Tag Archives: Pictures

Say it With Pictures

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How pictures excel in communicating what we want to say

All of us at some experience being at loss for words when expressing what we think or how we feel. When you lack the words to say something, post some pictures to put your message across. This method is very much effective as a picture can say a thousand or more words. This is because images are powerful vehicles of information that the brain can immediately process. In fact, the mind processes images faster than the written word. This is because with words, we first have to recognize the letters and read each word to discern the meaning of a statement. Pictures are the opposite. Everything you need to know is in the picture.

That’s why social media campaigns earn more success if you use pictures. As it is far more attractive to look at beautiful pictures than read even a short article, people engage more with businesses that post pictures on their brand pages. Let’s take the top 10 Facebook company pages, for example. According to M Booth, a global communications company, there’s more customer engagement on pages bedecked with pictures and videos (which are essentially moving images).

This demonstrates the influence of pictures on strengthening social engagement with your customers. Videos, especially those that are creatively made, attract more eyes, likes, comments and shares. Pictures are not to be outdone, beating text posts twice as much in the popularity contest. Here are some posts on Intrepid Travel to serve as examples:

This company page promotes travel as a way of life and allows people to see different sights that may inspire them. The pictures above are certainly stimulating and fascinating enough to make followers want to go these places and experience for themselves the wonder of beholding such creatures and places up close. This is the effect that images bring to viewers and visitors of Intrepid Travel’s social media page. Aren’t you enticed to go to these places as well?

There’s also Instagram on the rise, which brings back how Facebook achieved 100 million users, four years after its inception. But Instagram shows such a meteoric rise that threatens to break Facebook’s record. The rise of this picture-based mobile application is quickly gaining popularity with its 80 million subscribers…and counting.

Tumblr, a microblogging site which enables users to post text, images, videos, links and other forms of content, has been around since 2007. According to the Data Never Sleeps infograph, Tumblr blog owners publish an estimated number of 27,778 new posts per minute. This mind-boggling number translates to how much content this site is churning out every day. The data below show how images are so pervasive in the lives of Tumblr users. There are memes and GIFs or graphics interchange format that go viral because of its interactive quality that snags the attention of fans on this social network.

Here’s a sample post from Corgi Addict, one of the most popular Tumblr bloggers:

One reason this particular post garnered so many notes (combined number of likes, replies, and shares) is its format. Each picture in the collage is an animated GIF, which enable the images to move in rapid succession like a soundless one-minute movie on loop.

There’s also YouTube, where users are said to upload 48 hours’ worth of video every minute. Everyone (think 100 million users) can post a video on YouTube and show anything under the sun, below the ground or something beyond outer space. But only a small percent of videos become viral and generate more than 100 million views. There are music videos, as well as video clips about animals, baby antics, parodies, and more.

But when it comes to images, images, and more images, Pinterest is the reigning queen. Although its main market is women at around 80%, this percentage is slowly decreasing to accommodate the number of male users tweaking with the Pinterest interface and creating boards that illustrate their various interests.

Pinterest is a social network that shows off a dizzying variety of pictures numerous users share every day. Users can create boards where they can pin pictures that center around a theme. For example, you want a board that shows recipes of delicious vegetable dishes. All you have to do is name the board and pin images related to your chosen topic.

The picture power is illustrated on Pinterest, which became the leading social network in a short period of time. As a result, this site beat veteran social media networks like Twitter and StumbleUpon, and became number one for traffic referrals.

Pictures act like a flower with such an attractive scent that attracts thousands of bees. Many businesses use images to bring more traffic to their site and attract more potential customers. Therefore, use more well-taken pictures to make viewers pay attention, interact with your content, and generate more sales leads. Follow the example of businesses, which have successfully used pictures for their marketing campaigns. Check out Etsy and Whole Foods on Pinterest, and other ventures!

 

References:

Mashable.com

Social Media Examiner

Wikipedia.org

Ritholtz.com

YouTube.com

Photo Credits:

Intrepid Travel Facebook Page

Picture from Tumblr

Images that Interest and Intrigue

Tips to Make Your Target Audience Pinterested with Your Photos

Need Pinteresting pictures? Here are some methods that will catch the attention of your target audience:

1. Pin your own unique images.

When using Pinterest for your own campaigns, make sure you’re advertising your photos from your business. These images should reflect what you are as an entrepreneur and how you want your business to be seen. Make your store or retail outlet clean, neat and pretty. Take flattering pictures of your surroundings, the storefront and the store proper at different angles. Post pictures of customers using your merchandise. This is an effective marketing technique that will show prospective clients how people love your product.

