Tag Archives: Website Content

Creating Content to Connect

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Rules to Follow in Writing Articles for Your Blog or Website

Writing informative and engaging articles for your blog or website is the right way to attract visitors and increase your site traffic. This is all well and good, especially for your marketing campaigns. But are you adhering to the rules to ensure you’re maintaining journalistic integrity?

You may be thinking how online business promotion and advertising is related to abiding by journalism ethics and standards. One thing you should keep in mind is whatever you write is still subject to criticism, whether your articles are published in traditional or modern media. Tony Burman, former editor-in-chief of the CBC News, declared that “Every [news] organization has only its credibility and reputation to rely on.” This still applies to all types of web content, except the literary and scientific articles.

Everything we publish on the net is subject to scrutiny. Many people have the tendency to believe whatever they read without questioning the source. This poses harmful consequences for them, especially if the writer has slanderous or malicious intent. When we apply this to marketing, writers are prohibited from exaggerating the effectiveness of a product or service in providing a desired outcome. Overblown claims are not tolerated, as these can mislead customers and make them believe that using a certain product will cause the anticipated effect.

This is particularly true for beauty products like whitening or tanning creams and lotions. Advertisements for these goods cannot say that “Product X can make you change your complexion in less than 7 days. Try our product because with Product X, you’ll look beautiful every time you use it.” This makes it important for all businesses to be careful in saying how their products will affect customers and meet their needs.

Almost all articles follow some form of guiding principles. A written marketing piece should be creative and clever enough to draw attention and attract interest without giving the wrong impression to consumers. According to Joe Chernov, Content Marketing Vice President for Eloqua, there are rules to follow to make sure you’re providing truthful and accurate content:

1. Fact should win over opinion.

Stated opinions without facts to serve as backup are not truthful. This is because opinions are sometimes biased or prejudiced against a certain idea. There should be statistics, data research or quotes from experts to support your statements.

2. Have a reference for every point you want to make.

You should have a source for all the main points and claims you make in your article. Quoting sources provides your article with more credibility and makes it less likely to be challenged. Listing your sources also helps you remember where you found the information and assemble an unassailable defense for your stated opinions.

3. Clarify everything with your sources.

Looking for quotable sources can be difficult, especially if your reference does not want to be cited for some statements. When writing your articles, make sure you find some other references you can use as a foundation for your assertions.

4. Look for a different viewpoint.

It is easy to get lost in an issue if you isolate yourself on only one side of the matter. Seek the opposite side of the argument to get a feel of things and know what the big picture looks like. Being familiar with how the other side will compose their argument will make it easier to frame your arguments for the side you’ll support.

5. Append a byline for your sources.

Always look for the originator of your source documents to ensure you’re crediting the right person for the information you want to cite in your article. A byline can include some facts about the writers’ current occupation and activities to establish how they became experts in their respective fields.

6. Minimize jargon.

Readers can find it hard to stick to an article that has many technical terms they cannot easily understand. Lessen the instances when you have to write down something that would sound too technical to your readers. Make your piece easily comprehensible so they will continue reading and not be alienated.

 

References:

Mashable.com

Wikipedia.org Link 1

Wikipedia.org Link 2

Yes, This Looks Like a Trustworthy Site

How to Make a Good Impression with Your Website

Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But how do you make your content inspire trust among your users? What do you need to make them trust your message and look up your details on the Contact Us tab?

Website content doesn’t need to be long and too detailed to make viewers feel that you’re knowledgeable in your field. If you need to disseminate information important to your customers, create a Resources page with organized links instead of dropdown menus or tabs. Excessive use of tabs can make your website look cluttered and confusing. A large number of tabs can also slow down loading time of your web pages and cause your visitor count to go down.

When making content for your business website, 3-5 short paragraphs with five sentences each are enough to engage your visitors. Any longer and they will just scan the whole page or move on to the next one. Use quality pictures to break up the content and let your viewers’ eyes rest and enjoy the high-resolution photos. An introductory video can also be uploaded to your website to connect your visitors, especially those who like visual content better.

