Tag Archives: Social Media Presence

Oops! Three Social Media Mistakes to Watch Out for

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Scenarios to Avoid when Starting Your First Online Marketing Campaign

It’s natural to make mistakes, especially on the first time you handle something. It is the same way with social media. It’s easy to think about it as a simple venture, as your activity for the whole day is to think up status updates, photos, videos, and other content that will get the attention of your intended audience. But social media is beyond that. In fact, this is the first common misconception that entrepreneurs form when they first encounter the concept of interacting with their customers online. Business owners need to socialize with their target audience, hence the word ‘social.’

Social media is more than attracting the attention of your customers with an online advertisement. It is important to create a website and networking pages that will introduce your business to customers. You cannot hope to succeed in online marketing without these two platforms. This is because customers instinctively distrust businesses that feature only an ad.

If we match this with real-life event, it was as if they just met you for the first time and suddenly, they received a brochure from you. They don’t immediately pay attention to the brochure and ignore it until it’s time to throw it away. This makes it necessary to introduce yourself and your purpose first, especially on the web where there’s no face-to-face interaction. Your website and your networking pages will function as your ‘introduction’ while your ads will become your ‘online brochure.’

The primary goal is to connect with customers and build relationships with them, hence, the word ‘social’ in social media. Entrepreneurs need to ‘socialize’ with their target audience online before they advertise about their merchandise. Concentrating all efforts on marketing, instead of doing as advised, will be your first mistake. This is because social media doesn’t convert as easy as 1, 2 and 3 when it comes to generating sales leads. You need to establish a connection before approaching the customer with a sales pitch.

You have to give something, so you can sell your merchandise. Your agenda for the first three months or so, should be establishing your online presence. Make a short yet detailed ‘About Us’ sections on your platforms. Show pictures of your store and staff, as well as your products and services. Interact with your customers online. It is advisable not to embark on a marketing campaign around this time as you’re still seeking to make yourself known to your customers and trying to get close to them. Remember, it takes time, energy and effort to develop relationships online and get returns on your labors.

Being active in social marketing is not equivalent to success. You may be posting everyday but are you sure your followers are engaging with your content? Make sure your blog, website or social networking pages are monitored with analytics. There are free analytics software from Google and other platforms to help you determine whether your posts receive attention from your intended audience. If there’s positive improvement than when you started, then continue what you’re doing. Are you sure, though, that your goals are aligned with your efforts? Brad Smith, a social media expert, offers advice on making your networking posts effective:

  • What is your main goal in joining social media? Do you aim to develop awareness about your merchandise? Do you wish to make customers more loyal to your brand? Or do you want to increase your sales? Choose one goal, and coordinate it with your strategy. Combining all three goals using one strategy will not gain you anything as each goal needs a corresponding series of actions.
  • List down each step and measure your progress. This will help you track your progress and see if you’re deviating from your plan of action.
  • Identify which activities get the highest ROI. Sometimes, we concentrate too much on the quantity of posts we produce every day. Experiment with different posting times and types of content and monitor each trial with analytics. This will allow you to see which posts get the most engagement from your followers.
  • Measure your productivity. Determine if an action offers sufficient returns for your efforts. If not, cancel them to make room for more activities that will yield enough rewards.
  • Remain dedicated. Sometimes we get discouraged when we see that there’s only a small number of people responding to our campaigns. When this happens, partner with an associate to keep your morale up and help you maintain your dedication.

Engagement doesn’t just happen; it is nurtured. A video will not become viral if you rely on your target audience to spread it. You must perform marketing initiatives to push your content and reach prospective customers who might be encouraged to contact you. How do you set your campaign in motion? One way you can do that is to roll out newsletters to your existing customer base. This generates interest among your customers on your latest content.

You can also ask other bloggers to encourage their audience to visit your website. Contact online newsletters which welcome guest articles. This has the added advantage of increasing links that will pull up your search engine rankings. On the same vein, look for syndication partners that can run your articles. If you have sufficient resources, you can do your own promotion and advertising. Create a video and upload it to video-sharing sites. Customers can be persuaded to share your video if it is effective in engaging their attention and making them feel that it’s worthy to be shared to their own friends.