2. Use target keywords in file names and individual pin descriptions.

Optimize your images with well-chosen keywords that will bring your Pinterest account on the first page of the search results. Make sure your pictures are appropriately titled using the alt text feature. This will help the spiders understand that your images are part of a particular category. For example, you want to post a picture of a blueberry cheesecake. You don’t want to make a mistake and name that picture, ‘blueberry cake’ or ‘blueberry pie.’

3. Pay attention to the image size.

As images are the main focus on Pinterest, you should pay attention to the image size. Make sure it’s not too small so it would look well when clicked. The optimal size should be at least 600 pixels with the thumbnail view at 190 pixels. Use these dimensions to size your Pinterest images accordingly. A picture that has not been appropriately sized will look strange and sloppy, so make sure you’re setting the right measurements for your images. You can also use whatever format, .jpg, .png or .bmp. Choose the right format that will effectively show off your subjects in a good light.

4. Pin quality photos with great visual appeal.

Before you snap a picture of your merchandise, make sure it looks good and is artfully displayed without any fixtures that might detract attention from it. A viewer may comment that your scarf looks really good but may get distracted by the floral curtain behind it. Make sure your background will complement your goods in a good way. Messy arrangements, loud colors and decorative furnishings can divert viewers from looking at your goods.

If you post quality pins, users will be more inclined to check out your content. If they like what they see, they’ll connect to you and interact with your content. They’ll click the heart icon or ‘Like’, comment and share your pictures. These images will function like a traditional brochure and generate leads that will increase your sales.

Have fun experimenting with your photos today! One of the pictures you’ll post may grab attention and lead a customer to call you about buying your merchandise.

 

Reference:

Social Media Today

The Old Spice Effect: Business Videos with a Heart

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Make customers stop and pay attention with a story about your business.

We have loved reading stories ever since we were children. We even make up our own as we strive to make the people around us wonder and imagine. Storytelling never fails to stir us, even in the form of unfounded news or hearsays. Marketing is no stranger to stories, as well. They use storylines to generate interest on the products and services they promote. This ability is evident through the commercials we see whenever we turn on the television.

There are the Mentos commercials, which feature the “Freshmaker,” and show how your breath can be made fresh with just one candy. Look back on an Old Spice ad that presented a half-naked, towel-clad Isaiah Mustafa telling viewers to “Smell like a man, man.”This commercial told a story that fans of the Old Spice Facebook page clicked. They then typedtheir comments, liked the posts, and shared the page.

This aptly demonstrates the power of storytelling in an ad. Old Spice, the company, contracted Mustafa, a former football star player, to help spread the message that the Old Spice scent can make a man smell more masculine. The reactions above showed how effective the campaign is, making it achieve 14,393 likes and 7,864 comments. This commercial was released last 2010, and it still got comments up until three months ago.

How do you create stories that will imitate the Old Spice effect and make customers pay attention to your content? How do you make them interested with your products? Here are a few ways:

1. Create introductory videos.

Make a video that introduces your business well. Show footages of your store and merchandise, along with your office and employees. If you have a production area, show that in the video, too. Let the CEO make an appearance and explain how your business can be of service to the general community’s needs. You can show this video on your website’s home page, which gives visitors a bird’s eye view of your business processes. This video can also be featured on your social networking pages to engage your followers.

Doggytopia, a dog day care center based in Kelowna, Canada, uses this technique well to tell customers how they will take care of your pets while you are at work. Brenda McBurnie, the owner of the establishment, showed the place where dogs can play and be taken care of. This video serves as a good marketing tactic to attract more customers to visit and entrust their pet dogs to Ms. McBurnie.

2. Product Videos

You know how great your product is, and how useful it can be to perform a certain function or purpose. Customers don’t automatically know that, so make a video that will show them how special your merchandise is. They key is not to tell them, but to demonstrate how. General Electric effectively used this type of video to feature a machine that detects the presence of cancer cells in a patient. This video showed GE employees telling viewers how fulfilled they felt when they helped create something profound like their cancer health care equipment.

http://www.youtube.com/watch?v=eJCiZ7J4Al4&feature=player_embedded

 

Here are some examples of the reactions to the ad

3. ‘Competitive’ Videos

Provide a video detailing the reasons your business is unique. Think of special qualities that sets you apart. It can be about your many years of experience, longevity in the industry or the value of your products. Discuss how you started your business and made it grow. Impart some stories about how your family or friends helped you set up your venture and make it through the lean times. This can help customers know you more and make them feel you have something in common with them.

