Tag Archives: Social Marketing

Widen Your Online Presence with a Social Media Boost, Part 3

Make your business soar and succeed online with the help of five social networks.

Foursquare, a location-based application that lets people check in places where they’re currently at, was launched in 2009. Three years later, this online community has more than 20 million users worldwide who approximately perform over 2.5 billion check-ins every day. This is an exciting concept that many businesses quickly seized by using Foursquare for marketing purposes. The San Diego Union-Tribune is using this application to offer free newspapers. Its Foursquare advertisement says, “Get a free newspaper when you check in.”

This technique serves to attract people to become regular readers and subscribers of the San Diego Union-Tribune. People are naturally attracted to ‘free’ items, especially if they’re striving to minimize their expenses. Place a sign on your door saying ‘Free ________ for any _________ within _________” and you’ll have dozens of curious shoppers asking about your promo. This can be used to make people more aware of your brand. Once they have their hands on your product, they’ll examine it thoroughly and assess whether it will fit their needs.

Foursquare is an instrument to complement specific marketing strategiessuch as discounts, product trials, free tastings, publicity events, and more. Foursquare fans get excited to unlock rewards and earn points from certain actions such as checking in to a new place (3 points) and adding a new venue (5 points). There’s also a feature that makes a user check in as many times as possible in 60 days to be the ‘Mayor’ of a certain place. This, however, can be difficult to track if the place in question attracts a crowd of savvy Foursquare users.

Using this application as a stand-alone tool will make you rely on the number of check-ins. Businesses can now depend on the pull of friendship to get customers curious about their products. Foursquare users will see if they have friends who went to a particular business before. Once they know people who used the products and services they want to check out, they’ll certainly ask those friends about it.The good thing about this is you’ll get more customers if the verdict about your store is good enough to make them interested.

Once you’ve successfully created a Foursquare brand page, you can now call on users in the same location as your business. Logged-in users can see you on the map and click to look at your brand page where you can advertise several promotions. For example, you can get people coming in through the door with this message: “Get a pair of brand-name shoes at 25% off from 5 pm to 6 pm!” This will allow you to get their attention and make them curious to visit your store and see the shoes on offer. You can also provide freebies or shout out about an event coming soon. Invite prospective customers to a public party. Inform them about new products coming soon.

Go on and check out the options offered on this URL: https://foursquare.com/business/.

Happy checking in, Foursquare fanatics!

When Social Media Tactics Go Wrong


What Potential Pitfalls to Avoid on Social Media Marketing

Social media can change the trend of a business’ growth online. Using the wrong methods, however, can make your movement fall and go down. How do you avoid those mistakes and make your start-up fare well on social marketing?

There are many social networks to choose from when planning your advertising campaign. Don’t get excited and try them all at the same time, as not all social networks are the same. This is true even if they have similar features such as the ever-present ‘Like’ and ‘Comment.’ Each one targets different audiences and works with specific types of content.

Google+, for example, isthe social site for ‘techie’ experts, engineers, web designers, software developers, and students. It caters more to males with visitors counting up to 69.62%, according to the infograph from Zintro. Pinterest, on the other hand, is the opposite. Its visitor demographics are 80% women and 20% men, 50% of whom have children. It is therefore likely for a mom with children living on the Midwest to have a Pinterest account.

The data above illustrates how distinct each social network can be with each other. It is more important to focus your campaign on one or two social media sites ONLY so you can reach your target audience. If you went wild to join all social networks, you’ll just end up unable to do anything to make your strategy succeed. The adage, “Don’t bite off more than you can chew,” works well for this situation. Multitasking is no use because 1) you have to update your social media sites, and 2) you have to engage your customers in a meaningful manner.

Choosing the best social network for your business is the right strategy to take. Where are your target consumers located online? Are they active in social networking? Which sites do they frequent? Direct your strategies here and make sure your regular customers know they can reach you online and interact with you on the company page.

Hoping that your audience will engage with your content is not advisable, too. There should be an effort on your part to make your audience engage with your content and share it to others. How do you get them to do this? First,write your content short and your message sweet. That doesn’t mean that your blog articles or podcast sessions can be incomplete and haphazardly done. Make your message concise and creative. Phrase your points in a direct manner. Most importantly, write as if you’re talking to them. This makes communication with easier. It also helps when you concentrate on topics that are interesting to them.