There are some pieces of ‘signal content’ customers usually look for in websites they visit. These effectively encourage visitors to come back and browse your site. According to Jeremy Schaedler, a contributor on Marketingprofs.com, visitors are more likely to feel brand trust if they see the following types of content:

 

1. Show authoritative sites where you’ve been featured or awards and distinctions received.

Is your business included in Angie’s List? Did your store get awarded for fine customer service or professional conduct? Mention these on your website’s About Us section. If you have a roster of awards or have been the recipient of a certain prize for a number of consecutive years, bring them up as well. You can also include distinctions like being an authorized service center, installer or contractor of a particular brand. This will help make your viewers trust that you’re capable enough to do the job.

2. Get accredited by the Better Business Bureau (BBB).

Let Better Business Bureau assess and accredit your business. You will be graded according to your track record in the market, as well as, whether you honestly represent your products and services, honor guarantees, and more. Once you manage to pass BBB’s qualifications, you are committing to resolve customer complaints and maintain proper business standards.

All these make customers trust BBB accreditation. Succeeding in the testing phase will allow you to post their badge on your site and declare that you’ve been accredited by the organization. Once users see you’ve been officially certified, they’ll be more likely to buy your merchandise.

3. Post staff bios and pictures.

A page about your staff gives a business more trustworthy feel. This conveys assurance that the business is willing to stand by any promises they make. You can show their educational background, work experience, professional associations, and other credentials. Poor-quality photos will turn off visitors and bump you down a few points in the satisfaction ratings. Their pictures should be clear and well-taken, with your staff projecting the image you want your business to be seen. If you have a dental clinic, you need photos that show your employees on a warm and friendly light. Many law offices, on the other hand, make themselves appear serious and tough to make potential clients confident in allowing them to handle their legal matters.

4. Add testimonials.

Gather testimonials from happy customers and post them on your website. If possible, ask satisfied clients to let you shoot video testimonials. This will help increase customer trust and make them feel comfortable enough to rely on you. You can also allow customers to post their own feedback. This, however, makes it necessary to monitor the testimonials closely. You might encounter negative feedback or spam comments. Try linking your testimonials web page to Yelp and other review sites so your customers can easily see what people are saying outside your website’s online territory.

5. Ensure a secure website.

Security of private accounts, especially in an ecommerce website, is a high priority. If customers can’t trust you with their financial account information, they will not bother to come back. Make it a point to periodically check for hacking attacks, malware threats, viruses and other online threats. Making sure of customer protection will make clients trust you more and come back to buy your merchandise.

6. Add social media plugins.

Facebook like icons can be beneficial toyour website. The number of people liking your blog posts and other pieces of content can influence visitors to check your website out in a more thorough manner. Integrate this with your social marketing campaign to make followers visit your website and engage more with your content.

7. Display your phone number clearly.

Make your phone number appear on every page of your website at the top right corner. Placing the phone number on this position will make it more visible to your visitors. This encourages people to call for more inquiries and open up opportunities to generate sales leads.

8. Make a privacy policy.

Customers nowadays are more concerned with security, especially with threats of online hacking. Make your website a safe place for your clients. Protect their information and make them informed with what you do with their details on a short and comprehensive yet easy-to-understand privacy policy. This will inspire trust and attract more customers to your website.

 

Reference:

MarketingProfs.com

The Old Spice Effect: Business Videos with a Heart

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Make customers stop and pay attention with a story about your business.

We have loved reading stories ever since we were children. We even make up our own as we strive to make the people around us wonder and imagine. Storytelling never fails to stir us, even in the form of unfounded news or hearsays. Marketing is no stranger to stories, as well. They use storylines to generate interest on the products and services they promote. This ability is evident through the commercials we see whenever we turn on the television.

