Tag Archives: Twitter

Widen Your Online Presence with a Social Media Boost

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Make your business soar and succeed online with the help of five social networks.

Using social media to promote your business has the potential to generate big profit for your company. More and more people goonline to shop, look at different products, keep up with the latest news, catch up with friends, and more. This presents the opportunity for businesses to reach customers and build a large online client base.

Choosing which social media site where you can establish your business requires considerations, though. For example, does your target audience frequent this site? How about your competitors? How long have they been on social media? Are they just starting out like you? Other than that, is the social network of your choice fit your company? Is it suitable for your marketing campaigns?

Making a decision about what social media site to choose for your advertising project centers on your customers. Investigate whether they prefer to look at ads on traditional or modern media. Do they like reading newspapers, listening to the radio, and watching television more than browsing the Internet? If so, these are the media you should be focusing on. If your target market is the young adult group, mainly people ages 18-34 years old, then they probably have active online lives. They’re likely to have accounts on the most popular social networks, own a smartphone, and like to spend more than 8 hours surfing the web.

Once you find out where your prospective customers like to hang about, customize your campaigns to include content that appeals to them the most. Your audience might prefer to see pictures and videos more than text updates on your blog and social networking pages. How do you make your brand attractive and encourage them to say good things about your products?

Positive engagement is the key to build relationships with your target audience. Make your online presence active and interactive to better befriend them and make them feel close to you. How do you do that? First, you have to choose a social media site. Here is some information on five of the fastest-growing social networks today:

1. Tweeting on Twitter

Established in 2006, Twitter enjoyed a rapid growth as soon as it was unveiled on the Internet. It quickly garnered more users in 2007 when participants of the South by Southwest Interactive conference used Twitter to keep track of other attendees. They increased the average number of tweets up to 3 times the usual 20,000 tweets per day.

Business Standard, a national India newspaper, appended Twitter with the moniker, “SMS of the Internet.” This is because users can only type 140 characters on the Internet. This makes for straightforward posts, with emphasis on the ‘short and sweet’ type of messages.

How do you use Twitter for your business:

  • Heads-up for the latest company deals and coupon codes. This not only benefits followers but also businesses as well, as special offers and discounts tend to generate interest and increase traffic.
  • Customer service assistance. Customers prefer to reach out to businesses online instead of calling the hotline number. Interact more with customers and answer their inquiries and complaints. React to their suggestions and other feedback, as well. This will make them more satisfied with your business in general.
  • Customer Engagement. Twitter offers different ways to engage with customers using the @mention and Twitpic features. Arrange contests to increase brand awareness and make people come to your website and store’s physical location.
  • Promote the company blog. Encourage followers to keep up to date with the latest posts on your blog. You can share post industry news and company updates to discuss with your followers.

2. Pinning on Pinterest

Imagine Pinterest as a set of online bulletin boards which you can use like scrapbooks. The user-friendliness of this site made Pinterest break into the social media race on 2010. It became popular enough to generate 11 million unique visits, which makes it the fastest to break the 10 million unique visitor count record. Pinterest’s wide reach brought more referral traffic to entrepreneurs than LinkedIn, YouTube and Google+. In March 2012, it surpassed LinkedIn and became the third largest social networking site in the United States.

How do you use Pinterest for your business?

  • Enhance your brand image. What makes your business popular among your loyal customers? Is it the ambiance of your store? The way your products are presented? Adopt those same qualities on your Pinterest boards. If your customers exclaim over the décor of your site, why not post pictures of décor suggestions?
  • Showcase your products in a unique way. Unleash your creative side and think of ways to display your products. Take pictures that show them at their best. If you’re selling wines, show photos of your wine bottles in an unusual position that would display how the light reflects against the wine.
  • Be more social. Make your Pinterest page more social with posts about your customers. Are you providing art classes? Take pictures of the works of your students. Hosting a party with many followers in attendance? Post photos of your best-dressed participants. You can also allow customers to post pictures of how they use your merchandise. This not only increases customer engagement but also promotes your products to your followers.
  • Include other pictures relevant to your products. It can be boring to see the same things posted on one board after another. Be more diverse and post photos of different type of products related to your brand. For example, if you’re a greengrocer, post vegetarian recipes to promote using greens as ingredients. You can also pin images of cooked vegetables in different occasions like Thanksgiving, 4th of July and other holidays.
  • Inject humor on your posts. Humor is a great equalizer. Make people notice your page more with memes, jokes, and comic strips related to your products. If you’re managing a pet shop, create jokes using pictures of your pets. This works well with today’s fad of dog and cat jokes circulating around the net.