The technique above may work for B2B companies. For B2C companies, pictures and videos work better. Starbucks certainly got the formula for success as evidenced by the customer and fan engagement on its Facebook page:

Pictures and videos are indeed drivers of customer engagement. Studies show that people click on them more, rather than links and text posts. The numbers prove that this conclusion is correct, as the fourth picture got more than 30,000 likes. The inimitable frappuccino by itself fetches a large number of likes because it is delicious. The half-price promo contributed to the popularity factor, though. It perked up interest, made people talk about it, and share the news to their own friends.

Showing a human face to your followers is also another strategy to take note of. The first picture on the top left demonstrated how effective this is. Although it’s not a picture, it still generated a lot of engagement. This is because the link encouraged fans to participate in a cause that Starbucks has sponsored. Engagement increased as a result, and caused many to participate.

This effect is also shown on the photo album, Starbucks Global Month of Service. It engaged people because it shows that Starbucks gives back to the community and strives to “create a positive change in their local neighborhoods.” Your business can adopt this strategy as your own, even if you don’t have charity projects. The target here is to make your customers feel a bond with your business. What you can do is to take pictures of your staff doing their best to perform their tasks. Show followers how your staff creates the products you sell or take pictures of them smiling as they give the order to customers.

Combine promos with pictures, videos and other content. This encourages people to take notice, click your content, and rush to your store.

Getting customers to engage when they don’t know you is difficult. Before you provide them content, introduce yourself first with effective online advertising. Get yourself promoted with the help of influencers or the big people on the social networks. These influencers have thousands of followers. If you manage to convince an influencer with a thousand followers to promote you, there’s a chance you’ll get more followers on your own page. You can get by even if only a hundred or even fifty people ‘like’ your content and engage with your content, as long as they’re genuinely interested.

Another way you can promote yourself is to encourage positive word of mouth. This works best if you have many happy customers satisfied with your work. When customers are satisfied with your business, they refer other people to go to you. This makes it important that you serve high-quality products and combine it with professional and personable customer service. Once you get glowing reviews, offer them your business card that has your contact details and the links to your social networking pages. They’ll look for you online, and since they know you already, you’ll attract them with your creative and well thought-out content.



Social Media Today

Widen Your Online Presence with a Social Media Boost, Part 2


Make your business soar and succeed online with the help of five social networks.

Blogs, pictures, and location-sharing services are popular on the Internet these days. Used to capture interest, these features are used by many businesses today to promote different products and services. Blogs are utilized to publish different types of content that grab the attention of the target audience, while images serve to strengthen brand awareness. Interactive maps pointing out the location of a certain business draws more customers to the actual physical site of the store. These social media tools are used to expose brands to different audiences and increase engagement with prospective customers.

Tumblr, Instagram and Foursquare are three of the leading social media tools used by many businesses, especially in North America. These three online giants offered opportunities for entrepreneurs to bridge the gap with savvy consumers well-versed on browsing the net.

1. Tumbling into Tumblr

Tumblr is a microblogging site launched in 2007 that allows users to post a host of multimedia on a blog. Comparatively easier to use than other sites on the same category, Tumblr allows users to interact with other blogs using text posts, images, videos, links, quotes, and more. This site has a simple dashboard and interface where users can see their own posts, including content from blogs they follow. They have the option of liking, replying or sharing others’ content or posting their own. This caused Tumblr to become popular and retain a large number of its existing users. It also has a high number of unique visits that directly competes with other social networks such as Pinterest and Twitter.

How do you use Tumblr for your business?

  • Advertise to followers using Tumblr. With Tumblr, you can post and ‘pin’ something to the top of your followers’ dashboard until they take it down themselves. This paid feature ensures that your followers see your most important ads as soon as you roll them out. There’s also ‘highlighting’ which adds a tag to the right side of the post. This tag serves to grab the attention of your followers as they scroll down their dashboard. Finally, there’s the Tumblr Radar, which shows the most popular posts chosen by the Tumblr box. These are particularly useful for reaching customers who lead busy lives and can’t keep up with your posts as much as before.
  • Post pictures, pictures, and more pictures. According to Tumblr, pictures make up the most number of posts that get ‘reblogged’ (or shared) for a multiple number of times until it goes viral. This is because pictures, especially colorful ones, attract more attention than text posts. What you see is what you get when it comes to pictures, while with text, you have to interpret the words to discern the meaning.
  • Schedule your posts and update your blog automatically. You cannot stay stuck in front of your computers to update the blog content all day. Create posts and schedule them to be posted at the time you want. Use the Queue function to benefit fully from this feature.
  • Rouse your followers’ competitive side. Launch contests and give away prizes that will make followers sit up and take notice. This will increase awareness about your business, turn more attention to your products, and get more visitors to go to your website and other social networking pages.
  • Be interactive. Followers sometimes get curious about a certain video or link you posted. Make it easier for them to reach you. Allow them to post replies by ticking the ‘Let people photo reply’ and ‘Let people answer this’ options. These will enable you to build closer relationships with them.