There’s no automatic growth when you join social media. Even though this field is relatively new and inexpensive, it takes time before you can successfully establish your presence online. It will be far easier if your target market already knows you, but what if they don’t? This makes it necessary to follow the rules, work hard and adjust your strategy as you go along. This may be new ground, but you can still succeed, provided you follow the basics while making your own path at the same time.

 

Reference:

Social Media Today

Social Media Milestones

“For it [social media] truly to be successful, a concerted effort and commitment to its success is a necessity.”
– Eric Richard, Social Media Expert

Getting into social media is not as easy as A-B-C. You may have free access to tools to create social networking pages, but it takes time, effort and patience to see your campaign through. It is inevitable to make mistakes, especially when you’re planning and preparing your steps for the first time. You might have to scrap different campaigns to get the right formula that works for your business. Many Internet industry experts say that social media is the pathway to successful sales lead generation these days. Don’t miss out on the opportunity to grow and expand your business from its current status. Begin deliberating on what strategies you must take before your competitors gain a foothold on the market.

There are three phases of social media. The first is Launch, second is Management and the third phase is Optimization.

Launch is all about brainstorming about what you should do to enter the world of social media. Which doorway should you choose—Facebook, Twitter, Google+, LinkedIn or other sites? Take the time to learn about each social network you can use for your business — a social media expert or professional to sit down with you for instance. They explain the basics like setting up accounts, differences between social networks and more. You nod and take down notes. Trying it out for yourself, you discover the potential to extend your reach to a large number of customers. Once again, you consult how you should go about making your own campaigns.

After setting up an account or three in different social networks, you try monitoring the returns on investment. You get disappointed with the low results of your hard work. Don’t lose heart yet! Make it a habit to post high-quality content at least three times a week. Connect with everyone you can get to click ‘Like’ or follow your social pages. Ask family members, friends and happy customers to spread the word about your page. Put up signs in your establishment about your newly built social media pages. Once you get people talking about your business online, you can start interacting with your clientele and followers. Always reply to every comment or tweet. An entrepreneur who responds is an entrepreneur well-liked.

When you’ve gathered a middling number of followers and fans, it’s time to examine your strategy again. Is there something you need to change to gain a larger following? Are you generating enough leads that turn into sales? Is there balance between the amount you’ve invested and what you’re earning right now? If you realize there are improvements to do, action must be immediately taken to turn around the situation for the better. Optimize your page to gain the best possible number of maximum returns on your social media investment. Maybe you need to tweak or rehaul your strategy? Seek advice about your campaigns from social network gurus. Once you’ve managed to develop a more efficient approach, progress and profit will soon follow.

Sometimes you have to lose some before you earn more. If trial-and-error is how you do things, you’d learn more about which social media techniques work best for your business.

 

References:

Mashable

StartUpNation.com

What Could Go Wrong: Common Misconceptions about Social Media

You have a small business and you’re interested in widening your reach and attracting more customers.

Study what you’re getting into before launching and investing on a sales or marketing campaign. If you’re not equipped with enough knowledge, your strategy might backfire on you and turn you against trying for it again. This is the same situation that you must face when you venture into social media. Social networking can either turn out to be a huge profit or loss for you. The result of your efforts depends on how to approach this dynamic Internet entity. Here are some misconceptions that small businesses usually have when they start going into social media sites:

1. You have to establish online presence on as many social networks as possible.

Every social site is different from each other and caters to diverse audiences. When trying out social media for the first time, study which site is best for your purposes. (For differences between major social networks, click here). It might be better for you if you set up a page in one network first to fully understand the social media rules first. Once you’ve mastered how the basics, then you can think of setting up another account.

2. When you have a huge number of followers or fans, you’ve got it made.

Before you celebrate in finally achieving one thousand fans in your page, check your analytics first and see whether everyone regularly checks into your page and goes through the content. If they do, then congratulations! But if not, maybe you need to spice up your content more or enrich your reputation with customers. One way you can make your business famous is to always serve high-quality products or services. If you do so every time, then customers will more likely leave positive reviews in your page that will encourage more interaction between you and your fans.