There are the Mentos commercials, which feature the “Freshmaker,” and show how your breath can be made fresh with just one candy. Look back on an Old Spice ad that presented a half-naked, towel-clad Isaiah Mustafa telling viewers to “Smell like a man, man.”This commercial told a story that fans of the Old Spice Facebook page clicked. They then typedtheir comments, liked the posts, and shared the page.

This aptly demonstrates the power of storytelling in an ad. Old Spice, the company, contracted Mustafa, a former football star player, to help spread the message that the Old Spice scent can make a man smell more masculine. The reactions above showed how effective the campaign is, making it achieve 14,393 likes and 7,864 comments. This commercial was released last 2010, and it still got comments up until three months ago.

How do you create stories that will imitate the Old Spice effect and make customers pay attention to your content? How do you make them interested with your products? Here are a few ways:

1. Create introductory videos.

Make a video that introduces your business well. Show footages of your store and merchandise, along with your office and employees. If you have a production area, show that in the video, too. Let the CEO make an appearance and explain how your business can be of service to the general community’s needs. You can show this video on your website’s home page, which gives visitors a bird’s eye view of your business processes. This video can also be featured on your social networking pages to engage your followers.

Doggytopia, a dog day care center based in Kelowna, Canada, uses this technique well to tell customers how they will take care of your pets while you are at work. Brenda McBurnie, the owner of the establishment, showed the place where dogs can play and be taken care of. This video serves as a good marketing tactic to attract more customers to visit and entrust their pet dogs to Ms. McBurnie.

2. Product Videos

You know how great your product is, and how useful it can be to perform a certain function or purpose. Customers don’t automatically know that, so make a video that will show them how special your merchandise is. They key is not to tell them, but to demonstrate how. General Electric effectively used this type of video to feature a machine that detects the presence of cancer cells in a patient. This video showed GE employees telling viewers how fulfilled they felt when they helped create something profound like their cancer health care equipment.

http://www.youtube.com/watch?v=eJCiZ7J4Al4&feature=player_embedded

 

Here are some examples of the reactions to the ad

3. ‘Competitive’ Videos

Provide a video detailing the reasons your business is unique. Think of special qualities that sets you apart. It can be about your many years of experience, longevity in the industry or the value of your products. Discuss how you started your business and made it grow. Impart some stories about how your family or friends helped you set up your venture and make it through the lean times. This can help customers know you more and make them feel you have something in common with them.

One video under this category is Kathleen King’s story of how she entered into another venture. This was after being booted out of her first bakery, which she established and managed for twenty years. She illustrated how she maintained her strength and determination to carry on and become successful again. These characteristics made her stand out against other bakeries near her locality.

http://www.inc.com/chris-beier-and-daniel-wolfman/how-tates-bake-shop-founder-kathleen-king-lost-it-all-and-bounced-back.html

4. Statement Videos

Shoot a short video that showcases your business commitment or mission. This allows customers to know your goals and what principles you stand for. This can help them decide that they’ll support you to attain yourobjectives. For example, you manage a hospital and commit yourself to ensuring your health care staff provides the highest quality of care available. Illustrate how you fulfill your commitment statement with a video.

Blackboard, a company that fosters online and mobile learning, declares its commitment to be ‘accessible’ to students with a high-speed Internet connection. This allows them to reach students and impart the education they need. Rajeev Arora, former Vice President of the Marketing Department at Blackboard, reiterates the company’s commitment on the video below:

http://www.youtube.com/watch?v=JiG67InGZ4Y

5. Corporate Personality Videos

How does your company define your business? What are you passionate about your corporate culture? Illustrate how you love your enterprise with a video. Answering this question makes it necessary to go back to the time when you first decided to set up your business.  Why did you choose to establish a restaurant, for example? Is it because you like to feed and make people happy through food? Or you love to cook and create dishes that make people satisfied with the taste?

