Tag Archives: Website

Let’s All Work Together: How Marketers and Designers can Collaborate on Social Media

Ways for Both Participants can Join Forces and Work Together

 

Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this from happening? One feasible answer is to make it amenable for both marketers and designers to work together. The workload has to be clear-cut and organized, with enough room for creativity. Both must be given guidelines of their responsibilities so they understand the requirements without being hampered with too many rules.

Marketers are involved with the preparation stage of the ad creation. They interview the entrepreneur about the nature of the business, the intended message, and perform consumer studies and content creation. They also create, implement, and monitor their marketing strategies. They’ll answer whether the marketing method is effective enough to answer the needs of the target customers. They frame the basic requirements and make illustrations on how they want a certain ad to look. These plans are given to the designers who’ll be responsible for translating the marketers’ ideas to visual form.

Designers will take into account the marketers’ strategy and the client’s specific advertising needs. They think of ads that will entice customers to view and think of the product. The designers’ goal is to frame the ads according to the intended message of the business. They will then create alternative marketing designs that will be evaluated by both the marketer and the client. One or two pieces will be chosen from the lot to be used for the campaign.

Marketers and designers butt heads when they have difficulty understanding the other’s side of the argument. Marketers can be preoccupied with the ad and website analytics data, and make them insist on changes that designers may find aesthetically unappealing. For example, designers might use animation graphics on all major web pages. Incidentally, this causes the website to hang and be unresponsive. This turns off visitors and causes a downturn on the analytics data. Marketers take note of this and insist on taking down or reformatting the web pages to make the loading time much faster. Analyzing the situation this way points out a workable solution: compromise. Reformatting the entirety of the lagging websites can take too much time on the designers’ part. Instead of insisting on this method, it is more feasible to make the graphics simpler yet still visually appealing.

Involving both marketers and designers in the brainstorming process with the client will be more beneficial for everyone. This will make communication easier and make both marketers and designers fully understand the client’s marketing goals. This will result to more tailored campaigns that will be more effective in attracting leads that turn into customers.

Studying basic marketing and design concepts will also help both groups to understand where the other is coming from. This will result to smoother and more knowledgeable relations between marketers and designers. Being familiar about the marketer’s goals will help the designer to create original ads and websites that comply with marketing standards. Design ideas can also aid marketers in determining whether ads will efficiently garner clicks and leads.

These ways will help encourage the creative process while getting viewers to become actively interested in a business ad or website. Being a little lenient on the rules while emphasizing the basic concepts gives both marketers and designers room for adjustment and inspiration. Combining the two will turn out better marketing campaigns for your business.

 

References:

MarketingProfs.com

LinkedIn.com

TechnoSailor.com

Wiley Online Library

JohnPribbleiii.com

Photo Credit:

FotoSearch.com

Picture Taken From:

http://www.fotosearch.com/UNC251/u21383167/

 

 

Understanding the Conversion Suite

How Google Analytics can Improve Your Conversion Rates

Go beyond counting page-views and visitors with the Conversion Suite in Google Analytics. This application will help you observe how your online marketing efforts come together to drive more traffic to your website. Find out whether enough people download, share and engage with your content. Understand what made users like your website and why others don’t. Your findings with the Conversion Suite will help you improve your site for the better and meet your marketing goals.

Analyze visitor behavior once they access your website. Do they linger and look for the content they seek? Do they find it? Use Goals to measure how well you meet individual objectives. You may want to see how many downloads certain files get or learn the number of hits a new page generates. Set clear goals and evaluate whether they are fulfilled. Set up goals to track each time a user completes an occurrence. This will help you understand how to drive people towards the results you want to happen.

Every time a user performs an action you assigned Google to track, a conversion occurrence is noted in your data. Establish a monetary value for each goal, and soon you’ll see how much your conversions are worth. Analyze how this plays out in reports such as site search, visitor reports, and more.

Visitor Behavior

What are the common types of goals?

1. Destination – A user applied for membership on your site and registered his personal details like email and birthday. Once the registration was completed, the user was led to a page saying, “Thank you for registering. Please access your email and click on the confirmation link sent.”User opens email and confirms his application. A new page pops up and says, “Thank you for confirming!” This page marks the Destination Goal. This will ring a conversion, which will be included in the report. Use Destination Goal with a Funnel for more effective use.

2. Visit Length – This Goal works well on pages where browsing intervals are important. For example, you have an ecommerce site. The number of minutes that users spend looking at and selecting products are important to measure. Use this Goal to learn how long a user hangs around a website.

