locate your store’s physical location. Provide descriptions short, concise, and creative enough to attract your audience. Include a link to your desktop website to allow users to access more information about your business when they browse the web using their computer.

Here’s an example of two simple mobile website layouts fromm.time.com and m.howstuffworks.com:2. Make page loading time a priority.

Users leave a website once it lags for more than 20 seconds. Avoid using complicated animation graphics and use HTML5 features instead. This will make your mobile website load within10 seconds, and ensure more user-friendly experiences that will encourage your users to browse more.

3. Scratch complex graphics from mobile website creation.

Complex graphics that use Java and Flash-based features take a large amount of time for a smartphone to load. Use simple graphics to creatively enhance the visual appeal of your website. Configure your photos to automatically resize when viewed from different screens.

4. Make your mobile website ‘touch-able.’

Touch-screen phones are popular nowadays. Make your website easy to navigate using the tip of your finger. This will increase user satisfaction with your website and encourage more engagement.

See how mobile.iwantthatflight.com.au is organized? There are tabs to click with your fingertips. Whatever tab you click will lead to a partially filled web page you can edit to encode your own information. This results to easier and faster content control for users.

5. Every mobile device should be able to view your site.

Before releasing the mobile version of your website, make sure it is viewable for all smartphone and mobile phone brands, whether iPhone, BlackBerry, Samsung or LG. It should also be compatible for all mobile screen browsers and operating systems to ensure that your mobile marketing campaign is fully maximized.

6. Use automatic detection for mobile phone users.

When people surf the mobile net, they type in the desktop website URL. Make it possible for your website to routinely detect mobile browsers to immediately redirect these users to the mobile site. This will further improve ease of use, and make your website more navigable.

7. Monitor your mobile website for analytics data.

Analyze the effectiveness of your mobile website in engaging customers with Google Analytics. Set a different analytics record to view results independent from the desktop website traffic. This will help you gauge whether your website is efficient enough to attract visitors and share your content.

 

References:

ContentMarketingInstitute.com

Forbes.com

HSWSolutions.com link on Advantages of Mobile Web Development

HSWSolutions.com link on QR Code Marketing

Photo Credits:

WizMarketings.com

m.time.com

m.howstuffworks.com

mobile.iwantthatflight.com.au

From Computer to Cellphone

How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend

With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their business. They consider both and get confused which one to choose.

Here’s an infographic to help you select which option is better for your mobile marketing needs:

Both mobile website optimization and app developed have pros and cons. Customers, especially those transacting with you for the first time, might choose to access your store’s mobile website instead of downloading your app. They also might not want to add more apps on their cellphone as it’s overloaded with apps. Consequently, they might also be more liable to suggest that other people access the website rather than download that app. In my opinion, loyal and repeat customers are more likely to get the app instead of using your mobile website.

So, if you’re just starting your business, work on getting your website optimized for mobile users first. This will be more cost-efficient than investing on app development. Once you’re able to cultivate and maintain a strong customer base, then an app will be absolutely necessary. If planned and designed well, this app will also help your business gain more referrals. Satisfied app users will say to friends, “If you want something for your _______ problem, maybe this business app can help you.”

Mobile apps help businesses achieve customer satisfaction through easy-to-use features accessible even without Internet connection. For example, P.F. Chang’s Restaurant offers these features in an app:

  • P.F. Chang locations
  • Make reservations
  • Browse the menu
  • Place a takeout order
    • Start a new order
    • Select a previous order
    • Join Warrior Rewards and view  other available incentives
    • Discover your Dish of Destiny based on the Chinese zodiac
    • Create your own Words of Wisdom with the fortune cookie generator
    • Share your favorite dishes and fortunes on social networks like Facebook and Twitter
    • Learn about restaurant news, events and promotions
    • Free to download*

If we apply these features to the Time Usage picture above, we will understand how app users are more liable to spend more time using this app more than the website. The mobile app is more interactive and can be used offline. In addition, there are games like the Dish of Destiny and fortune cookie quote generator. More opportunities to connect socially are also available. Patrons of P.F. Chang’s restaurant can immediately post their gastronomic comments and reactions for each dish they had. Example images from P.F. Chang’s mobile app are:

Notice how the graphics are well-done? The sharpness of the images? The fine color and detailed pages of this mobile app certainly makes up for the expense P.F. Chang must have incurred for this. Let’s compare these images to those of the restaurant’s mobile site.As we can see, the mobile website is way simpler in design compared to the mobile app. Simple designs like these enable faster loading speed yet can prevent the user from lingering at your website more. It might be better to spice up the graphics and put some images to the mobile site. These will improve the plain appearance and attract more visitors to your mobile site.

As customers are more likely to visit a mobile website than download the app, it is only natural that the website gets more impressions (i.e. number of times a user accessed a website), visits and unique visitors. All these data does not automatically mean that users are more engaged with mobile websites than app users. According to the infographic snip above, “app users consume 2.4 times more impressions on average.” I believe this came about because only users who are regular customers of a business will actually download its app. They would naturally be the ones to access the app more than a random viewer or one-time customer will.

This is the same case with content. Although the content usage results are equal for both mobile websites and apps, the latter spark more customer engagement. This is due to the amount of habitual transactions that a regular customer makes.

So, in the end, what should a business choose—a mobile site or an app? There really is no right or wrong answer with this question as it is up to the choice of the business owners. They should choose which method works better for their enterprise. However, according to some experts, if a business has the funds, both mobile website and app should be used. This is to maximize on “both platforms and audience.”

To see the full infographic, click here.

 

References:

*List of features taken from: MarketWatch.com

Mashable