Tag Archives: YouTube

Ready, Set, Go: How Contests can be Beneficial for Your Business

How contests can encourage customer engagement with your company

Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business? Before you launch a contest, make sure you understand all the rules and guidelines to observe on your page’s social network. If the contest breaks the rules and it gets flagged, you could be banned from posting content. So, before you get excited about your contest and its potential rewards, here are some tips to think about:

1. Frame your goals.

What is your purpose for the contest? Is it for your brand promotion, attract new customers or encourage participation in a special company event? Create a contest customized according to your needs and budget. You can ask participants to post links on their own profiles. Once their friends click the link, they will be directed to your contest’s home page.

2. Plan the contest thoroughly.

While planning, think which type of contest will best suit your purposes. Think about how long your contest will run, who should participate, when it will start, and other details. Once you’ve ironed out the finer details, post the content on your blog or social network page. Encourage all contacts to participate.

3. Set up rules on how the game should turn out.

Write down a short list of rules everyone can easily understand upon first reading. If the regulations are long with many technical terms, participants can choose not to get involved anymore. Consult the social network regulations before you make your own contest rules. This will help you make sure that you are not violating any terms and conditions.

4. Monitor entries and track results.

Use a tracking cookie or software in tracing down all related posts from your contestants. Running a contest will be meaningless if you cannot find every answer or post made by your participants. You can be accused of being unfair in judging the entries, which can damage your reputation among the participants. To make sure you’ve logged every entry, make use of an effective analytics program or marketing software to measure the traffic generated by the contest.

5. Use your website to announce the winner/s.

Many social networks agree that you shouldn’t use your account to announce winners for your contest. This is because other people can make a new account that can look trustworthy and eligible. These pages can swindle money in your name, which will really harm your company. Your website has considerable security to safeguard itself from malware attacks.

6. Prepare a pretty prize.

A well-chosen item can grab attention and intrigue people to join a contest, even if they didn’t want to, in the first place. Think of something unique and sought-after, such as tickets for two in a concert of a famous band, summer getaway packages, or gift certificates from well-known merchants. Enticements like these can make people join your contest and know what your brand is about. A win-win situation for everybody, isn’t it?

Here are rules from well-known social networks:

Reference:

Hubspot Blog

Clever Content that Captivates

Capture Attention from the Online World with these Fun Content

Posting popular content increases the potential of your page to bemore popular in the Internet. Grab the interest your of your target audience to make them visit your page and click ‘Like.’ Think of creative ways you can use to get attention. Here are some content that can be creatively utilizedto market your business:

1. Memes – These are viral images and videos that can be used to transmit ideas. Humorous memes are the most popular around, because laughter is an international inclination. An example would be the “Call Me Maybe” meme from Adoption Advocate. This meme encourage people to adopt pets rather than buy them from the pet store. Gaining huge popularity practically overnight, this photo-meme generated more than 370,000 in a just a few days.

If used effectively, memes can be popular and shareable content. Once your target audience talks about this meme and posts it on their own profile, their network of friends will see the image. From then on, the campaign will take a life of its own and make people call you for their inquiries. Be careful, though, of copyright that restricts use of some content. Improper use might get you in a lawsuit.

2. YouTube videos –Seventy-two hours of video are uploaded on YouTube every minute. What are the chances your marketing video will be noticed and go viral? You can start in small ways like advertising on your store or social media pages like Twitter and Facebook. If you want to accumulate a large number of views, ask an influencer with a large social pull to post about your video. This can generate curiosity and make the watch count on your video go up, up and away!

3. Infographics–When a complicated topic is explained using a huge block of text, the mind is confused on which part to focus on first. People who are not much inclined to read are turned off and will ignore the text completely. Some would just scan the text and consider themselves well-informed. With the use of images we can avoid this. Pictures can convey different ideas and simplify them in a more comprehensible manner.

The infograph above used a catchy image supported by small blocks of texts that conveys what the images are supposed to  be. Information is better transmitted this way to a larger group of people. This technique is growing more popular than ever because of its effectiveness in delivering ideas.

4. Blogs – Also known as web logs, blogs serve as an archive of entries where the author/owner can talk about their own ideas and opinions on any topic. This avenue is particularly effective for people who want to share what they know or tell a story about something.You can talk about anything, from serious topics like ethical issues or something as mundane like everyday life at work.

Businesses can use blogs to entice readers about products and services being offered. Writers can connect more to their followers this way because of the blog’s informal structure and simple set-up.

These materials can stand alone for your marketing strategy. They will be more efficient, if you use them in conjunction with social media sites like Facebook and Twitter. They will be exposed to a larger number of users and fans, which, in turn, can generate more customer interest and revenue.

 

References:

http://netforbeginners.about.com/od/weirdwebculture/f/What-Is-an-Internet-Meme.htm

http://askacyberlawyer.com/2012/02/23/annoying-facebook-meme-and-copyright/

http://www.youtube.com/t/press_statistics/

http://www.instantshift.com/2011/03/25/what-are-infographics-and-why-are-they-important/

http://www.petesblog.co.uk/wp-content/uploads/2011/03/social-media-infographic.png

Social Media Choices: Play or Pass?

Ever wondered what social media site should you use for your business? Here are some features and facts of the most popular social networks for you to consider:

Sources:

http://mashable.com/2012/04/16/social-networks-tips-infographic/

https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/166337-the-twitter-glossary#

http://www.mahalo.com/how-to-use-facebook/

http://en.wikipedia.org/wiki/Facebook

http://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/

http://support.google.com/plus/bin/answer.py?hl=en&answer=1215273&topic=1257349&ctx=topic

http://www.saltywaffle.com/who-actually-uses-google/

http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/

http://www.buzzbooster.com/marketing-blog/2011/08/28/youtube-demographics/