3. Pages per Visit (for web) / Screens per Visit (for apps)–Want to learn how many pages an Internet user looks at before leaving the site? How many screens a mobile app user browses? Use this Goal to determine the number. This will help you learn whether your web design and content grab attention or not.

4. Event – Set up Event Tracking and define a user action as an Event to use this Goal. It may be that you want to measure a certain event, like comment posting, social recommendation, downloads, or some other user actions. Use this Goal to find out if users perform a certain action you’d like them to do. The success or failure of this ‘experiment’ will help you think of ways to better improve the page you’re monitoring.

 

Goal Funnels:

The purpose of a Funnel is to let you set the path on which a user’s footprints can be measured. With this feature, you’ll learn which page is not functioning well. A user may follow the usual steps but leaves the middle of the path supposed to be taken to complete a goal and earn a conversion. You may realize that the page where the user stopped loads slowly or not functioning as well as it should.

Ecommerce Reporting

Track what your visitors find interesting. Do they linger at a specific product page? Which merchandise gets the most number of hits? How many times do certain users (the regular buyers) visit? How long does it take them to complete a purchase? These questions will be answered once you monitor your website for ecommerce efficiency.

With this feature, you can find out which of your products sell well and which ones don’t. You can improve your marketing strategies based on the data the analytics will gather. Do customers leave before transactions are completed? They might be having difficulties with a particular page.

Multi-Channel Funnels

Trace how a user completes an action (e.g. buying a product online or downloading a file) with multi-channel funnels. With this feature, you can see how your online marketing efforts contributed to making users complete transactions. The reports show what channels customers have accessed during the 30-day period before a purchase. This will disclose which channels mostly affect customer decision, what usual paths customers take before the transaction and other details.

 

Different Visitor Pathways

Site navigation is the catchphrase when it comes to understanding how visitors use pathways in accessing your site. Learn where they enter, get stuck and get the results they want. Maintain the good points and improve the bad ones to continue attracting more visitors to your website. Flow Visualization will show graphical presentations of the paths taken by visitors from the source, through the pages and the exit pages. Goal Funnels works with the data gathered from the Goals. These help determine if the pages are effective enough in attracting traffic and helping users go where they need to be in the website.

 

Attribution Modeling

Attribution Modeling is available in Google Analytics Premium. This feature allows you to build and personalize marketing attribution models. Create and compare different marketing models to determine what works and help you develop better marketing campaigns.

 

Start using Google Analytics to improve your conversion rates today! With these tools, you can improve your website to make it more navigable and user-friendly for all your visitors.

 

Reference:

Google Analytics Conversion Suite

A Day in the Life of a Web Page on StumbleUpon

Click to see details

How Using StumbleUpon can Bring New Life to Your Marketing Campaign

StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from the user’s list of preferred content.

This website adds hundreds of thousands of web pages each month, amounting to… Including your website to the web pages added to StumbleUpon can earn you many organic hits. Your website will achieve many hits as long as you have well-written content that will engage and entertain readers. ToobBox.com posted a blog that featured funny iPhone autocorrected messages. A user StumbledUpon this page and found it comical. Upon sharing, the web page generated more than 7,000 visits.This emphasizes the importance of publishing high-quality content on your website. Once you have great content, add your website to StumbleUpon. You never know when someone might ‘like’ and ‘share’ your page and cause it to go viral.

How do you add your website to StumbleUpon? First, download the StumbleUpon toolbar for the browser you’re using. Create an account and fill out your information. Choose the website topics you want to stumble upon. After that, look for friends who are already on StumbleUpon. This will widen your network and possibly increase content sharing potential.

Sharing your content on other social networks using the Su.pr URL shortener will help you increase your online reach. Once followers click on the su.pr link, they will be directed to your website with the StumbleUpon toolbar on top. If your followers click ‘like,’ you will get more StumbleUpon traffic, therefore, increasing website hits.

Increasing website hits will lengthen the time your page will be shared on StumbleUpon. A total of 400 hours is half of the average time your web pages will get. It will also help if the number of people following you increases and shares your content. Raise your chances of being followed with a detailed profile, a charming display picture, and a well-rounded interest list.

You can also try out ‘StumbleUpon Paid Discovery’ to enjoy the benefits of greater exposure, analytics, reporting systems, and more.

Tap into the huge potential of StumbleUpon to market your content. This social media tool enables your content to be seen by a huge number of your target audience. Here’s the data: See how much engagement your pages can get on StumbleUpon? Think of the possibilities. Polish your content to make it shareable starting today!

 

References:

JeffBullas.com

GoSeeWrite.com

Kissmetrics Blog