One video under this category is Kathleen King’s story of how she entered into another venture. This was after being booted out of her first bakery, which she established and managed for twenty years. She illustrated how she maintained her strength and determination to carry on and become successful again. These characteristics made her stand out against other bakeries near her locality.

http://www.inc.com/chris-beier-and-daniel-wolfman/how-tates-bake-shop-founder-kathleen-king-lost-it-all-and-bounced-back.html

4. Statement Videos

Shoot a short video that showcases your business commitment or mission. This allows customers to know your goals and what principles you stand for. This can help them decide that they’ll support you to attain yourobjectives. For example, you manage a hospital and commit yourself to ensuring your health care staff provides the highest quality of care available. Illustrate how you fulfill your commitment statement with a video.

Blackboard, a company that fosters online and mobile learning, declares its commitment to be ‘accessible’ to students with a high-speed Internet connection. This allows them to reach students and impart the education they need. Rajeev Arora, former Vice President of the Marketing Department at Blackboard, reiterates the company’s commitment on the video below:

http://www.youtube.com/watch?v=JiG67InGZ4Y

5. Corporate Personality Videos

How does your company define your business? What are you passionate about your corporate culture? Illustrate how you love your enterprise with a video. Answering this question makes it necessary to go back to the time when you first decided to set up your business.  Why did you choose to establish a restaurant, for example? Is it because you like to feed and make people happy through food? Or you love to cook and create dishes that make people satisfied with the taste?

Kristy Greenwood, the owner of Victory Love+Cookies, explains her passion for baking cookies as a way to “get them out into the world, spreading love and light, sugar and flavor, by whatever means necessary.”According to Ms. Greenwood, her zeal for life and making other people feel good is represented by her cookies – light, sweet, and delicious.

http://vimeo.com/32883545

Bottom Line

Using videos to tell stories is a great way to engage your visitors. Almost nobody can resist a feel-good story, which inspires them to do better. Use this to connect to your target audience. Maybe you’ll reach them the way Old Spice did. 😉

 

References:

MarketingProfs.com

Forbes.com

Adweek.com

Inc.com

Swipely Works Blog

No2Pen.com Blog

VictoryLoveandCookies.com

Photo Credits:

Old Spice Facebook Page

Pinning to Get Customers Pinterested

How do Entrepreneurs Succeed in Pinterest Marketing

Entrepreneurs who do well in Pinterest make it their goal to show off well-taken pictures from their store. As Pinterest is a visual content sharing network, other businesses take a look at the most successful boards to see what pictures get the most likes, comments and ‘repins.’ The usual posts include photos of merchandise taken in a creative and appealing manner. Followers are encouraged to stay engaged as the page continues to get updates with more pictures that entice them to repin and buy. What other posts attract a lot of clicks? According to Synecore Technologies, here are other ways to engage your customers:

1. Display photos of your office.

People who haven’t gone to your office or store will be enticed to visit if you post beautiful pictures that present your place well. Allow your followers a view behind the scenes of your store, create digital scrapbooks of special events or introduce your staff in unique ways. This will make followers more curious to find out what your place looks like in reality.

The Scholastic Store offers a view of their main branch in New York in its Pinterest page. Here, you’ll see a set of dinosaur toys on display and three pictures from a Hunger Games party earlier this year.Followers of The Scholastic Store will certainly find this amazing, especially the pictures from the Hunger Games event. This may tempt them to look for updates on the latest events that will allow them to join and have fun with other book lovers.

Michaels Stores, an arts and crafts retail shop provides art classes for children and adults. They show pictures from their sessions, student artworks, and an exhibit of paintings from their classes. This type of pins, which shows how the store engages customers, has a three-fold effect:

  • Followers who have joined the art classes and had their pictures posted in this pinboard are sure to have been delighted with their inclusion in the store’s Pinterest page;
  • Customers are encouraged to join the art classes, seeing how much fun the enrolled students have achieved; and,
  • These pictures act as a marketing tool to entice more people to become customers of Michaels’ Stores.