2. Insta-Perfect Photos with Instagram

Taking pictures is a passion that Instagram taps into. Currently available on iPhone and Android platforms, this mobile application has 80 million users editing images with filters and sharing them to the online community. Businesses use this app to take and share pictures of their products to their target audience in Instagram.

How do you use this for your business?

  • Set the tone for a story about your products and services. Before you snap pictures at random, think about what light you want your business to be seen. Would you like a homey feel or a trendy atmosphere? Decide on this first to ensure that create the right impression you want your followers to make.
  • Be creative. Take photos of your products and services in unusual ways. Experiment with different filters to make your pictures more catchy and interesting to look at. Finely taken shots will make your products have the potential to engross followers and make them curious about your merchandise.
  • Learn how your customers use your products. Know what customers think of your merchandise. Ask them to post how they use your products. This will serve to make other followers (who are not yet your customers) to buy your goods themselves. Another additional benefit is that you’ll see how your products can be further developed to make it more useful for customers.
  • Take your followers behind the scenes. Engage your social community with pictures that show a carefree side to your employees. This will enable them to know your staff more and form close ties to your business. Showing how you prepare for an event or demonstrating the way you manage your inventory makes followers more curious about your enterprise. This encourages more socialization between you and prospective customers.
  • When speechless, say it with pictures. Ask your followers and let them reply with a picture. For example, you’re involved in the clothing retail industry. You can ask queries like, “What’s your fashion statement today?” This will challenge followers to look their best and post pictures of themselves wearing their most stylish outfit. If you are in the food business, ask your followers post images of healthy meals they enjoy. You’re promoting hale and hearty food, while subtly promoting your goods!

Check out the next article for information on how to use Foursquare for your business.





Hubze.com Link 1

Hubze.com Link 2

Look at Ability and Track Records when Considering Social Media Staff

Tips in Considering New Graduates for Social Media Positions

You’re ready to venture into social media but don’t know enough to become successful at it. You look over a list of candidates for the job and considered hiring someone fresh out of college to man the post. After all, the younger generation are more savvy when it comes to social networking. In fact, you’ve witnessed how your teenage nephews and nieces adeptly handle three personal social accounts simultaneously. Before you give job offers for the newly grads, are you really sure they’re capable enough to handle your social media campaigns?

1. Do they have the appropriate skills?

This should be your first concern. Do they have the skills you need to help make your social media campaigns take off and become successful? Do they have good oral and written communication skills? Do they have the proper work attitude? Determine whether your applicants have the qualities you seek so you will not regret hiring them. Assess whether they would be capable of handling corporate social media accounts as they do when managing their personal accounts in Facebook, Twitter, and other social networks.

2. Do they have the experience?

New graduates need to be guided on what sort of content they should be posting. It is important to have someone check the articles, pictures and videos they made before posting them on the company web page. This is to ensure that the content meets your requirements and will reflect well on your online image. Other than that, you also have to make clear that their friends cannot post personal messages on your company page. Posts of this nature make your page look unprofessional.

3. They may not fit in with the work atmosphere.

When assessing new graduates for a position in your company, it is important to determine whether they’ll be able to handle working in your particular work environment. For example, you have a fast-paced office atmosphere that requires everyone to quickly react to emergency work situations. Do you think your young candidate will be up to this type of surroundings? Make sure they’re a good fit for the environment, not just for the job. They may pass the qualifications, but they might not have the personality suited for the post. A highly-strung person will easily get bored in a quiet office while a reserved individual will find it hard to adjust to an active group.

4. They will need to be supervised.

Yes, new graduates need to be supervised to ensure they’re able to adjust well. You or a colleague will have to be available to answer their questions. They may have to be observed to ensure they understand how the work is done so mistakes will occur less often. They should also be advised that personal browsing and managing their personal social accounts are not allowed. Some new graduates have to be reminded because they have had more freedom in social networking while doing their school work.