Kristy Greenwood, the owner of Victory Love+Cookies, explains her passion for baking cookies as a way to “get them out into the world, spreading love and light, sugar and flavor, by whatever means necessary.”According to Ms. Greenwood, her zeal for life and making other people feel good is represented by her cookies – light, sweet, and delicious.

http://vimeo.com/32883545

Bottom Line

Using videos to tell stories is a great way to engage your visitors. Almost nobody can resist a feel-good story, which inspires them to do better. Use this to connect to your target audience. Maybe you’ll reach them the way Old Spice did. 😉

 

References:

MarketingProfs.com

Forbes.com

Adweek.com

Inc.com

Swipely Works Blog

No2Pen.com Blog

VictoryLoveandCookies.com

Photo Credits:

Old Spice Facebook Page

A Day in the Life of a Web Page on StumbleUpon

Click to see details

How Using StumbleUpon can Bring New Life to Your Marketing Campaign

StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from the user’s list of preferred content.

This website adds hundreds of thousands of web pages each month, amounting to… Including your website to the web pages added to StumbleUpon can earn you many organic hits. Your website will achieve many hits as long as you have well-written content that will engage and entertain readers. ToobBox.com posted a blog that featured funny iPhone autocorrected messages. A user StumbledUpon this page and found it comical. Upon sharing, the web page generated more than 7,000 visits.This emphasizes the importance of publishing high-quality content on your website. Once you have great content, add your website to StumbleUpon. You never know when someone might ‘like’ and ‘share’ your page and cause it to go viral.

How do you add your website to StumbleUpon? First, download the StumbleUpon toolbar for the browser you’re using. Create an account and fill out your information. Choose the website topics you want to stumble upon. After that, look for friends who are already on StumbleUpon. This will widen your network and possibly increase content sharing potential.

Sharing your content on other social networks using the Su.pr URL shortener will help you increase your online reach. Once followers click on the su.pr link, they will be directed to your website with the StumbleUpon toolbar on top. If your followers click ‘like,’ you will get more StumbleUpon traffic, therefore, increasing website hits.

Increasing website hits will lengthen the time your page will be shared on StumbleUpon. A total of 400 hours is half of the average time your web pages will get. It will also help if the number of people following you increases and shares your content. Raise your chances of being followed with a detailed profile, a charming display picture, and a well-rounded interest list.

You can also try out ‘StumbleUpon Paid Discovery’ to enjoy the benefits of greater exposure, analytics, reporting systems, and more.

Tap into the huge potential of StumbleUpon to market your content. This social media tool enables your content to be seen by a huge number of your target audience. Here’s the data: See how much engagement your pages can get on StumbleUpon? Think of the possibilities. Polish your content to make it shareable starting today!

 

References:

JeffBullas.com

GoSeeWrite.com

Kissmetrics Blog

For More Customer Engagement and Further Business Growth

Pages to Track and Study with Google Analytics and Other Web Analytic Programs

You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze, and report Internet data for business and market research. It will also aid in understanding how visitors use your website, which gives you ideas for improving your site traffic.

How do you start tracking your web pages? Where should you focus –off-site or on-site web analytics?

You can use off-site analytics to measure a website’s potential to attract visitors, visibility in search results, and find out what customers are saying. It will identify the web pathways a user took to find a certain site.

On-site analytics, on the other hand, track visitors’ footprints once they enter your website. It measures the bounce rate, or the percentage of visits where a visitor enters and exits a website without visiting other pages on the site. It also notes the landing pages your visitor views if he or she continues browsing. Visit records from cookies are used to determine whether the user is a unique or repeat visitor. On-site analytics compare key performance indicators to determine if your website meets your goals.

Which type of analytics should you use? This would depend on what you want to find out. It would be better to decide on what you want to improve upon first. Do you want to drive more traffic to your site or make visitors engage with your content more? Concentrate on one aspect first, so your data won’t overwhelm or confuse you.