2. Add a ‘Pin It’ and/or a ‘Follow Me on Pinterest’ button.

Engage your customers with your Pinterest page. Add on your website ‘Pin it’ buttons for users to click every time they want to share your content in their own Pinterest accounts. An ‘Add me on Pinterest’ button will also encourage your followers to stay up to date with your latest posts. This presents you more opportunity to connect to your customers and help them share your content more.

Mashable shows the ‘Pin it’ button in all its articles. Here’s a snip from Mashable.com:

Martha Stewart also connects to her fans and customers through Pinterest:

Start connecting to your followers today with a finely created Pinterest page. This will engage their attention and sustain their interest further with your business.

3. Allow users to post to your boards.

Make your page interactive for users and allow them to add their own photos on your page. Let them post pictures of themselves using your products, attending your events and mingling with your staff. This will show people how great it is to interact and perform transactions with you. As a result, this would encourage them to go to your website or store’s physical location to check out your merchandise and find out more about your business.

Birchbox, a company that provides beauty products, allows customers to submit their own videos that demonstrate how to use Birchbox merchandise and bring out women’s natural beauty. This encourages prospective clients to inquire and buy from Birchbox. Try this strategy on your business!

4. Use your pinboards to tell a story.

When creating a pinboard, think of a specific theme that would showcase your products well and interest your followers at the same time. This will engage your followers better and make them interact more with your page. Share pictures that your followers will find useful, exciting, funny or creative. Take a look, for example, at Whole Foods’ How Does Your Garden Grow pinboard (http://pinterest.com/wholefoods/how-does-your-garden-grow/).Unique ideas, like Examples 1 and 3, elicit exclamations of wonder from followers. This type of posts exposes how creative Whole Foods is when thinking of marketing ideas that will make them stand out from their competition. Example 2, on the other hand, shares content followers may find useful about taking care of their own plants.

Post content like the examples given above to engage your followers. This will encourage them to interact with you face-to-face and transact with you to buy your merchandise.

 

Reference:

Social Media Today

Photo Credits:

Whole Foods Pinterest Page

BHG Pinterest Page

Scholastic Pinterest Page

Birchbox Pinterest Page

Michael’s Stores Pinterst Page

Mashable.com

MarthaStewart.com

Open for Business in Pinterest

How to Use the Latest Social Site to Join the Social Networking Race

 

Pinterest is said to be women’s domain. It is estimated that for every 10 users, there are eight females and two males. Although women dominate this newcomer social media site, Pinterest is a leading referral traffic generator for retail brands. In the data gathered by TechCrunch in March 2012, Pinterest brought 3.6% of referrals while Twitter was barely ahead by 0.1%. This is particularly surprising as Pinterest is relatively new to the social networking race, while Twitter is an expert at it since 2006.

Businesses are interested in establishing their online presence through Pinterest because of the level of engagement users invest on this site. An increasing number of visitors go to Pinterest every month, not only because of the novelty it offers, but also the rich content that can be found here. It is also different from other visual sites as Pinterest shows all its content on the home page. All the pinboards are there, allowing you to click and see the pins inside. The interface is easy to customize, which makes it very attractive for users who want to personalize their page.

Excited to use Pinterest for your marketing campaign? Joined Pinterest but don’t know how to fully unlock its potential for your business? Here are some tips from a Synecore Technologies infographic:

It is best to pin on 2 pm to 4 pm on Thursdays and 1 am to 8 pm on Saturdays. Pinning on Thursday afternoons allows you much time in choosing which pins to post just in time for the online traffic rush on Fridays, Saturdays, and Sundays. Users are more active during these days because these are common rest days, especially for the working population.

What posts do you pin?

First things to consider are well-taken pictures of your products. If you don’t want to hire a professional photographer, learn how to take good pictures and take some creative shots of your own merchandise. With enough practice, you’ll become adept in presenting your goods in a pretty manner that will attract many sets of eyeballs.

Pinterest users love it when a business is very engaging. Bring your business closer to your followers with pictures of your workplace and staff. Take pictures of how your employees create and prepare your goods. Have old photos of last year’s thrilling team building activity? Show them off to the public. This will be particularly fascinating for followers who are great fans of your business. They naturally want to know more about your business, and this type of posts will further endear them to you.

Infographics are also great ideas. According to Wikipedia, these are graphic visual representations of information, data or knowledge. This allows people to quickly grasp complex ideas because of the clear way the facts are shown. If you need to inform your customers about something complicated, an infographics will be effective in conveying what you need them to learn.