5. On-the-job training is necessary.

It is advisable to make your new hires (and new graduates to boot) to observe before they do actual work. Once they get a feel of how things are done, make them do some exercises that will test how they understood your instructions. This will gauge their ability to understand and follow directions, as well as test their predilection for hard work. You can also give them a ‘dry run’ before starting formal hiring procedures to see how they will cope with the job. Attitude should also be checked to see whether they’re mature enough to be productive employees who’ll stay in the long run.

6. Evaluate their technical skills.

Social media does not only involve handling content, but also entails analyzing production numbers, analytics, conversion rates and more. Determine their knowledge and skills in these aspects to fully grasp whether they would be fit in other areas of social media work as well. It would be better to hire people who have a background in handling such areas so they can assist you in concluding whether your social media campaigns are efficiently working or not. They should know how to improve campaigns and make them do well.

7. Crisis management skills should also be taken into account.

There may come a time when your company has to deal with a public relations nightmare. Make sure your social media manager and staff can handle the job and turn the situation around. Having a capable team who can think of ways to prevent PR problems many steps ahead saves you a lot of trouble.

8. Make sure you can access all your company’s social networking accounts.

Letting your company pages be managed alone without knowing many details about it can result to social media nightmare. Ensure that you’re in touch with the process so you’re not caught surprised and ignorant of what went on to cause a PR disaster. Knowing the passwords to those accounts will also allow you to monitor the content, analytics, and other minute information about your social media campaigns.


The Bottom Line

Hiring new graduates is not necessarily a bad thing. They give new blood to your workplace and can make the office exciting and lively. Gauge their skills, attitude and personalities just like you do with the older applicants. It also helps to remember that not all new graduates are the same. Some are really capable and equipped with a healthy attitude for work, while others need to develop their skills and cultivate a more mature manner. Consider these tips before hiring to ensure you’re getting a new graduate who will be great to work with.




Widen Your Online Presence with a Social Media Boost


Make your business soar and succeed online with the help of five social networks.

Using social media to promote your business has the potential to generate big profit for your company. More and more people goonline to shop, look at different products, keep up with the latest news, catch up with friends, and more. This presents the opportunity for businesses to reach customers and build a large online client base.

Choosing which social media site where you can establish your business requires considerations, though. For example, does your target audience frequent this site? How about your competitors? How long have they been on social media? Are they just starting out like you? Other than that, is the social network of your choice fit your company? Is it suitable for your marketing campaigns?

Making a decision about what social media site to choose for your advertising project centers on your customers. Investigate whether they prefer to look at ads on traditional or modern media. Do they like reading newspapers, listening to the radio, and watching television more than browsing the Internet? If so, these are the media you should be focusing on. If your target market is the young adult group, mainly people ages 18-34 years old, then they probably have active online lives. They’re likely to have accounts on the most popular social networks, own a smartphone, and like to spend more than 8 hours surfing the web.

Once you find out where your prospective customers like to hang about, customize your campaigns to include content that appeals to them the most. Your audience might prefer to see pictures and videos more than text updates on your blog and social networking pages. How do you make your brand attractive and encourage them to say good things about your products?

Positive engagement is the key to build relationships with your target audience. Make your online presence active and interactive to better befriend them and make them feel close to you. How do you do that? First, you have to choose a social media site. Here is some information on five of the fastest-growing social networks today:

1. Tweeting on Twitter

Established in 2006, Twitter enjoyed a rapid growth as soon as it was unveiled on the Internet. It quickly garnered more users in 2007 when participants of the South by Southwest Interactive conference used Twitter to keep track of other attendees. They increased the average number of tweets up to 3 times the usual 20,000 tweets per day.

Business Standard, a national India newspaper, appended Twitter with the moniker, “SMS of the Internet.” This is because users can only type 140 characters on the Internet. This makes for straightforward posts, with emphasis on the ‘short and sweet’ type of messages.

How do you use Twitter for your business:

  • Heads-up for the latest company deals and coupon codes. This not only benefits followers but also businesses as well, as special offers and discounts tend to generate interest and increase traffic.
  • Customer service assistance. Customers prefer to reach out to businesses online instead of calling the hotline number. Interact more with customers and answer their inquiries and complaints. React to their suggestions and other feedback, as well. This will make them more satisfied with your business in general.
  • Customer Engagement. Twitter offers different ways to engage with customers using the @mention and Twitpic features. Arrange contests to increase brand awareness and make people come to your website and store’s physical location.
  • Promote the company blog. Encourage followers to keep up to date with the latest posts on your blog. You can share post industry news and company updates to discuss with your followers.