Still wondering where to direct your online tracking and research with Google Analytics? Here are ten analytics goals from Ran of Web Analytics World:

1. Comments – Note whether visitors have posted comments on your posts. Make sure to track two actions, namely, ‘Submit your comment’ or ‘Post your comment.’ This helps you take note of their reactions, feedback, or queries, and see whether a user posted spam or pasted a link to malware. Create a virtual page view for your comment buttons and set Google Analytics to track these on-click events.

2. Social Bookmarking Actions – Use Google Analytics to track these outbound links if you have buttons that allow content sharing to Facebook, Twitter, Pinterest, and other social networking sites. You’ll need to edit the Google tracking code, add ‘/outgoing/’, and set the page goal to ‘outbound.’ This will enable you to find out whether your visitors believe your posts are worth sharing with their friends.

3. Newsletter Subscriptions – Find out if you’re successful in attracting a large following of readers. Tagging your email campaigns using Google URL builder help you understand its revenue count and conversion rate. This will inform you how many subscribers you get.

4. Catalog Requests – This will be an important feature to track if you have an ecommerce site. Perform the same process you followed when you set up Google Analytics to track newsletter subscriptions. This will help you monitor the number of subscribers and know which ones bought your products or services.

5. New Account Openings – Another important facet to monitor is the ‘Create an Account’ or ‘Sign Up’ button, especially when you’re running an ecommerce website. Setting Google Analytics for this allows you to find out the hindrances preventing users from making new accounts or completing their orders. It may be you’re requesting unnecessary details, like complete home addresses or phone numbers. Another reason may be your captcha form. The letters and numbers might be difficult to read. Improving upon these weak points will help you get more members.

6. Feed subscriptions – To track the number of feed subscribers, you’ll need the trackPageview tag to create a goal page. You need to update the feed link on the blog or website to assign the goal page to the RSS link correctly. Tracking feed subscriptions will help you learn if you’re providing attention-grabbing and meaningful content.

7. File Downloads – You’ll need a tracker for file downloads if you’re managing a file-hosting or sharing website. You need to tag the link with the _trackPageview() JavaScript to monitor the downloads. This will help you learn which files get the most number of downloads and inform you of what the most looked-up files are.

8. Call-Back Requests – Most call-back widgets have two tracking pages: ‘Request a Call’ and ‘Confirmation.’ You can add a goal value in the analytics if you need to track revenue using calls. This will help you discover whether the calls you receive are effective in generating sales or solving complaints.

9. Leads – Monitor your sales leads with special encoded links to your company website. Lead tracking software likes SalesGenius will inform you when the lead opens the email and clicks the link. The lead is directed to the website with a distinct URL. This allows the tracking software to record which pages are viewed and what links are clicked. Online tools like GeniusTracker enable entrepreneurs to see the pages the leads viewed to understand what exactly they are looking for.

10. Sales – Tracking sales can mean acquisition or loss of profit for your business. Keep a record of every transaction with each customer. This will allow you to focus on the ones most likely to make a purchase or need some convincing to buy a certain product. Use a Google analytics tracking number to get information about the visitors, page views, referring source and keywords.

11. Website User Reviews – A positive or negative review can make a difference for a company. A good review encourages sales, while a bad one can harm your marketing campaigns. Create a page in your site where customers can submit their feedback about your products and services. Track this page to learn which reviews attract the most attention.

Tracking these pages can help your business. It enables you to make changes where needed, and further improve your website to attract more leads and sales. Study the data generated by Google Analytics and other web analytics software to make your business expand.

 

References:

Web Analytics World

About Web Design

Wikipedia

HowStuffWorks.com

Ecommerce Circle

Google Support

Make People StumbleUpon Your Content

How to Use StumbleUpon for Content Marketing

StumbleUpon is a social bookmarking site that allows users to discover websites catering to their personal interests. This program has attracted more than 20 million users since its launch in 2001, longer than social networks have been around. Users flock to this site to discover websites they haven’t seen before. Businesses found this site to be particularly useful in attracting new users with existing content. Even if the pieces have long been published, users will continue to find them useful as long as they remain relevant and timely.