Want to drive more traffic to your blog? Try posting snippets from your articles. Pick out the most interesting statements to prick their interest. Add a link to your blog or place the web address on the end of each snapshot of the blog post so followers can check out your posts. You can also post your resource pages or references. This will help your readers when they need to check some information they see on your posts.

Post videos on your Pinterest page. Make sure the ones you add to your account are short, well-shot and appealing enough to make the viewers watch up to the last second. Consult a professional if you’re not sure how to create videos that would make customers want to replay. Keep in mind that you have to make your videos ‘short and sweet’ to sustain interest.

Customer testimonials can also be posted. In fact, it would be better if you ask pictures from your customers showing them using your product or enjoying a service you provide. The caption will serve as their endorsement on how fine your merchandise is or how satisfied they are with your services. This will serve as proof for your claims about striving for ‘customer satisfaction,’ ‘excellent craftsmanship,’ and ‘reliable customer service.’

One more thing to post can be your proof of certifications, association memberships and other credentials that prove your qualification. For example, you’re a general contractor who wants to get more building commissions for new homes, cottages and residential domiciles. Create a pinboard where can post pictures of your state license/s, organizations and community guilds which you are a member of. You can also post recommendations from your professional associations, which will add to your credibility.

 

References:

Social Media Today

Wikipedia

TechCrunch.com

 

Photo Credit:

BusinessMarketingPress.com

Instagram + Pinterest: A Visual Formula for Social Media

How Filtered, Pinteresting Pictures can Bring New Life to Your Marketing Campaigns

Instagram gained instant popularity when it was first launched in Apple’s App Store in October 2010. This mobile app lets users take photos and apply digital filters. It quickly gained a wide following from 100,000 in October up to 1 million users in December 2010. 2012 rolled in with 15 million users until on July, Instagram announced that it now has 80 million app users. This boom must have happened because Google acquired rights to distribute the app to Android users in April. There’s a noticeable big jump from the number of users in March (27 million) to May (50 million).

How did Instagram gained such huge popularity? This can be attributed to people wishing that some moments stand still for a time. With pictures, everyone can catch a moment to remember. This conveys a human wish to document events for keepsakes of times they want to go back to. Instagram goes a step beyond that, offering features that allow professional and amateur photographers to play with filters and make their pictures more beautiful and fun to look at. These filters alter images to look sharper, older or more vibrant. Take, for example, the pictures below:See how the last picture was enhanced? With Instagram, you can use filters to create entrancing images that catch attention and stimulate interest among your viewers.

Pinterest, on the other hand, is a visual content site that allows users to pin pictures they find interesting. They can create boards that feature different themes, according to their preferences. With its user-friendly features and attractive interface, this social network quickly gained fame, especially among the female demographic. There has been 11.7 million Pinterest users in May 2012, and that number’s still growing as the site did away with its invite-only membership and opened its doors for all users.There’s a possibility of a campaign that combines Instagram and Pinterest winning over the customers of a business. Entrepreneurs can use Instagram to take pictures of their merchandise and post the images on their Pinterest account. It can work, especially if you have a large number of followers on Instagram. You can drive your customers to go to your respective accounts on both social networks. Apply the best practices in both platforms and you can make your marketing campaign work!

Instagram has a balanced demographic with 50.8% male and 49.2% female users. There’s also enough audience from all age groups. With this mobile app, you can attract almost everyone to your business using the pictures you’ve taken. Pinterest can work as your pinboard where you’ll organize the images you’ve taken in artistic and aesthetic arrangements.

If you’re using Facebook and Twitter, you can post sample pictures of what you’re posting on Pinterest. This can entice your followers to check out your Pinterest page. Once users see your high-quality images, they’ll share your content and inadvertently promote brand awareness.

How do you fully utilize Instagram and Pinterest? Here are some techniques:

Well-taken pictures have a way of making ordinary subjects charming. Browse around Instagram and Pinterest, and look for the most popular photos. What are the common qualities of the most favored images? Other than the exceptionally lovely pictures, there are also everyday fixtures and average-looking goods spruced up to look unique. Here are some examples:

Have a cute office pet or mascot? Charm and engage your customers with pictures!