2. Pinning on Pinterest

Imagine Pinterest as a set of online bulletin boards which you can use like scrapbooks. The user-friendliness of this site made Pinterest break into the social media race on 2010. It became popular enough to generate 11 million unique visits, which makes it the fastest to break the 10 million unique visitor count record. Pinterest’s wide reach brought more referral traffic to entrepreneurs than LinkedIn, YouTube and Google+. In March 2012, it surpassed LinkedIn and became the third largest social networking site in the United States.

How do you use Pinterest for your business?

  • Enhance your brand image. What makes your business popular among your loyal customers? Is it the ambiance of your store? The way your products are presented? Adopt those same qualities on your Pinterest boards. If your customers exclaim over the décor of your site, why not post pictures of décor suggestions?
  • Showcase your products in a unique way. Unleash your creative side and think of ways to display your products. Take pictures that show them at their best. If you’re selling wines, show photos of your wine bottles in an unusual position that would display how the light reflects against the wine.
  • Be more social. Make your Pinterest page more social with posts about your customers. Are you providing art classes? Take pictures of the works of your students. Hosting a party with many followers in attendance? Post photos of your best-dressed participants. You can also allow customers to post pictures of how they use your merchandise. This not only increases customer engagement but also promotes your products to your followers.
  • Include other pictures relevant to your products. It can be boring to see the same things posted on one board after another. Be more diverse and post photos of different type of products related to your brand. For example, if you’re a greengrocer, post vegetarian recipes to promote using greens as ingredients. You can also pin images of cooked vegetables in different occasions like Thanksgiving, 4th of July and other holidays.
  • Inject humor on your posts. Humor is a great equalizer. Make people notice your page more with memes, jokes, and comic strips related to your products. If you’re managing a pet shop, create jokes using pictures of your pets. This works well with today’s fad of dog and cat jokes circulating around the net.

Check out the next article for tips on posting on Tumblr, Instagram, and Foursquare.



Wikipedia Info on Twitter

Wikipedia Info on Pinterest

Search Engine Journal



Making Your Voice Heard in the World of Social Media

How Michael Hyatt Makes Himself Heard through Social Platforms

According to Michael Hyatt, a social media expert, the time is ripe for creating a strong platform in which you can bring more attention to your business. Nowadays, it’s easier to create publicity for your products and services. No more need to pay for a radio broadcast or an appearance for a talk show or negotiate with a publisher about print advertising. Today, you can set up a free account, like a social page or blog, to convey your message and connect to your audience.

Building a social page is easy to start, yet hard to maintain, though. With a few clicks, your business can have its own page in the Internet. What is difficult, however, is making regular updates. There’s a constant call to create cutting-edge, creative and catchy content every time you post. One key idea to always remember is to always look for new and surprising topics. You can also revisit old stories and present them in a new angle, in a fresher and more engaging way.

It can be tempting to throw in the towel, but Hyatt advises not to do so. It bears fruit to be patient and consistent in delivering quality content. Double that with brand exposure in the social media sites where you belong. Be more active in Twitter and Facebook and connect with new people. Ask friends to endorse your pages to everyone they know. It also helps to link your blog to your pages so that updates will be shown to your fans and followers. More people will come to read your content, as soon as they notice the steady flow of updates.

So, act now, and try speaking out in your own platform. Communicate your ideas well to drive more traffic to your existing content. It is important to take advantage of the free tools available for your use. These will help make your company more visible to your target customers and allow you to network with people who can help you reach your business goals. Take part in discussions with industry leaders to be ahead in the game between you and your competitors.

Click here to hear Hyatt’s take on the situation now from an interview by Socialmediaexaminer.com.

The Power of Peer Influence

How peer influence is much more effective than relying on well-known influencers for business marketing

Word-of-mouth marketing is still the most popular and useful way to successfully market your business. Many entrepreneurs rely on influencers with a huge social clout to post professional or fun tweets and status updates about their merchandise. These people usually have more than a thousand followers or fans, who may or may not follow their suggestions to buy a particular product or service from a certain establishment.

If we really think about it, are influencers really effective in getting our marketing message across? Some would strongly agree, especially the fans, who have followed the progress of their idol since the early days. But what about those who became fans because they want to keep up to date with the influencers’ thoughts? All they do is note down and never take part in the influencer’s activities, endorsements and sponsored events. If they don’t want to join, they’ll just ignore such posts coming from the influencer.