3. When you have social media accounts, you can expect new customers to start calling.

Social media takes time to grow and gain followers. You won’t be able to quickly garner fans and new customers unless you have a very popular brand in your community. This won’t work at all if you have a small business. What you can do to generate calls is to spread news to your loyal customers that you have a Facebook page or Twitter account that they can go to. Persuade them to refer people they know who could use your products and services. You can also connect with influencers with a huge social clout to get the word out on a new business in town that provides such wonderful work, so on and so forth.

 

Reference:

Social Media Today

Customer Service – Still Relevant, Still Important

Customer Service: (noun)

The provision of service to customers before, during and after a purchase. – Wikipedia.com

A customer came inside your home appliances store and browsed around for furniture in the bedroom section. After meandering over the closet selection, the customer looked around for sales assistants. One sales staff approached the customer and answered questions about the make and availability of the customer’s preferred design. After looking over other options, the customer decided on another design. Sales staff concurred, closet was paid for and delivery details arranged. Sales staff thanked the customer and promised to provide regular updates on the closet order. Customer smiled and left happily after the well-done transaction, vowing to recommend the store for fine service.

Customer service nowadays still has the quality present in the above selection. Many companies, especially small businesses, emphasize the importance of performing personable service for their customers. Whether people find satisfaction or regret over their transaction, they spread the word about your business. More so, if they have social networking accounts. According to Simon Mainwaring, “Consumers using social media are wielding growing influence, telling more people about their service experiences, good and bad.” And since social networks are as vast as the world is wide, one good or bad customer experience can resonate throughout the whole online community.

Engaging the customer well is vital to extending the life of your business. If you’re infamous for bad customer service, your business will lose huge profits and might even close down. To avoid this scenario, make your customers feel well-attended to. Know when to let them choose merchandise by themselves and when to go to their aid. If you’re dealing with a customer and another one comes up to you, acknowledge their presence first. Letting them wait for you to finish can make them feel ignored. It also helps to observe their body language cues, facial expressions and tone of voice to gauge the best way to approach them.

Social media can help you maintain contact with your customers even after the sale. Following up with them regarding the goods they brought from you can make them feel appreciated. Customers who feel satisfied with the service they received are more liable to tell other people of their pleasure in dealing with you. They can discuss their experience with you on online public forums, chat rooms, blogs and other social networking platforms. This makes it very important for you to improve your service and maintain a solid web presence to preserve good customer relations.

Combining fine customer service and a dynamic social media existence will help your business grow and prosper. Let them go hand by hand, and soon, your customer base will start to expand with referrals rushing in to keep you busy.

Sony, the Pinterest Star that Caught a Thousand and More Eyeballs

How Sony’s Pinteresting Strategy Generated an Increase of 800% Traffic to their Website

News Bulletin:
PINTEREST NOW THIRD LARGEST SOCIAL MEDIA SITE!

Upon learning about Pinterest’s overwhelming popularity, Sony began browsing and studying the social media site. Their staff found cakes shaped according to the form of old Walkman and other old Sony products honored the same way. These images helped Sony think of strategies in planning boards that would spark attention and maintain brand awareness. They also sought to find out how it can be used to get more in touch with users and regenerate further interest in Sony hardware and accessories.

Listed here is the six-part strategy that Sony undertook for its Pinterest project:

1. Research

In their Pinterest-wide scan, Sony found that fans are already pinning pictures of Sony products and images taken with Sony cameras and much more. This allowed them to capitalize upon the existing interest and make a campaign to drive more sales, promote brand loyalty and convert more fans. At first, they repinned pictures from fans, which built more relationships and increased interest. Boards filled with aesthetically appealing content were then brought out into the public.

2. Staff Involvement

The management arranged for a contest that drove employees to create boards pinned with content that they think would be catchy to the general public and attract more customers. This generated a wide range of creatively set boards filled with well-taken images about what Sony meant to them as a brand and way of life. Upon examination of the boards, Sony learned what will work well for their project.

3. The ‘Pin It’ Button

When Sony prepared to be Pinteresting, they optimized their website to add the ‘Pin It’ button. This was done to promote readiness for the resulting attention to be brought by their Launch-their-Pinterest-Campaign project. When fans found this button next to the image or text they found appealing, they clicked it to pin in their own boards. Doing so led to further traffic to Sony’s website.