References:

Social Media Today

Quora.com

Wikipedia

ThunderSEO.com

Instagram for Brands

IgniteSocialMedia.com

Lexicalist.com

 

Photo Credits:

LaptopMag.com Blog

Pixoto.com

9BYTZ.com

YumSugar.com

Want to Attract More Customers? Do it with Pictures

If you’re given a choice between reading a long article and viewing a beautiful picture with a short text, what would you choose? It would be the picture, of course. Did you know that*:

  • 90% of information transmitted to the brain is visual, and visual are processed 60,000 times faster than text;
  • 40% of people will respond better to visual information than plain text;
  • Photos perform best for likes, comments and shares;
  • The 25-35 age group watches the most number of online videos, with males spending 40% more time viewing; and,
  • Viewers are 85% more likely to purchase a product after watching a product video.

When people are reading something, they first decode the squiggles they see on the paper or screen. Are those an E and a T? Meaning has to be deciphered as the eyes move from one sentence to another. Although this process runs half a second or so, depending upon the proficiency of the reader, the mind still has to analyze what it sees.

With pictures, it’s different. The mind is quickly presented with an image. There’s no need to think much, as we usually know what a picture is trying to tell us, unless it’s an abstract work. Once viewers see photos of people and things they especially love, instant like is immediately experienced. This works for online businesses that showcase their products in a good light. For example, you’re a shoe retailer. You set the scene in which a particular pair of shoes is best suited and then you snap a picture that emphasizes the beauty of the shoes. Some hours after you posted the picture, you will see that it has already garnered likes, comments, and shares.

Effective, isn’t it?

Businesses should spend more time taking good pictures of their merchandise. Arrange your products in visually appealing ways and you’ll make them more marketable. Take a look at these goods:

Aren’t they more appealing to the eyes when artfully presented? These pictures certainly catch more interest than if they have been photographed on stalls or mannequins. Why not try them on your own products? You can either look for someone good-looking or ordinary (depending on your marketing strategy) to model your products. Or you can arrange them in a way that will make their good qualities stand out like the bags photographed above. The pinks, greens, oranges, and blues stood out against the whiteness of the picket fence.

This points out that pictures can be more effective in selling your goods. Attach well-taken pictures with your marketing copy and your products will stand out more. Long articles, on the other hand, explain in longer detail a complicated idea or two, which pictures cannot easily do. Take a look at these examples:

If you notice, the picture of the lake is just that—only an image of a beautiful natural scene. When a paragraph on the right is combined, the photo gives a different meaning. This makes it effective for photos to have a caption. Without a caption, a picture can mean anything.

Lengthy articles without any pictures are not necessarily bad and hard to read. It would be better, though, if you sometimes put some pictures between paragraphs to allow the mind to stop a bit and enjoy the view, so to speak. This will help the mind to focus on what you’re trying to say in your article.

Soften the formality of a long article with pictures. Try putting some pictures on your own blog posts and see whether your articles get more hits than they did before they had photos. You’ll soon realize that articles with pictures look better than the unrelieved black-and-white text staring back at you from the paper or screen.

 

Reference:

*Hubspot Blog

Images Taken From:

RMIT.edu.au

LetsGoMobile.com

BP Blogspot 1

BP Blogspot 2

Pinterest.com

Hello, Vendor! I’m Very Much Pinterested.

How to Perform Pleasing & Popular Pinterest Marketing Campaigns

After gaining popularity since the early months of 2012, Pinterest became the next biggest social network after Facebook and Twitter. Its current demographics show that women remain its top users at 68%. This social networking site acts like a virtual mix of pinboards and scrapbooks where users can like, pin and repin images they find endearing, entertaining and educational. This characteristic makes it a huge attractant for women who want to express themselves through the pictures they love.

How does this relate to businesses? Entrepreneurs can use Pinterest to supplement a meager marketing budget. What they can do is hire a professional photographer and a model to showcase their merchandise. But what if you don’t have enough funds for expert work? You, a family member or a friend savvy in photography can take shots of your products and services. Don’t have the money to look for experienced models? Try people you know or customers satisfied with your products. This lends an authentic feel to your pins and can attract people to browse your selections further.