Peer marketing is different from the dependence on influencers to market businesses. In this method, entrepreneurs rely more on their loyal customers to get the good word out. These satisfied customers tell other people about your business and refer those people to call you. This is way more effective than relying on influencers. This is proven with Duncan Watts’ study about “the pass-around power of everyday people.” The research he accumulated demonstrated that “close networks of [everyday] people drive influence on and offline.”

According to Crowdtap’s infograph, 92% of the respondents rely on advice from people they know. People listen more to their families, friends and everybody else they are familiar with, rather than some random person they encounter in the Internet with thousands of followers. Influencers do have some power over their fans’ choices, but what would you really choose — an influencer’s recommendation or a friend’s suggestion?

Successful Social Media Sales

How Social Media can Help Your Business Earn More Profit

Making money with your social media campaigns takes much time and effort. It takes time to connect to customers and make them interested to buy what you’re offering. People are more empowered to make buying decisions these days, due to the abundance of information present in the Internet and other media. It’s not about salespersons making pitches anymore; it’s more about understanding the customers’ needs. Once you make customers see how their needs can be met with your goods, then the potential to achieve a sale increases.

Sales should come after customers. If businesses require their staff to approach customers with only the aim of making a sale, it will turn them off and make them unwilling to talk anymore. The key here is to engage customers and make them your first priority. Take note of their needs and help them make the right choice that will fit their requirements. This will endear them to your business and make them loyal customers.

With this approach in mind, you can start on implementing your marketing strategy. Here are some tips you can do to increase your customer base:

1. Build relationships.

Respond to a tweet addressed to you. Participate in comment threads. Greet fans and followers on their birthdays. Post something that you know would capture the interest of your readers, be it a funny meme, an intriguing news article or an educational how-to video. These actions will help you be closer to your customers and make them more receptive to your marketing content. Once you’ve captured their interest, it will be easier to turn attention to your products and services.

2. Join networking events.

People who meet in person are closer than those who meet only in the Internet. Make new contacts in networking events and other business dealings. Keep in touch with everyone using social media sites. This would make more meaningful exchanges and make talk about your merchandise more comfortable and personal.

3. Keep your social media training up to date.

Social media is a dynamic field, with new information coming in every day. A professional who trained in social media a year ago might get lost with the many changes and developments happening online. It pays to stay current and informed about the latest developments to avoid being left behind. Keeping up with the latest trends will also help you build up your social networking profiles more. This would also help cultivate additional interest in your company.

4. Undertake social media research and Customer Relationship Management (CRM) strategies.

Keep track of the analytics of your social networking pages. After you’ve gathered and understood the data about your best prospects, then you can start launching your CRM campaigns. Customize those campaigns according to each prospect’s needs to ensure quality results that fit their needs. This will help you convert them to loyal customers you can count on to recommend your products and services.

5. Monitor the competition.

It is wiser to keep track of what the competition is doing to attract new customers. Make the value your offer exceed theirs. You don’t have to spend more to improve your existing goods; just enough to make it more attractive, presentation-wise. .If their methods provide better return than yours, study how they work and think of ways to improve upon their strategy. This will help you think of techniques to trump and exceed their success.

6. Offer freebies and price cuts.

People get excited over free items they can get. Make it more fun for your customers to visit your website. Create a free newsletter mailed straight to their inbox or offer products with discounted prices. This would help drive more traffic on your social pages and website. People who love your products will recommend them to others, which will increase your client base. This method will also show who your strongest leads are, and help you find the people whom you can concentrate your marketing campaigns.

7. Experiment with different types of content.

There are many kinds of content available for marketing purposes. Other than websites and blogs, you can also provide white papers, reports, webinars, webcasts, newsletters and emails. Entrepreneurs should study which types of content are truly preferred by customers instead of providing those which they think that customers want. In the picture below, Lori Wizdo demonstrates how businesses provide content, which is not aligned with customer requirements in “The Lead-Nurturing Payoff for the Tech Industry.”

8. Improve and optimize your website.

If you see that your website has few visits, think of ways which you can improve it. Don’t know what to look for? Consult a web design professional to look at your website and give you a quote on what should be done. Maybe you can change the headline phrasing to make it catchier or add some testimonials to your website.