Check out the next article for tips on posting on Tumblr, Instagram, and Foursquare.

 

References:

Wikipedia Info on Twitter

Wikipedia Info on Pinterest

Search Engine Journal

TheSocialSkinny.com

Hubze.com

Proper Twitter Netiquette

Dos and Don’ts in the Tweeting Social Network

When developers first opened Twitter to the public, there were various reactions from delighted to displeased. There were users who couldn’t make sense of the 140-character limit and declared it didn’t make sense to tweet something that short. Time passed and users got used to Twitter’s unique platform. Users have come to love Twitter’s unique dashboard and posting rules. Rules have been revised to accommodate the growing number of users and differentiate between good and bad Twitter behavior.

On Twitter, you have to follow the 140-character limit. Go over, and your tweet will not be posted. The usual no-no’s in social networks are not allowed: cursing, hacking, impersonation of other people, posting pornographic content, and the like. Tweeting your opinions, especially in thorny issues like religion and politics, are all right, provided they are not incendiary. Posts that promote inflammatory content are frowned upon. Violate this and other rules, and your account will be banned.

Getting over-excited to tweet can cause you harm as well. It is advised to tweet only four times a day, with two posts every two hours. Posting more than four tweets can annoy your followers and make them unsubscribe from your tweet updates.

When tweeting, leave some space for your followers to add ‘RT’ or ‘Retweet.’ Consuming all 140 characters can deter your followers from promoting your tweets. As much as possible, phrase your tweets in less than 100 characters. This is the optimal tweet length to catch the attention of your followers, add a hashtag or two, and promote your tweets with ‘RT.’

Posts that are too personal should be sent over the direct messaging feature. Tweeting personal concerns, especially in a public profile, can endanger your safety and expose you to stalkers. Take care in posting your tweets and think whether you need to send a message to the recipient instead. This might save you from a lot of trouble.

If in doubt, read Twitter’s help center to clarify the regulations before you post. Be careful, too, on posting information that might be used to cause you harm. If you think it’s better to send that message as a private message, do so instead of tweeting.

 

Reference: NetworkEtiquette.net

Twitter Followers for Sale

The Burgeoning Market for Fake Twitter Followers

People are amazed with huge numbers, especially those numbers with many zeroes and commas. Same reaction is achieved with a large number of Twitter followers. When Twitter users see personalities with more than 100,000 followers, they think these people must be really influential and the tweets must be worth getting updates on.

The number of Twitter followers functions as a popularity meter. This makes people want to increase their followers like Gremlins splashed with a bucket of water. They believe people will take them more seriously when they have thousands and thousands of followers. As the demand is there, lots of Google search results point to:

Even President Obama, and his election opponent, Mitt Romney, are known to have allegedly bought a number of fake followers. Many entrepreneurs and organization leaders are guilty of buying into this unethical practice. According to Barracuda Labs Research, there are…

Buying fake followers may be good in the short run. When people see you have many followers, they’re influenced to follow you, too. After all, they think there must be something that attracted those followers to your account. It could be your winning personality, witty tweets or funny posts.

Practicing this black market trick could backfire, however. Twitter might catch on to the huge number of fake accounts following you. Twitter techs will close down your account. Real followers will be mystified and wonder at your sudden disappearance. When news of what happened reach them, they’re unlikely to trust you again. This has the potential to adversely affect your business in the online and offline spheres. Your reputation will get smeared, and it will be difficult to get rid of the stains. As you start again, people might wonder whether you’ve gone back to your old tricks.

Genuine engagement with your followers is still better. Quality trumps quantity, especially on this case. It would be better to win the trust of your followers with well-written content, as well as prompt and interactive communication. The growth of your follower count may be turtle-walk slow, but at least you’re familiar with most of them. They truly like you and your business, and buy your products. Real customer appreciation follows and they’ll be more likely to refer you to friends who need your services. Your customer base will widen and you’ll be known as a trustworthy company to deal with.

 

References:

MediaBistro.com

Make the Most of Your Tweets: Twitter Tips for the Tweeting Entrepreneur

How to Tweet, be Seen and be Followed by Thousands

You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet?

