Tag Archives: Website Visits

Yes, This Looks Like a Trustworthy Site

How to Make a Good Impression with Your Website

Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But how do you make your content inspire trust among your users? What do you need to make them trust your message and look up your details on the Contact Us tab?

Website content doesn’t need to be long and too detailed to make viewers feel that you’re knowledgeable in your field. If you need to disseminate information important to your customers, create a Resources page with organized links instead of dropdown menus or tabs. Excessive use of tabs can make your website look cluttered and confusing. A large number of tabs can also slow down loading time of your web pages and cause your visitor count to go down.

When making content for your business website, 3-5 short paragraphs with five sentences each are enough to engage your visitors. Any longer and they will just scan the whole page or move on to the next one. Use quality pictures to break up the content and let your viewers’ eyes rest and enjoy the high-resolution photos. An introductory video can also be uploaded to your website to connect your visitors, especially those who like visual content better.

There are some pieces of ‘signal content’ customers usually look for in websites they visit. These effectively encourage visitors to come back and browse your site. According to Jeremy Schaedler, a contributor on Marketingprofs.com, visitors are more likely to feel brand trust if they see the following types of content:

 

1. Show authoritative sites where you’ve been featured or awards and distinctions received.

Is your business included in Angie’s List? Did your store get awarded for fine customer service or professional conduct? Mention these on your website’s About Us section. If you have a roster of awards or have been the recipient of a certain prize for a number of consecutive years, bring them up as well. You can also include distinctions like being an authorized service center, installer or contractor of a particular brand. This will help make your viewers trust that you’re capable enough to do the job.

2. Get accredited by the Better Business Bureau (BBB).

Let Better Business Bureau assess and accredit your business. You will be graded according to your track record in the market, as well as, whether you honestly represent your products and services, honor guarantees, and more. Once you manage to pass BBB’s qualifications, you are committing to resolve customer complaints and maintain proper business standards.

All these make customers trust BBB accreditation. Succeeding in the testing phase will allow you to post their badge on your site and declare that you’ve been accredited by the organization. Once users see you’ve been officially certified, they’ll be more likely to buy your merchandise.

3. Post staff bios and pictures.

A page about your staff gives a business more trustworthy feel. This conveys assurance that the business is willing to stand by any promises they make. You can show their educational background, work experience, professional associations, and other credentials. Poor-quality photos will turn off visitors and bump you down a few points in the satisfaction ratings. Their pictures should be clear and well-taken, with your staff projecting the image you want your business to be seen. If you have a dental clinic, you need photos that show your employees on a warm and friendly light. Many law offices, on the other hand, make themselves appear serious and tough to make potential clients confident in allowing them to handle their legal matters.

4. Add testimonials.

Gather testimonials from happy customers and post them on your website. If possible, ask satisfied clients to let you shoot video testimonials. This will help increase customer trust and make them feel comfortable enough to rely on you. You can also allow customers to post their own feedback. This, however, makes it necessary to monitor the testimonials closely. You might encounter negative feedback or spam comments. Try linking your testimonials web page to Yelp and other review sites so your customers can easily see what people are saying outside your website’s online territory.

5. Ensure a secure website.

Security of private accounts, especially in an ecommerce website, is a high priority. If customers can’t trust you with their financial account information, they will not bother to come back. Make it a point to periodically check for hacking attacks, malware threats, viruses and other online threats. Making sure of customer protection will make clients trust you more and come back to buy your merchandise.

6. Add social media plugins.

Facebook like icons can be beneficial toyour website. The number of people liking your blog posts and other pieces of content can influence visitors to check your website out in a more thorough manner. Integrate this with your social marketing campaign to make followers visit your website and engage more with your content.

7. Display your phone number clearly.

Make your phone number appear on every page of your website at the top right corner. Placing the phone number on this position will make it more visible to your visitors. This encourages people to call for more inquiries and open up opportunities to generate sales leads.