9. Look for mentions of your businesses.

Negative reviews can be harmful for your business. A complaint can go out of control, with everyone affected retelling and spreading it. Look up your business in discussion boards, forums, and review sites like Yelp. Screen them for bad feedback and probe whether you can flag the comments. If you’re not able to do so, respond to the comment in a calm and professional manner. This will show others that you care about what your customers think about.

10. Ask other website owners to link to your own site.

Increase the number of inbound links to your sites from other websites. This will benefit you climb up the search engine rankings and make you more visible to a larger number of people who are actually looking for a business like yours. When customers see other websites linking to your own, they will trust you more. These links act as endorsements of how credible and reliable your company is.





Marketing Profs


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Office Clipart

What Could Go Wrong: Common Misconceptions about Social Media

You have a small business and you’re interested in widening your reach and attracting more customers.

Study what you’re getting into before launching and investing on a sales or marketing campaign. If you’re not equipped with enough knowledge, your strategy might backfire on you and turn you against trying for it again. This is the same situation that you must face when you venture into social media. Social networking can either turn out to be a huge profit or loss for you. The result of your efforts depends on how to approach this dynamic Internet entity. Here are some misconceptions that small businesses usually have when they start going into social media sites:

1. You have to establish online presence on as many social networks as possible.

Every social site is different from each other and caters to diverse audiences. When trying out social media for the first time, study which site is best for your purposes. (For differences between major social networks, click here). It might be better for you if you set up a page in one network first to fully understand the social media rules first. Once you’ve mastered how the basics, then you can think of setting up another account.

2. When you have a huge number of followers or fans, you’ve got it made.

Before you celebrate in finally achieving one thousand fans in your page, check your analytics first and see whether everyone regularly checks into your page and goes through the content. If they do, then congratulations! But if not, maybe you need to spice up your content more or enrich your reputation with customers. One way you can make your business famous is to always serve high-quality products or services. If you do so every time, then customers will more likely leave positive reviews in your page that will encourage more interaction between you and your fans.

3. When you have social media accounts, you can expect new customers to start calling.

Social media takes time to grow and gain followers. You won’t be able to quickly garner fans and new customers unless you have a very popular brand in your community. This won’t work at all if you have a small business. What you can do to generate calls is to spread news to your loyal customers that you have a Facebook page or Twitter account that they can go to. Persuade them to refer people they know who could use your products and services. You can also connect with influencers with a huge social clout to get the word out on a new business in town that provides such wonderful work, so on and so forth.



Social Media Today

How Valuable is Social Media?

Other than sales, what other benefits can we get if we subscribe to social networking?

For businesses, social media is used to connect to potential customers and persuade them to be part of your client base. It is about letting your target audience know you’re in the business, and you going to meet their needs and satisfaction. Social networks, however, do not end with customer collection and sales. It is also about (1) customer support, (2) brand equity, and (3) market research.

Customer Support

Businesses can use social media to field questions from their customers in a timely manner. Actual customer calls can be problematic due to long waiting period, lack of available customer service representatives and negative experiences that can drive clients away. Responding to customer inquiries on the Internet should cost less and be done in real time. This is a more efficient way of providing solutions to customer concerns and problems.

Using social media, companies can easily reach out to unhappy customers who share their unpleasant experience online. With the presence of customer support on different social network, a company is able to resolve customer issues and perform quick damage control to preserve online reputation.

Increased Brand Equity

According to Investopedia.com, brand equity is about “making them [products] memorable, easily recognizable and superior in quality and reliability.”

Businesses can use social media to undertake mass marketing campaigns to improve the image of your product. Memes and YouTube videos can be used to introduce new merchandise to your target audience. Make the videos catchier so that followers or fans would easily remember them. This can help your campaign to go viral.

Market Research

Social networks are the online hubs where people congregate and exchange thoughts and share content. Getting into these interactive sites gives businesses ideas on how to get the interest of their target audience. Once entrepreneurs are able to study customer habits, they can discover which approach will work best for their marketing goals.

You can also keep a digital eye on how your competitors are faring online. Social media allows them to scout how other businesses succeed or fail in their marketing campaigns. Learn the corresponding customer reactions to your competitors’ marketing strategies using effective social media strategies. Businesses can refine their own advertising plans if they have the right tools and information.

The rising popularity of social networks makes industry leaders more accessible. Keeping up to date with their methods helps business develop their operations further. Be a leader now, use social media effectively.



Social Media Today