Weekends, by far, are the best days. Log onto Twitter and tweet your campaigns, especially on Saturdays when there’s 17% more engagement compared to other days of the week. People cannot browse as much as they want on weekdays because of work, school and other activities. Come Saturday, and they’ll turn on the computer and surf the net to their hearts’ content.

Wednesdays and Thursdays bring the lowest rate of engagement for Twitter campaigns. It might be because these are, in fact, the busiest days. Mondays have higher engagement rates as people are just getting started on the week’s activities. The busy buzz trend on Wednesdays will continue on Thursdays. The fourth day of the week is especially hectic because people want to finish as much work as possible so they can log out in time on Fridays. Traffic begins to pick up on Fridays because people are excited over the start of the weekend.

By the time you wake up, how long does it wake for you to log on the Internet? Studies show that 8 am to 7 pm is the best time range to post your tweet, regardless of what day you do so. A 30% engagement rate waits for brands who post marketing tweets at these times. Why is this so?

People nowadays, especially teenagers, spend most of the weekend logged on social networks. They have greater chances to see your tweet, be curious about your merchandise, look at your website then share the content to their set of friends. When 7 pm rolls around, it’s time to turn off the computer and enjoy the night life or be comfortable at home.

Keep your tweet short and sweet, then add a shortened link at the end. Research says that tweets with less than 100 characters get more attention. This is because the average attention span is as short as NINE seconds, according to BBC. So, save space and trim your tweets to only 99 characters or less.

Use Twitter character count wisely, and you still might have some space left over for a hashtag or two. According to Wikipedia, a hashtag is “a tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign.” [sic]

The short of it is a #hashtag is equivalent to a tag in blogging sites. It serves to allow users to see what posts are associated with a certain word or phrase. Some 2011 popular hashtags are #Superbowl, #Jan25 (Egypt’s revolution), #threewordstoliveby and #idontunderstandwhy.

Businesses can take advantage of hashtags to monitor the popularity of a certain keyword. It can also be used to track conversations and keep up with what people are saying online. Be careful not to overuse it, though. There’s a 17% decrease in engagement when you use three or more hashtags. Better to use only one or two hashtags to enjoy 21% engagement.

Need to retweet? Increase your chances by including ‘Retweet’ or ‘RT’ in your post. Fanatic followers will follow this call to action and click ‘retweet.’ This would help make your tweets to go viral and get the customer engagement you need.

But make sure to…

Users, especially those using Twitter for the first time, sometimes get confused over RT. “What is RT?” they ask. “Retell? Retort?? Reticule???” This would decrease the chances that your post will be spread. Spell out ‘Retweet’ to ensure this won’t happen.

Listed above are the tips for efficient and timely tweeting. Log onto Twitter now and post your messages! Happy tweeting!

 

References:

Social Media Today

MindJumpers.com

BBC News

Time Newsfeed

Ready, Set, Go: How Contests can be Beneficial for Your Business

How contests can encourage customer engagement with your company

Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business? Before you launch a contest, make sure you understand all the rules and guidelines to observe on your page’s social network. If the contest breaks the rules and it gets flagged, you could be banned from posting content. So, before you get excited about your contest and its potential rewards, here are some tips to think about:

1. Frame your goals.

What is your purpose for the contest? Is it for your brand promotion, attract new customers or encourage participation in a special company event? Create a contest customized according to your needs and budget. You can ask participants to post links on their own profiles. Once their friends click the link, they will be directed to your contest’s home page.

2. Plan the contest thoroughly.

While planning, think which type of contest will best suit your purposes. Think about how long your contest will run, who should participate, when it will start, and other details. Once you’ve ironed out the finer details, post the content on your blog or social network page. Encourage all contacts to participate.

3. Set up rules on how the game should turn out.

Write down a short list of rules everyone can easily understand upon first reading. If the regulations are long with many technical terms, participants can choose not to get involved anymore. Consult the social network regulations before you make your own contest rules. This will help you make sure that you are not violating any terms and conditions.

4. Monitor entries and track results.

Use a tracking cookie or software in tracing down all related posts from your contestants. Running a contest will be meaningless if you cannot find every answer or post made by your participants. You can be accused of being unfair in judging the entries, which can damage your reputation among the participants. To make sure you’ve logged every entry, make use of an effective analytics program or marketing software to measure the traffic generated by the contest.