With the ‘Explore Box’ feature, users can search for specific topics instead of using their general interests to discover content they haven’t seen before. For example, instead of sorting through a dizzying variety of results in art, you can search for a particular contemporary artist instead. More specific results appear that way, which helps users find the results they need quickly.

How can you use StumbleUpon for your business? Jeff Bullas, a well-known online marketing professional, advises entrepreneurs to be active users to fully utilize StumbleUpon features. After creating a profile, you’ll need to sign up for the Paid Discovery program, which will make your site more visible. Each click will cost around $0.10 or so.

There are also upgrade options that will make your site appear more often. A site or brand channel (not unlike social networking pages) will allow users to follow and find out what you like. This will encourage more user engagement with the content you publish.

A StumbleUpon badge will also be useful for online marketing purposes. You will be given an html code, which will let you insert the StumbleUpon badge to your website pages. This will persuade users to add your site to their profiles, increase your chances of being ‘discovered’, and spread your content to more users.

Susan Gunelius of Sproutsocial.com also recommends that you fill in your details and put a winning picture on your profile. A complete profile and nice picture will make users want to connect with you. Be sure to create only a single account because StumbleUpon frowns upon the use of multiple accounts and spam. This may make the site shut your account down, if you’re not careful to follow the rules.

When posting onStumbleUpon, it’s best not to publish all your content. Issue more content from other sources so you won’t appear like a spammer who’s only promoting a business. Post the articles you’re most confident in and edit the ones which need improving. This will help you stand out from other publishers posting the same content. Be creative when writing titles and descriptions to attract more users to read your high-quality content. Include relevant keywords to enable easier searching and incorporate evocative images in your posts. This will make your articles more appealing to read.

Use StumbleUpon in conjunction with your social networking campaigns. Use the URL shortener, su.pr, to make it easier to share posts across social media sites. Access how much traffic comes to your website and other content pages using this performance analytics tool.

Engaging with other users is also important. Check out the profiles of your target audience and find out what they’re posting. What content do they like? See something you want to share on your StumbleUpon page? Do so! It tickles users to see someone else share the things they like, especially if it’s an established business. Add personal messages when directly sharing content with members to foster intimate relationships and make engagement easier.

Join the competition and start StumblingUpon today!

 

References:

JeffBullas.com

Eloqua Blog

Sprout Social

Mashable

Want to Attract More Customers? Do it with Pictures

If you’re given a choice between reading a long article and viewing a beautiful picture with a short text, what would you choose? It would be the picture, of course. Did you know that*:

  • 90% of information transmitted to the brain is visual, and visual are processed 60,000 times faster than text;
  • 40% of people will respond better to visual information than plain text;
  • Photos perform best for likes, comments and shares;
  • The 25-35 age group watches the most number of online videos, with males spending 40% more time viewing; and,
  • Viewers are 85% more likely to purchase a product after watching a product video.

When people are reading something, they first decode the squiggles they see on the paper or screen. Are those an E and a T? Meaning has to be deciphered as the eyes move from one sentence to another. Although this process runs half a second or so, depending upon the proficiency of the reader, the mind still has to analyze what it sees.

With pictures, it’s different. The mind is quickly presented with an image. There’s no need to think much, as we usually know what a picture is trying to tell us, unless it’s an abstract work. Once viewers see photos of people and things they especially love, instant like is immediately experienced. This works for online businesses that showcase their products in a good light. For example, you’re a shoe retailer. You set the scene in which a particular pair of shoes is best suited and then you snap a picture that emphasizes the beauty of the shoes. Some hours after you posted the picture, you will see that it has already garnered likes, comments, and shares.

Effective, isn’t it?

