Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring it with them wherever they go. They use this device to connect to the Internet, browse content, log on to social networks, play games, and send email. According to the study published by the Online Publishers’ Association (OPA), smartphone users regularly do the following activities on their phones:
This presents the opportunity for businesses to step up their mobile advertising efforts. Browsing the Internet through computers and laptops may still be dominant, but smartphone and tablet web browsing are on a continuous rise. There may come a time when these two products will be more popular than computers.
When Prosper Mobile Insights carried out a survey on how smartphone users view content, they found out that majority of the browsing history concerned ‘browsing or looking for products.’ This shows how much a business can generate leads if they show their pictures of their products online. It is also necessary to show hours of operation, interactive maps, and testimonials to help customers find your business online.
It also pays to ask for the mobile phone numbers of your customers so you can send them special offers through text messages. This will increase your sales leads, because at least 54% wants to receive notifications on sales and discounts through SMS.
Businesses should also pay attention to creating mobile ads to show on their mobile-enabled websites. There are 29% of smartphone content buyers who like to look at ‘eye-catching’ ads, while 39% are driven to action upon seeing mobile adverts. This makes it important for entrepreneurs to create ads that can be shown on any brand of smartphone and be accessed through any mobile web browser. It should still be viewable on any platform to ensure the ads are exposed to the highest number of smartphone users.
Smartphone users are the next big market waiting to happen. Mary Meeker, an Internet expert, has declared mobile technology as one of the fastest rising trends. Consider the addition of mobile campaigns to your online marketing strategy. Investigate the feasibility of such a campaign to ensure you engage as many customers as possible.