5. Use your website to announce the winner/s.

Many social networks agree that you shouldn’t use your account to announce winners for your contest. This is because other people can make a new account that can look trustworthy and eligible. These pages can swindle money in your name, which will really harm your company. Your website has considerable security to safeguard itself from malware attacks.

6. Prepare a pretty prize.

A well-chosen item can grab attention and intrigue people to join a contest, even if they didn’t want to, in the first place. Think of something unique and sought-after, such as tickets for two in a concert of a famous band, summer getaway packages, or gift certificates from well-known merchants. Enticements like these can make people join your contest and know what your brand is about. A win-win situation for everybody, isn’t it?

Here are rules from well-known social networks:

Reference:

Hubspot Blog

2012 – The Year of Continuous Change

In general, when people hear about 2012, they talk about doomsday and the end of the world.

For technology and Internet, it’s a time of continuous reinvention. Old things are being developed to gain new appearances or functions. Mary Meeker, well-known Internet analyst, discusses how technology is being revolutionized, which in turn, changes our way of life.

Mark Zuckerberg, founder and CEO of Facebook, said in a letter to potential shareholders in May of this year: “We hope to rewire the way people spread and consume information…We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.”

In thinking about this visionary has declared, we realize that Facebook has indeed ‘rewired’ the way we use information. Every time we log into this social network, we see tidbits of information we can ‘like,’ ‘comment’ and ‘share.’ Communication is made easier as old friends are now given an avenue where they can connect in real time through status updates, chats and messages. Powerhouses and well-known organizations can now reach out to a larger number of people using Facebook pages. Privacy issues aside, one can safely conclude that Facebook is one of the best things that happened in social media.

Another example how people are changed together with technology is the advent of Twitter. 140 characters are enough to reach millions of people and share news experienced firsthand by accident victims, typhoon survivors and more. Then there’s Sohaib Athar, the man who unknowingly first reported about the covert U.S. operation to kill terrorist Osama bin Laden. On hindsight, his tweet is the first indication of news about the whole incident. This just shows how Twitter is useful in disseminating important information before we officially hear them in the news.

Aside from that, we sometimes hear news about how people get themselves out of a scrape by using their mobile phones to call for help. Other people, instead of calling, post about their situation on Twitter or Facebook for others to alert the authorities on their behalf.

Other activities we used to do with notepads and writing instruments, paints and brushes are now taken over by technology. There’s Evernote for notetaking purposes that can be accessed in a multitude of electronic devices, from computers to smartphones. Paper by Fiftythree was made with digitally enhanced creation tools and a screen can be used as a reusable canvas which allows users to create art anywhere and anytime. Another popular example is Instagram, an application used to change the look of a picture from vintage to sepia to black and white. E-books are also on the rise with the rise of Amazon Kindle and Apple iBooks. This made reading more convenient since there’s no need to cart around a bag of books when you can cram 20 books’ worth of text in a Kindle.

A list can go on and on until we’re all bombarded with all the ways that technology has made our lives easier and more manageable. Technology is being continuously developed to make processes churn out high-quality results in the fastest way possible. Maybe one day, we’ll all be able to ride in floating cars and fly around the city instead of driving on the ground. Or do everything with a tablet on our hands which we use for everything except cleaning the house and washing the dishes. Things that we used to do with various materials carefully picked will be replaced by a single computer, phone or tablet where can create digital versions of what we want. When one thinks about it, this evokes nostalgia about products made obsolete by technology and, at the same time, excitement about what other surprises the future has set in store for us.

Taking the Ruler Out on Profit

How Marketers Measure the Return on Social Media Investment

The infographic entitled “Facebook and Twitter ROI” says:

  • 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be; and,
  • 77% of CEOs think marketers don’t talk about what really matters in business: SALES.

The first assertion is, in my opinion, untrue and denotes lack of knowledge about a marketer’s responsibilities. A marketer’s primary duties are (1) to find out what goods and services consumers want, and (2) to promote that a particular business will have the answer to the general population’s needs. The bottom line, then, is that marketers are concerned about the growth of a business. Without marketing professionals to study the product qualities people are looking for, a business would lose against its competitors and close down.

Sales is not the main concern of marketers; it is their end goal. A sale will not happen if customers fail to see how a business’s commodity is useful for their purposes. Marketers effective in their work know how to connect with customers. They study how to properly persuade people to buy a product or service without alienating them with over-promotion.  This would, of course, make marketers talk more about how and why customer so-and-so liked Item X and not Item Y.