Businesses should spend more time taking good pictures of their merchandise. Arrange your products in visually appealing ways and you’ll make them more marketable. Take a look at these goods:

Aren’t they more appealing to the eyes when artfully presented? These pictures certainly catch more interest than if they have been photographed on stalls or mannequins. Why not try them on your own products? You can either look for someone good-looking or ordinary (depending on your marketing strategy) to model your products. Or you can arrange them in a way that will make their good qualities stand out like the bags photographed above. The pinks, greens, oranges, and blues stood out against the whiteness of the picket fence.

This points out that pictures can be more effective in selling your goods. Attach well-taken pictures with your marketing copy and your products will stand out more. Long articles, on the other hand, explain in longer detail a complicated idea or two, which pictures cannot easily do. Take a look at these examples:

If you notice, the picture of the lake is just that—only an image of a beautiful natural scene. When a paragraph on the right is combined, the photo gives a different meaning. This makes it effective for photos to have a caption. Without a caption, a picture can mean anything.

Lengthy articles without any pictures are not necessarily bad and hard to read. It would be better, though, if you sometimes put some pictures between paragraphs to allow the mind to stop a bit and enjoy the view, so to speak. This will help the mind to focus on what you’re trying to say in your article.

Soften the formality of a long article with pictures. Try putting some pictures on your own blog posts and see whether your articles get more hits than they did before they had photos. You’ll soon realize that articles with pictures look better than the unrelieved black-and-white text staring back at you from the paper or screen.

 

Reference:

*Hubspot Blog

Images Taken From:

RMIT.edu.au

LetsGoMobile.com

BP Blogspot 1

BP Blogspot 2

Pinterest.com

Podcasting: A New Way to Make Yourself Heard on the Internet

Connect with Your Audience with Audio and Video Podcasts

Speaking is the most basic form of communication. When we hear someone talk, we automatically want to listen. People who have the gift of gab are able to speak readily, eloquently, and fluently to persuade everyone. This partly influenced the invention of the radio, which can reach many people, even those who live in far-flung areas. Later on, the radio is slowly replaced by the podcast when Internet flourished.

Podcasts are multimedia recordings that can be downloaded on the Internet and be played overmp3 players, mobile devices, and computers. These audio and video files can be played back over and over, which makes it convenient for users who cannot regularly tune in to fixed-scheduled programs. Automatic downloads can be set so viewers can listen or watch whenever they want.

This makes podcasting a feasible and effective avenue for businesses trying to reach customers through online lectures, interviews with industry experts, and event promotion. Entrepreneurs can talk about the benefits of one product over another, how to effectively use a device and more. Users can choose podcasts that talk about different topics, from business techniques and book reviews, to landscaping and cooking.

Hearing someone talk about subjects of interest is more beneficial for busy individuals, blind people and other folks who prefer listening to reading. With podcasts, they can listen while they work, exercise, drive or perform other tasks. Other than that, listening to someone speak is a more effective form of communication, as users do not need to decipher meanings. They don’t need to read and think about what the writer is trying to convey with long sentences and paragraphs.

Try listening to podcasts and see if you can use this medium for your marketing strategy. With podcasting, you can share your knowledge about different topics to your customers. Using this method in a personal and engaging manner will effectively make your program popular among your listeners or viewers.

Targeting a specific audience? Here are some podcast consumer demographics:

Data gathered by This American Life show podcasts are for everybody. Male and female consumers are roughly of the same number at 54% and 46%, respectively. This means businesses with male or female-targeted merchandise can use podcasting for marketing. Entrepreneurs can also reach young and old populations. They can tailor every podcast session to sound more attractive to either young or mature audience. Offer more value to your customers and followers with quality podcasting and your subscribers will grow in number.

Be more spontaneous while talking and your audience will love you more. Formal and lengthy speeches can alienate listeners and viewers. This type of podcasts can make their attention drift away and send them to Dreamland. Podcast consumers like more informal conversations, as this makes them feel as if the speaker is in front of them. A difference in intonation can catch their wandering minds and bring them back to listening to your podcast.