4. Different Types of Boards

Since Sony’s fan and client bases are broad and diverse, the company drove various kinds of boards that would charm their audience. For the techie crowd, retro Sony products and ads were brought out. There’s also the Sony Artist Style is brought out where a fashion board of recording artists fascinated the masses.

5. Original Content People will Love

Once Sony captured interest with their starting campaign, they begin advertising content that sustained continued awareness of your brand. They announced special deals limited to Pinterest users and showed unique art like the heart formed by a number of digital point-and-shoot cameras and DSLRs. This made traffic boom until it reached 800% since the offers’ appearance in May 2012.

6. Promotion through Other Websites

Since Pinterest is a highly competitive social media site where different netizens and brands show off their best pictures, Sony reached out to their fans in other avenues. The website, blogs and other tools like Pinreach and Curalate were used to promote interest to their site.

 

How can other brands and businesses approach the magnitude of Sony’s success?

If companies study and follow Sony’s example, they have the potential to be successful. What other businesses can do is to investigate what Pinterest advertising initiative will work best for their products. Only when they realize this can they start going on a campaign. So, start your own research now to be Pinteresting!

 

Reference: http://www.socialmediaexaminer.com/pinterest-case-study-sony/

http://econsultancy.com/us/blog/10080-how-sony-uses-pinterest-to-drive-traffic

Social Media’s Ultimate Goal

What’s more important? Immediate Profit or Lifelong Customers?

Businesses invest on social media to market their products and services, get regular customers and increase profit. Sometimes, entrepreneurs embark on web marketing campaigns and get disappointed when they don’t immediately achieve their desired outcome. As a result, they scrap the whole social networking project and look for other marketing avenues.

Let us clear up misconceptions. When a business first buys into social media, little profit should be expected. Social networking does not mean immediate leads that you can turn to sales and revenues. It focuses more on making connections and building relationships with other people in the Net. Once you have established connections, that’s the time to start raising brand awareness, managing brand reputation and promoting word-of-mouth engagement about your products.

When you first join social networks, you have to understand your target audience first. You need to determine how you will be able to connect with them, learn what topics they usually discuss and find out what their needs are. Not studying your preferred demographic can translate to huge losses you cannot easily recoup.

Shadowing the progress of other companies involved in social media can make you learn a lot about what works on the Internet. This knowledge can help you tailor your business goals to suit your situation and provide marketing messages that are essentially attractive to your customers. Reach out to influencers, interact with your followers and take the time to build your reputation within your chosen social media platform.

Prevent from making hard sales and product promotions because these can disenchant your customers. Share your knowledge about your field instead. Make your content relevant and engaging to your audience and get in touch with them. Share your knowledge about your field and comment on their posts. Listen to their replies and respond to their feedback.

Social media takes time to help you make your business flourish. It’s a continuous trial and error to see what techniques best work for you. It is also similar to getting someone you really like agree to a date with you. You can’t just approach that person and ask her to go out with you. You have to get to know her first, familiarize yourself to her characteristics and win her good will. This is the same condition with social media. You cannot immediately achieve customers; you have to make them feel comfortable enough to trust you to give them the products and services they need.

Be in Charge of Your Social Media Presence

How Do You Manage Your Social Media Accounts?

It’s hard to efficient in social networking if you have more than five accounts to monitor every day or every week. Update your Facebook status, tweet to experts, check in on Foursquare and pin Pinterest pictures without changing browsers. Listed below are five social media tools you can use without breaking a sweat:

References:

http://socialmediatoday.com/jen-eisenberg/549608/top-5-social-media-managing-tools?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

http://mashable.com/2010/07/21/flipboard/

http://thenextweb.com/apps/2011/09/05/create-a-lifestream-from-your-social-networks-in-minutes-with-glossi-invites/

http://technorati.com/technology/article/rebel-mouse-makes-it-easier-for/

http://socialmediatoday.com/mark-paddock/384447/5-reasons-why-social-media-managers-love-hootsuite