Pinterest caters mainly to predominantly female pursuits like the following:

Businesses involved in the categories listed above can gain considerable marketing success with Pinterest. The first thing to do before you start your Pinterest campaign is to plan your images carefully. What products are you going to advertise? How are you going to present them in the picture? Should they stand alone in a plain background or a colorful palette? Contrast and balance of colors is important as well as the angle you use when taking the picture. Consider the elements of photography such as:

  1. Lighting – source, amount and direction of light in the photograph. This can come from sunlight, flash bulbs or lamps.
  2. Texture –describes how the object appears to feel to the touch. How light falls on the object and changes its look can also affect its texture.
  3. Focus – sharpness or clarity of the subjects in the picture. Camera manipulation is needed to make blurry, gentle edges or create sharp detail through selective focus.
  4. Angle of View –position from where the photographer shot the image. The mood of a picture can be affected through shifts of angle. Using this technique can also bring about interesting images.
  5. Framing and Composition – how a subject is presented in the image. Photographers determine what to include in the frame. They, then, compose the image to draw the viewer’s attention to how they want the picture to be seen.
  6. Color – can make pictures look alive or subdued. For intense and dramatic moods, photographers use heavily saturated colors. Subjects that need a peaceful look should have muted colors.

Well-taken pictures get more attention than pictures not given enough effort. What further separates them from other boards is good storytelling. For example, if you’re selling baby paraphernalia, you can create a board starting with cute infant shirts, mittens and booties. After that, show pictures of cribs then mobile crib attachments. With this board, you can illustrate what items babies need at different stages of their life.

Another simple way to create boards is like arranging your products in a specific theme, color or type. This would create symmetry and a feel of organization. You can also create boards for each of your most popular products. From the baby product example above, you can start on clothes to accessories then rubber mats, nappies and other baby necessities.

What you also need to do is to involve your customers in your Pinterest marketing campaign. Take pictures of them using your products, whether it’s an appliance, a striking shirt or an eye-catching piece of jewelry. You can either ask them to pose or take candid pictures of them. This would further endear them to your business, as well as make prospective customers curious about your merchandise. See example below:

Looking at those pictures yourself will entice you to try out Elizabeth Daniel’s shirt design.

You’ve managed to hook new customers with your Pinterest campaign. How do you maintain the interest and excitement of your customers? You can do that through staying current with the seasonal trends, holidays and special occasions. Update your boards in advance to keep up with special holidays like Thanksgiving, Christmas and Valentine’s Day. Show off products popular in each and every season of the year from spring to winter. Maybe you can put up birthday and wedding gift ideas. You can also add wedding and baby shower boards, as well. The possibilities are endless!

Go on and release your creative side. Brainstorm with your staff about your Pinterest campaign.

Why not start experimenting with pins today?

 

References:

INC.com

Mashable

Repinly.com

Carter Museum

How to Use Instagram for Business

Shooting Fine Pictures to Make Your Business Popular

Pictures, when taken properly, can convey more than a thousand words. Make your business known to the growing community of budding photographers and image lovers in Instagram. Take pictures of your products artfully arranged and filtered to inspire wonder in your viewers. With Instagram, you can increase your popularity and make more people come to your store.

Whether you own a flower shop, an arts and crafts gallery or a clothing retail outlet, Instagram can let you make your business well-liked and admired by Instagram users. This photo-sharing application has more than 40 million subscribers. Just imagine your wide reach to potential customers when you use Instagram! If you’ve managed to attract five people, this number will gradually increase once you’ve gained mastery of taking pictures and using this application. Learning how to make your pictures prettier and more alluring would also increase your chances.

How do you make your photos intriguing enough to catch attention?

Apply professional tricks to create interesting photos. Play with the angle of the camera and shoot from below, above or the sides. Pick the most attention-grabbing images from your series. You can also tilt the camera or compose the scene you’re taking to accommodate the whole space in the photo. Contrasting angles that naturally lead your viewers’ eyes from one edge to the other make it look like your pictures are moving. This livens up the images.

Zoom your lens to capture the fine details. Beauty appears when one detail is sometimes emphasized. Dewdrops on a pristine white rose can make it look fresh, untouched and appealing to look at. Make your pictures absorbing to gaze upon. Focus on the laugh lines on your grandparent’s face or the bird that flits over the branches of a high tree.

If you need to show the background in your picture, make sure that there are no distracting elements like a colorful curtain or smudge on the wall. These elements can take away the attention of the viewer from the subject of the picture. If you’re shooting a portrait, make the focus stay on your subject instead of the flower hanging over his or head. Better yet, take away flower and clean up the surroundings a bit. This will help make the viewer’s attention stay on the subject.

Using Instagram will help increase interest in your business. Engage your followers with a personal post once in a while. This will connect you more to them, which can only bode well for your venture.