As we can see from the graph above, marketers first pay attention to getting a large number of Twitter followers and/or Facebook fans. Having a large following or fan base is beneficial to spreading the word on a business’s products and services. Once you release news about your latest offering, these people can act as your mouthpieces. They will quickly announce about the upcoming goods you may soon provide. They will call their family, friends, and acquaintances and bring them to see how your new products will come up to scratch.

Website traffic will soon follow a Facebook or Twitter page if it has enough content to engage attention and interest. A fully functioning website should be aesthetically appealing with short and informative content to entice fans and followers to call your place of business. The website should also have at least five to seven pictures that collectively show off a good business image. This would help customers remember your business better and encourage them to either call or visit your shop to look around.

How do you get your followers and fans talking and generating social mentions? According to Alicia Ranch-Traille, what you can do are:

  • Put up a Q&A tab where your customers or would-be customers can ask about their concerns and get timely, detailed, and easy-to-understand replies.
  • Respond back to tweets, messages, and wall posts. If you don’t answer back, customers will think you an uncaring entrepreneur and lose interest in doing business with you.
  • Encourage positive video feedback about your products. YouTube is populated with videos about product reviews. Offer freebies for customers with satisfactory experience with your commodities.
  • Create online forums where you can connect more with your customers and other people interested about your products. Aside from building strong relationships, this technique may establish a firm online presence for you too.
  • Have a page on Facebook? Put up some pictures of your products and persuade customers to leave comments about them. Acknowledge raves and address rants equally to ensure a professional business image.
  • Enter your business in Google Places. Put your business on the map and ask satisfied customers to leave reviews on your business listing. This would pull up your rankings and help you foster a positive reputation.
  • Quizzes, contests, and scavenger hunts can get people talking about your products as well as your website. These activities generate more talk and draw additional attention to your business.

Social mentions trigger lead generation that can help turn people passing by your store’s physical location and web pages into customers. The more popular you are, the more chances you have in getting almost every member of the community to come to your store and be customers for life.

So, come one, come all. Try making a business page on Facebook and Twitter. Still not convinced it will be a good investment? Here’s proof:

How about that? Think of the possibilities of reaping such bountiful rewards like Jimmy Choo, Edible Arrangements, and other businesses experiencing success in social marketing!

References:

http://www.businessdictionary.com/definition/marketer.html

http://socialmediatoday.com/aliciaranchtraille/565139/10-ways-get-your-customers-talking

Social Media Choices: Play or Pass?

Ever wondered what social media site should you use for your business? Here are some features and facts of the most popular social networks for you to consider:

Sources:

http://mashable.com/2012/04/16/social-networks-tips-infographic/

https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/166337-the-twitter-glossary#

http://www.mahalo.com/how-to-use-facebook/

http://en.wikipedia.org/wiki/Facebook

http://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/

http://support.google.com/plus/bin/answer.py?hl=en&answer=1215273&topic=1257349&ctx=topic

http://www.saltywaffle.com/who-actually-uses-google/

http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/

http://www.buzzbooster.com/marketing-blog/2011/08/28/youtube-demographics/

Tweeting to Thousands: How Trending Topics Work

What is a trending topic?

A topic can be considered a trend when it is currently the most popular subject of a particularly high number of tweets. For example, #GuyFawkesPumpkin experienced a sudden spike of tweets in a particular country or area in the All Hallows’ Eve season. This topic will be listed down as the trending topic for some days before and after Halloween. As soon as the number of people tweeting about #GuyFawkesPumpkin goes down steadily, this topic will be struck from the list of Trending Topics.

There are three factors to be taken into account to determine whether a topic is trending or not:

1. Popularity of Tweets

The more people talking about the same subject, the more chance that subject will climb up the trend lists. The number of tweets has to be dynamic enough, which means there are sudden increases and gradual decreases of the number of people tweeting about a certain topic. Twitter identifies which topics are being talked right now than they were previously.

2. Diversity of Sources

The popularity has to be widespread. If only one area is talking about a topic, it will not make it to the Trending Topics list. There must be a diverse number of people from a large number of different cities or towns tweeting about the same subject, so it would be considered popular enough.

3. Novelty of the Topic

A topic has to be new, in order to top Twitter’s list. Twitter looks for the latest emerging topics, which is not necessarily the most popular topics at the moment. There should be a drastic increase of tweets over a certain topic with its growth reaching as far as possible to be calculated as a rising trend.