Speaking in a chatty and relaxed manner can make them feel close to you. This makes them more open to believing what you say, so make sure you’re telling facts and informed opinions. This way, you can increase trust and develop relationship with your customers. Use speaking techniques that work to increase your subscribers. Reach them in a way that will make you eager to pick up the microphone and speak to them again.

Establish yourself as an expert in your field. Keep up with the latest facts to ensure factual information for your listeners. This will increase confidence in you as a podcaster. Interview other professionals in your industry to provide more educational and helpful content. This will make your channel more popular as well.

Practice public speaking in front of an audience. This will help you be more certain of yourself as you convey your message. Reach out to your customers using your voice. Find out if podcasting is the path to use for your online marketing success! Using this technique will be more affordable than scheduling a talk on the radio and other traditional media outlets.

Check out sample podcasts from this website: http://businessbooktalk.com/. These are recorded by the Social Content Group, a social marketing group that seeks to help businesses establish their presence on the web and engage with customers online.

 

References:

IBlogMarketing

Audible Marketing

Social Media Trader

Learning Times

Read Write Web

SlideShare

Being Content with Your Content

How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits

You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers and web developers about creating two new pages. These pages will be compared against each other to find out which will better attract more visitors to the website. How do you find out which page will fare better?

Google Analytics can help you measure the traffic generated by the two pages. Log into your account and click the Content tab in the left-hand panel of the dashboard. A drop-down menu will appear under Content. Click ‘Experiments.’This will lead you to:

Enter the URL you want to improve then click ‘Start Experimenting.’ You can also click the YouTube video on the right-hand corner to get more details on how this feature works.

Here, you can enter the variation pages, which you’d like to get data from. You can click ‘+ Add Variation’ to add a maximum of five variation pages to compare against each other.

This time, you need to set a goal for your experiment pages and place a limit on the percentage of visitors included in the research. Click ‘Next.’Get the experiment code. You can use this code to track the number of visits and other visitor-interaction data you need to accumulate for your research.

For the last step, you’ll be asked to review what you’ve entered for your experiment. If you need to change some details, click ‘Back’ to correct wrongly encoded data. Once everything is accurate, click ‘Run experiment now.’

Once enough time has passed, you can visit the Experiments page to see how your variant pages are doing.

Getting this data for your content experiment project helps a lot in finding out which type of content your target audience likes best. This would help you write better articles and attract more visitors to your website.

 

Reference:

Questra Consulting

To Blog or Not to Blog on Other Sites… That’s the Dilemma.

Driving More Traffic to Your Site with Guest Blogging

You’ve written fine articles on your blog. Suddenly, someone emailed you about posting your articles in other websites. You’re torn between keeping your content on your domain and letting it be published somewhere else. What would you do?

Guest blogging is a method used to drive more traffic to blogs using articles written by other bloggers. This can work in two ways:

  • You will write a post that will appear in another person’s blog; or
  • An article made by another writer will be posted on your own blog.

Many people attest to the success of guest blogging. Its most useful benefit is the link-backs, which function as incoming links to your site from well-known and relevant websites or blogs. This makes your site perform better in search engines when people type in keywords associated with your products and services. Guest blogging also allows you to establish a reputation as an expert in your industry.

This makes it important to write quality content every time. Pick out your best pieces. Look them over once again and make improvements, if necessary. Talk to other blog and website administrators about guest blogging opportunities. This enterprise is very popular in these link building times, which provides many with the chance to be known as an authority in their chosen fields.

Once readers get intrigued with your blogs, they are likely to subscribe to your RSS feed.  Maintain their interest with blog posts that are well-researched. Give credit to articles you used as references. This is a way of acknowledging other people’s works and making your articles more trustworthy to read.

Build and cultivate relationships now with other blog and website owners. Share content regularly and enjoy the benefits of posting on each other’s sites. This will create a win-win situation for all, from content writers to website administrations to followers reading your articles. Start writing and looking for prospective blogs today!

 

References:

MyBlogGuest.com

TrifectaLLC.com

About Weblogs

ViperChill.com