8. Make a privacy policy.

Customers nowadays are more concerned with security, especially with threats of online hacking. Make your website a safe place for your clients. Protect their information and make them informed with what you do with their details on a short and comprehensive yet easy-to-understand privacy policy. This will inspire trust and attract more customers to your website.

 

Reference:

MarketingProfs.com

A Day in the Life of a Web Page on StumbleUpon

Click to see details

How Using StumbleUpon can Bring New Life to Your Marketing Campaign

StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from the user’s list of preferred content.

This website adds hundreds of thousands of web pages each month, amounting to… Including your website to the web pages added to StumbleUpon can earn you many organic hits. Your website will achieve many hits as long as you have well-written content that will engage and entertain readers. ToobBox.com posted a blog that featured funny iPhone autocorrected messages. A user StumbledUpon this page and found it comical. Upon sharing, the web page generated more than 7,000 visits.This emphasizes the importance of publishing high-quality content on your website. Once you have great content, add your website to StumbleUpon. You never know when someone might ‘like’ and ‘share’ your page and cause it to go viral.

How do you add your website to StumbleUpon? First, download the StumbleUpon toolbar for the browser you’re using. Create an account and fill out your information. Choose the website topics you want to stumble upon. After that, look for friends who are already on StumbleUpon. This will widen your network and possibly increase content sharing potential.

Sharing your content on other social networks using the Su.pr URL shortener will help you increase your online reach. Once followers click on the su.pr link, they will be directed to your website with the StumbleUpon toolbar on top. If your followers click ‘like,’ you will get more StumbleUpon traffic, therefore, increasing website hits.

Increasing website hits will lengthen the time your page will be shared on StumbleUpon. A total of 400 hours is half of the average time your web pages will get. It will also help if the number of people following you increases and shares your content. Raise your chances of being followed with a detailed profile, a charming display picture, and a well-rounded interest list.

You can also try out ‘StumbleUpon Paid Discovery’ to enjoy the benefits of greater exposure, analytics, reporting systems, and more.

Tap into the huge potential of StumbleUpon to market your content. This social media tool enables your content to be seen by a huge number of your target audience. Here’s the data: See how much engagement your pages can get on StumbleUpon? Think of the possibilities. Polish your content to make it shareable starting today!

 

References:

JeffBullas.com

GoSeeWrite.com

Kissmetrics Blog

Website Visit Analytics, Anyone?

Increase Traffic for Your Business Website with Google Analytics

You’ve made a website in the hopes of getting more customers to call and visit your shop. How do you find out if your site is effective enough in attracting more people to your business? Google Analytics is developed to answer this burning question. This tool investigates and documents your customers’ Internet trail from the first search engine input until they click to visit your website.

What is Google Analytics?

Google Analytics is a free website monitoring tool that takes note of every person that visits your site. This software takes note of how much time is spent interacting with your website content. Aside from that, this will also help you understand why the customer left your site. Were they able to find what they’re looking for, or were they disappointed with the site details? Miscellaneous information will also be taken, such as the location of the user who visited your site and the steps they took to find your website.

In short, Google Analytics can help businesses better understand their customers. This application can help you find out whether your site is properly doing its job. If it is discovered that your current website fails to entice customers to purchase from you and contact you, then you can either reconstruct it or make a new website again.

How should you use Google Analytics?

  1. Plan how you should measure the results. It helps if you detail your goals, performance indicators and targets. For example, would you consider your site a success if it has a 50% for repeat visits?
  1. Take note of all the website details to be monitored from first to last click.  Ensure that all the key actions are properly tagged.
  1. Determine which parts of your website should be the monitoring focus. If you have an e-commerce platform, let Google Analytics take note of all key website actions from online orders to checkout details.
  1. Do you need advanced monitoring tools (e.g. social plug-in trackers) aside from the basic descriptions described above? If so, discuss with Google Analytics if your special requirements can be accommodated.
  1. Optimize the insights to make certain that you’re not missing any important details from Google Analytics report. Benefit from different features like custom alerts to help you see the big picture about your website.