Who do you believe? Promotion Influencers or Brand Advocates? Entrepreneurs want word to get out about the fine quality of their products. They rely on ads and reviews to reach their target market, but new customers are not forthcoming. Searching for ways to stimulate interest, entrepreneurs try to persuade bloggers, promoters, and other people who…
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi, Chief Marketing Officer of Coca-Cola When it comes to recommendations, who do you believe more? The personality with thousands of Twitter followers, the review you read the other day, or your neighbors who tried the same product you’re interested…
How peer influence is much more effective than relying on well-known influencers for business marketing Word-of-mouth marketing is still the most popular and useful way to successfully market your business. Many entrepreneurs rely on influencers with a huge social clout to post professional or fun tweets and status updates about their merchandise. These people usually…