Tag Archives: Smartphones

Keeping Up with Smartphone Statistics


Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring it with them wherever they go. They use this device to connect to the Internet, browse content, log on to social networks, play games, and send email. According to the study published by the Online Publishers’ Association (OPA), smartphone users regularly do the following activities on their phones:

This presents the opportunity for businesses to step up their mobile advertising efforts. Browsing the Internet through computers and laptops may still be dominant, but smartphone and tablet web browsing are on a continuous rise. There may come a time when these two products will be more popular than computers.

A smartphone user may access only 14% business-related content, but this share still stands in the middle of the list of content types bought and paid for.

When Prosper Mobile Insights carried out a survey on how smartphone users view content, they found out that majority of the browsing history concerned ‘browsing or looking for products.’ This shows how much a business can generate leads if they show their pictures of their products online. It is also necessary to show hours of operation, interactive maps, and testimonials to help customers find your business online.

It also pays to ask for the mobile phone numbers of your customers so you can send them special offers through text messages. This will increase your sales leads, because at least 54% wants to receive notifications on sales and discounts through SMS.

Businesses should also pay attention to creating mobile ads to show on their mobile-enabled websites. There are 29% of smartphone content buyers who like to look at ‘eye-catching’ ads, while 39% are driven to action upon seeing mobile adverts. This makes it important for entrepreneurs to create ads that can be shown on any brand of smartphone and be accessed through any mobile web browser. It should still be viewable on any platform to ensure the ads are exposed to the highest number of smartphone users.

Smartphone users are the next big market waiting to happen. Mary Meeker, an Internet expert, has declared mobile technology as one of the fastest rising trends. Consider the addition of mobile campaigns to your online marketing strategy. Investigate the feasibility of such a campaign to ensure you engage as many customers as possible.






Smartphones are Changing the E-Commerce Landscape

…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35% and is anticipated to get as high as 43% in 2015. Profits coming from smartphone use are expected to be as much as $10 billion dollars.

Why are smartphones becoming more popular? It must be the visually appealing styles or the amazing yet amusing touch-screen capabilities. There are also loads of features and applications in smartphone nowadays. You can call and send messages, connect to the Internet and do some ‘window shopping,’ play music, take a picture, view simple office documents and more. With its dizzying range of features, smartphones are successful in claiming a growing share of the market.

Mobile-only users are increasing all over the globe. The charm of a multi-function phone that allows Internet connection opens up a wide horizon of possibilities. E-commerce sales continue to soar with the incoming trend of shoppers using their mobile phones to transact the sale. What does this mean for retailers generating business online?

Neilsen, international media measurement and analysis company, gives the answers:

Studying the data shown, consumers use their smartphones to easily find the lowest prices while shopping. What retailers can do is to:

1. Optimize website for mobile phone users.

2. Make it easy for site visitors to immediately see the product inventory and the price as soon as the home page loads.

3. Show short and catchy product descriptions to help entice customers to browse around.

4. Allow customers to write product reviews, but always monitor what they encode. Address negative feedback immediately. Flag inappropriate content such as spam comments and reviews.

5. Show web coupons and discounts exclusively for smartphone users on the right-hand side.

6. Rehaul the website for secure and user-friendly e-commerce transactions.

7. Upload an interactive map that gives directions to users on how to go to your store’s physical location.

8. Place your businesses on online maps and check-in apps like Google Places, Foursquare, Shopkick and more.

Technology keeps up with the flow of time. As years go by, mobile phones become more advanced, followed by tablet computers. There might come an era when everyone can live with just tablets and phones as their gadgets. For retailers, it’s important to cope with the upcoming innovative trends in the Internet and technology pioneered by industry leaders and competitors. If we fail to do so, we’ll be left in the dust.



Marketing Profs

Upstream Commerce Blog

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2011 Internet Trends: The Rise of Mobile Technology

How Mobile Phones are Changing the Internet

Once there were big computers that take forever to start up and load a single program. Then came smaller computers and faster loading times. Mobile phones became available for public use in 1983, with bulky handheld models from Motorola like the DynaTAC 800X. Nokia came and gave some healthy competition, first with its Nokia 1011. Only when Nokia brought its 3210 model did it gain the lion’s share in the market. Sony Ericsson, BlackBerry, HTC and other cell phone manufacturers followed until Apple Industries unveiled the iPhone and dazzled millions of people with its sleek design and touch-screen capabilities.

Today, mobile phone producers try to one up each other with smartphones. Apple’s strives to keep its apps secure and keeps heavy watch on Android’s development. Samsung has entered the smartphone wars and joined Apple, Nokia, HTC, BlackBerry and Sony. They now oppose each other and continue to entice the general public with their long list of features, price and technology.

Mary Meeker attributes the success of various companies due to the patronage of several million mobile phone users. This is because more and more cell phones nowadays enable users to surf the Internet. Mobile Internet technology is now rapidly gaining headway against the usage of AM radios, televisions and computer Internet in marketing businesses.

But why are smartphones so popular? One reason is its many-functions-in-one-device specialty. If you have a fully working smartphone, you can call and send messages, take pictures, play music, watch a movie, surf the Internet, send email and log into social networking sites. Another basis for its fame is its size and portability. It’s handy and you can carry it anywhere. It’s like holding a super communication device on your hand without the hassle of carting it around in a bulky bag or a car. People who use such phones want to be connected to the Internet as much as 24 hours a day, seven days a week. Thus, 3G wireless networks were invented.

Although U.S.A. still holds the record for being number 1 in mobile 3G subscription, Japan quickly follows with South Korea a far third. More than 900 million people are on 3G connections on their phones, with the numbers increasing every year because with mobile technology, there’s no way but up. It’s rapidly converting followers from the print and audio media due to its wider local, nationwide and overseas reach. The demand for cell phones has caused a large number of businesses to progressively go for mobile ad campaigns and smartphone ad impressions every year in all six continents.

These advertising needs are facilitated by the intensity and focus of several U.S.A.-based companies that strive to provide quality connections for products and services that people are coming to need. Apple, Google and Amazon.com, to name a few, are bringing people closer to vendors who provide commodities necessary to our personal well-being and businesses from electronic gadgets, industrial supplies and more.

Don’t have a mobile ad for your business yet? Consider the benefits of optimizing your online pages for mobile phones and smartphones. Mobile phone users are increasing daily; take advantage of the growing demand and expose your well thought-out ad to a large number of people. You’ll have a chance to generate more calls and make your business popular among mobile phone users.



Information from this article is taken from Mary Meeker’s “Internet Trends,” a speech which she gave in Web 2.0 Summit 2011

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